SmartBug Media

DECEMBER 27, 2021

Building buyer confidence is a good investment from an ROI standpoint. Whether it’s just a new website or microsite designed for people who want to learn first, that can be a really low lift, and experiments can be smaller than you might think they need to be. It can’t be abstractions.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Content Standard

DECEMBER 11, 2015

In the content industry, marketing ROI remains an elusive KPI that most of us push off measuring until our jobs are on the line. This is how my Monday morning used to go before the Content Standard began generating ROI: “Hey Ted, has your content strategy driven any revenue this quarter?” The Marketing ROI Conundrum.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Contently

JUNE 5, 2017

It’s feasible for B2B companies like Contently, since we’re able to attribute the ROI of direct mail campaigns that include our magazine, Contently Quarterly. But for B2C brands like Uber, Amtrak, and Airbnb, tracking ROI is much more opaque.

Marketing AI 123

Marketing AI Brand Identity Branding Content Marketing 123

PathFactory

MAY 11, 2022

In both cases, the ROI of the efforts to close the sale is interesting enough to continuously target this profile. Businesses typically have two types of ideal customer profile (ICP) and grades within each: The revenue-generating ICP. These are customers who contribute to revenue through either fast-closing or consequent deals.

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

ClickZ

AUGUST 27, 2020

Fast forward to today, and you have phone, web, microsites, mobile, and multiple social channels. Internal capabilities and processes – often between marketing, product, and development teams lead to reduced time to market, ineffective and out of date offers, and lagging ROI. However, one thing has not changed.

Promotion 64

Promotion Enterprise Management Efficiency Work Management 64

SmartBug Media

JULY 22, 2020

Considering that 57 percent percent of businesses with chatbots deliver a return on investment (ROI) with minimal effort, what do you have to lose? Use a smart CTA to send them back to that community’s page or microsite. Just remember to be clear that they’re engaging with a bot and not a live person. Smart Content.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Litmus

OCTOBER 26, 2018

However, email’s disruptive evolution from static message to mailable microsite presents many challenges. While excitement is high for interactive emails, it has become clear that email’s evolution from static message to mailable microsite is going to take many, many years. Email Marketing ROI: The Factors that Lead to Better Returns.

Microsite 83

Microsite Landing Pages Eye-Tracking Click Rate 83

The ROI Guy

AUGUST 4, 2010

To help clients understand the savings and benefits of blades, HP has created a valuable microsite and toolkit, powered by Alinean: [link]. As organizations virtualize, blade solutions help provide a simpler, consolidated and standardized server infrastructure.

Allocation 40

Allocation Microsite ROI Campaigns 40

SnapApp

MAY 24, 2016

Having specific content like assessments, roi calculators, and product pickers starts capturing that critical information as part of your content-enabled campaigns, pre-sales. They launched a microsite called Realize Real Results , which included different types of content (including interactive calculators and assessments.)

Top of Funnel 54

Top of Funnel Sales Qualified Leads Lead Ranking Microsite 54

PureB2B

JANUARY 14, 2019

Many marketers have already seen the wonders of this m arketing model and recognize that ABM techniques have helped them achieve higher ROIs versus other broader marketing approaches. Brenda Stoltz of Forbes suggests creating “dynamic, personalized microsites that deliver content that’s of interest to your audience.”.

Account Based Marketing 72

Account Based Marketing ABM Lead Ranking Effectiveness 72

PureB2B

JANUARY 14, 2019

Many marketers have already seen the wonders of this marketing model and recognize that ABM techniques have helped them achieve higher ROIs versus other broader marketing approaches. Brenda Stoltz of Forbes suggests creating “dynamic, personalized microsites that deliver content that's of interest to your audience.”.

Account Based Marketing 62

Account Based Marketing ABM Lead Ranking Effectiveness 62

Buzz Marketing for Technology

NOVEMBER 6, 2017

Web presence: Ahead of the game In advance of the April 6th announcement, we developed a classic microsite , and built it out with thought leadership, media placements, and videos , all of which were keyword-optimized. Better yet, what if we could be the leading consulting firm on the rule and how to implement it? We immediately got to work.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

Webbiquity

DECEMBER 10, 2013

What’s the ROI of Content Marketing? The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). DeSantis Breindel ). Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. ( eMarketer ).

Statistics 100

Statistics SMB Content Marketing Planning 100

EMagine B2B Blog

JUNE 13, 2013

11 Examples of Killer B2B Content Marketing Campaigns Including ROI. A recent survey of 1,200 CEO’s indicated that nearly 70% have lost trust in their marketers’ ability to deliver growth, in part because of the inability to show ROI on campaigns. 3 Reasons B2B Marketers Should Not Use Microsites.

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

SnapApp

FEBRUARY 22, 2016

She broke the conversation up into content, acquisition, engagement, and her favorite topic – ROI ! ROI is a tricky one for all companies, because each organization has a different key metric that they are using. Here are some snapshots of Heidi’s main tips & tricks from her presentation : .

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

LeadSloth

AUGUST 11, 2009

It’s true that measuring true ROI usually takes a longer time and more effort than measuring ROI for B2C campaigns – so, when the ROI data does start to come in, it’s all the more exciting. Terry: As I mentioned, it typically takes much longer to determine things like lead quality and ROI. do you find most effective?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

SnapApp

FEBRUARY 23, 2016

She broke the conversation up into content, acquisition, engagement, and her favorite topic – ROI ! ROI is a tricky one for all companies, because each organization has a different key metric that they are using. Here are some snapshots of Heidi’s main tips & tricks from her presentation : Content.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

JUNE 7, 2018

25x ROI after nine months. Using email, paid media, social, and their website/microsite, Paycor was able to get in front of relevant audiences with this compelling, engaging material. And reach their goals they did. Deploying a variety of content formats across multiple channels, they were able to achieve: 3,700 responses in 90 days.

