Remove multi-touch
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Not only does this impact our personal lives on a regular basis—i.e. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 1. Marketing 360.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Not only does this impact our personal lives on a regular basis—i.e. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Marketing 360 The Marketing 360 YouTube channel offers a wide variety of high-quality video content.

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Five technology + trends changing digital marketing in 2020

ClickZ

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. The new multi-channel, multi-device approach to attribution that accurately tracks consumer behavior through the entire buyer’s journey. 3) The rise of multi-touch attribution. We live in a digitally dominated world.

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Is MTA dead?

ScanmarQED

Many of the biggest platforms, like Meta, YouTube, SnapChat, TikTok and others, don’t provide any of this vital user-level information. On Thursday, they click on a YouTube ad, but they don’t make a purchase. In our example, TikTok is attributed 10%, YouTube 40%, Facebook 20%, and Google Search 30%.

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5 Steps for Creating a B2B Digital Marketing Strategy

The Marketing Blender

They often listen to podcasts or YouTube videos. Every touch point matters, so put the same attention into writing great ad copy as you would into a blog or a social media post. Personalization: Customizing marketing messages based on individual preferences and behaviors enhances customer experience and fosters stronger connections.

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The 15 Best WordPress Video Themes in 2019

Hubspot

Whether you’re looking to add your videos to a multi-purpose WordPress theme, or if you’re hoping to create a video-based site for your blog, portfolio, or other creative work, there are a number of options available. Multi-Purpose Video Themes. Multi-Purpose Video Themes. Compatible with YouTube, Vimeo, and Dailymotion.

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52 Marketing Terms Every Marketer Should Know

LeadsRX

Any-Touch Attribution. Closer-Touch Attribution. First-Touch Attribution. Last-Touch Attribution. Linear Multi-Touch Attribution. Weighted Multi-Touch Attribution. Weighted Multi-Touch Attribution. Algorithmic Multi-Touch Attribution. Over-The-Top (OTT).