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Your Blog Is Not a Publication (But It’s Not Just a Library Either)

Animalz blog

This is how Wikipedia defines the word blog and how popular content management systems like WordPress organize content. By going deep on the topics you want to be known for, you build topical authority and rank for the search terms that matter most to your business. Lattice, an employee engagement platform, is a great example.

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How to Increase Your Content Visibility in Google Knowledge Graph

Convince & Convert

highlight to tweet) This revolutionary system has changed the definition of the online search process. Google launched a new system in 2012 to improve its search process, Google Knowledge Graph, aiming to provide an enormous amount of information in an organized way and make it accessible universally. What Is Google Knowledge Graph?

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Increase Click Throughs with Compelling Meta Descriptions

ClearVoice

Meta descriptions are one of the most important aspects of search engine optimization for your web content. Meta descriptions are the brief text snippets that appear below a page’s title in the search engine results pages. Web visitors can’t see the meta tags — but search engines can.

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What Wikipedia’s Google Ranking Means for Your Business

Convince & Convert

Let’s face it: Google loves Wikipedia. It seems like we see a Wikipedia result in nearly every search result page (a.k.a. However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. Wikipedia’s Dominance in Google’s Search Results.

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Why Is Website Search So Hard To Do Well?

Biznology

Photo credit: Wikipedia. I’m starting to see a lot more companies working on improving their website search. But when you think about, someone who is already on your site who is willing to search within your site might be a lot better prospect than someone else. But it’s more than that.

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Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?

KoMarketing Associates

This according to coverage from Search Engine Land and SEER Interactive. ” In a search for “John Wayne,” the official John Wayne website shows up as the top result in Google and the second result is the John Wayne Wikipedia page. What Does This Mean for My B2B Marketing Strategy?

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Sales Scoop: Humanizing the Prospecting and Selling Process to Stand Out

DemandBase

When you’re battling an inbox filled to the brim with pitches, newsletters, conference invites, sweet online shopping deals, and an influx of internal company emails, it’s imperative that you stand out. Available at your professional disposal are mediums like Wikipedia, Crunchbase, Twitter, Pinterest, and believe it or not, even Google.

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