Brandpoint

JULY 22, 2019

“People have said that video is the future of marketing for the past five years … and it’s still the case. You’re not behind,” said Arik Hanson , a social media strategist and solopreneur from ACH, at the most recent PRSA Digital Storytelling Workshop. Create thumb-stopping video content.

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Statistics Video Marketing Mobile Advertising Paid Search Agency 82

ClearVoice

FEBRUARY 7, 2022

Digital marketing trends: Michelin uses video games to reach teen drivers. The company hopes to provide teens with a well-rounded education about tire and driving safety by inserting digital billboards in ‘The Sims’ video game. . Read on to find out why. Teaching a teen to drive can be a difficult experience.

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Contently

FEBRUARY 21, 2018

A few years ago, a pale woman with crazy eyebrows and a keytar strapped to her back shot a home video. ” Then she posted the video on the crowdfunding website Kickstarter. In 30 days, the video raised $1.2 Storytelling Is More Than a Buzzword. ” Today, one of the biggest corporate buzzwords is “storytelling.”

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Storytelling Content Marketing Paid Search Agency Content 165

Outbrain

SEPTEMBER 27, 2019

Diving into Advertising Week New York can feel a little overwhelming — there are countless selections of seminars ranging from dating-innovator Bumble to the volatile 2020 election. However, one theme that remained constant throughout was the emphasis on Video. And the best way to do so is through Video Storytelling.

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Storytelling Advertising Agencies Advertisements Advertising 27

Outbrain

SEPTEMBER 5, 2018

In just a decade, the mobile app industry has exploded. Is it any wonder that mobile marketers are constantly searching for new and different ways to get more downloads for their apps? Let’s take a look at one of the newer, lesser-known strategies that can help drive more app downloads: native advertising. Storytelling sells.

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Mobile Advertising Advertising Agencies Advertisements Advertising 46

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. We were an intermediary between large advertisers and small independent publications.

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Outbrain

DECEMBER 23, 2019

At the dawn of 2020, there’s a whole lot to love about video advertising. Video as a marketing tool has been on the rise for the entire past decade. By 2018, 85% of US internet users were watching video on all their devices. By 2019, 87% of marketers were using video in their toolbox.

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Martech

FEBRUARY 22, 2023

TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), They also release new functionality for their users and advertisers every other week. Creating video content isn’t a novel concept. We have been doing this for years.

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Outbrain

NOVEMBER 16, 2020

There is a key reason why native video has gained an edge over regular video, and here it is: Native videos are non-intrusive, so they don’t annoy the audience as other ads do. In 2021, video advertising will increasingly go native. And there is no better time to start adapting your video marketing than now.

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Contently

MARCH 28, 2018

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. What makes virtual and augmented reality so effective for storytelling is how they put multiple senses in the middle of the action. ” 2.

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Brand Identity Branding Storytelling Sample 167

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

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Paid Content Statistics Paid Search Agency Advertising Agencies 52

Thinkers360

JUNE 2, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 37 Patrick Van Hull Supply Chain Storyteller Contact Patrick Van Hull Score: 32.21

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SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

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Digilant

OCTOBER 16, 2023

But that’s not to say that the state of display ads, and even the ads themselves, haven’t continued to evolve right alongside the rest of the online and mobile ecosystems. Today, in 2023, display advertising remains a dynamic discipline and an important overall piece of the digital advertising puzzle.

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Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? I even made a video about it! On Facebook, native video is king. For instance, do bullets kill storytelling? Let’s dive in.

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Content B2B Thought Leadership Storytelling Newsletter 217

Outbrain

OCTOBER 2, 2018

Proponents of snackable content also claim that shorter content means higher engagement and that this applies to all forms of content – including video. Maybe it has to do with the content or the delivery – meaning advertisers simply need to tell better stories. In the world of video, however, the situation gets a little tricky.

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Outbrain

JUNE 16, 2021

Video content is an effective way to grab consumers’ attention and boost engagement. Video is one of the most in-demand media formats globally, with 54% of consumers preferring to see video content from brands and businesses over any other format. 7 tips for driving video engagement for your brand or business.

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Video Marketing Storytelling Mobile Advertising FAQ 29

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

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Spiralytics

MARCH 13, 2024

On top of this, she is also a model for bikinis and is the face of JAG Jeans, with advertisements showcasing the JAG Ivana Jeans. She shares her glamorous lifestyle and engaging personality through her YouTube videos. Much like her brother, her YouTube channel features dance videos, challenges, travel, and lifestyle content.

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Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Stevens & Tate

MARCH 29, 2019

As you may already know, Facebook Ads can be a very effective advertising platform, especially when you consider its overall cost-effectiveness (it’s a pay-per-click advertising platform, after all) and the ability to target audiences based on a variety of criteria (from demographics to location to interests and more).

