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APRIL 11, 2011 [Media] The B2B Sales Role in the New Buying Process
Social media has played a pivotal role in the shift of the B2B buying process. Because sales has all of the same access to online and social engagement media. I recently had the opportunity to attend the Sales 2.0 Conference in San Francisco and I’m glad I did. The conference was full of great content and information on the state and the future of B2B Sales. the sales person).
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FEBRUARY 9, 2012 [Media] Interview with Ardath Albee, CEO of Marketing Interactions
For example, I use the term content marketing, but in every project I do the components of SEO, Social Media and Content are integral to its success – and that combination is usually now referred to as Inbound. We recently had the opportunity to catch-up with our good friend and B2B Marketing Strategist, Ardath Albee. Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. She specializes in helping companies with complex sales utilize eMarketing strategies to generate more and better sales opportunities. Albee: 1.
OCTOBER 22, 2013 | ANNUITAS GROUP
[Media] 10+10 Most Retweetable Words – Check It Out
JULY 25, 2013 | ANNUITAS GROUP
[Media] The Building Blocks of Nurturing: Integrated Content Delivery
JULY 22, 2013 | ANNUITAS GROUP
[Media] Leveraging Digital Media to Bring in Grade A Leads
JULY 16, 2013 | ANNUITAS GROUP
[Media] Simple Social Selling Secrets
JULY 10, 2013 | ANNUITAS GROUP
[Media] Power Opinions – Experts Select Top Three Social Media Tools
MAY 14, 2013 | ANNUITAS GROUP
[Media] Secrets to Running Stellar B2B Events
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MARCH 19, 2013 [Media] You Don’t Know the Buyer, JACK!
And what kinds of media are they using to answer these questions. If Si Robertson , one of the the “Duck Commanders” on A&E’s hit show “Duck Dynasty” , were to assess today’s B2B Marketer on how well they know their buyer, I can imagine he’s sum it up by saying, “Hey! You don’t know the buyer JACK”! Recent research as well as the collective experience at ANNUITAS indicates that Si would be right. . Yes, a lot has been written lately on the use of buyer personas, or how content marketing “starts with the buyer, or the importance of mapping the buyer journey. What is a persona?
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JULY 17, 2012 [Media] The Sales Perspective – An Interview with Jill Rowley of Eloqua
You are one of the more social media savvy sales people we know. How are you using social media to connect with your buyer and what lessons can both marketing and sales folks learn from you? I utilize social media for two things – to be present where my buyer is and to learn more about them. Statistics show that buyers are using social media to self educate. Social media gives me the opportunity to be part of the conversation and share content whether it is Eloqua-branded, industry articles, or thought-leadership pieces. or maybe, “Why Eloqua?”
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FEBRUARY 16, 2011 [Media] An Interview with Jonathan Block from SiriusDecisions
While at SiriusDecisions, he has helped many B2B organizations expand their traditional reputation management initiatives with the integration of social media strategies and tactics into the communications mix, as well as advised clients on evaluating and choosing appropriate marketing technology and services providers. And this isn’t just integration with CRM systems, but the ability of marketing automation platforms to share and receive data with other applications, such as social media monitoring tools, ERP systems or business intelligence solutions. The reason?
| | ANNUITAS GROUP
OCTOBER 2, 2012 [Media] We Know You… Or Do We?
Attend the regional user groups, interact with them via social media, and join your field reps on sales calls. The Honda Corporation recently aired a new commercial touting their new 2013 Honda Accord. The theme of the commercial is “We Know You”. Throughout the commercial, the narrator discusses all the things they know about their drivers – you are tired, frustrated, need to work, have relationships, need to let loose, etc. The commercial speaks to us. No matter what our frame of mind, Honda knows us and can relate to us. Genius! What challenges do they face on a daily basis?
