Media and SEM - B2B Marketing Zone

Best of 2008: SEM Landing Pages

WebMarketCentral

APRIL 20, 2009

Here are a few of the best posts about SEM landing page design from last year. Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads.

Landing Pages

Landing Pages SEM Best Practices Search Engine Marketing

SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

SEPTEMBER 1, 2009

Case in point: among my SEM clients are two b2b software companies. Select your content network campaign (if necessary), then review the "Topics," "Media Types" and "Page Types" tabs to make sure those settings are as you want them. Go back to AdWords and click "More tools" under the "Tools" tab.

SEM

SEM Adsense Adwords Google

Best of 2007: News Articles on Social Media Marketing

WebMarketCentral

JANUARY 16, 2008

Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) Social media and social networks are simply an online version of that table at the coffee shop. Here are several of the best news articles from last year on social media strategy and tactics for marketers.

Social Media

Social Media Web 2.0 Social Marketing Digg

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

SEPTEMBER 3, 2009

How can you make a big splash in social media without a huge budget? Turn your social media contacts into leads, and ultimately customers? Discover the answers to these questions and others here in the penultimate list of the best posts on social media marketing from the past year. Use Facebook fan pages to help with SEO?

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

JULY 13, 2009

How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year. Got something to tell the world?

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

MAY 18, 2009

How should you measure the impact of social media? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Discover these answers and others here in more of the best posts from the past year on social media marketing and PR.

Social Media

Social Media Web 2.0 iCrossing Optimization

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

SEPTEMBER 22, 2009

Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year. Builds on the arguments made in Social Media ROI vs. RONI (risk of not investing).

Social Media

Social Media Optimization Media Web 2.0

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

NOVEMBER 10, 2009

How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Rich Media and Video templates in display ad builder by Inside AdWords Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google's content network.

Adwords

Adwords Tactics SEM Tips

Why PPC Will Always Cost More Than SEO

WebMarketCentral

OCTOBER 27, 2008

SEO Spending , Rand Fishkin demonstrates that "SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets," then asks: "Why does paid search earn so many more marketing dollars?"

PPC

PPC Cost SEO SEM

BMA-Minnesota to Explore the Use of Social Media within the B2B Marketing Arena

WebMarketCentral

FEBRUARY 27, 2009

Featuring local social media experts, the session will provide an overview of social networking sites, search engine optimization and emerging new media to watch for as well as discuss what’s working, what’s not and what’s here to stay within the social media universe. Louis Park, Minn. from 8 a.m.

Enterprise Management

Enterprise Management Social Media Work Management Marketing Management

Why Marketers Should Act Like 3-Year Olds

WebMarketCentral

DECEMBER 11, 2008

Or, most likely, something you did that was totally unrelated to SEM that nevertheless had an effect? Brand advertising-yes, even print ads-support SEM success. Social media participation helps drive business. Random variation? Phases of the moon? Change in the national mood? Part of this effect is easy to measure (e.g.

SEM

SEM CTR Paid Search Agency Press

Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

SEPTEMBER 15, 2008

Eyeing Prices as Search Keeps Growing by eMarketer This article summarizes a recent SEMPO study detailing "multiple reasons for SEM spending growth, including advertiser demand, rising keyword and pay-per-click campaign costs, small-to-midsized business SEM use and increased behavioral and demographic targeting." UM Finds Web 2.0

Marketing Budget

Marketing Budget Web 2.0 Research Paid Search Agency

Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

DECEMBER 3, 2009

What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren't overlooking any important opportunities for optimization?

Search Engine Marketing

Search Engine Marketing Search Marketing Adwords SEM

Best of 2008: AdWords Tips and Tactics

WebMarketCentral

APRIL 7, 2009

Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords. tags: Google AdWords, search engine marketing, SEM, Yahoo! tags: Google AdWords, search engine marketing, SEM, Yahoo! Search Marketing , MSN AdCenter or Ask SponsoredListings.

Adwords

Adwords Tactics Tips SEM

Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

JANUARY 24, 2008

This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. Just a Bit Off Target With Pay-Per-Click by Future Now Even sophisticated, major retailers can make SEM mistakes. This post shows how Target screwed up a PPC campaign, and how it could have been fixed.