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Facebook Practices Video Marketing Ads 45

Navigate the Channel

NOVEMBER 21, 2023

1 – Video Marketing Takes Center Stage In recent years, the landscape of digital marketing has witnessed a remarkable shift towards the prominence of video content. These bite-sized videos offer a perfect blend of entertainment, information, and engagement, making them incredibly addictive and shareable.

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Marketing AI Trends Ethics Long Tail Marketing 65

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. A lot of advertisers that we work with are looking for brand lift. We certainly don’t.

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Storytelling Paid Content Advertising Agencies Mobile Advertising 42

ClearVoice

MARCH 7, 2022

But storytelling and digital media are ubiquitous. As a result of the pandemic, people work remotely and you may not even know where the words you read or pictures and videos you see are coming from. An uptick in video usage, which seems to be true worldwide. Time spent on mobile devices is on the rise.

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Planning 105

Navigate the Channel

JULY 21, 2023

As a result, traditional advertising has been analyzed more than ever. Michael Learmonth, digital editor for AdAge , recently wrote an interesting article of how Steve Jobs embraced traditional advertising and branding strategies throughout the evolution of Apple. He also saw the advertising as inextricable from the product.

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Digilant

APRIL 25, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 5: The Future of Advanced TV In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

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Advertising Agencies Mobile Advertising Paid Search Agency Television marketing 52

Bluetext

JANUARY 13, 2019

Since the dawn of the cognitive revolution, humans have been captivated by storytelling as a ritual to pass along information that was important to live, whether that was sitting around the campfire to hear tribal lore or making a memorable impression at your staff Christmas party. The medium is storytelling. Show me what payments are.

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Storytelling Advertising Mediums Mobile Advertising Marketing Proposals 20

Digilant

AUGUST 10, 2021

As advertisers are keenly aware, consumers are constantly switching between media and channels to consume and interact with content. Knowing that digital audio is a constant (and large) source of content consumption gives advertisers a huge window of opportunity to reach consumers as they move throughout their day.

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Advertising Agencies Creativity Advertisements Advertising 105

Martech

FEBRUARY 3, 2023

Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. As more consumers adopt 5G, the opportunity to create and share mind-blowing immersive experiences via mobile devices increases as well. the developer audience using augmented reality.

Marketing AI 83

Marketing AI Advertising Agencies Planning Broadcasting 83

Content Standard

SEPTEMBER 2, 2016

Instead, the company is sinking a big investment into what it sees as the future: live video streamed via social media. With that comes incredible opportunities for video marketing through social networks, assuming efforts to expand live video production and consumption work as planned. But that seems all but given nowadays.

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Video Marketing Planning Best Practices Paid Search Agency 70

Sharpspring

FEBRUARY 13, 2020

spend an average of 5 hours per day on mobile devices. Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Mobile is dominating the internet economy. How can you deliver the targeted messages with precise timing and remain authentic with mobile users?

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Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

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Storytelling Enterprise Management Brand Identity Branding 50

Martech

FEBRUARY 3, 2023

Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. As more consumers adopt 5G, the opportunity to create and share mind-blowing immersive experiences via mobile devices increases as well. the developer audience using augmented reality.

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Marketing AI Advertising Agencies Planning Broadcasting 77

ClearVoice

SEPTEMBER 4, 2020

SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( More than half of search traffic comes from mobile devices. More than 90 percent of social media marketers use Facebook for advertising. Mobile devices account for more than 70 percent of YouTube watch time. Instagram ).

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Statistics Emarketing Content Marketing Paid Search Agency 111

Outbrain

AUGUST 14, 2021

While marketers and advertisers are already accustomed to working in a fast-paced industry, it still left many seasoned professionals scratching their heads. It also had a huge impact on creative advertising trends, with ad spend across top marketplaces and social media platforms increasing by 31% year on year in March 2021.

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Advertising Agencies Creativity Marketing AI Advertisements 59

QuanticMind

FEBRUARY 15, 2019

In light of the proliferation of ads on Facebook, Instagram and other social media, digital practitioners are pretty much required to have a video ad strategy in place — and one that makes them stand out from competitors. That said, a good video ad strategy is far more than just another addition to your overarching advertising strategy.

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Content Standard

OCTOBER 10, 2016

Early in the not-so-long history of digital storytelling, there was a four year window of beautiful innocence where the internet largely operated as it was originally intended to operate: as an open space for people to freely share resources and information. When it comes to online ads, there are four key players to take into account.

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Lead Ranking Storytelling Paid Search Agency Ads 40

Content Standard

JUNE 17, 2015

The days of interruption advertising are numbered. In today’s high-tech, modern world, marketers must embrace the oldest way to connect with people—storytelling. ” Brand Storytelling Powers Leadership. They inspire us to act. “Because our old way of doing things no longer works.”

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