Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

Social Media 141

Social Media Activities Media Skype 141

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Optimize post titles for search.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. I think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing. Find and track the relevant conversations in social media and online.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. What really impresses me is that Techrigy is a serious social media monitoring solution.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

B2B Marketing Savvy

JULY 14, 2009

For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Read time: 1-2 minutes) As an ingredient brand in the tech industry, it’s difficult to find instances where you can tout an end-product solution let alone have a chance for gaining any real big-brand PR traction.

PR 40

PR Twitter Public Relations RSS 40

Scoop.it

APRIL 4, 2019

When you applied that to a company environment, these communities provided a great platform to encourage rich, media-filled interactions, comments, and feedback. You can add important sources through RSS feeds and social media monitoring. This way, your PR team can rely on all employees to be their eyes and ears!

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

B2B Marketing Savvy

AUGUST 11, 2009

Other Popular Posts: Digital DeTox Tools PR Relationships Analog Bridges Email Scoop. If you like the read, please subscribe to my RSS feed. Once a news release is “dropped on the wire”, the bots and RSS, Google and the search engine look-alikes all combine to scale the message widely.

RSS 40

RSS PR Advertising Agencies Media 40

B2B Marketing Savvy

SEPTEMBER 21, 2009

. (Read time = 2-3 minutes) The Q3 mashup on social media, research and tools, marketingt/marcom, Agency-Client relationship topics and a smattering of fun and fancy. A Q3 Roundup of Twitter, Tools, Social Media Marketing, Research and the like. B2B Case Study: PR. Twitter Blurs the Line Between Adv, PR, Marcom.

Social Media 40

Social Media Twitter Research Media 40

Buzz Marketing for Technology

JUNE 23, 2008

Steve Rubel explores the impact of digital trends on business, culture, media and marketing. « Measure Traffic with the Google Web Site Trends Bookmarklet | Main. In fact, I recently completed the transition a 100% media green state. In fact, I recently completed the transition a 100% media green state.

Tips 100

Tips RSS Screencast Mobile Advertising 100

B2B Marketing Savvy

JULY 27, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email Scoop. My Analog B2B Roadmap for Framing the Social Media Conversation. Twitter Trends and Search = Watercooler Gossip (the most talked about topics rise to the top). Future blog posts will dive deeper into all these.

Social Media 40

Social Media Digg Media PR 40

Online Marketing Institute

OCTOBER 31, 2010

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. But I need to stay on top of emerging trends,” I hear you say. This next tool might be the key to a successful digital PR campaign.”

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

B2B Marketing Savvy

JULY 26, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email. My Analog B2B Roadmap for Framing the Social Media Conversation. Twitter Trends and Search = Watercooler Gossip (the most talked about topics rise to the top). Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0

Social Media 40

Social Media Digg PR Media 40

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. You can follow any responses to this entry through the RSS 2.0 But why the focus on content? Like Be the first to like this post.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Hubspot

DECEMBER 20, 2010

How do you keep up with the constant flow of information to take advantage of emerging trends and new media technologies? You don't have to skim every tweet that comes your way, or read every article in your RSS reader, or respond to every email in your inbox. Information overload is a challenge for many marketers.

Trends 28

Trends RSS PR Advertising Mediums 28

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

B2B Marketing Savvy

AUGUST 4, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop. Enjoy the read, please subscribe to my RSS feed , or. Read time = 2 minutes) Core contributor and longtime PR professional, Chuck Byers, weighs-in with his pointed take on the 2.0 Where is the relationship building?

Public Relations 40

Public Relations Paid Search Agency Advertising Agencies Ad Agencies 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 28, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. B2B: Business Media. Consumer Media. E-Media Summit -->. Study: B-to-B Marketers Lagging With Social Media. 55 percent use social media to increase trust by accumulating social followers.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

JULY 31, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. B2B: Business Media. Consumer Media. E-Media Summit -->. Top Social Media Measurement and Tracking Tools. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Careers Home.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

The Effective Marketer

JUNE 13, 2009

His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times. When he came out with his hardcover book “ The New Rules of Marketing & PR ”, it reached number 1 in sales quickly. You can follow any responses to this entry through the RSS 2.0

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

B2B Marketing Savvy

AUGUST 13, 2009

Other Popular Posts: Digital DeTox Tools PR Relationships Analog Bridges Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. In time (centuries) as formal writing developed, then did the scribes and monks become precursor “media professionals” and “companies “ (e.g. In a word: bull!

