Webbiquity

FEBRUARY 13, 2010

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Heinz Marketing

APRIL 9, 2020

There has always been a glut of webinars out there, but with field events and trade shows off the table for awhile, many companies are going online only in an attempt to replicate the magic, engagement and impact of being there in person. Below is a list of strategies and tactics many companies are trying.

Peer-to-peer 124

Peer-to-peer Communities Microsite Ad Building 124

NuSpark Consulting

DECEMBER 5, 2011

All activity of the lead generation process needs to be measured via a robust analytics program. Specific dashboards exist to manage each step of the funnel; from prospect attraction to conversion to lead close. Don’t take conversion strategy lightly. F- Funnel Optimization. D- Demand Generation.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

SmartBug Media

JULY 22, 2020

Without traditional lead sources like in-person events, many marketing and sales professionals are facing a shortage of leads and rising concerns about meeting revenue targets and occupancy goals. Define Your Lead Stages & Sales Process. Sales and marketing alignment. Scale Your Marketing.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Contently

OCTOBER 4, 2016

Contently Live is built to drive the business results—like lead generation, attention, and revenue—that marketers are on the hook for, without the hassle of having to build or maintain code on a website or microsite themselves. Optimized for lead gen. How exactly does it work?

CMS Development 159

CMS Development Top of Funnel Marketing Automation Services Microsite 159

KoMarketing Associates

MAY 1, 2013

Report results and analysis indicate several key insights, including the percentage of software marketers using content marketing, the number of tactics they are using to execute their campaigns, the frequency with which they are using such tactics, and much more. Webinars/webcasts (88%). Lead management/nurturing (66%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Crimson Marketing

JULY 23, 2015

But a quota can improve alignment between Sales and Marketing. It can drive Marketing to stay involved throughout the sales cycle. Sales and Marketing departments often treat each other with a certain amount of suspicion. But to be most effective in growing revenue, sales and marketing have to be aligned.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Unfortunately, if you have a lot of content this can be tedious process. Leverage past archived and recorded (archived) events with email links.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. It should define how you will achieve and measure your goals through quality content that meets the needs of your audience, at scale. After the webinar, we received dozens of questions.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

SnapApp

APRIL 26, 2017

If you let it go to the wayside, you’ll lose strength and flexibility over time – and your marketing strategy will get pudgy around the middle. Marketing fitness requires an ongoing commitment to evaluating your results, checking your engagement strategies, and being smart about how you start conversations with your audience.

Planning 54

Planning Top of Funnel Marketing Strategy Marketing & Strategy 54

SnapApp

DECEMBER 21, 2015

The same is true of your content marketing strategy. As you steam ahead into 2016, anchor your strategy with these fundamental building blocks: 1. As content marketers, we want to break precedent with cutting-edge marketing tactics that redefine the field. You need a strong foundation to reach new heights. Bounce rate.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Hubspot

OCTOBER 28, 2020

Inbound marketing strategies are working incredibly well, while outbound sales strategies are struggling. We've also seen a simultaneous decline in the effectiveness of outbound strategies. While it's certainly still a difficult time for businesses, the sales data suggests that we are slowly starting to move forward.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Standard email programs are limited in identifying hot prospects. Flexible lead scoring.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Adobe Experience Cloud Blog

SEPTEMBER 14, 2011

by Carol Fox In The Rise of the Revenue Marketer , part of Marketo’s Revenue Masters webinar series, Pedowitz Group CRO Debbie Qaqish and Andrew Gaffney of the DemandGen Report come together to discuss what it takes to be a Revenue Marketer. She replied, “Sales is down the hall.&#. Integrates with sales.

Top of Funnel 48

Top of Funnel Peer-to-peer Digital Marketing Funnels Microsite 48

Hubspot

JULY 7, 2020

This retrospective takes a deep dive into buyer interest, marketing and sales outreach, and sales outcomes (spoiler alert: there's a lot of engaged prospects out there, but sales teams have work to do in capturing that interest). To explore the accompanying dataset on your own, you can find our interactive microsite here.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

SnapApp

JANUARY 24, 2017

Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). . So what made this specific strategy so successful? .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). . So what made this specific strategy so successful? .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

markempa

AUGUST 15, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Using article marketing, reputation management, or social bookmarking for SEO stopped working years ago. Web Presence Optimization: The Origins.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Valasys

JULY 1, 2021

According to research by Spotler, 64% of B2B e-commerce marketers accede that B2B marketing automation solutions contribute to more sales. With the help of marketing automation tools, emails can be optimized for mobile phones and tablets, and marketers can monitor, test, and react to how customers interact with their mobile apps.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Salesforce Marketing Cloud

JANUARY 17, 2024

The sales environment is overwhelmingly digital. With this in mind, you’ll have a better chance of reaching your customers by upskilling with digital sales. With this in mind, you’ll have a better chance of reaching your customers by upskilling with digital sales. What you’ll learn: What are digital sales?

