Content Marketing for BI

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[INFOGRAPHIC] How to Use QR Codes for B2B Marketing

Content Marketing for BI

Marketing Social Media Strategy and Planning marketing content marketing strategies mobile QR codes smartphonesI’ve been seeing QR codes more and more and wondered how I might incorporate them into my own marketing content and activities for B2B companies. After doing much research, testing, and my own brainstorming, I came up with this infographic to help pull it all together.

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Visualize Social Media Data

Content Marketing for BI

So, I started poking around looking for some cool infographics and found some in the social media space. First, that social media has connected us in ways never before possible. Social media has significantly changed my life for the better, giving me access to people that have helped make my business successful. If you know me, you know I’m a very visual person. Facebook.

Simple Ways to Power your Website with Social Media

Content Marketing for BI

The simplest way to get started is to connect to the major social media outlets: Twitter, Facebook, and LinkedIn. Here are the plugins I use: Follow Me – Offers hyperlinked social media icons that your users can click on to follow you. Sociable – Provides a wide variety of social media buttons at the bottom of every post so that users can share your content with others.

B2B Finally Embraces Social Media

Content Marketing for BI

B2B Finally Embraces Social Media It seems like for so long, B2B companies struggled with the social media concept–how to get the attention of their customers through Twitter, Facebook, LinkedIn, YouTube, and other social avenues. ” This infographic from Insideview speaks to the great benefits B2B companies have received as they’ve embraced social media tactics.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

The Content Marketing Sweet Spot

Content Marketing for BI

Social media marketing (with the exception of blogs) is now in the number one spot. 72% of those polled have now incorporated social media into their marketing activities. I just finished reading this year’s latest marketing survey results over at the Junta42 site. It’s interesting to see the popularity of different marketing content pieces as part of the overall marketing strategy.

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My 3 Wishes from the Marketing Genie

Content Marketing for BI

will look for clues in your blog posts, Twitter tweets, forums, and other forms of social media. 2. Tags: Content Social Media marketing B2B case studies e-mail web site white papers Remember watching cartoons about Aladdin and the magic lamp? always hoped I’d find a magic lamp on a beach somewhere and I’d be granted three wishes. Here are my three wishes: 1.

Social Networking Starts the Relationship, Face to Face Clinches It

Content Marketing for BI

Tags: Social Media blogs comments conference face to face facebook LinkedIn social networking Twitter

Will Social Media Replace Traditional Marketing?

Content Marketing for BI

Social media is on the tip of most every B2B marketer’s tongue these days. Of course, it’s no surprise that Forrester finds social media to be the hot new marketing tool. Looking at B2B social media efforts in 2009, the study shows: 68% have set up group pages on social networking sites. What does your company think about social media marketing? What about LinkedIn?

Content Methodology: A Best Practices Report

and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. Social Media • Activation across. Content. In the.

On the Internet, Everyone’s an Expert

Content Marketing for BI

Tags: Content Social Media blog content marketing Content Strategy Twitter web content website

TDWI Vendor Panel on the Future of BI – part One

Content Marketing for BI

Social Media Data – Also known as social media analytics (SMA), this is definitely a new trend that has incredible value. Last week I had to opportunity to attend the TDWI conference on BI in Las Vegas. While TDWI actually holds four conferences every year, this first one of the year is always the largest. This year, things seemed to be hopping with over 750 attendees. During the conference, I spent some time in the TDWI Executive Summit. The summit is meant to give executives who have some responsibility for BI a high-level overview of various topics of concern and interest.

Networking Your Social Media

Content Marketing for BI

Social media is still fairly new and understanding how to connect the various social media tools is not easy. Yet, that’s where the power lies, especially when it comes to dynamic content like blog posts. I’m often asked how to get more exposure leveraging social media, so I thought I’d give you the “101” on connecting, specifically your blog with Twitter, LinkedIn, and Facebook.

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The Social Media Marketing Wormhole

Content Marketing for BI

Marketing as we know it is over and we are about to enter a whole new universe I call social media marketing. Social media marketing is still young and still only a small percentage of companies are giving it a try. They understood that adding social media to their marketing was not as simple as it sounds. A few weeks ago, I told of my college daughter’s tale of woe.

Evangelizing a Content Marketing Program

brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. could be Hollywood, could be Bollywood, could be the traditional media. The hotel giant.

The Buzz about Social Media Marketing

Content Marketing for BI

So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. Interactive media: podcasts, video, online demos – 30%. believe this is the major reason why social media for B2B (or even B2C) has so much value. And here are the answers: Peers and colleagues – 84%. Blogs – 24%.

