SmartBug Media

MAY 9, 2024

However, a basic timeline for pre-event planning looks something like this: Start planning, strategizing, and optimizing promotional materials approximately six months before the event. See how SmartBug helped this tech provider make a splash at a premier industry event and take home a platinum award in the microsite information category.

Trade Show 59

Trade Show Planning ROI Sales Qualified Leads 59

DivvyHQ

APRIL 8, 2016

If it’s expected for your new content initiative to move the needle quickly with this new audience, you’ll need to budget much more for paid placement or promotion/advertising. You Need a Content Distribution/Promotion Strategy. Buyer-focused blog content is published weekly to build a subscriber list.

Distribution 40

Distribution Promotion Top of Funnel Microsite 40

Salesforce Marketing Cloud

JUNE 21, 2023

They should design systems that promote responsible use of generative AI. 6 Strategic Design Tips for Converting Your Pitch into a Microsite Keith March Mistler An Experience Cloud microsite can keep essential info accessible and help your teams build better relationships with your customers.

Lead Ranking 52

Lead Ranking Design Microsite Generation 52

Martech

FEBRUARY 7, 2024

His curiosity about music promotion and connecting with other bands led him quickly to the early days of the web and digital experience. We’d get brought in to help, whether it was for a microsite or a larger project. This interview has been edited for clarity and length.

Advertising Agencies 103

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 103

Convince & Convert

SEPTEMBER 18, 2014

The Beeday celebration was launched on September 8 th with a dedicated microsite, plus promoted Facebook posts and tweets. Read the whole entry. » » Social Media Case Studies bloggers campaign case study celebration community facebook influencers outreach social media twitter'

Social Media 143

Social Media Communities Microsite Case Studies 143

Oktopost

MAY 12, 2021

A Microsite on Your Website. In some cases, it’s a great idea to create a microsite that serves as a platform for your branded community. Promote Your Community. A great way to leverage it in your marketing is by using it to promote your customer service. . Here are some proven strategies to help drive that growth.

Communities 121

Communities Ad Building Brand Identity Branding 121

Convince & Convert

OCTOBER 23, 2015

Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Part of the appeal of this campaign is that Westin can measure and track audience participation from its microsite. Travelers have to enter fairly specific details about their upcoming trips, including the dates and who is covering for them.

Microsite 125

Microsite User-Generated Content Custom Publishing Planning 125

Convince & Convert

NOVEMBER 13, 2015

For a chance to appear on a Sprite can in Brazil, fans first need to register their Snapcode on a dedicated microsite. Supporting elements of this campaign include promotional content across Facebook, YouTube, and websites like winnin where users can vote on “battles” for their favorite would-be Snaps.

Social Media 161

Social Media Campaigns Advertising Agencies Paid Search Agency 161

Content Marketing Institute

MAY 22, 2018

Since financial firm The Capital Group is built on long-term investing, its Capital Ideas branded microsite goes beyond reporting or analyzing the latest financial headlines. Capital One microsite fuels its paid, earned, and owned media initiatives, says @joderama. Content hubs: Capital Ideas. Read more>> Click To Tweet.

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

SendX

MAY 30, 2019

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. You can even download the codes for this microsite from a link they provided on Tim Ferriss’s site, here. To safeguard their promotion, they set up IP blocking. A landing page to collect email addresses.

Word of Mouth 156

Word of Mouth Email Campaigns Campaigns Generation 156

Convince & Convert

APRIL 21, 2016

This campaign was created to promote Organic Valley’s new Organic Balance Protein Shake. In addition to the video, the company has also created a dedicated microsite where visitors can take the survey and see colorful visuals of how they stack up against the results.

Campaigns 103

Campaigns Microsite Social Media Customer Surveys 103

Convince & Convert

DECEMBER 11, 2015

The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. When curated together on the #Goodweird microsite, the content also forms into a story powered by customers. As Lenovo’s new campaign showcases, sometimes it’s good to be weird.

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

Walker Sands

APRIL 5, 2019

Our team formulated a creative, data-driven campaign centered around the creation of the Definitive Guide to America’s Most Broken Processes , a media-friendly, easy-to-promote e-book.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

Sprout Social

JANUARY 12, 2023

We created a microsite dedicated to sharing our brand identity and beliefs. Promote Open, Authentic Communication. Get in front of more eyes by finding a shared cause and promoting it together. One great way to get inspiration for developing your own values is to look to other brands. Sprout Social. Embrace Accountability.

Lead Scoring 126

Lead Scoring Lead Ranking Effectiveness Brand Identity 126

Convince & Convert

FEBRUARY 18, 2016

To promote its Premium Economy amenities, Virgin Atlantic took to LinkedIn to post what could quite possibly be a dream job as a Freelance Flyer. To promote Taken 3 , 20th Century Fox took to LinkedIn to offer professionals a chance to get a personalized video endorsement from the man himself.

