Content Marketing for BI

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Simple Ways to Power your Website with Social Media

Content Marketing for BI

The simplest way to get started is to connect to the major social media outlets: Twitter, Facebook, and LinkedIn. Here are the plugins I use: Follow Me – Offers hyperlinked social media icons that your users can click on to follow you. Websites used to be easy.

[INFOGRAPHIC] How to Use QR Codes for B2B Marketing

Content Marketing for BI

Marketing Social Media Strategy and Planning marketing content marketing strategies mobile QR codes smartphonesI’ve been seeing QR codes more and more and wondered how I might incorporate them into my own marketing content and activities for B2B companies.

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Visualize Social Media Data

Content Marketing for BI

So, I started poking around looking for some cool infographics and found some in the social media space. First, that social media has connected us in ways never before possible. BI Social Media data facebook infographics LinkedIn Twitter visualize

B2B Finally Embraces Social Media

Content Marketing for BI

B2B Finally Embraces Social Media It seems like for so long, B2B companies struggled with the social media concept–how to get the attention of their customers through Twitter, Facebook, LinkedIn, YouTube, and other social avenues. Selling Through Social Media to Close More Leads.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

Social Media Share Buttons Cause Link Overload

Content Marketing for BI

Tags: Social Media AddThis facebook overload ShareThis Twitter

My 3 Wishes from the Marketing Genie

Content Marketing for BI

I will look for clues in your blog posts, Twitter tweets, forums, and other forms of social media. Tags: Content Social Media marketing B2B case studies e-mail web site white papers Remember watching cartoons about Aladdin and the magic lamp?

Networking Your Social Media

Content Marketing for BI

Social media is still fairly new and understanding how to connect the various social media tools is not easy. I’m often asked how to get more exposure leveraging social media, so I thought I’d give you the “101” on connecting, specifically your blog with Twitter, LinkedIn, and Facebook.

Will Social Media Replace Traditional Marketing?

Content Marketing for BI

Social media is on the tip of most every B2B marketer’s tongue these days. Of course, it’s no surprise that Forrester finds social media to be the hot new marketing tool. She states pretty strongly that marketers must get these right before adding social media to the mix.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

The Social Media Marketing Wormhole

Content Marketing for BI

Marketing as we know it is over and we are about to enter a whole new universe I call social media marketing. Social media marketing is still young and still only a small percentage of companies are giving it a try. A few weeks ago, I told of my college daughter’s tale of woe.

The Buzz about Social Media Marketing

Content Marketing for BI

So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. Interactive media: podcasts, video, online demos – 30%. Look these guys up and see how broadly they’ve used social media.

Is Twitter Dying?

Content Marketing for BI

Tags: Social Media technology adoption lifecycle Twitter

Embracing Socialytics

Content Marketing for BI

I love this word – it perfectly captures what it is — analysis of social media. Though there aren’t many, there are more and more social media analysis vendors with solid offerings. Socialytics.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media.

On the Internet, Everyone’s an Expert

Content Marketing for BI

Tags: Content Social Media blog content marketing Content Strategy Twitter web content website

Social Networking Starts the Relationship, Face to Face Clinches It

Content Marketing for BI

Tags: Social Media blogs comments conference face to face facebook LinkedIn social networking Twitter

If We Can't Laugh at Ourselves…

Content Marketing for BI

If we’re not working on a corporate marketing team, we’re trying to find and convince prospects to use our services, trying to stay up with the latest social media trends, and competing with thousands of other independent marketers or agency marketing teams.

If We Can't Laugh at Ourselves…

Content Marketing for BI

If we’re not working on a corporate marketing team, we’re trying to find and convince prospects to use our services, trying to stay up with the latest social media trends, and competing with thousands of other independent marketers or agency marketing teams.

Once upon a time in B2B marketing

Content Marketing for BI

The emergence of social media has helped changed the face of B2B marketing, an improvement in my opinion. Is it just me or is most marketing content for B2B pretty dry? So much of our content says, “This is our software. It enables you to do this, so that you can do that.”.

B2B 2

Once upon a time in B2B marketing

Content Marketing for BI

The emergence of social media has helped changed the face of B2B marketing, an improvement in my opinion. Is it just me or is most marketing content for B2B pretty dry? So much of our content says, “This is our software. It enables you to do this, so that you can do that.”.

B2B 2

Communicating CSR: Are you ready?

Content Marketing for BI

The CSR stakeholder community is pretty diverse, so it’s to your benefit to get information out using a variety of media. Media should include all of the usual suspects such as press releases, newspaper articles, television news casts, radio public interest stories.

PR 2

How to Bake a White Paper from Scratch: Part Four – The Consumption

Content Marketing for BI

Now it’s time to use your social media channels. So there you have it—a nicely-written, neatly-formatted, white paper. You learned how to choose a topic and create an outline in part one , how to research and write the content in part two , and how to dress it up with graphs, quotes, and images in part three. Now, it’s sitting there, all shiny, just begging to be read. Now it’s time to make it available and get the word out.

TDWI Vendor Panel on the Future of BI – part One

Content Marketing for BI

Social Media Data – Also known as social media analytics (SMA), this is definitely a new trend that has incredible value. Last week I had to opportunity to attend the TDWI conference on BI in Las Vegas. While TDWI actually holds four conferences every year, this first one of the year is always the largest. This year, things seemed to be hopping with over 750 attendees. During the conference, I spent some time in the TDWI Executive Summit.

Understanding Generational Social Media Preferences

grow - Practical Marketing Solutions

I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. I’ll unpack the most important stats here to underscore the generational nuances every social media marketer should know. By Brooke B.

The 17 Best Social Media Management Tools

Webbiquity

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. 26: The 29 Best Social Media Monitoring Tools. #27:

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The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — Social Media Today.

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115 Facts You Never Knew About Social Media [Infographic]

Webbiquity

It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Guest post by Josh Wardini.

Healthcare needs social media influencers and influence

Biznology

Our campaigns didn’t include products, but were earned media informational campaigns: information on how to prevent HAIs, about handwashing, issues with call phones, with neckties, with the curtains separating beds and even the evil doorknob.

Social media strategy leaders: Sarah Nilson

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media.

Social Media Explained. Really.

grow - Practical Marketing Solutions

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. But this is not just another social media book. The post Social Media Explained.

3 Tips for Using Social Media for B2B Marketing

Webbiquity

Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Employ Someone Who Knows Social Media, Not Just Your Business.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).

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How to Get More Leads From Social Media

Act-On

What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. But in a recent survey of marketers from Ascend2 , content marketing actually surpassed social media in terms of difficulty. And today even generating leads from social media is no longer impossible. How we track and measure and publish on social media has improved.

The Future of Social Media

B2B Marketing Insider

The post The Future of Social Media appeared first on Marketing Insider Group. Social MediaSocial networks are becoming more and more popular. In 2016, about 70% of Internet users are social network users and these figures are expected to grow.

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Why it takes so long to achieve social media success

grow - Practical Marketing Solutions

If you’re impatient, social media is probably the wrong marketing channel for you. This is data from the recent research released by Social Media Examiner. Let’s take a close look at what we can learn from the feedback provided by these active social media marketers.

The new standards for strategy and social media success

grow - Practical Marketing Solutions

I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. Is the organization ready for a public social media presence? By Mark Schaefer.

The first step in social media marketing is not social media

grow - Practical Marketing Solutions

“I’m kind of overwhelmed,” he wrote me, “I’m trying to get a social media program going and I really don’t know where to start.” Shouldn’t I dive into social media for them? Social media marketing doesn’t start with social media.