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 76

The Point

FEBRUARY 11, 2014

At Captora, we identify, create, and optimize hyper-targeted CaptureSites (hyper-optimized microsites) that dramatically expand the reach of search, advertising, and social marketing campaigns. No, we’re a SaaS application company and focused on delivering technology that changes marketing forever.

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

DealSignal

AUGUST 30, 2021

Maximize your ad spend by developing ad campaigns targeted specifically for small micro segmented audiences for enhanced ROI. #4 For example, you may consider building microsites that speak directly to specific audiences. This goes beyond targeted emails or ads — it involves the total user experience.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

markempa

AUGUST 15, 2006

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Content Standard

JULY 19, 2016

For every piece of material you send out that just pushes a general website or email address, you’ll have yet one more undefined variable when it comes to determining ROI for your campaigns. Here are some ways easy ways to accomplish this: Microsites and Landing Pages.

Top of Funnel 40

Top of Funnel Marketing Strategy Marketing & Strategy Digital Marketing Funnels 40

EMagine B2B Blog

AUGUST 4, 2014

Business professionals understand the concept and need for social media but struggle to determine the ROI or generate leads via the networks. Using shortened links that bring interested users to your product pages, blogs, and microsites will boost the referral traffic to your site.

Social Media 40

Social Media Traffic Tactics Media 40

Marketing Insider Group

JANUARY 28, 2015

How can we improve on our content marketing ROI? Even just shifting some of the cost around those unused portions can help show some ROI. Once you do this, you can start to back into some ROI numbers on what each piece of content brings you. Finally, Rent the Runway launched a microsite dedicated to its user-generated content.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

SnapApp

JANUARY 24, 2017

25x ROI after nine months. . Using email, paid media, social, and their website/microsite, Paycor was able to get in front of relevant audiences with this compelling, engaging material. . And reach their goals they did. Deploying a variety of content formats across multiple channels, they were able to achieve: . And that’s not all.

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

25x ROI after nine months. . Using email, paid media, social, and their website/microsite, Paycor was able to get in front of relevant audiences with this compelling, engaging material. . And reach their goals they did. Deploying a variety of content formats across multiple channels, they were able to achieve: . And that’s not all.

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

Valasys

JULY 1, 2021

With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. 5) Analyze & Optimize Your Campaign ROI With Marketing Automation. f) A/B Testing.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

NuSpark Consulting

DECEMBER 5, 2011

Commonly known as landing pages or microsites, jump pages are unique web pages designed to complement an advertising or paid search campaign to promote an offer, survey, or promotion for lead capture. R- A tie: Revenue and ROI. J- Jump Page.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

The ROI Guy

SEPTEMBER 29, 2010

To maintain revenue, these Tech Media firms have quickly morphed to develop and deliver interactive marketing services to technology vendors, including: On-line strategy development Building online advertising businesses. and creating advertising networks.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

markempa

AUGUST 17, 2007

Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. Be sure to give your audience a way to subscribe to get updates either via RSS or via email. What can you do via the phone?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

NuSpark Consulting

JULY 17, 2010

Landing pages are microsites that promote specific products/services with call-to-action web forms. Profile B: Executive buyer; upper management; interested in white papers and blogs that focus on overall ROI and revenue-generating issues and new processes. remember, websites need to be lead generators; not online brochures.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Adobe Experience Cloud Blog

AUGUST 9, 2012

One of the first projects that your governance board will work on is determining high-level strategic social media goals, timelines, and marketing ROI measurements. This can take place during a formal social media training day or even a social media microsite. 3) Define your strategic social media goals.

Social Media 48

Social Media Media Marketing & Strategy Microsite 48

Bluetext

SEPTEMBER 26, 2019

United to create a multi-touch, multi-channel campaign to deliver messaging across multiple digital channels, social media, email, and microsites. Putting in the effort to bring an authentic and unified brand, campaign, or product message to market will make a bigger impact and ROI every time. See how Bluetext partnered with D.C.

Brand Identity 21

Brand Identity Branding Paid Search Agency Advertising Agencies 21

QuanticMind

SEPTEMBER 13, 2018

Unless you run a one-person microsite, there’s too much work for one person to manage. When transitioning from a temrporary to a sustained campaign, it makes sense to invest more resources in maximizing the ROI. Since these are long-term campaigns, you will want to carefully optimize the ads for maximum ROI.

Search Engine Marketing 43

Search Engine Marketing Paid Content Search Marketing SEM 43

The ROI Guy

OCTOBER 22, 2010

While development could be measured on release cycles and product quality, and sales was measured on performance against plan, It’s tough to track marketing’s ROI on positioning, collateral and brand building. Even when there is a clear business challenge and a solution with real ROI, tight budgets create hesitation on the part of the buyer.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

The ROI Guy

DECEMBER 10, 2011

Results indicate a continued and decided crisis in confidence with content marketing, with close to half of marketers indicating that some of the most popular tactics are perceived as less effective or ineffective, including social media (50%), articles (49%), microsites (44%), and blogs(42%).

Effectiveness 40

Effectiveness Marketing Budget Microsite Webcast 40

Adobe Experience Cloud Blog

JUNE 2, 2014

We ended up partnering with several major CPA associations and we built a bunch of microsites with relevant messaging to more effectively reach this new market. That’s a 10X in return on investment…how’s that for an ROI?? With this newly gained insight, we got more laser-focused with our value prop towards this particular segment.

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48