Martech Advisor

AUGUST 30, 2019

With so many consumers primarily using mobile devices, you can’t ignore the power of intelligently placed mobile marketing campaigns. In this article, we look at three viral marketing campaign examples and what they imply for marketers. Learn More: Top 8 Mobile Advertising Platforms for 2019.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

Buffer

APRIL 7, 2022

You probably check your email every day, whether for work or personal reasons, and so do millions of other people. And in a day and age where almost anything can have a subscription model, there’s more opportunity for the average person to create a valuable source of income. The Week Ahead Horoscope 2.

Newsletter 116

Newsletter Twitter Domain Advertising Mediums 116

Martech Advisor

SEPTEMBER 16, 2019

The ₹459-crore initial public offering (IPO) of the Indian mobile marketing company, Affle opened on Jul. As an adtech player in India with strong global presence, Affle’s omnichannel platform is built to help marketers drive consumer acquisitions, engagements, ROI and more.

Mobile Marketing 63

Mobile Marketing Paid Search Agency Mobile Advertising Companies 63

Martech Advisor

DECEMBER 23, 2019

AI-powered personalization can create a pool of loyal, engaged customers who keep returning to your brand. In this article, we discuss: What is AI personalization in marketing? Five ways in which AI can help you make personalization a priority. Personalization trends to remember, and examples from Swisscom and GAP.

Personalization 90

Personalization Advertising Agencies Paid Search Agency Mobile Advertising 90

Webbiquity

SEPTEMBER 4, 2018

Broad availability of simple self-service interfaces has boosted the market for B2B ecommerce. B2B brands need to charge up their marketing strategies to stay ahead in the market. Here’s a look at five of the biggest B2B marketing trends that are powering ecommerce. Personalization and Customization.

Marketing AI 204

Marketing AI Enterprise Management eCommerce Work Management 204

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

ViewPoint

APRIL 30, 2013

I''m pleased to have as my guest today Jamie Turner, CEO and Founder of The 60 Second Marketer, an organization that provides tools, tips and tutorials on the newest techniques in marketing. Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook.

Mobile Marketing 120

Mobile Marketing Lead Scoring Lead Ranking Marketing Leads 120

illumin

OCTOBER 16, 2023

eMarketer predicts that retail’s “outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.” in 2024, continuing to grow and hold its critical spot in the ad market. Another consideration for retail is the growth of mobile ads. of the market next year.

Spending 52

Spending Paid Search Agency Ads Emarketing 52

Navigate the Channel

DECEMBER 19, 2023

In today’s rapidly evolving business landscape, B2B marketers face unique challenges and opportunities. With digital transformation, shifting consumer expectations, and a mobile-first mindset, the world of B2B marketing is undergoing a significant transformation.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Sana Commerce

FEBRUARY 21, 2023

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Personalization is great for the buyer because it improves the buying experience and overall convenience for your client.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Martech Advisor

SEPTEMBER 26, 2019

With TikTok’s meteoric rise and Twitter introducing 6-second video ads bidding, marketers see tremendous opportunity in these platforms. Let’s dig deep to understand more about these video marketing trends of 2019 and how you can leverage them to drive traffic, engagement, and conversions.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Convince & Convert

JUNE 5, 2013

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new, direct response program.Twitter has displayed “cards” for quite some time. Easy Email Subscription via Twitter. Twitter utilizes the email address you use in your member profile, and delivers that to the advertiser.

Lead Generation 140

Lead Generation Twitter Email Marketing Generation 140

Onalytica B2B

JANUARY 17, 2018

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. They care more about the brand they associate themselves with to maintain a consistent personal image, and for ethical reasons too.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Huptech Web

JANUARY 13, 2023

Mobile Ads Stats. Twitter ad statistics. Paid advertising is a crucial aspect of promoting any business or product. Paid advertising is a crucial aspect of promoting any business or product. By investing in paid advertising, businesses can reach a larger audience and gain more visibility for their products or services.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Marketing Insider Group

MAY 8, 2012

My best post of 2012 so far (and by far) is 8 great marketing infographics to inspire you in 2012. We know that mobile advertising is hot and I have already provided 4 steps to mobile marketing success. By 2014 the mobile internet will over take desktop internet users. hours per day on their mobile device.

Mobile Marketing 100

Mobile Marketing Stats Mobile Advertising SMS 100

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

ClearVoice

MARCH 31, 2021

January 2021 — LinkedIn launches Marketing Labs for its advertisers. For marketing advertisers that work with B2B clients, the LinkedIn advertising platform is considered a bit of a mystery until now. March 2021 — Instagram expands the IG live experience to include a four-person live feed experience.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 84

Paid Content Campaigns Examples Advertising Agencies 84

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services. Plus it’s very cost effective.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Stevens & Tate

AUGUST 10, 2020

Staying current on marketing trends is especially important to assess whether your marketing efforts are harmonious with today’s evolving world. The following articles highlight current August 2020 marketing trends that we think are worth paying attention to: Noteworthy Marketing News.

Trends 63

Trends Spyware Work Management Paid Search Agency 63

Valasys

DECEMBER 11, 2023

The world of digital marketing is constantly evolving, and as we enter 2023, marketers are looking to invest their money in strategies and tactics that yield the best results and provide a competitive edge. In this article, we will explore a host of different avenues where digital marketers are eager to invest their money in 2023.