Adwords

Adwords Paid Content SEM Google

Looking Back at 300: Top 10 Posts

WebMarketCentral

NOVEMBER 24, 2008

Social Tagging Sites , Part 4: B2B Traffic Building , May 15, 2007 The first post where I showed, quantitatively, how social media can accelerate traffic growth for both blogs and commercial websites. #6: 3: The Social Media Email Signature , September 18, 2008 A look at how traditional email signatures have evolved into their Web 2.0

Web 2.0

Web 2.0 SEM CTR Adwords

Google AdWords Average CTR and Best Practices

WebMarketCentral

SEPTEMBER 20, 2007

As noted, DoubleClick provides fairly reliable data across those media. See the entire list of SEM best practices here. ** technorati tags: average click-through rate, CTR, Google AdWords, Webmaster World, Hochman Consultants, PayPerPost, Overture keyword selector tool, B2B, B2C, SEO, paid ads, SEM best practices del.icio.us

CTR

CTR Adwords Practices Doubleclick

What Works Now in B2B Lead Generation, Part 1

WebMarketCentral

JUNE 18, 2008

Parts of this analysis are very helpful, for example, "The easiest way to save money (during the 2000-2002 recession, when marketing budgets were being slashed) was to replace old media with cheaper new media. Social media also plays an important role here, and the report provides some tips in this area.

Lead Generation

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership

Best of 2007: Website Design

WebMarketCentral

FEBRUARY 4, 2008

Before embarking on a serious search engine marketing (SEM) program, it's critical that your website is designed to take full advantage of the increased traffic. tags: search engine marketing, SEM, website design, Internet Search Engine Database, Stoney deGeyter, website redesign, Ralph F.

Design

Design Marketing Websites SEM Best Practices

Best of 2007: Articles and Blog Posts on SEO (Part 2)

WebMarketCentral

JANUARY 30, 2008

5 Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. video, audio files and PDFs) and encouraging mashups.

SEO

SEO SEM Work Management Thought Leadership

Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

MAY 28, 2009

Pay Per Click Search Engine Marketing Flowchart by PPC Blog One of the most bookmarkable posts ever on the topic of search engine marketing, this handy chart guides you through creating an SEM campaign from strategy and keyword research through keyword grouping and ad copy writing to measurement, analysis and optimization.

Adwords

Adwords Tactics Tips PPC

Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

OCTOBER 13, 2008

How can "conquesting" be applied as an SEM tactic? Essential metrics in paid-keyword campaigns by DMNews Olivier Silvestre provides guidance on optimizing landing pages, ad copy and keywords through the proper use of actionable SEM metrics. How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO?

Search Engine Marketing

Search Engine Marketing Paid Content Search Marketing PPC

Best of 2008 (So Far) - SEO Guidance, Part 2

WebMarketCentral

AUGUST 1, 2008

Beginner and Comprehensive Guides to SEO, Link Building, PPC, Social Media, Affiliate Marketing and Blogging by SEO Scoop An outstanding post from DazzlinDonna listing her favorite resources and guides for help with everything from SEO and online reputation management to blogging and social media marketing.

SEO

SEO SEM Best Practices Buzz

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

WebMarketCentral

NOVEMBER 12, 2008

Noting that "Major media outlets (and) smaller regional publications.have generated thousands of followers for their Twitter feeds. Marios Alexandrou of All Things SEM believes Twitter will die because there are too many worthless posts, one-way conversations, and a focus on quantity over quality of followers among other reasons.

Twitter

Twitter SEM Tools Practices

B2B Marketing Fast Fixes

WebMarketCentral

JULY 14, 2008

In addition, since those phrases resonate with your prospects, make sure to incorporate them in your copywriting and SEM programs as well. To spread your reach without breaking the bank, seek out opportunities to be interviewed for podcasts by well-known traditional and social media types in your industry.

Enterprise Management

Enterprise Management Work Management Marketing Management B2B Marketing

Best of 2008: Blogging for Business, Part 1

WebMarketCentral

APRIL 27, 2009

7 Strategies to Invite More People Into Your Audience by Problogger Social media rockstar Chris Brogan details several strategies to not just grow your blog audience, but also attract the right kind of readers (these do not include getting on the first page of Digg).