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

Convince & Convert

NOVEMBER 7, 2013

The campaign lives on a dedicated microsite, [link] , where users are asked to synch their LinkedIn profile to participate. Following this promotion, L’Oréal can probably glean ideas about the types of content its LinkedIn community is interested in. L’Oréal does a great job of this on their company page.

Communities 140

Communities Linkedin Microsite Social Media 140

Hubspot

NOVEMBER 11, 2020

Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. The "Stories" microsite has a simple tagline -- "Get an inside look at the people, places and ideas that move us." The subtle "trending" header also serves as a nice way to promote popular content, without being too in-you-face about it.

Design 101

Design Examples Best Practices Microsite 101

Anyword

SEPTEMBER 9, 2022

To celebrate World Trade Day, the ice cream brand created the #FairTweets campaign , which included a microsite that allowed people to write a tweet and Ben and Jerry’s would “recycle” any unused tweet characters by replacing them with a message about World Trade Day and a link to an article about fair trade (and of course, the hashtag #FairTweets).

Social Media 98

Social Media Conversion Media Tips 98

PathFactory

MAY 11, 2022

Customer marketing is a set of initiatives that aims to positively influence the customer experience and promote customer loyalty while identifying retention and growth opportunities. There is room for your business to accompany them on the journey to find other, new or improved, solutions. Let’s break it down further.

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

Salesforce Marketing Cloud

JUNE 7, 2023

Translating that content into a Salesforce Experience Cloud microsite can build on your strategy and create deeper connections between your team and customers. A few strategic design tips can help you optimize your microsite as a single source of truth and drive engagement. Make your goal the destination to which your microsite leads.

Microsite 52

Microsite Design Tips Banners 52

Crimson Marketing

JULY 23, 2015

PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions. If you promote a webinar on social media, set up a separate registration URL for each channel and see where the signups come in.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Valasys

JUNE 15, 2021

In the context of online marketing campaigns, marketers rely on different channels for promotion. To be precise with messages and objectives, various organizations tend to create a landing page or microsites. In order to do so, it is advisable to break down the entire results categorically by channel.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

Valasys

JUNE 15, 2021

In the context of online marketing campaigns, marketers rely on different channels for promotion. To be precise with messages and objectives, various organizations tend to create a landing page or microsites. In order to do so, it is advisable to break down the entire results categorically by channel.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

SnapApp

JUNE 7, 2018

Using email, paid media, social, and their website/microsite, Paycor was able to get in front of relevant audiences with this compelling, engaging material. For example: In one PPC campaign, Paycor promoted an interactive calculator that related to information on DOL regulations.

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 76

Webbiquity

DECEMBER 10, 2013

Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed. Which content marketing tactics are most popular? .”

Statistics 100

Statistics SMB Content Marketing Planning 100

Only B2B

JANUARY 24, 2018

Even though ZergNet is free to use, they make you install their plugin on your website making sure that while you use their services to promote your content, you are helping others by promoting theirs too. They keep a very little difference in how you set up the campaign as most of these networks operate on the same principles.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

PureB2B

APRIL 2, 2017

You can also build a microsite with landing pages that capture lead data. Through this, you can also determine which post is performing the best, so you can recycle and repurpose the same content to promote exponential list growth. Include a link to your landing page or blog that leads them to sign up and provide their email address.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

SnapApp

JUNE 20, 2012

Home Site to Microsite. To gain more exposure for their Great Escape Sweepstakes, BudgetAir has also featured this promotion on their home site (in addition to their Facebook Page). What's really cool is that they promote the sweepstakes on this home site, as shown below, but feature the SnapApp itself on a separate microsite.

Microsite 48

Microsite Personalization Facebook Features 48

Customer Experience Matrix

AUGUST 11, 2010

version, which specifically aimed at letting marketers manage their Web promotions without help from technical specialists. In particular, it’s also one of the main benefits offered by the landing page, Web form and microsite features of marketing automation systems. Back in February, Day released its 5.3

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

SnapApp

MAY 24, 2016

They launched a microsite called Realize Real Results , which included different types of content (including interactive calculators and assessments.) The microsite was promoted across various marketing channels over the course of one month.

Top of Funnel 54

Top of Funnel Sales Qualified Leads Lead Ranking Microsite 54

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. From creating content to distributing and promoting, they can help you with all of that. Their content marketing services enable you to promote your site’s content and extend your audience reach across channels.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

NuSpark Consulting

JULY 24, 2011

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. More and more you see ads that promote the content assets available on a landing page. Here’s how: Pay-Per-Click.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. More and more you see ads that promote the content assets available on a landing page. Here’s how: Pay-Per-Click.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Webbiquity

JULY 25, 2011

It’s not only great for search, but showcases your (or your company’s) expertise, helps humanize your company (blogs are more informal and less promotional than corporate websites), and encourages reader interaction. Microsites are advisable only if they don’t dilute the search authority of the main business website.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

It’s not only great for search, but showcases your (or your company’s) expertise, helps humanize your company (blogs are more informal and less promotional than corporate websites), and encourages reader interaction. Microsites are advisable only if they don’t dilute the search authority of the main business website.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100