The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom.

Viral Marketing 107

Viral Marketing Work Management Planning Paid Search Agency 107

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Here are the four leading reasons why social media consistency matters.

Social Media 110

Social Media Media Business Viral Marketing 110

ClearVoice

AUGUST 9, 2021

As a freelancer or client manager, you have clear intentions for your social media presence. While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. Have you ever wondered, “who started using hashtags for social media?”

Case Studies 105

Case Studies Case Study Twitter Studies 105

Brandpoint

NOVEMBER 15, 2021

Here are seven trends in marketing for 2022 — and how to prepare for them now. Think about adding Glassdoor quotes to your careers page online, outlining diversity and inclusion activities in a blog post, or sharing moments of true company culture on social media, for example. See Trend #2 for more info!

Trends 157

Trends Planning Work Management Contingency Planning 157

Webbiquity

JANUARY 31, 2019

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit? This post will cover the basic elements.

Social Media 243

Social Media Media Word of Mouth Analysis 243

Sprout Social

MAY 8, 2023

Navigating social media copyright can be like sailing in uncharted waters. With every new wave of social trends come unanticipated legal consequences. Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands.

Copyright 109

Copyright Social Media Media Guidelines 109

Anyword

APRIL 27, 2023

Meet our automagically Suggested Target Audiences , plus NEW & Improved Social Media Templates. Try it out → More Powerful Social Media Templates Anyword’s organic social media templates have just been upgraded with a suite of new features designed to boost engagement on your social channels! Let’s dive right in!

Social Media 98

Social Media Template Media Viral Marketing 98

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech Advisor

NOVEMBER 22, 2019

Social media automation is defined as the process of automating social media activities to optimize the results derived from social media channels. In this article, let us look at the process of automating social media, the best practices to follow while automating social media, and the benefits offered.

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

Marketing Insider Group

DECEMBER 8, 2021

This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Don’t worry.

Enterprise Management 315

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 315

Buffer

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Sprout Social

DECEMBER 9, 2020

But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. In particular, food trends like dalgona coffee and homemade sourdough bread brought people all over the world together. Soon, brands joined in on these trends too.

Trends 126

Trends Social Media Analysis Creativity 126

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. Social media can bring joy. It’s corn. ??

Social Media 140

Social Media Media Privacy Transparency 140

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. How to create engaging social media videos. ” Don’t say it.

Social Media 104

Social Media Video Marketing Media Tips 104

Marketing Insider Group

JANUARY 24, 2023

This is not another prediction piece boasting the top content marketing trends to look out for this year. Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. 86% of women use social media for purchase advice. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Sprout Social

MARCH 25, 2024

This, in turn, gets your content more engagement in the form of likes, comments and shares—the holy grail of social media success. Finally, by monitoring trending hashtags and incorporating them into your posts, you can help your content ride the wave of current events, conversations and Instagram trends.

Brand Identity 89

Brand Identity Branding Eye-Tracking Viral Marketing 89

Top Rank Marketing

DECEMBER 20, 2023

These are just a few statistics to get you to start considering this channel for your social media content calendar. Let’s take a look at the advantages and changes that are making pinning a thing that social media savvy organizations should be doing regularly. When you pin, it’s a best practice to include a link back to the source.

Paid Content 113

Paid Content Search Marketing Promotion Advertising Agencies 113

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy.

Social Media 89

Social Media Media Content Storytelling 89

ClearVoice

MARCH 31, 2021

Some things never change, but social media is not one of them. We’re here to help you stay current with all of the latest social media news updates from new features, product releases, and occasional platform glitches. Need to get connected with all the latest updates in social media? Social media updates for Clubhouse.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Sprout Social

MARCH 15, 2024

And YouTubers have consistently built full-blown brands, media careers and product lines. His elaborate stunts and philanthropic videos are among the platform’s most viral content. The channel has inspired platform-wide trends including over-the-top thumbnails and “challenge”-style videos.

Youtube 105

Youtube Viral Marketing Peer-to-peer Impressions 105

SocialPilot

FEBRUARY 26, 2024

One thing that keeps us hooked to our social media feed for hours is how personalized it is. As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral. So, sharing relevant educational insights will benefit more than covering every trending topic on the platform.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Convince & Convert

AUGUST 12, 2014

In an earlier post, we discussed about the three types of contagious content – Practical Value, Trending Triggers, and Surprise. For many businesses, producing content the provides practical valueis one of the easiest ways for your target market to perceive your brand as a thought leader in your industry. A Short Story.

Practices 130

Practices Viral Marketing Case Study Case Studies 130

Martech Advisor

AUGUST 30, 2019

In this article, we look at three viral marketing campaign examples and what they imply for marketers. Viral Mobile Marketing Campaign Examples and What You Can Learn From Them. Product reviews, recommendations, and social media sharing could all become incentivized activities. Learn More: Mobile Games Are Facing Regulation.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

Sprout Social

AUGUST 11, 2020

The integral role of social media in sports is hard to ignore. Athletes represent some of the most-followed accounts across social media at large. Meanwhile, real-time sporting events and competitions are prime for social media engagement. But sports teams on social media don’t trend or score engagement by accident.

Social Media 135

Social Media Media Buzz Communities 135

Hubspot

JANUARY 5, 2021

More recently, short-form videos have taken over social media platforms. And what are some trends to look for in 2021? Aside from length, one thing that set short-form videos apart is the trend culture. The growth of social media is causing the human attention span to become shorter and shorter," he said. "The

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Adobe Experience Cloud Blog

OCTOBER 11, 2017

A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs. More importantly, how do you ride the wave of a top trending topic before it starts trending?

Trends 134

Trends Content Thought Leadership Viral Marketing 134

Digilant

AUGUST 18, 2022

When it comes to the best travel advertising platforms, social media is at the top of the list in the new digital age. Yet frequent algorithm updates, oversaturation, and shortened attention spans are all challenges that advertisers must face on social media when trying to gain momentum with organic posts alone. Explore retargeting.

Paid Social Agency 98

Paid Social Agency Social Media Advertisements Advertising 98

Sprout Social

AUGUST 4, 2022

Collaborative content is the future of social media, and no platform is doing this better than TikTok. Now that you know the basics of how to stitch on TikTok, here are some best practices to keep in mind. Hop on viral trends. TikTok is all about viral content.

Tips 129

Tips Privacy Viral Marketing Trends 129

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Think about it: The hashtag is one of the few superstructures that spans across all social media platforms. To hashtag or not to hashtag?

Effectiveness 121

Effectiveness Social Media Paid Search Agency Viral Marketing 121

Sprout Social

AUGUST 30, 2021

But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. According to the latest Sprout Social Index™, 86% of marketers believe social media influences their bottom line. There’s more than one way to post on social.

Paid Content 141

Paid Content Social Media Campaigns Media 141

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. More than half of consumers (51%) say responding to customers makes brands the most memorable on social media.

Brand Identity 114

Brand Identity Branding Marketing AI Social Media 114

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. And as the second largest search engine in the world, YouTube is an ideal social media site for brands looking to reach and engage with their audience.

Social Media 118

Social Media Stats Ideal Customer Profiles Media 118

Sprout Social

MAY 4, 2022

Below we break down TikTok challenges work and the best practices for brands looking to leverage them. Challenges on TikTok are campaigns (or trends) that invite people to create their own videos based on performing a specific task. Hashtags make these trends and the content created for them more visible and easier to find.

Brand Identity 110

Brand Identity Branding Tagging Viral Marketing 110