Lenny's Newsletter

SEPTEMBER 5, 2023

Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. ’” — Boris Jabes , co-founder Same for Hex : “ A few of our first 10 customers were from our network. We networked aggressively on LinkedIn with our alma mater networks etc.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Webbiquity

APRIL 7, 2020

Current size: Most of our team right now is contractors as we are still in the early days of being in the market. Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product? AC: Get to the market faster. .” The Company.

Work Management 269

Work Management Marketing Management Burn Rate Word of Mouth 269

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Convince & Convert

MAY 1, 2013

Her social networking prowess is off the charts with 35 million Twitter followers and 56 million “likes” on Facebook. To anyone in the business community, this sounds like a classic case of loyalty marketing and customer cultivation. Gaga is the queen of word-of-mouth marketing. Build Community.

Loyalty 161

Loyalty Word of Mouth Ideal Customer Profiles Communities 161

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Convince & Convert

MAY 27, 2014

Something old and something new is a great philosophy with which to power an awesome outreach marketing strategy. He has a huge and loyal social network. Not only that, but, Jason Derulo’s girlfriend is America Idol winner Jordin Sparks who also has a clean image and huge social network as well.

Word of Mouth 148

Word of Mouth Case Studies Case Study Outreach 148

Hubspot

JUNE 5, 2012

In other words, how can you turn your customers into word-of-mouth marketers for your local business? So let's check out the most recent insight BrightLocal can give us about how consumers recommend local businesses so you can determine the best way to increase word-of-mouth business.

Word of Mouth 28

Word of Mouth Business Customer Surveys Pricing 28

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022.

Campaigns 139

Campaigns Examples Design Planning 139

Sprout Social

DECEMBER 29, 2022

Building and maintaining your brand in a crowded market is no easy feat. For example, their “Worn Wear” campaign on Twitter highlights sustainable fashion that is meant to last. Their Twitter profile proudly displays #BlackLivesMatter. Digital word-of-mouth matters.

Word of Mouth 86

Word of Mouth Work Management Social Media Marketing Management 86

EveryoneSocial

FEBRUARY 16, 2021

Influencer marketing exploded over the past five years, and it is estimated to grow to a $13.8 To better leverage this growing marketing strategy, it’s helpful to understand the different types of social media influencers that can work with your brand. Word of mouth continues to be a valued way for buyers to make decisions.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Sprout Social

APRIL 29, 2021

In previous surveys, only 40% of small to medium sized enterprises reported using social networks, as opposed to 81% in the USA. Similarly, social media posts from people in the consumer’s network ranks highly (71%), as do social media adverts (59%), influencer recommendations (53%) and the content that you post as a business (63%).

Social Media 102

Social Media Media Word of Mouth Business 102

PureB2B

MAY 30, 2022

That's why more and more sales teams are looking to diversify their sales strategies, and invest in new sales and marketing tactics to drive qualified leads to their product or service. Remember, you need to comply with any relevant laws around email marketing in your location, such as the GDPR or CAN-SPAM Act. Referral Marketing.

Cold Calling 62

Cold Calling Marketing Budget Sales Leads Sales Qualified Leads 62

The Lead Agency

MAY 10, 2023

B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. Let’s get going!

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

EveryoneSocial

OCTOBER 15, 2019

If you have been active in digital marketing trends and paying attention at all to the digital landscape, you’ve probably come across influencer marketing. Influencer marketing has become a useful strategy for many teams and companies to boost brand reputation, visibility, and drive sales. What is Influencer Marketing?

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59

EveryoneSocial

NOVEMBER 20, 2018

If your company works heavily with channel partners or has a few activated, having a strategic channel marketing strategy in place will be a top priority. And while there are many different tactics to apply to your company’s channel marketing plan, social media is actually one that needs to play a major role. Statusbrew ). LinkedIn ).

Social Media 103

Social Media Peer-to-peer Advertising Channels Social Marketing 103

KoMarketing Associates

DECEMBER 14, 2015

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Digital B2B Marketing

JUNE 7, 2011

I can imagine the mindset of those creating these tools: Create word of mouth support for our offering. The challenge is, required sharing does not create credible word of mouth. However, despite multiple links to Digital B2B Marketing in various Paper.li editions, I receive more mentions on Twitter from Paper.li

Social Media 100

Social Media Word of Mouth Cost Media 100

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. It helps with market differentiation A unique brand experience separates you from the competition. These include social listening data from relevant social networks (TikTok, YouTube, Instagram, Twitter, etc.),

Work Management 107

Work Management Marketing AI Brand Identity Branding 107

Adobe Experience Cloud Blog

OCTOBER 30, 2018

You can have your own opinion about food products, but in marketing, the answer is pretty clear. Organic marketing is the way. But what is organic marketing and how does it differ from paid social marketing? What Is Organic Social Media Marketing? What Is Paid Social Media Marketing?