Best Practices

Best Practices Business Adwords Blogger

Will Content Marketing Kill Trade Publications?

WebMarketCentral

NOVEMBER 9, 2009

Even in the early days of online, trade publication websites and their newsletters were essential media. Across all media, more than 35,000 jobs have been lost in the past year. Today, there are far more options: specific segments can be reached through SEO, SEM, industry-specific blogs, LinkedIn groups, Twitter and other venues.

Marketing Management

Marketing Management B2B Thought Leadership Microsite Planning

Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

JUNE 17, 2009

How about slick tools to creating a social media email signature or conducting a video chat session? The top menu and right sidebar box make it simple to narrow your search to the entire web, just your PC, or Wikipedia, as well as by related terms, site type, media type and other criteria.

Tools

Tools Best Practices RSS Adwords

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

WebMarketCentral

SEPTEMBER 16, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Creativity

Creativity Paid Search Agency Best Practices Adwords

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

JULY 23, 2009

As budgetary fat was trimmed from keyword lists, ROI improved dramatically for the last two months.common tactics were to move away from proven but expensive, high-volume PPC keywords on Google to a greater emphasis on SEO, social media and PPC opportunities outside the high-competition arena of Google."

Paid Content

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

AUGUST 24, 2009

Content marketing within the realm of social media is extremely powerful, but it does have a downside. Example: “'The problem with the gene pool is that there is no lifeguard.' Any time people are involved, there’s room for ugliness and stupidity." tags: Web 2.0 tags: Web 2.0

Web 2.0

Web 2.0 Creativity Copywriting Best Practices

Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

JULY 20, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Marketing & Strategy

Marketing & Strategy Brand Identity Branding Best Practices

Best of 2007: Articles and Blog Posts on Strategy and Branding

WebMarketCentral

FEBRUARY 20, 2008

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." The bottom line, according to Kalehoff: "traditional media strategies are not dead, and buzz tactics can't necessarily live on their own in a vacuum.

Brand Identity

Brand Identity Branding Marketing & Strategy Best Practices

Best of 2008: Interactive PR, Part 2

WebMarketCentral

MAY 4, 2009

How do PR, SEO and social media work together to build name recognition and credibility for a company? How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? SEO social media interactive PR? SEO social media interactive PR? tags: PR 2.0

PR

PR Best Practices Blogger Copywriting

Best of 2008: SEO Guidance, Part 1

WebMarketCentral

JANUARY 7, 2009

Welcome to the first post in the official Best of 2008 series, which will summarize and link to some of the best blog posts and online articles about SEO, social media, online marketing strategy and more. Matt Cutts Translated: 8 SEO Tips I Heard Him Tell Eric Enge by SEOmoz SEO expert Brent D.

SEO

SEO Microsite Best Practices SEM

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

SEPTEMBER 10, 2009

Blog Project: 30 Traffic Generation Tips by Daily Blog Tips Daniel Scocco invited 30 bloggers to provide a key traffic-building tip and posts the list here, including recommendations from Sridhar Katakam : " Keep track of blogs and leave comments on them.

RSS

RSS Best Practices Business Blogger

Best of 2007: Interactive PR

WebMarketCentral

FEBRUARY 13, 2008

social bookmarking, new media relations and blogging.to social bookmarking, new media relations, blogging, David Meerman Scott, The New Rules of Marketing & PR, 97th Floor Blog, Matt Siltala, PR Meets Marketing, Cece Salomon-Lee, Newsforce, TopRank Online Marketing Blog, Lee Odden, how to search optimize press releases del.icio.us

PR

PR Web 2.0 Best Practices Blogger

Best of 2007: Web Analytics

WebMarketCentral

FEBRUARY 25, 2008

Previous articles in this series: Best of 2007: SEO Analysis Tools Best of 2007: SEO Keyword Research Tools Best of 2007: News Articles on Social Media Marketing Best of 2007: Blog Posts on Social Media Marketing Best of 2007: Articles and Blog Posts on SEM Best of 2007: Articles and Blog Posts on Google AdWords Best of 2007: Articles and Blog Posts (..)

