KoMarketing Associates

OCTOBER 17, 2017

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. When selecting a white paper topic, make sure it aligns with your overall marketing strategy.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. Current and Trending Content Evergreen content is a powerful long-term asset. Organizational news can be shared through press releases, news outlets, case studies, and social media.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Marketing Insider Group

AUGUST 12, 2020

However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. For that reason, it pays to learn how to leverage social media to draw your target audience into your content hub. Complement your strategy with aligned social media posts to capture more qualified prospects.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Only B2B

DECEMBER 29, 2022

Season for trends & predictions has arrived! For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. Through engagement and interaction with prospects on social media sites, it entails gaining their trust and credibility. You guessed it, right?

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Sprout Social

MAY 18, 2023

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. According to Rachael Goulet, Sprout Social’s Director of Social Media, “Whichever social networks you use, effective writers know how to tailor their writing for different audiences and platforms.”

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

ClearVoice

MARCH 16, 2022

If you are looking for inspiration, consider some of this month’s top marketing trends. Digital marketing trends: Jack in the Box mocks McDonald’s with McBroken.com. B2C marketing trends: Brands are trademarking their names, products in the metaverse. digitalmarketing Click To Tweet.

Trends 98

Trends Campaigns Banner Ads Copyright 98

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

BenchmarkONE

JANUARY 4, 2023

There are trends to look out for, and if small business owners prepare and plan as soon as possible, it could help them stand out against bigger businesses they may be in competition with. . This article gives insights into the trends your small business should capitalize on this year. 6 Small Business Trends for 2023.

Small Business Marketing 81

Small Business Marketing Trends Marketing Automation Services Business 81

Webbiquity

MARCH 1, 2022

Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media. Longer content rules. Conclusion.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Oktopost

MAY 23, 2023

The right social media marketing platform will offer 360° insights into how your posts perform, making it easy to identify content that’s ripe for repurposing. It’s the most scalable social media content strategy Any good social posting strategy is built around two things: quality and quantity.

Social Media 91

Social Media Social Marketing Media Content 91

Porch Group Media

JULY 8, 2019

Social Media Marketing: Trends and Opportunities. As with all marketing channels, social media is continually evolving. Before diving into social media today, did you know that the first recognizable social media site, Six Degrees, was created in 1997? Social media is a way of life today.

Social Media 58

Social Media Social Marketing Trends Media 58

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. Companies will begin to better understand how to leverage immersive media to help meet their business objectives while simultaneously solving customer pain points.

Trends 119

Trends Paid Search Agency Advertising Agencies Marketing & Strategy 119

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? We’ve sorted out the passing fads so you can focus on the top four trends that will transform business in 2020.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

SocialPilot

JANUARY 21, 2024

Influencer marketing is all about brands teaming up with individuals, known as influencers, who have a loyal following on social media platforms and other digital channels. They are experts in a particular niche and post content on social media revolving around the same niche, catering to a specific and engaged audience.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

SmartBug Media

APRIL 29, 2021

My personal takeaway from 2020 was the vital importance of two things: toilet paper and online shopping. Whether you are selling shoes or SaaS, we’ve compiled a list of the top web design trends to keep your business “on a roll” for 2021. Trend #1: Visually Enhance Your Website. Trend #2: Tell Your Story and Humanize Your Brand.

CMS Development 105

CMS Development Trends Design Industry CMS 105

Conductor

JUNE 29, 2021

Conductor partner Talkwalker, in collaboration with Trust Insights, published an original research paper examining this conundrum, and solving it with the power of artificial intelligence and social media conversational data. Every day on social media billions of conversations on millions of topics are taking place.

Social Media 83

Social Media Traffic Marketing AI Organization 83

Adobe Experience Cloud Blog

APRIL 1, 2019

In theory, the best way to make this fantasy a reality is to tap into some “trending” topics and capture everyone’s attention. More specifically, you should use social media to consider what those supporters care about rather than just who they are. Inhabiting a Culture Through Social Media. Embrace risk.

Trends 134

Trends Paid Search Agency Social Media Thought Leadership 134

Anyword

SEPTEMBER 9, 2022

With social media, it’s all about kick starting the conversation. Social media as an advertising channel sparked 25% YoY growth , exceeding $137 billion, so it’s safe to say that the importance of those apps on our phones isn’t going anywhere. And the key to success on social media? Social Media In Numbers. Engagement.

Social Media 98

Social Media Conversion Media Tips 98

chiefmartech

DECEMBER 1, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper , including many terrific interviews from WPP executives. This is part 3.

