ClickZ

AUGUST 27, 2020

Fast forward to today, and you have phone, web, microsites, mobile, and multiple social channels. We are enabling marketers to work from the decisions and tools in your current stack and create and communicate the offer and afterward, validate the offer.” However, one thing has not changed. Customer success.

Promotion 64

Promotion Enterprise Management Efficiency Work Management 64

The Point

MAY 8, 2012

An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal.

Landing Pages 100

Landing Pages Microsite Terms and Conditions Paper 100

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. Uses social media to further validate solutions. Here’s the difference: Tactic Theme Destination Key. Search queries are specific, longer phrases.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. Uses social media to further validate solutions. Here’s the difference: Tactic Theme Destination Key. Search queries are specific, longer phrases.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Content4Demand

DECEMBER 6, 2018

Because some brands are already achieving this using content rabbit holes, platforms like PathFactory , and tailored content toolkits and microsites, we’ll see these leaders create personalization at scale. Marketers will see this as validation for pushing creative limits and testing different themes in their content and campaigns.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Moz

JUNE 10, 2020

Without validation and understanding that it was the exact changes you made that led to the results, you won’t be able to scale the winning concept to other channels or parts of the site. Therefore, if your site doesn’t have the right traffic, you may want to default to low-risk implementations or competitive research to validate your ideas.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

Without validation and understanding that it was the exact changes you made that led to the results, you won’t be able to scale the winning concept to other channels or parts of the site. Therefore, if your site doesn’t have the right traffic, you may want to default to low-risk implementations or competitive research to validate your ideas.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

markempa

AUGUST 15, 2006

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Vidyard

JANUARY 4, 2017

This also allowed us to validate the research and personas in the marketplace.” We split up the initiative into smaller chunks: the video capture, the video production, and the microsite.” We wanted to communicate that ‘we get you’ in an authentic way.

Campaigns 80

Campaigns Video Marketing Microsite User-Generated Content 80

Bluetext

APRIL 8, 2020

Content should always be filtered for necessity, validated by the persona it serves, hole it fills, and value it adds. When we partnered with the Graduate Management Admission Council, we re-designed their microsite, CallingAllOptimists.com. As attention spans wane, so must content.

Advertising Agencies 36

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 36

NuSpark Consulting

DECEMBER 5, 2011

Commonly known as landing pages or microsites, jump pages are unique web pages designed to complement an advertising or paid search campaign to promote an offer, survey, or promotion for lead capture. J- Jump Page. When these pages aren’t optimized to its fullest, bounce rates increase, and conversions decrease. M- Marketing Automation.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

SEPTEMBER 14, 2011

The “creatives” develop the copy and graphics for emails, landing pages, hypersites, microsites, etc. Talk to other revenue marketers: Talk to you peers and get third party validation. Revenue-Focused Creative and Revenue-Focused Content. So, what are you going to do about revenue? One bite at a time.

Top of Funnel 48

Top of Funnel Peer-to-peer Digital Marketing Funnels Microsite 48

markempa

AUGUST 17, 2007

Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Be sure to give your audience a way to subscribe to get updates either via RSS or via email. What can you do via the phone?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Hubspot

NOVEMBER 1, 2016

You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. Building a PPC campaign around promoting this report could be a valid expense to make this a wide funnel entrance point into your database.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

ClearVoice

MARCH 19, 2021

Validate features and offerings with testimonials and success stories. Landing page vs. microsite. A microsite is a mini website that is separate from the company’s main website. Like landing pages, a microsite is meant to serve a specific need — a campaign or a product or service. What a landing page is not.

Landing Pages 52

Landing Pages Microsite Ad Exchange Opt-in 52

WebMarketCentral

JANUARY 7, 2009

In this inaugural post, you can find out what prominent figures like Matt Cutts and Aaron Wall have to say about the future of SEO, how to perform a website health checkup, where to find the best SEO and online marketing videos produced last year, the truth about common SEO myths, the merits of microsites and more.

SEO 20

SEO Microsite Best Practices SEM 20

EMagine B2B Blog

MARCH 5, 2019

On our side, we put your annotations to good use, for example by using them to increase the visual appeal of your search results, or to supplement and validate our data sources.” ” Bing currently supports markup for: Breadcrumbs. Organizations. Fact checking. Digging into the Details of Healthcare Schema Markup. Medical Specialty.

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

PathFactory

JULY 11, 2022

Sales and marketing teams need to validate and potentially re-prioritize what are the most important accounts to target in current market conditions. Focus on creating microsites or destination pages for your most important target accounts first with branding, messaging, content and calls-to-action that have been personalized.

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

Content4Demand

JANUARY 20, 2021

Content details can be pulled for social channels, infographics, SEO/discovery and on microsites. and is wrapped around details drawn from the larger case studies that support or validate the storyline. Here are three quick strategies: Early-Stage and Inbound Efforts Case studies aren’t just for late-stage buyer conversion.