Peer-to-peer 40

Peer-to-peer Advertising Agencies RSS Paid Search Agency 40

B2B Marketing Savvy

JULY 28, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email Scoop. Tool Sites for name checking, branding: Who owns your brand in today’s social media landscape? Seriously… have you staked out your brand/brand names in the hot new media real estate market? The Collection. Knowem.com.

Tools 40

Tools RSS Statistics Digg 40

Industrial Marketing Today

MAY 18, 2010

The use of buzzwords or clichés in B2B marketing content is not a new trend. Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. He called it “The Gobbledygook Manifesto.”

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

The Effective Marketer

JUNE 21, 2009

Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that. Set goals : this is important for any social media platform that your company is trying to use. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Adobe Experience Cloud Blog

MARCH 31, 2011

Use Social Media for extended reach – Sites such as Facebook, Twitter and LinkedIn are great outlets for extending your carefully-crafted public relations’ messages. B2B marketers who stay on top of Internet trends and continue to maximize the reach of the message will outpace the competition.

Press 48

Press B2B Marketing Tips B2B 48

Buzz Marketing for Technology

JUNE 27, 2008

Steve Rubel explores the impact of digital trends on business, culture, media and marketing. I scan 275 RSS feeds in Google Reader and I use dozens of bookmarklets and shortcuts to help me manage it all. This works for any RSS feed, not just bookmarks. Micro Persuasion. « NBA Launches Social Network | Main.

Paid Content 100

Paid Content Personalization RSS Work Management 100

B2B Marketing Savvy

JULY 23, 2009

two canyons over , but Twitter’s role (or a yet-to-be invented Twitter look-alike) has the potential to unite community as television media one did but can no longer hope to accomplish. Trusted community” wasn’t discovered by Gen X or Y, the concept has simply morf’d decade-to-decade as media evolved.

Twitter 40

Twitter Television marketing PR Social Networks 40

Convince & Convert

AUGUST 2, 2012

This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.). Listen Now.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Online Marketing Institute

NOVEMBER 1, 2010

On this blog you will find insights and advice about how to make conventional, online, and social media work well in B2B marketing. 2) PR and TV are popular for building brand but trade shows and email raise awareness best. This is our second joint endeavor on this topic. What’s making a comeback?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. United States.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Hubspot

JUNE 26, 2012

Log into HubSpot , Google Analytics (or any other marketing or website analytics you’ve set up), and any paid media campaigns to review dashboards for spikes, inbound links, and results compared to goals (you've set some goals , right?). Scan through and read articles from top blogs in your RSS feed. Good morning, dashboards!

Inbound Marketing 28

Inbound Marketing Planning Advertising Agencies Marketing Analytics Tools 28

WebMarketCentral

JULY 21, 2009

Everyone wants to do it right, but b2b social media marketing in general is still so new, and rapidly evolving, that it can seem like the rules are being written and rewritten on the fly. You can tweet about any of these, though revolutionary innovations tend to attract the most attention on Twitter, blogs and other forms of social media.

Twitter 20

Twitter Web 2.0 RSS B2B 20

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. AltSearchEngines. RWW Daily by Email. RWW Weekly Wrap-up.

Social Media 100

Social Media Class Web 2.0 Media 100

Online Marketing Institute

JANUARY 4, 2011

Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. Implement “subscribe” buttons via RSS and Email 23. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Single Grain

MAY 24, 2021

Optimize Your RSS Feed. Promote Your Podcast on Social Media. Related Content: 9 Podcast Trends You Can’t Ignore in 2021. 8) Optimize Your RSS Feed. A podcast RSS feed helps push your audio content out to your listeners. > <rss version=”2.0″ Add Audio Transcripts for Every Episode.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98