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ANNUITAS GROUP | TUESDAY, MARCH 26, 2013 [Media] Content Marketing Mania – Q&A with Joe Pulizzi
That means that brands need more than just advertising to survive…they need to develop valuable, relevant and compelling information on a consistent basis to get and keep attention (just like a media company does). Enterprise brands are in the long-term process of figuring out how they can think and act like media companies, but instead of selling advertising or content, they are trying to sell more products and/or services. A: Over the past few years, we’ve seen a few examples of brands buying media companies (i.e., Q: Can you define content marketing? link]. MORE >>
ANNUITAS GROUP | THURSDAY, JANUARY 31, 2013 [Media] Content: Fueling Your B2B Marketing Strategy
Properly targeted content affects everything from social media promotions to marketing automation campaigns to actually closing deals. Most often, this content comes in the form of short videos, blog posts, articles and social media promotions. The B2B buyer’s journey has changed. Gone are the days of buyers contacting companies directly to learn about a product or service. Instead, buyers independently research solutions online and independently narrow their options before ever engaging with a vendor. Enter content marketing. . Content then fuels lead nurturing. MORE >>
ANNUITAS GROUP | TUESDAY, MARCH 22, 2011 [Media] What’s Your ROI?
have written enough on Social Media ROI. This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. Michael Brenner is a Sr. Director of Marketing for SAP. He is the author of B2B Marketing Insider and co-founder of Business2Community.com. Michael has been in marketing for over 17 years in various roles where he has used customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. You can follow Michael on Twitter: @BrennerMichael. Metrics MORE >>
ANNUITAS GROUP | THURSDAY, APRIL 12, 2012 [Media] Upon Further Diagnosis…
Of those that do measure the social media ROI impact 76% define ROI on “soft” metrics such as likes, followers, fans etc. A few weeks ago, I was speaking with one of my colleagues about the state of B2B marketing and the maturity of today’s marketers. During this discussion we were focusing in on the skills gap that has been well documented by groups like the Marketing Automation Institute , Sirius Decisions , Aberdeen Group and others. What they DON’T KNOW is how to get there. Say it isn’t so! The study looked specifically at how marketers view and measure return on investment. MORE >>
ANNUITAS GROUP | TUESDAY, MAY 24, 2011 [Media] An Interview with Jon Miller, Co-Founder of Marketo
In Marketo’s popular blog, Modern B2B Marketing , he explores everything from lead nurturing and social media to marketing ROI and revenue performance management (RPM). Because it is so much easier for buyers to get information, through websites, through search, through social media, they get a lot of their buying process done independent of your sales reps. We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon was also named a Top 10 CMO for companies under $250 million revenue by The CMO Institute. MORE >>
- [Media] Five New Year’s Resolutions for the CMO ANNUITAS GROUP | THURSDAY, DECEMBER 22, 2011
- [Media] Simple Social Selling Secrets ANNUITAS GROUP | TUESDAY, JULY 16, 2013
- [Media] We Know You… Or Do We? ANNUITAS GROUP | TUESDAY, OCTOBER 2, 2012
- [Media] Interview with Adam Blitzer, Co-founder and COO, Pardot ANNUITAS GROUP | TUESDAY, AUGUST 9, 2011
- [Media] Secrets to Running Stellar B2B Events ANNUITAS GROUP | TUESDAY, MAY 14, 2013
- [Media] Marketing Down Under – Q &A with Jodie Sangster, CEO, Association of Data-Driven Marketing and Advertising ANNUITAS GROUP | MONDAY, APRIL 8, 2013
- [Media] Marketers…We Still Have Work to Do ANNUITAS GROUP | WEDNESDAY, JANUARY 23, 2013
- [Media] 10+10 Most Retweetable Words – Check It Out ANNUITAS GROUP | TUESDAY, OCTOBER 22, 2013
- [Media] Four Reasons to be Thankful You’re a B2B Marketer ANNUITAS GROUP | MONDAY, NOVEMBER 22, 2010
- [Media] What Do You Need for Successful Nurturing? ANNUITAS GROUP | WEDNESDAY, OCTOBER 6, 2010
- [Media] Marketing Profs Blog – Ditch B2B and Think B2P ANNUITAS GROUP | WEDNESDAY, SEPTEMBER 21, 2011
- [Media] The State of Marketing Down Under – Q&A with Jodie Sangster, CEO, ADMA ANNUITAS GROUP | TUESDAY, APRIL 9, 2013
- [Media] Leveraging Digital Media to Bring in Grade A Leads ANNUITAS GROUP | MONDAY, JULY 22, 2013
- [Media] Power Opinions – Experts Select Top Three Social Media Tools ANNUITAS GROUP | WEDNESDAY, JULY 10, 2013
- [Media] The Building Blocks of Nurturing: Integrated Content Delivery ANNUITAS GROUP | THURSDAY, JULY 25, 2013
- [Media] The Sales Perspective – An Interview with Jill Rowley of Eloqua ANNUITAS GROUP | TUESDAY, JULY 17, 2012
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