Digital Asset Management 95

Digital Asset Management Trends Work Management Marketing Management 95

Stevens & Tate

AUGUST 10, 2020

Staying current on marketing trends is especially important to assess whether your marketing efforts are harmonious with today’s evolving world. We know the difficulty of keeping up with these trends given the abundance of information thrown at us every day. Looking for ways to boost your social media brand presence?

Trends 64

Trends Spyware Work Management Paid Search Agency 64

The Point

SEPTEMBER 16, 2011

How is it that a quality white paper on a hot topic can still generate bad leads? It’s got to be the media, right? Even a well-written white paper, by a respected author, on a hot topic of vital interest to your target audience, can still generate leads your salespeople will consider “junk.” It’s the offer.

Paper 100

Paper Sales Qualified Leads Lead Scoring Lead Ranking 100

Sprout Social

AUGUST 12, 2021

A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life. Why you need a social media campaign template. Social campaign management today can be an arduous process for social media managers without the proper infrastructure in place.

Social Media 129

Social Media Template Campaigns Media 129

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Brandpoint

MARCH 27, 2020

Do you manage your brand’s social media channels? As a social media manager and marketer, you already know how unpredictable the internet can be — that comes along with the job! We encounter new surprises daily and are good at keeping our heads on a swivel to stay on top of the most recent news or trends.

Social Media 133

Social Media Marketing Management Media Trade Show 133

Scoop.it

OCTOBER 6, 2022

Look around you- if people aren’t glued to their Facebook, Instagram, and Twitter handles, they are engaged in fervent discussions regarding what’s trending over there. Such has been the rise of social media over the last couple of decades. Upload Your Contact List To Social Media Platforms. Read on to find out!

Social Media 84

Social Media Media Marketing & Strategy Business 84

Brightedge

MAY 20, 2021

Taken in aggregate, those insights can point to trends and changing tastes, which can inform content creation both on your websites and in other online channels. What can we Learn from YouTube Search Trends? Can you use YouTube Search Trends to Optimize Videos? That’s where YouTube search trend data can help you.

High Quality Lead 59

High Quality Lead Youtube Trends Content 59

Contently

JUNE 13, 2017

Here are three trends that marketers working in Europe should be thinking about for the future. For some companies, that means turning to artificial intelligence and machine learning, topics the media loves to hype up. This changes how we think about media, operate it, and learn from it.” ” The shift to service.

Marketing AI 126

Marketing AI Work Management Marketing Management Trends 126

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. This research shows that B2B influencer marketing can’t be dismissed as a passing trend. Like other social media sites, LinkedIn attracts professionals from various industries. It makes sense.

B2B Marketing 131

B2B Marketing B2B Planning B2B Thought Leadership 131

Ambal's Amusings

FEBRUARY 4, 2010

We asked Jonathan Kantor "What are key marketing trends and predictions for 2010? " Jonathan Kantor is a 26-year veteran of the technology industry, the author of the new book Crafting White Paper 2.0 , and the primary contributor to the WhitePaperPundit.com blog. The White Paper Pundit Blog. Crafting White Paper 2.0.

Paper 100

Paper Marketo Social Media Tagging 100

Porch Group Media

MAY 27, 2021

Social media continues to be a part of consumers’ everyday lives. billion social media users worldwide in 2021—a five percent increase from a year ago. Furthermore, there are more than nine in ten (91 percent) social media users who use mobile devices to access social networks. Social Media Marketing. billion users.

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80

Marketing Insider Group

JULY 21, 2020

Keep an eye out for new trends and technologies that can streamline your marketing strategy. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. What Zenith Media once dubbed the “I-Street” will shift increasingly to mobile in the coming years.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

SpotMe Blog

MARCH 31, 2022

It’s no surprise that 2022’s event trends are largely influenced by the global pandemic. Backed with this knowledge, we walked into the year armed with the event trends for 2022 — trends that are centered on using technology to its fullest potential, and harnessing all of our creativity to engage our audiences.

Work Management 52

Work Management Marketing Management Trends Ideal Customer Profiles 52

Porch Group Media

JULY 15, 2021

If you aren’t investing in social media for your brand, you risk getting left behind. According to new research by Sprout Social , one in three consumers use social media to learn about or discover new products, services or brands. Additionally, one in four also use social media to purchase products. Marketing on Social Media.

Social Media 71

Social Media Product Media Marketing Budget 71

Marketing Insider Group

MARCH 28, 2023

Make sure to put this down on paper! Inventory management software, for example, can help save you time and avoid the errors of a manual, pen and paper inventory system. Identify patterns, correlations, and trends among the resulting segments. Luckily, there are modern, tech-driven solutions.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. As social media usage continues to grow, the big debate in B2B Marketing involves questions like “ what is our role ?” Trend #1: Social media is being used more and more by professionals for decision making. and “ what can we achieve ?”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100