Case Studies 68

Case Studies Case Study Studies Microsite 68

WebMarketCentral

AUGUST 1, 2008

The SEO Website Overhaul by PromotionWorld Writer Brandon Cornett gets to the heart of SEO in this concise and practical article, detailing “five simple tasks you can perform on your website over the next few days to improve your search engine visibility and traffic levels” from validating your keywords to creating an XML site map.

SEO 20

SEO SEM Best Practices Buzz 20

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

This can include opt-in management, bounce handling, unsubscribe processing, and suppression lists, as well as higher-end services such as dedicated IP addresses and capabilities like email preview, spam checking, link validation, and delivery monitoring.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

SnapApp

MARCH 6, 2015

Popson knew she wanted to bring those successes front and center, as inspiration to other non-profits and validation of the impact of training. “My The SnapApps live on a Realize Real Results microsite alongside related assets, including ebooks, videos and infographics. Now what do we do with all of this?”.

Peer-to-peer 83

Peer-to-peer Campaigns Microsite Sales Qualified Leads 83

The Point

MAY 30, 2012

If the end user forwarded the email to IT, and that individual subsequently clicked on the email, the IT worker was directed to a custom Web microsite that offered an information kit on BYOD and how to implement an initiative within his or her organization.

Demand Generation Agencies 100

Demand Generation Agencies Work Management Demand Sales Leads 100

Buffer

JUNE 14, 2022

We knew some creators were using Start Page as a link aggregator, while other used it as a microsite. If you want to use Start Page as a place for all your links, you’ll probably love the minimalist header options, but if you are building a microsite, you’ll also find options that make the header more prominent.

Transparency 79

Transparency Product Paid Search Agency CAN-SPAM 79

Content Marketing Institute

OCTOBER 8, 2018

Objectives like “educate our audience” or “raise awareness” sound valid. In addition to the case study video, you create native social content, an infographic, a white paper, and a microsite to tell the story as extensively as you like. It will also facilitate measuring the impact of that video. What do you do? persuasive) punch.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

LEADership

FEBRUARY 19, 2016

Integrate your customer’s social media contributions into your testimonials section, or create a microsite to hold it. If your customers have valid complaints or suggestions for changes to your products or services, use them as guidelines for future products and services. Build in space for engagement. Grow trust.

User-Generated Content 40

User-Generated Content Relevance Generation Microsite 40

SnapApp

JULY 24, 2017

Believe it or not, the following interactive microsite is a B2B example. This microsite takes you on a tour of current sustainability and climate change issues while positioning Morgan Stanley as a leader in finding solutions. . The content lived on a microsite, greatyieldmystery.com , and was promoted through social channels.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

Hubspot

AUGUST 11, 2014

One that you could use for enterprise websites, microsites, landing pages, and everything in between? CSS/HTML is properly validated. Third, take some time to test and validate all of the different features on your website. Website pages are compatible across devices (Android, iPhone, tablets). Functionality.

Marketing Websites 28

Marketing Websites Privacy Policies RSS Auto Responder 28

Albacross

JANUARY 17, 2020

It enables salespeople to build a personalized microsite for the prospects, using marketing-approved content and materials, and incorporate personalized video messages--in minutes, without any coding, as easily as writing an email. large sales forces (10s or 100s of reps), who. are aligning with marketing to do account-based marketing (ABM).

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Hubspot

FEBRUARY 15, 2017

The purpose of its awards is to “ give communications and creative professionals proof and validation that their work is highly regarded by their peers. ” Since then, a microsite has been dedicated to the partnership. That’s why it’s so refreshing to see initiatives to specifically recognize this type of work, like Communicator.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Kapost

MAY 26, 2016

Recognition gives us a sense of value and validation that what we do matters. When executed strategically, microsites that call out industry leaders are successful tactics for B2B marketers aiming to boost their SEO value. Creating Microsites for Industry Leader Reports. Everyone loves being called out for doing great work.

Microsite 74

Microsite Link Building SEO Ad Building 74

SnapApp

JULY 7, 2017

Simple quizzes, polls and calculators or other tools can often produce similar effects to expensive creations like interactive microsites. Along with a website facelift — we also introduced a series of interactive microsites and a funky, business calculator tool. We subsequently won an award for sales enablement for that project!

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Convince & Convert

AUGUST 3, 2010

I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else. link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world !

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else. link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world !

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Hubspot

JULY 21, 2015

Experiment with these on a rolling basis -- most will offer a free trial so you can validate it. Research Reports - Often presented as a gated PDF, or an ungated microsite. Nice-to-have technologies are things like competitive intelligence tools, market research tools, or software that clues you in to real-time trends.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28