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Reborn AutoPilot Aims to Simplify Multi-Channel Marketing

Customer Experience Matrix

The latest incarnation describes itself as “software for multi-channel marketing” but still provides core functions and connects with third party apps. Email and landing pages are still native to the product but the vendor has added tools to import, edit, and reuse HTML from external Web sites and email systems.

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20 questions to ask digital asset management platform vendors during the demo

Martech

Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Does the vendor seem to understand our business and our marketing needs? Can your platform be white-labeled for agencies or multi-location marketers?

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What Does Drift’s Re-Positioning as a “Buyer Engagement Platform” Mean for New and Existing Users?

ANNUITAS

What does this repositioning mean, and what are some of the product developments Drift is delivering to support this repositioning? This could make Drift a ‘must have’ element of the technology stack required to support a mature, multi-channel, perpetual Growth Engine — both pre- and post-sale. This is a smart move for Drift.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

Price: $44 per month Head-to-Head Comparisons of Google Analytics Alternatives Feature/Vendor MixPanel Matomo Plausible Fathom Multi-site? Paid alternatives include products like Snitcher , ZoomInfo , Visitor Queue , LeadLander , and 6Sense. However, while these are all great products, none are straight-up GA replacements.

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ClickSquared System Combines Marketing Database, Campaign Management and Multi-Channel Message Delivery

Customer Experience Matrix

The vendor has just officially launched its system, which should meet the needs of most mid-tier consumer marketers. In a post last week , I casually described ClickSquared as a vendor delivering multi-channel messages for external campaign management systems. This was not wholly accurate. options.

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Why Are There So Many Types of Customer Data Platforms? It's Complicated.

Customer Experience Matrix

An important point is it’s hard to do a good job of delivering messages, so delivery systems are large, complex products. Like message delivery, those are complicated tasks that can easily be the sole focus of a “best of breed” product or products. It often depends on the origins of the product.

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Raab Report: B2B Marketing Automation Vendors Are Making Incremental, Not Radical, Changes To Their Products

Customer Experience Matrix

Indeed, with 208 data points on 22 vendors, there’s so much data that it’s a challenge to make sense of it. Since we only added one new vendor for this edition and kept all the old ones, the vendor base itself is largely stable. Items with the greatest change in average score are the ones that vendors are adapting most rapidly.