Webbiquity

FEBRUARY 20, 2020

Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies. While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. Guest post by Sean Gordon. 1: Start At The Beginning.

Work Management 314

Work Management Video Marketing Marketing Strategy Marketing & Strategy 314

ANNUITAS

NOVEMBER 15, 2021

Now more than ever, trust is important in the buying process as prospects continue to carefully consider purchases. They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. 1: Hire and train more inside sales. Everyone was against it.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

ANNUITAS

JANUARY 19, 2022

As early as 2017 two-thirds of buyers preferred finding information on their own instead of getting help from sales reps. That doesn’t mean that salespeople are no longer a valuable part of the buying process. It means that relying on a salesperson to guide a lead through all stages of the lifecycle is no longer effective.

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

InsightSquared

MARCH 6, 2018

Sales operations has been around for quite some time, but lately the function has been gaining momentum. Instead of behind-the-scenes sales support, sales ops now acts as a strategic partner for sales VPs and leadership. Start building out your sales operations department by hiring someone to own your CRM.

Top of Funnel 299

Top of Funnel Ad Building Work Management CRM 299

Hubspot

JULY 25, 2023

Like many disciplines, sales teams everywhere are trying to understand what role artificial intelligence will play in their industry. It’s here, and it’s already changing sales as we know it. Whether you’re skeptical, curious, or fully on board, it’s important to educate yourself about how sales reps are using AI.

Marketing AI 60

Marketing AI Creativity Top of Funnel Work Management 60

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. But how do make the best use of it (or get started, if you’re still stuck in manual processes)? Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn. Guest post by Eduard Klein.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Hubspot

JANUARY 5, 2024

It’s been pretty exciting to see the creativity that people all over the world are bringing to AI to improve their processes, create new services, and make being in business more fun and profitable. I’ve been in contact with sales experts about how AI has helped them.

Peer-to-peer 67

Peer-to-peer Work Management Lead Scoring Lead Ranking 67

Hubspot

MAY 30, 2023

It’s easy to be skeptical of AI in a job built on personal interaction. Like all disruption, generative AI in sales has the potential to completely change the way things are done. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales. Here’s what we found.

Generation 76

Generation Lead Ranking Enterprise Management User-Generated Content 76

Webbiquity

NOVEMBER 29, 2022

According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. In this transformed sales dynamic, when online reviews and customer testimonials heavily influence B2B buyers, building strong customer relationships is more important than ever. Train your employees.

Loyalty 314

Loyalty Lead Ranking Lead Scoring Budget Programs 314

Hubspot

AUGUST 24, 2023

Imagine a sales representative who never sleeps, never gets tired, and possesses an uncanny ability to analyze vast amounts of data in seconds. This is the promise of AI sales reps, and their potential to revolutionize the sales industry is undeniable. The application of generative AI in sales is diverse.

Marketing AI 58

Marketing AI Allocation Work Management Lead Scoring 58

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Hubspot

JANUARY 6, 2021

You've established the various stages of your sales process. You've trained your salespeople on the key actions required to move prospects from stage to stage. The concept that underlies all those points is known as sales effectiveness. Some other ways to measure sales effectiveness include: Individual quota attainment.

Process 99

Process Effectiveness Top of Funnel Work Management 99

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. The Ultimate List of Sales Podcasts. Listen here.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Hubspot

APRIL 12, 2023

When assessing your team’s performance, sales activities offer crucial metrics. That includes the number of sales calls, VP-level meetings, new qualified opportunities, and so on. With proper sales activity management, you can influence sales objectives and business results.

Work Management 85

Work Management Marketing Management Activities Marketing Proposals 85

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. We’re speaking, of course, of the sales funnel. The sales funnel represents the theoretical customer’s journey to making a purchase.

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

Seismic

MARCH 22, 2022

At most organizations, sales is responsible for generating revenue. But sales is becoming more difficult as the buyer’s journey evolves. We understand that the sales process is not a one-size-fits-all formula. Here’s the short answer: sales training and coaching. What is sales training and coaching?

Training 52

Training Outreach Sales Qualified Leads Forrester 52

Hubspot

OCTOBER 13, 2020

Do you have a new class of sales development reps starting soon? If so, you're probably thinking about how to train them and conduct effective coaching. While it might seem like a hassle to spend a lot of time on training, it's crucial to prioritize. That's why training is so important for your sales team.

Training 86

Training Hubspot Enterprise Management Work Management 86

Hubspot

SEPTEMBER 1, 2023

Train AI in sales, and you’ll join 81% of salespeople surveyed who agree that AI significantly reduces their manual tasks and data entry workload. There’s a lot to consider, including bias, data management, permissions, and more. Thoughtful execution ensures AI can be trained correctly. Manage leads.

Ethics 72

Ethics Marketing AI Training Work Management 72

SmartBug Media

FEBRUARY 19, 2024

In today’s ultra-competitive, fast-paced business environments, it’s essential to stay up to date with relevant technology and streamline business processes if you want your marketing, sales, and customer success teams to keep up. What Types of On-Site Business Training Workshops Does SmartBug Offer?