Allocation 40

Allocation Advertising Agencies Mobile Advertising Marketing Automation Services 40

Contently

MARCH 26, 2021

Want to feel depressed about marketing? So why are marketers still pumping nearly $100 million in display ads this year? While traditional advertising—television, billboards, radio, sponsorships—could only be correlated with sales, display advertising promised marketers the dream of something that had long eluded them: precision.

Top of Funnel 196

Top of Funnel Display Paid Search Agency Ads 196

Matchcraft

MARCH 28, 2023

With a possible recession on the horizon, many firms are facing a decrease in consumer spending, leaving them fighting for a share of the market. In this challenging economic climate, digital advertising is set to become an increasingly important area for businesses looking to stand out and reach buyers.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

SmartBug Media

JANUARY 8, 2020

With the growth of mobile phone usage (worldwide penetration is expected to reach 63.4 percent by the end of 2019 ), mobile marketing has been growing by leaps and bounds. Geofences can be set up on mobile, tablet, and even desktop devices anywhere in the world. 71% of consumers prefer a personalized ad experience.

Mobile Advertising 122

Mobile Advertising Planning Paid Search Agency Ad Frequency 122

Porch Group Media

JULY 13, 2021

50 Statistics About Retail Marketing and Consumer Shopping Trends (Updated for 2021). Personalization, customer journeys and online experiences are being scrutinized more than ever and those who have traditionally shopped at brick-and-mortar locations are expecting the same experiences online that they have received at physical locations.

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

Hubspot

JULY 3, 2017

The list isn’t exhaustive, but you can expect to learn the major highlights -- what was launched, what changed, and what these stories could mean for marketers. Bloomberg reported that Warner Brothers will advertise upcoming movies within the app, too -- and will split the revenues with Snap Inc, according to The Wall Street Journal.

Social Media 76

Social Media Twitter Media Mobile Advertising 76

EveryoneSocial

MARCH 6, 2017

However, like most social networks, it will be some time before it becomes clear if Snap is going to turn out to be more of a Facebook, or a Twitter. As of today they have more daily active users than Twitter did when it went public in 2013, however they have far less than Facebook did when it went public in 2011. is a camera company.

Twitter 58

Twitter Facebook Mobile Advertising Advertising Agencies 58

LeadsRX

NOVEMBER 30, 2021

LeadsRx Journey™ identifies all touchpoints on the customer’s path-to-purchase, giving app developers key insight into marketing programs that drive app installs and in-app events App developers can now increase return on ad spend by knowing how all marketing programs contribute to conversion events. Portland, Ore.,

Multi-Touch Attribution 83

Multi-Touch Attribution Purchase Paid Search Agency Television marketing 83

illumin

NOVEMBER 10, 2023

Once dubbed the “ Twitter Killer ”, Threads launched in July 2023 with high expectations. In the midst of leadership controversy, the new app was slated by many to replace Twitter, (recently rebranded as X). Notably, one in five new Threads users in July downloaded the app as a direct alternative to X (Twitter).

Social Networks 52

Social Networks Emarketing Mobile Advertising Thought Leadership 52

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content Marketing Institute ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

QuanticMind

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? What is Direct Response Marketing? The key here (as with all marketing, really!)

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

QuanticMind

JUNE 1, 2023

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. It has experts wondering: Could these be signs of a possible rebound for the ad market? 6 Marketing Challenges in the Travel Industry Today [:08] It’s a wild world out there for travel marketers. Welcome to Scout!

Paid Search Agency 52

Paid Search Agency Mobile Advertising Newsletter Differentiation 52

ClearVoice

FEBRUARY 7, 2022

Well, in addition to all of them being infinitely more interesting than me to my teenagers, they also play a prominent role in this month’s top digital marketing trends. Digital marketing trends: Michelin uses video games to reach teen drivers. marketing Click To Tweet. Read on to find out why.

Trends 131

Trends Campaigns Planning Trade Show 131

Liveintent

NOVEMBER 29, 2022

C ustomers can enjoy accurate and enriched CRM data via up-to-date, deterministically matched unified profiles to perform marketing in the Identity-driven Era. With Identity Enrichment, a client can perform identity resolution, audience targeting, measurement, personalization, and so much more. ” About Salesforce AppExchange.

Peer-to-peer 62

Peer-to-peer Ideal Customer Profiles Salesforce.com Mobile Advertising 62

Convince & Convert

APRIL 10, 2015

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Let’s dive deeper into how mobile can fast-track your company’s transformation.

Marketing & Strategy 164

Marketing & Strategy Mobile Advertising Mobile Marketing Business 164

Martech Advisor

MARCH 31, 2020

How will marketing strategies evolve in these uncertain times and going forward? Avoiding luxury shopping to safeguard finances with markets falling. Shopping online and through mobile devices. Marketers must start there. Digital experiences will replace in-person experiences.

Marketing Budget 144

Marketing Budget Marketing Strategy Marketing & Strategy Work Management 144

chiefmartech

JANUARY 1, 2024

And before you blame that on the explosion of the marketing technology landscape — now over 13,000 products! recognize that all those martech tools were built in reaction to the growth in complexity of marketing itself. When customers embraced search, marketers had to embrace SEO to persuade both people and search algorithms.

Aggregators 106

Aggregators Work Management Marketing Management Account Based Marketing 106