Analytics

Analytics Best Practices Blogger Banner Ads

Best of 2008: Blogging for Business, Part 2

WebMarketCentral

JUNE 24, 2009

Networking 101 – Building Relationships with Bloggers by Blogsessive Alina Popescu provides an invaluable roadmap for establishing relationships, starting with commenting on their blog and actively participating in the conversation, through connecting on social media sites, linking, contacting directly, and writing guest posts.

RSS

RSS Best Practices Business Blogger

Best of 2008: SEO Guidance, Part 5

WebMarketCentral

AUGUST 17, 2009

Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position? How can you generate more clicks even when your site isn't in one of the top three spots in search results?

SEO

SEO Best Practices Adwords Copywriting

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

JULY 6, 2009

Bookmark this page and keep it near the top of your list. Another great post from Danny is The Beginner's Checklist for Learning SEO , a step-by-step guide to creating a well-optimized website.

SEO

SEO Marketing Proposals Best Practices PageRank

Best of 2007: Web 2.0 Sites

WebMarketCentral

FEBRUARY 27, 2008

KickApps A hosted web-based platform that enables webmasters and site owners to create, deploy and manage a branded social media community on any website. Ning Marketing 2.0 Like KickApps, Ning is a social networking platform. The Marketing 2.0 It's also one of the most effective sites for driving marketing-related blog traffic.

Web 2.0

Web 2.0 Ning Wiki Enterprise Management

Best of 2007: Cool Online Tools

WebMarketCentral

MARCH 3, 2008

Sites ** technorati tags: Zamzar, Avantstar, Quick View Plus, David Berkowitz, TypePad Widget Gallery, Nabbit, SitePal, Avatars, Mitch Joel, Loren Baker, Search Engine Journal del.icio.us

Tools

Tools Best Practices Web 2.0 Digg

Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

JUNE 3, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Brand Identity

Brand Identity Branding Marketing & Strategy Best Practices

WebMarketCentral

Best of 2008: SEM Landing Pages

SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

Webinars

Trending Sources

Best of 2007: News Articles on Social Media Marketing

Webinars

Best of 2008: Social Media Optimization, Part 5

Best of 2008: Social Media Optimization, Part 3

Best of 2008: Social Media Optimization, Part 2

Best of 2008: Social Media Optimization, Part 6

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

Why PPC Will Always Cost More Than SEO

BMA-Minnesota to Explore the Use of Social Media within the B2B Marketing Arena

Why Marketers Should Act Like 3-Year Olds

Best of 2008 (So Far) - Web Marketing Research, Part 1

Best of 2009 (So Far): Search Engine Marketing

Best of 2008: AdWords Tips and Tactics

Best of 2007: Articles and Blog Posts on Google AdWords

Looking Back at 300: Top 10 Posts

Google AdWords Average CTR and Best Practices

What Works Now in B2B Lead Generation, Part 1

Best of 2007: Website Design

Best of 2007: Articles and Blog Posts on SEO (Part 2)

Best of 2008: AdWords Tips and Tactics, Part 2

Best of 2008 (So Far) - Search Engine Marketing, Part 2

Best of 2008 (So Far) - SEO Guidance, Part 2

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

B2B Marketing Fast Fixes

Best of 2008: Blogging for Business, Part 1

Will Content Marketing Kill Trade Publications?

Best of 2008: Cool Web Tools, Part 1

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

Best of 2008: Strategy and Branding, Part 2

Best of 2007: Articles and Blog Posts on Strategy and Branding

Best of 2008: Interactive PR, Part 2

Best of 2008: SEO Guidance, Part 1

Best of 2008: Blogging for Business, Part 3

Best of 2007: Interactive PR

Best of 2007: Web Analytics

Best of 2008: Blogging for Business, Part 2

Best of 2008: SEO Guidance, Part 5

Best of 2008: SEO Guidance, Part 4

Best of 2007: Web 2.0 Sites

Best of 2007: Cool Online Tools

Best of 2008: Strategy and Branding, Part 1

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