Marketing Insider Group

MAY 13, 2015

Get the right partner for your merchandising display program. One overlooked sales closing tool is the interactive in-store kiosk, according to a white paper on the website Retail Customer Experience.

Personalization 100

Personalization Word of Mouth Merchandising Advertising Agencies 100

Marketing Craftmanship

JANUARY 16, 2013

White papers and case studies become quickly outdated. For the firm to benefit from the credibility associated with publication of its partner’s life sciences expertise, it would need to proactively merchandise this inherent 3rd party endorsement. Schedule ongoing maintenance of the activity.

Tactics 100

Tactics B2B Marketing Cost per Acquisition CPA 100

ViewPoint

DECEMBER 8, 2011

In the famous words of legendary merchandiser John Wanamaker (a quote often mis-attributed to David Ogilvy)… “Half the money I spend on advertising is wasted; the trouble is I don’t know which half. ” “How many recipients clicked through on that link we Tweeted out and downloaded our White Paper?”

Merchandising 120

Merchandising Clickthrough Demand Generation Agencies ROI 120

Moz

FEBRUARY 9, 2021

That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. After listening to some sales and support calls on Gong (many teams use this to record customer and prospect calls), I might find out that “merchandising” is a big topic of focus.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Content Standard

MARCH 17, 2016

With a portfolio of books, T-shirts, and other merchandise, you might expect his newsletter to be focused on updates surrounding his latest book or promotions on swag. Digital marketing firms are no strangers to white papers, but often the result of this focus can produce weak content. Regular Enrichment: Learning with Ascend2.

Newsletter 40

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 40

Industrial Marketing Today

JULY 25, 2011

It probably helps the retailer sell more merchandise because we often want more than one color of a shirt or blouse. These two plus a few more tactics are mentioned in my free white paper 7 Content Marketing Tactics for Selling Industrial Products. Disclosure: They are one of my clients).

Tactics 60

Tactics Online Marketing B2B Thought Leadership Merchandising 60

Online Marketing Institute

NOVEMBER 16, 2012

Topics Stats & Tools Training & Education Jobs White Papers. Many times, we are so influenced by the merchandising or information calendar that we forget what the consumers preferences are. 2013: The Year of Social Merchandising. WHITE PAPERS. ); //. ); //. ); //. Marketing News & Expert Advice.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Bluetext

JULY 16, 2021

Prep them with swag bags of new branded merchandise, prepare a digital brand assets package with all new branded collateral templates like pitch decks/presentations, datasheets, white papers, business cards/stationery, email signatures, brand guidelines on how to use and apply the new branding, etc.

Brand Identity 26

Brand Identity Branding Work Management Marketing Analytics Tools 26

Hubspot

SEPTEMBER 25, 2015

iBeacons are small, inexpensive transmitters that use Bluetooth Low Energy (BLE) technology to detect nearby devices that can be housed in retail stores, point of sale displays, and merchandising areas. This free comparative white paper will help you weigh the pros and cons and ultimately determine which is your ideal route.

Trends 28

Trends Planning Marketing Automation Services Paid Search Agency 28

The Point

NOVEMBER 24, 2015

If your offer is a White Paper, convince the reader why that white paper is worth the read. In the Symantec campaign, the value of the white paper is (apparently) learning why you need to buy their product, Norton Shopping Guarantee. If your offer is a Webinar, sell the value of that event.

Email Campaigns 100

Email Campaigns Campaigns Paper Merchandising 100

Valasys

JULY 23, 2019

The audience data of Informa Engage is comprised of 30 million qualified B2B decision makers who engross with highly reputable & awarded editorial content by Informa along with the white papers, webinars, in-person events & intelligence tools.

Intent Data 8

Intent Data Intent Marketing AI Enterprise Management 8

Sana Commerce

OCTOBER 11, 2023

Search and merchandising Navigating a complex catalog is a challenge every B2B organization faces. Book demo More interesting resources View all resources Report B2B Buyer Report 2024 Read more White paper Is e-commerce failing B2B buyers? This eliminates compliance hassles and ensures effortless adherence to regulations.

Efficiency 52

Efficiency Work Management Marketing Management B2B 52

Marketing Insider Group

SEPTEMBER 30, 2019

Gamification and incentivization: From a simple “thank you” and recognition at the next meeting to actual real-world prizes and merchandise, look for ways to encourage your employees to share. As you can see from the numbers on employee believability, the return on your investment is likely to be great.

Paid Content 256

Paid Content Content Marketing Paid Search Agency Content 256

Convince & Convert

MARCH 18, 2016

So specifically, if you want to streamline your content creation and your content management and your content merchandising, Uberflip can definitely help with that. Here are all our white papers. Never have I gone to a resource center and said I really want to read a white paper. Here are all our webinars.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

Anyword

JULY 3, 2019

Bleacher Report is growing its (relatively new) commerce business with custom designed apparel and sports merchandise. for access to a white paper on this topic, Audience Development: From Cost Center to Profit Driver. In August, Jungle Creations will launch a monthly subscription craft box based on its Craft Factory brand.

CPC 40

CPC Cost Per Click Paid Content Facebook 40

Ambal's Amusings

AUGUST 27, 2009

For example, if you’ve just identified a prospective customer—let’s call it the “first date” stage of the sales cycle—you might offer educational materials such as case studies, e-books, white papers, how-to articles and decision-maker kits. " or "10 Ways to."

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

SnapApp

AUGUST 31, 2017

They regularly read e-books, white papers, blogs, and watch videos. All successful companies know that millennials love the experience of shopping - perusing the merchandise, pinning items on Pinterest, viewing how others have used the product, and simply having fun throughout the buying process.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

ClearVoice

APRIL 9, 2020

From articles and podcasts, to infographics and white papers, there are dozens of content types available to marketers to reach their target audiences, keep their editorial presence fresh and align with the needs of their consumer base. These text and image-laden documents sometimes fall under the heading of ebook or white paper.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

SmartBug Media

SEPTEMBER 24, 2020

Total Merchandising: Take one core concept, and create variations, One marketing initiative should be expanded on with a white paper, infographic, blog, etc. Invest in Sequels: Expand on success from the past. Consistent Distinctiveness: Create a consistent look and feel to stand out. Death of Hyper-Targeting.

Ideal Customer Profiles 105

Ideal Customer Profiles Efficiency Lead Ranking B2B Thought Leadership 105

Hubspot

JUNE 4, 2015

White papers, eBooks, templates, and the like go beyond the blog to engage users on a new level. A piece of content without a call to action is like walking into a store where none of the merchandise is for sale. To generate leads, encourage visitors to exchange their contact information for a white paper or eBook.

ROI 28

ROI Budget Programs Content Mobile Advertising 28

Rev

SEPTEMBER 22, 2018

What about using B2B video to merchandise white papers and ebooks? Could adding a B2B video to our demo request page, or to certain places on our landing pages or websites, drive an incremental conversion rate on that page? Could our social media team use calls to action in B2B video?

Sales Management 122

Sales Management Cost Video Marketing B2B 122