Training 59

Training CMS Development Account Based Marketing Business 59

Salesforce Marketing Cloud

FEBRUARY 16, 2024

About 69% of sales professionals say selling is more difficult now than in previous years, according to Salesforce’s State of Sales report. Even though it’s harder to sell, reps still need to hit their numbers. To keep your sales team motivated when things are tough, you need to reward them for their victories.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Seismic

AUGUST 18, 2022

Connecting the dots between sales training and coaching and business results can be tricky. Sales leaders want to get the most from their investment, which makes it important to evaluate the effectiveness of training and sales coaching programs. What are sales training and coaching?

Training 52

Training Work Management Business Forecasting 52

Salesforce Marketing Cloud

FEBRUARY 19, 2024

What you need is an easy-to-understand sales playbook to guide your team to victory. We’ll walk through everything you need to know to create the right mix of winning plays that guide your sales team to big wins. What you’ll learn What is a sales playbook? Learn more What is a sales playbook?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. While one-off projects have their place, they often involve numerous moving parts and in my experience, using a project-based approach can lead to crucial elements being overlooked.

Budget Programs 107

Budget Programs Work Management Allocation Product 107

NetLine

APRIL 23, 2024

Technology and data—specifically buyer-level intent data —take a lot of the guesswork out of sales prospecting, making it more precise. How can intent data help sales teams identify high-potential prospects more effectively? These signals can help later on when your sales team approaches a potential buyer. The good news?

Intent Data 59

Intent Data Top of Funnel Intent Outreach 59

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. It’s not intuitive, then, that these two functions often exist in silos, each having their own systems and processes.

Sales Management 75

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 75

Seismic

NOVEMBER 16, 2023

This year, organizations have had to navigate a tricky sales environment. Buyer needs have changed, budgets are tight, and sales cycles are longer and more complicated than ever. If this year was any indication , sales targets and quotas will likely grow in 2024. Let’s dive right in!

Marketing Analytics Tools 59

Marketing Analytics Tools Allocation Marketing & Strategy Budget Programs 59

Optinmonster

DECEMBER 26, 2022

Do you want to get more sales and traffic without spending any money? You need some organic lead generation strategies! Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. What Is Organic Lead Generation?

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

Salesforce Marketing Cloud

DECEMBER 12, 2023

In many organizations, the highest performers are often promoted to sales leadership positions. That’s because leading a sales team to success takes a different skill set. In this article, we’ll run through the top traits needed for successful sales leadership — and how you cultivate them in your company.

Paid Search Agency 59

Paid Search Agency Training Work Management CRM 59

Rev

NOVEMBER 8, 2023

Have you ever lost a big sales opportunity without knowing why it slipped away? Those lost sales opportunities can actually be great learning experiences if you take the time to conduct a win/loss analysis. We’ll also share seven tips to prevent losing sales so that you can increase your overall win rate. Let’s get started.

Sales Management 78

Sales Management Analysis Top of Funnel Work Management 78

Scoop.it

DECEMBER 28, 2021

Regardless of your industry, finding and nurturing the right leads is crucial. Therefore, it makes sense to sharpen the focus on your lead management and optimize it at every stage. In fact, research shows that automating your lead management process can increase sales revenue by 10% in just six months.

Sales Management 52

Sales Management Lead Management Lead Scoring Lead Ranking 52

Vidyard

APRIL 19, 2021

In the B2B world, managers and team leaders have developed tried and tested programs for onboarding new hires in the office, but the shift to a remote workforce has shaken up the sales onboarding process as a whole. Is the Virtual Sales World Here to Stay? Is the Virtual Sales World Here to Stay? Contents 1.

Top of Funnel 143

Top of Funnel Tips Work Management Cold Calling 143

Seismic

NOVEMBER 21, 2023

Great sellers aren’t born; they’re made — and they’re made with the help of sales coaching. For more than 12 years, we’ve had a front-row seat to what great sales coaching can do for sellers, sales culture, and the bottom line. So, decide which outcomes you’re after, and work backward.

Tips 59

Tips Peer-to-peer Work Management Training 59

Seismic

DECEMBER 13, 2023

Developing a successful sales enablement strategy is an ever-evolving process that requires dedication and expertise. You need a sales enablement program that’s more than hypothetical; it needs to include tactical and actionable plans.

Practices 59

Practices Marketing Analytics Tools Best Practices Work Management 59

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. These ideas are organized into three categories: strategies, tools and tactics.

Work Management 109

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 109

Salesforce Marketing Cloud

JUNE 14, 2023

Today’s buyers come to the sales process more informed than ever, looking for in-depth information specific to their needs. In fact, 81% of sales reps say buyers increasingly conduct research before they reach out, according to the latest State of Sales Report. But not always. The next step?

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Hubspot

JULY 9, 2019

Specifically, the managers who lead your sales teams — they oversee the reps who communicate directly with your prospects and customers daily. Think about it this way: If you're a sales manager and you help each of your 10 reps sell 20% more, you've essentially just "created” two new salespeople.

Work Management 87

Work Management Marketing Management Buyer Personas Paid Search Agency 87

Salesforce Marketing Cloud

MAY 2, 2024

Your company may be using generative AI to analyze vast datasets, shape business strategies, streamline interactions, and provide personalized responses to customers. ” It’s an important question and, for the majority of companies, taking the pre-trained LLM path is often the smarter choice.

Training 52

Training Lead Ranking Paid Search Agency Business 52