Budget Programs 64

Budget Programs Work Management Tools Marketing Management 64

PureB2B

APRIL 2, 2017

Include a link to your landing page or blog that leads them to sign up and provide their email address. You can also build a microsite with landing pages that capture lead data. Give users something in exchange for their email address and other contact details. Ready to start your email marketing campaign?

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

If you dig into the design and capabilities, you’ll find that while CRM systems provide indispensable value to any kind of sales organization, the reality is that they fall short for most marketing departments. Track opportunities and pipeline, manage contact and account information. Individual communications (sales rep to buyer).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

NuSpark Consulting

MARCH 9, 2013

Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

PureB2B

APRIL 2, 2017

name and email address) during the opt-in process to remove unnecessary barriers to entry. Include a link to your landing page or blog that leads them to sign up and provide their email address. You can also build a microsite with landing pages that capture lead data. Ready to start your email marketing campaign?

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

LeadSloth

AUGUST 11, 2009

They all have their pros and cons, and most companies use a combination of strategies. Jep: How would you describe the unique benefits of Paid Search in the entire spectrum of options that B2B marketing managers have to promote their products (such as banner ads, list rentals, telemarketing, etc.)? do you find most effective?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

SugarCRM

DECEMBER 11, 2013

Microsites. Event Management. Webinar Campaigns. Campaign Manager. On-Demand Webinars. Learning Management. Nine Things Sales is Thankful For. Somehow, we manage to forgive […]. Drip Email Marketing. Email Campaign. email marketing. Lead Management.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Adobe Experience Cloud Blog

APRIL 9, 2009

What I like most about Demand Generation is that it makes the customer's buying process so much more efficient. The seller that best understands this buying process and adjusts its demand generation process accordingly has the biggest chance of commercial success. I started my career in a traditional software company.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

Adobe Experience Cloud Blog

JUNE 2, 2014

We ended up partnering with several major CPA associations and we built a bunch of microsites with relevant messaging to more effectively reach this new market. We ran an integrated campaign where we wrote up a quick case study, developed additional thought leadership material, sponsored a mini event, and presented in a webinar.

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48

Hubspot

DECEMBER 14, 2010

This blog post is written in reaction to an earlier post “Why PR Doesn’t Drive Sales.” However, my view comes from a more "mature" perspective as I am probably 20 years older than Christine, and have been involved with PR my entire sales and marketing career. Sales reps don’t care about Public Relations.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

Adobe Experience Cloud Blog

JUNE 16, 2010

And the production process could endure protracted development time and costs. (It It was usually left to sales to figure out how to make products relevant to individual buyers, their business problems, industry peculiarities and competitive alternatives. What is the point production process? Who’s the audience?

Thought Leadership 48

Thought Leadership B2B Thought Leadership Lead Nurturing Content 48

WebMarketCentral

OCTOBER 3, 2007

Online presentation tools such as WebEx and LiveMeeting are helpful for collaboration, and GoToWebinar or ON24 are great for webcasting, but these services generally aren't practical for the typical road warrior, bag-carrying sales rep. the right presentation tool for your sales team? I Present to You! So, is I Present to You!

Webcast 20

Webcast Microsite Tools Tagging 20

Valasys

FEBRUARY 17, 2023

B2B growth hacking strategies are becoming highly sought-after. Each organization needs to do a need analysis and accordingly figure out the best & relevant growth hack strategies that apply to them. How is it different from your traditional marketing strategies? Brand accounts 3.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

Hubspot

OCTOBER 17, 2012

A visitor's "lifecycle stage" refers to how far along in their decision-making process they are with your company. Are they just doing research, or are they comparing your product/service to that of the competition? The idea is, you should show your visitors different CTAs depending on their particular stage in the sales cycle.

Sales Qualified Leads 28

Sales Qualified Leads Personalization Top of Funnel Work Management 28

Webbiquity

JULY 10, 2018

Beyond that, your information architecture should be determined by the needs of your various online audiences: sales prospects (usually most importantly) as well as existing customers, the media, partners, potential employees, industry analysts, and possibly investors. WordPress powers 30% of all Internet sites.

Paid Content 213

Paid Content CMS Development Design Optimization 213

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Heck, even MS Word kept flagging curation as a misspelled word.

Curation 60

Curation RSS Web 2.0 Content Marketing 60