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B2B personas: understanding them and mastering the buyer’s journey

Exo B2B

This statistic highlights the growing importance of understanding exactly who the decision-makers are in the B2B world. They help shape opinion and trends within the industry. Which, in my opinion, should be called the decision-making journey, but that’s another story). Their role goes beyond simply recommending products.

B2B 52
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18 Lessons We’ve Learned from a Year of Virtual Marketing Events

Marketing Insider Group

Here are some interesting statistics from an Eventbrite study that may lead you to rethink some of your registration expectations and marketing campaign tactics: Up to 50% of participants could get their tickets the day before or the day of the event if it’s free. Attention Spans are Shorter Than You Think.

Planning 276
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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Nuggets from Social Media workshops as of late… posted in Uncategorized |. Each workshop is its own learning process. I’d like to say I’m getting this codified down to a common process such that each workshop is easier to repeat, but the reality is they are each governed by some of their own unique characteristics.

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Get Found Online: 6 Principles of Quality Content

Writing on the Web

Even when you present statistics and research, don’t write it like a term paper. Share your opinions, don’t be afraid to take sides. The content you publish on the Web is ultimately designed for a marketing goal such as promoting a product, workshop, or services. Have a point of view. Position yourself as a thought leader.

Content 100
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6 Content Marketing Rules for Professionals on the Web

Writing on the Web

Even when you present statistics and research, don’t write it like a term paper. Share your opinions, don’t be afraid to take sides. ” The content you publish on the Web is ultimately designed for a marketing goal such as promoting a product, workshop, or services. Position yourself as a thought leader.

Rules 100
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Giving Pharmaceuticals an Influencer Health Kick

Onalytica B2B

When engaging with a Pharmaceutical Brand, your customers, patients, key opinion leaders (KOLs) and Healthcare Professionals (HCPs) want a dialogue and not the monologue they currently get. If you want to hear or more or take advantage of a free Influencer workshop get in contact with taz@onalytica.com. This is advertising.

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Writing About People: Tips for Stronger Interviews, Quotes and Testimonials

ClearVoice

People who offer statistics and data. People who offer an opinion. Not only do your opinions and ideas need to be trustworthy and factual, so do those of the people you highlight in your content. Separate fact from fiction, opinion and propaganda. Sign up for a workshop. People you interview and quote.

Tips 106