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Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It

Adobe Experience Cloud Blog

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive , 87% of buyers start searching for products to buy online. Digital marketing helps small businesses build lasting customer relationships.

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The Best 18 Online Marketing Tools for Small Businesses

Hubspot

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Nowadays, with marketing pertaining to everything from SEO to social media to PPC, you can't do it alone.

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11 Best Marketing Automation Software for Small Businesses

Optinmonster

What is the best marketing automation software for small businesses? Marketing automation software can save you time, money, and energy when running your business. What is Marketing Automation Software? Marketing automation software is a web or computer program that automates repetitive marketing tasks.

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The Beginner's Guide to Small Business Marketing Online

Hubspot

According to Forbes , 80-90% of consumers research purchases online before buying. Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing.

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The Best Email Marketing Tools to Increase Sales

Webbiquity

Mailchimp is targeted primarily at small businesses. It provides multiple tools to make the email marketing process easier and more straightforward for businesses with limited staff and expertise. Use their mobile app to create emails with their templates. Share your email campaigns on social media pages.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

To stay ahead of the competition, thinking strategically and innovatively is necessary, and it starts with having an impeccable marketing campaign. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies.

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Free email marketing tools that will make your day every day in 2021

Litmus

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. Template library. A/B testing. It’s just not worth it.