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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They would actually send me promotional mail for the dial-up service.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Infrastructure.

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Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They would actually send me promotional mail for the dial-up service.

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101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today

SnapApp

General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . While the majority of these ideas fit in several of these categories (and should for strong promotion), we tried to find the most suitable one for each. . Paid Media. Landing Pages. Case Studies. Ready for some ideas? . Website. .

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Without strategy, you may end up with a promotional video, for example, that looks a lot more like a promo ad for your business than content. This is in contrast to traditional marketing.

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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

Orbit Media | Co-Founder/ Strategic Director. . . Simple quizzes, polls and calculators or other tools can often produce similar effects to expensive creations like interactive microsites. Along with a website facelift — we also introduced a series of interactive microsites and a funky, business calculator tool.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

For example, here's an inbound link to our co-founder Dharmesh's blog. 57) Microsite. Microsites are used when marketers want to create a different online experience for their audience separate from their main website. Here's a list of 11 of the best microsite examples out there.). 63) Net Promoter Score (NPS).