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Mail Time! Answering Common B2B Online Marketing Questions

KoMarketing Associates

An important capability of an employee at a B2B online marketing agency is the ability to adjust on the fly and be there to offer a helping hand whenever clients might be in a pinch, or simply need some advice. How Should We Deal With a Product or Company Name Change Pertaining to Online Marketing?

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Beginners Guide to UTM Parameters for Better Conversion Tracking

Huptech Web

In this comprehensive guide, you’ll learn how to leverage UTM parameters to track your website traffic effectively and achieve a valuable understanding of your marketing campaigns. Running a marketing campaign, you want to know which ads or links bring you the most customers. Breaking Down the UTM Parameters!

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12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

Although some online marketers question its value because of the lack of “link-friendly” features, I think that Instagram truly makes up for what it lacks. To sum up, it’s human nature to have this relationship with familiarity and that is why branding is such a huge part of SEO and broader online marketing efforts.

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What is programmatic advertising?

Bannerflow

Programmatic advertising has been referred to by many as the ‘blackbox’ of online marketing, filled with jargon and almost exponential in its growth. In its simplest form, programmatic advertising is the automated transaction of buying and selling advertising online. A transparent way of buying media.

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An Eight-Step Process for Creating Front-Page B2B Industry News

KoMarketing Associates

I soon realized all the journalism skills I had acquired in college could be applied to the SEO-side of marketing. In other words, I had an opportunity, along with my colleagues, to put my skills to good use and bring a news-room feel to B2B online marketing. Implement meta tags. Create unique URLs.

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12 of the Best WordPress Guides, Hacks and Plugins of 2010

Webbiquity

An outstanding list of useful WordPress plugins from Andy Beal, author of Radically Transparent: Monitoring and Managing Reputations Online and the brain behind the Trackur social media monitoring tool. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing.

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Pay-Per-Click (PPC) Advertising Part 2 – Before You Begin: Measurement, Tracking and Setting Up Your Account

Go Beyond SEO

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. This can help improve ad performance and increase conversions.

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