Is Twitter Dying?

Content Marketing for BI

Tags: Social Media technology adoption lifecycle Twitter

Embracing Socialytics

Content Marketing for BI

love this word – it perfectly captures what it is — analysis of social media. I’ve only heard it used a couple times but when Michael Fauscette of IDC wrote his post, Socialytics , I decided to investigate it further. Though there aren’t many, there are more and more social media analysis vendors with solid offerings. Socialytics. wondered who plays in this space today.

If We Can't Laugh at Ourselves…

Content Marketing for BI

If we’re not working on a corporate marketing team, we’re trying to find and convince prospects to use our services, trying to stay up with the latest social media trends, and competing with thousands of other independent marketers or agency marketing teams. Marketers today are spending a lot of energy trying to do more with less. My marketing friends need a good belly laugh.”.

Definitive Guide to Planning a New Content Initiative

traditional media industry. Email & Social Just like Google Analytics, email marketing and social media platforms typically provide. good strategy for a new content initiative is often a converged media approach that. Converged Media Strategy Example. Here’s a few converged media tactics that would get the ball rolling: 1. In that time, we’ve. There are way too.

If We Can't Laugh at Ourselves…

Content Marketing for BI

If we’re not working on a corporate marketing team, we’re trying to find and convince prospects to use our services, trying to stay up with the latest social media trends, and competing with thousands of other independent marketers or agency marketing teams. Marketers today are spending a lot of energy trying to do more with less. My marketing friends need a good belly laugh.”.

Once upon a time in B2B marketing

Content Marketing for BI

The emergence of social media has helped changed the face of B2B marketing, an improvement in my opinion. Is it just me or is most marketing content for B2B pretty dry? So much of our content says, “This is our software. It enables you to do this, so that you can do that.”. I’ve been thinking about the “dry and boring” problem for a long time. just keep thinking there has to be a better way.

Once upon a time in B2B marketing

Content Marketing for BI

The emergence of social media has helped changed the face of B2B marketing, an improvement in my opinion. Is it just me or is most marketing content for B2B pretty dry? So much of our content says, “This is our software. It enables you to do this, so that you can do that.”. I’ve been thinking about the “dry and boring” problem for a long time. just keep thinking there has to be a better way.

Communicating CSR: Are you ready?

Content Marketing for BI

The CSR stakeholder community is pretty diverse, so it’s to your benefit to get information out using a variety of media. Media should include all of the usual suspects such as press releases, newspaper articles, television news casts, radio public interest stories. CSR uses a triple bottom line that measures success based on financial, environmental, and social metrics.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. media operation. traditional media publishers, writing great articles or filming. little.

How to Bake a White Paper from Scratch: Part Four – The Consumption

Content Marketing for BI

Now it’s time to use your social media channels. So there you have it—a nicely-written, neatly-formatted, white paper. You learned how to choose a topic and create an outline in part one , how to research and write the content in part two , and how to dress it up with graphs, quotes, and images in part three. Now, it’s sitting there, all shiny, just begging to be read. Now it’s time to make it available and get the word out. The first thought is to add it to the resources section of our company website. But, how about adding a small blurb and link on the relevant product page?

How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” ” Building social media connections that work. By Mark Schaefer. It doesn’t. ” It’s like a handshake. Don’t believe me?

Social Media Explained. Really.

grow - Practical Marketing Solutions

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct. But this is not just another social media book.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. 70% of the U.S.

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Study: How Much of Your Content Marketing Is Effective?

Terms like native content, brand publishing, and owned media are set to evolve. to be tackled if brands want to compete with traditional media. excluding social media posts)? people just for their media house. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? 700 content marketers.

Deleting Your Social Media Business Page? Read This First.

grow - Practical Marketing Solutions

Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether. Is deleting it the way to go? But still. Yikes!

Five Top-Rated Social Media Management Tools for 2016 [Infographic]

Webbiquity

What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. They are also useful for monitoring certain keywords or conversations, and for analyzing your social media performance.

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23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? Social Media Marketing Guides.

Are you ready for the mega-shift from social media to private media?

grow - Practical Marketing Solutions

Social media won’t go away (Facebook isn’t dead!), but it may become less important to certain groups as this trend toward more intimate conversation rises. The world is transitioning from public social media to private media. The rise of private media. Conversational moments — Today a brand goal on social media is mass relevance. 98 percent.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. ocial Media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Ignoring social media return on investment. ssets (free). Like-baiting.