Martech

APRIL 23, 2024

Cox Automotive has spent the past two years building a more complete picture of prospects and clients, including combining role, engagement and product purchase data from across its brands into a centralized location. Now, their teams can target specific audiences with custom product or service messages.

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Customer Experience Matrix

SEPTEMBER 2, 2011

I spent most of this week at Salesforce.com ’s Dreamforce conference. If the big question on the mind of the marketing automation industry has been whether Salesforce would launch its own product, the show provided what I consider to be a definitive answer: No (at least for now; never say never). Peer pressure worked, and there I was.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. DT: Well, the biggest misconception about Salesforce is that it’s something Sales reps like and Marketing folks don’t.

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

Heinz Marketing

MAY 2, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. how to infuse the buyer’s journey into a sales enablement system/program.

CMS Development 98

CMS Development Marketing Automation Services Lead Ranking Ideal Customer Profiles 98

Heinz Marketing

DECEMBER 9, 2021

Today’s post is about Sales Intelligence platforms/tools. Sales intelligence software/platforms help companies use data to increase sales and improve sales processes. Sales intelligence can be used by both marketing and sales teams and can be especially helpful when combined with other data sources.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Webbiquity

MARCH 12, 2019

If you want to buy a simple product—a book, a video game, some ink for your printer—there’s a good chance you’ll visit an ecommerce site like Amazon, Target.com, or BestBuy.com, Those sites provide all the essential product information, helpful reviews and ratings from other buyers, and an easy process for ordering.

Burn Rate 196

Burn Rate eCommerce Salesforce.com Click Rate 196

ANNUITAS

OCTOBER 27, 2016

Ramos and Forrester speculated on a few reasons for the disconnect, positing that ABM is “suffering from an identity crisis” and in many cases has “become no more than just another label for selling products.” Specifically, “… ABM lacks specificity and is applied inconsistently to many different approaches.”.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

Valasys

MAY 22, 2019

B2B companies thrive on the idea of tapping into several niches so as to discover their potential customers, evaluating their potential as leads for their product or services & finally guiding them through their sales funnel to convert to sales.

B2B Sales 53

B2B Sales Top of Funnel CRM Work Management 53

Digital B2B Marketing

APRIL 2, 2013

The buying process may take 12 to 18 months. It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead? In most B2B organizations, Salesforce.com or a similar solution is the system of record. Beyond cold, these leads may frozen solid.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

ANNUITAS

OCTOBER 27, 2016

Ramos and Forrester speculated on a few reasons for the disconnect, positing that ABM is “suffering from an identity crisis” and in many cases has “become no more than just another label for selling products.” Specifically, “… ABM lacks specificity and is applied inconsistently to many different approaches.”.

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

The Point

SEPTEMBER 6, 2011

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. All this presents real challenges for both demand generation and lead management. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

LeanData

AUGUST 18, 2014

“Named accounts” is becoming a staple for B2B sales organizations. It’s a method for assigning accounts to a specific sales representative based on ideal account characteristics, which could include a combination of geography, industry, size and demographic criteria. In Salesforce.com, leads come in as individuals, not accounts.

Salesforce.com 40

Salesforce.com Marketing Qualified Leads Lead Ranking Top of Funnel 40

LeanData

AUGUST 18, 2014

“Named accounts” is becoming a staple for B2B sales organizations. It’s a method for assigning accounts to a specific sales representative based on ideal account characteristics, which could include a combination of geography, industry, size and demographic criteria. In Salesforce.com, leads come in as individuals, not accounts.

Salesforce.com 40

Salesforce.com Marketing Qualified Leads Lead Ranking Top of Funnel 40

The ROI Guy

OCTOBER 15, 2014

This weeks’ Dreamforce event, with some 135,000 attendees, brought home the enormous investment organizations make in their CRM solutions and sales reps. But also begs the question – is the large investment in CRM and sales enablement delivering an adequate payback? You are not alone if you are getting mixed results.

Forrester 40

Forrester Budget Programs Peer-to-peer Salesforce.com 40

Adobe Experience Cloud Blog

JUNE 23, 2010

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. The attendees included developers, administrators, sales people, press, analyst, marketers and more – with information for each group presented throughout the day. .

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

Vidyard

MARCH 3, 2014

Editor’s note: This blog post originally appeared as contributed content on the Salesforce.com blog. Featuring our sales guy Karl, the call to action within the email campaign was to schedule a meeting with our crew while at the event. It’s engaging and it’s the next best thing to being somewhere in person.

CRM 52

CRM Top of Funnel Video Marketing Salesforce.com 52

markempa

SEPTEMBER 12, 2016

I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). After you sold Jigsaw to Salesforce.com why didn’t you decide to ride off into the sunset? . And they’re on pace to exceed a million users by the end this year.

