markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Unfortunately, if you have a lot of content this can be tedious process. How do you build your library of relevant lead nurturing content?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

SnapApp

DECEMBER 21, 2015

The same is true of your content marketing strategy. As you steam ahead into 2016, anchor your strategy with these fundamental building blocks: 1. As content marketers, we want to break precedent with cutting-edge marketing tactics that redefine the field. You need a strong foundation to reach new heights. Bounce rate.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. It should define how you will achieve and measure your goals through quality content that meets the needs of your audience, at scale. After the webinar, we received dozens of questions.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Standard email programs are limited in identifying hot prospects.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

AUGUST 11, 2009

They all have their pros and cons, and most companies use a combination of strategies. Jep: How would you describe the unique benefits of Paid Search in the entire spectrum of options that B2B marketing managers have to promote their products (such as banner ads, list rentals, telemarketing, etc.)? do you find most effective?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

SugarCRM

DECEMBER 11, 2013

Microsites. Event Management. Webinar Campaigns. Campaign Manager. On-Demand Webinars. White Papers. Learning Management. Nine Things Sales is Thankful For. Somehow, we manage to forgive […]. Drip Email Marketing. Email Campaign. email marketing. Lead Capture.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Heck, even MS Word kept flagging curation as a misspelled word.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Webbiquity

JULY 10, 2018

Beyond that, your information architecture should be determined by the needs of your various online audiences: sales prospects (usually most importantly) as well as existing customers, the media, partners, potential employees, industry analysts, and possibly investors. WordPress powers 30% of all Internet sites.

Paid Content 213

Paid Content CMS Development Design Optimization 213

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process. Most sales people still don't.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Unfortunately, if you have a lot of content this can be tedious process, but trust me, it’s worth it.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

ClearVoice

JULY 12, 2022

While numerous marketing trends have come and gone throughout the years, one of the most significant shifts in how companies sell may be in account-based marketing (ABM) and content strategy. In ABM, the sales team gives input on who they want to sell to, and the marketing team creates personalized assets that speak directly to this audience.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

SnapApp

JUNE 2, 2017

Marketing teams adopting an interactive content strategy are seeing higher conversion rates , increased engagement, better quality leads , and a huge impact on ROI. . General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . So what’s the catch? Why aren’t we all using interactive content?

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Zoominfo

SEPTEMBER 23, 2018

It’s clear that podcasting isn’t going away anytime soon—so it’s time for B2B marketers to explore podcasting as a new marketing avenue through which they can build their brand, reach new audiences, and scale overall business growth. Title: Create a unique, memorable title that will catch your audience’s attention. Let’s get started.

B2B 176

B2B RSS Microsite Skype 176

Convince & Convert

OCTOBER 22, 2013

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., Our process at Moz isn’t much different than most companies. Down the line, we also look at the number of assisted conversions the content contributed to our software Free Trial conversion funnel. I acted as the project manager.

Work Management 153

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 153

Biznology

FEBRUARY 23, 2015

35% say they have a documented content strategy (source: Content Marketing Institute). ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. So it took some moxy to launch a content marketing strategy online.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Sharpspring

JANUARY 10, 2019

Content diversity is key to a healthy digital marketing strategy. Different types of content attract and engage different segments of your audience. Some examples of interactive content include: Games Quizzes Personality tests Opinion polls Assessments Cost or ROI calculators Interactive webinars Interactive ebooks.

Webinar Metrics 51

Webinar Metrics Lead Scoring Lead Ranking Marketing Automation Services 51

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Webinars / webcasts. Research reports / briefs. Microsites. Microsites. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). On American Idol. Late in the season.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

SnapApp

OCTOBER 8, 2015

Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. The following six companies, despite their less-than-glitzy markets, break through expectations and amaze audiences and peers alike. Cornerstone OnDemand.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

NuSpark Consulting

MARCH 10, 2012

If you have goals set-up with your analytics tool, and you have a proper lead capture mechanism by offering content, webinars, demos, or trials, or even an easy way to engage with a prospect, then you can measure the conversions, which ideally should be qualified email submissions, so that prospects enter your funnel.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

KEO Marketing

OCTOBER 17, 2017

Business-to-business (B2B) companies use a variety of digital marketing tactics to achieve their goals. However, 51% of businesses have no strategy in place. By developing a sound strategy, you can increase your company’s competitive advantages. The planning process clarifies your target audience. Webinars (33%).

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. But, in order to get a competitive advantage from content marketing, you need to have a strategy.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Buzz Marketing for Technology

JULY 28, 2008

"Sampling & remixing; borrowing & reshaping; appropriating & recontextualizing," in the words of the call for papers for the conference. He says this process, in folklore, is called "quilting." The Myth and Reality of Risk The hackneyed advice from IT consultants and columnists is that security is all about risk management.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Webbiquity

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Content Marketing Guides, Tips and Tactics.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Madison Logic

MARCH 25, 2022

An effective lead nurturing strategy can help you engage with every decision-maker at a target account, familiarize them with your brand, and move them toward the sale. Why do we nurture target accounts as part of an ABM strategy? This ultimately leads to increased loyalty and a stronger sales pipeline.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. The result?

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

SnapApp

OCTOBER 6, 2015

Over the next few weeks, we’ll roll out the stories behind these awards and give you the step-by-step process for how these customers built award-winning interactive content marketing programs. Qvidian created The Sales Execution Model Assessment as part of a broad thought leadership campaign around their Sales Execution Model.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

ClearVoice

JULY 12, 2022

Keeping up with the latest 2022 content marketing trends is an ongoing process because the tools and technologies available change rapidly. Once we are settled on what content marketing is, we’ll show you some stellar examples of ways to adopt some great content marketing strategies into your brand’s awareness efforts.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Hubspot

JULY 21, 2015

But I hate to let perfection get in the way of progress, so let's just get something down on paper so we have a basis for discussion: Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customers.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Convince & Convert

DECEMBER 30, 2015

That’s why I like to know how to repurpose any content we publish at CoSchedule to get the most out of the hard work that goes into the content creation process. I also like to mix up our content types to keep our editorial calendar fresh for our audience. It’s specific and to the point. Interviews. Company News.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

That’s why I like to know how to repurpose any content we publish at CoSchedule to get the most out of the hard work that goes into the content creation process. I also like to mix up our content types to keep our editorial calendar fresh for our audience. It’s specific and to the point. Interviews. Company News.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168