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Webbiquity

JUNE 11, 2019

Is there pent-up market demand? In the corporate event arena, they don’t necessarily party like the social or wedding markets, but learning is key. Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your services?

Work Management 179

Work Management Marketing Management Word of Mouth Paid Search Agency 179

Optinmonster

DECEMBER 21, 2023

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. You first need a pre-launch marketing strategy to introduce a new product successfully.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

EveryoneSocial

OCTOBER 20, 2020

But just keep in mind that earned media (press, word-of-mouth, peer-to-peer referrals) drives 4x the brand lift as paid media. Bazaar Voice ) Peer-to-peer marketing is the leading driver behind 20-50% of all purchasing decisions. Maybe your official brand accounts on LinkedIn and Twitter, Insta or Facebook are performing great.

Peer-to-peer 104

Peer-to-peer Buy Word of Mouth CAN-SPAM 104

ClearVoice

MARCH 9, 2023

Your content marketing strategy must connect your audience and your brand. The operative word here is “continual.” ” A content marketing strategy must not be stagnant. A flexible content marketing strategy helps to improve audience engagement. Why update your content marketing plan? The result?

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Hubspot

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Marketing Craftmanship

JULY 4, 2011

Social media will not increase word of mouth influence. Research by Keller Fay for Google shows that 94% of word of mouth conversations occur offline, and most often, those conversations are sparked by information found on the internet and television…and not on Facebook, Twitter or other social networking sites.

Social Media 100

Social Media Social Marketing Word of Mouth Media 100

PureB2B

NOVEMBER 13, 2017

It’s crucial for marketers nowadays to adopt multichannel strategies and be where their customers are. Every business has specific dynamics and unique requirements in terms of their sales and marketing processes. Every business has specific dynamics and unique requirements in terms of their sales and marketing processes.

Lead Generation 85

Lead Generation Sales Qualified Leads Advertising Channels Word of Mouth 85

Only B2B

FEBRUARY 23, 2022

The intended market may be targeted and marketed to if they have access to information and can perform research. Here’s what you need to know if you’re in the US market and want to grow internationally. As a result, obtaining leads in such a market necessitates additional study and labour.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Webbiquity

AUGUST 11, 2020

The company provides a software product that helps airports to manage the flow of ground transportation vehicles—taxis, limousines, shuttles, Transportation Network vehicles (Uber and Lyft)—through the airport. I had led a team that created a pilot project which proved such a tool was feasible, and potentially marketable to airports.

Work Management 245

Work Management Marketing Management Budget Programs Allocation 245

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Share of voice compares your brand’s market share on social to its top competitors. That is the power of brand awareness.

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

EveryoneSocial

JUNE 4, 2019

These social networks (Facebook, LinkedIn, Twitter) have shaped the way the world communicates and offers a way to connect with others that haven’t been seen before. A brand advocate is someone who champions your organization and the products or services to their networks. Bazaar Voice ). McKinsey ).

Peer-to-peer 74

Peer-to-peer Brand Identity Branding Word of Mouth 74

PureB2B

NOVEMBER 13, 2017

It’s crucial for marketers nowadays to adopt multichannel strategies and be where their customers are. Every business has specific dynamics and unique requirements in terms of their sales and marketing processes. Every business has specific dynamics and unique requirements in terms of their sales and marketing processes.

Lead Generation 62

Lead Generation Sales Qualified Leads Webinar Metrics Word of Mouth 62

EveryoneSocial

JANUARY 7, 2020

While influencer marketing has been a dominant strategy for B2C brands, its B2B organizations that are realizing the value now. And these B2B influencers have the greatest impact on your company’s marketing and overall brand reach. Influencer Marketing for B2B Companies. So what is different about B2B influencer marketing?

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67

BenchmarkONE

NOVEMBER 11, 2021

Everyone uses social media, so it’s no wonder that businesses market their products and services on these channels to reach out to their target audience. According to the Social Media Marketing Report , Facebook, Instagram, and Twitter are still the most used social media platforms. Check out how Air France did it: Source.

Ideal Customer Profiles 82

Ideal Customer Profiles Tips Customer Satisfaction VALS 82

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. Because the travel industry relies so heavily on word-of-mouth marketing, this is one trend you can’t ignore. Nowadays a lot of that conversation is taking place online.

Social Media 90

Social Media Class Word of Mouth Media 90