Jigsaw 120

Jigsaw Growth Marketing Enterprise Management Work Management 120

Customer Experience Matrix

AUGUST 28, 2014

Starting at the beginning, the system imports a list of each client’s customers and sales opportunities from CRM and marketing automation systems. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. Individual models predict the individual’s likelihood to be the best sales contact.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Biznology

JANUARY 23, 2013

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. In recent years, many compilers have been making their data available for rent via an online interface, vastly enhancing the speed and flexibility of ordering. Photo credit: Wikipedia.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Vidyard

DECEMBER 18, 2014

Focus on Pipeline Michael explained that a lot of the focus for content marketing up until this point has been on increasing production. Top of Funnel: Consumption Metrics that analyze the effectiveness of your top of funnel assets surround prospect’s content consumption.

Top of Funnel 52

Top of Funnel Multi-Touch Attribution Lead Ranking Lead Scoring 52

Marketing Insider Group

MARCH 3, 2011

I started my career in B2B sales and quickly grew frustrated with the content being produced by my marketing colleagues. With our longer sales cycles and larger buying teams, B2B organizations need to be able to create and deploy the right content at the right time to meet each customer organization’s unique buying process.

CMS Development 100

CMS Development Top of Funnel B2B Marketing Content Marketing 100

The ROI Guy

SEPTEMBER 10, 2015

Yet, only 7% of buyers say your content and sales reps as value-focused. So how do you best evolve from empty product pitches to a more effective value selling approach? Over 95% of B2B buyers demand proof that you’ll deliver value, demanding financial justification / ROI quantification prior to purchase approval.

Lead Scoring 40

Lead Scoring Lead Ranking Gartner Salesforce.com 40

Customer Experience Matrix

FEBRUARY 24, 2009

release of his flagship product, scheduled for March 3. Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. That last point morphed into a discussion of the increased integration between marketing and sales.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Marketing Insider Group

DECEMBER 7, 2020

Managing customer relationships has always been super important to the success of a business. For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. We provide the roadmaps.

Top of Funnel 281

Top of Funnel Work Management Analysis Marketing Management 281

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. Make it easy for sales to add someone to a nurturing campaigns. Alert sales of email and website activity so they can follow-up.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

Customer Experience Matrix

FEBRUARY 4, 2009

This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. Pardot : another pretty powerful product; see my blog review from December 2008.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Not only do they build cool marketing campaigns but they can connect to your sales process. Over 200 companies use their application with hundreds of sales reps using the application.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Marketing Insider Group

JANUARY 24, 2013

The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. So if you feel you should be included on this list, please add yourself to the comments below. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Anything Goes Marketing

MAY 26, 2007

In order to leave comments, you could add some additional lead qualification questions to the registration process. When someone wants to leave a comment, it provides an opportunity to request additional information to help your marketing and sales team have a better understanding of the customer/prospect. That's OK actually.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

The ROI Guy

OCTOBER 7, 2010

With revenue growth demands returning but budgets still being managed at tightly as ever, even more pressure will be applied in 2011 to do-more-with-less. This was not the case with many other groups like sales and marketing. So will this budget season prove to be scarier than most?

Budget Programs 40

Budget Programs Enterprise Management Marketing Management Marketing Automation Services 40

Hubspot

MARCH 8, 2011

Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. A few examples include Amazon, VMWare, Zappos, Salesforce.com, Google, and even Groupon. Editor's Note: For complete information about HubSpot's Series D funding round, please check out the official press release.

Salesforce.com 28

Salesforce.com Google Marketing Automation Services Cold Calling 28

Webbiquity

DECEMBER 15, 2020

An award-winning human capital management technology company serving organizations across the globe. We specialize in Google services, custom product development for the Internet of Things (IoT), and digital signage. The most innovative companies rely on Perforce to build complex digital products faster and with higher quality.

Enterprise Management 231

Enterprise Management Work Management Marketing Management Twitter 231

Hubspot

APRIL 2, 2013

There is common debate about whether marketers should use sales revenue or gross profit (also called gross margin) as the structure for calculating their ROI. However, using sales revenue overstates our ROI since we are not taking into account our cost of goods sold (COGS). Total Sales and Marketing Cost Number of New Customers.

Work Management 28

Work Management Lead Scoring Lead Ranking Marketing Management 28

Heinz Marketing

MARCH 15, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Well, welcome everyone to another episode of Sales Pipeline Radio.

Marketing Automation Services 113

Marketing Automation Services Work Management Marketing Management Peer-to-peer 113

Lead Liaison

MAY 1, 2018

Growth marketing has commonly been referred to as a strategy that focuses on the entire funnel, as opposed to the top, middle, or bottom. Small to mid-sized businesses and startups need to think out of the box and not expend precious cycles trying to mimic traditional sales and marketing methods. Product Management: Atlassian Jira.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Lead Liaison

MAY 1, 2018

Growth marketing software has commonly been referred to as a strategy that focuses on the entire funnel, as opposed to the top, middle, or bottom. Small to mid-sized businesses and startups need to think out of the box and not expend precious cycles trying to mimic traditional sales and marketing methods. Sales can be systematic too.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Customer Experience Matrix

MARCH 30, 2009

My personal definition of demand generations systems (see Introduction to Demand Generation Systems from the Raab Guide site) explicitly states that they do not incorporate sales automation. The division makes sense in most organizations, since marketing and sales are separate. for whether this will change.) See my Infusionsoft review.)

Demand Generation 120

Demand Generation Small Business Marketing Cost Demand 120