Sales Engine

JUNE 20, 2016

Testing the Effectiveness of Lead Nurturing To examine the effectiveness of lead warming more closely, Sales Engine Media performed a study on one of its clients where we built a library of multimedia content and used email marketing, social media, search engine optimization (SEO) and ad retargeting to promote it to the 18,000 lead records in the client’s (..)

Lead Ranking 174

Lead Ranking Marketing Qualified Leads Lead Nurturing Lead Scoring 174

Sales Engine

MARCH 31, 2016

As technology and connectivity advances, marketers have had to move away from mass media targeting campaigns towards producing more real-time, contextual content that creates one-to-one interaction with potential buyers. The problem is that mass media and the mass approach to marketing just don’t work anymore.”

B2B Sales 120

B2B Sales Process B2B Marketing Automation Services 120

Sales Engine

JUNE 13, 2016

Content Distribution: This person works relationships with media, channel partners and paid media to promote content that attracts new audiences. Marrying interpretation and methodology is what has made media alluring and successful for centuries. The best content creation has always been a combination of art AND science.

Allocation 120

Allocation Content Demand Generation Agencies Work Management 120

Sales Engine

MAY 22, 2016

First, I will layout the trends and will follow with some “insightful commentary” on how I am seeing these trends play out both for ourselves at Sales Engine Media, and our clients: 1. Sales Engine CEO, Paul Rafferty with author Neil Rackham.

Allocation 136

Allocation RFP Consulting Paid Search Agency 136

Sales Engine

NOVEMBER 9, 2015

This means journalists, editors, media and production crews, designers, and more. Every company engaged in content marketing must consider itselfa publisher and media company. Companies are hiring publishing experts to run their content marketing divisions. Need help getting marketing to sign up for revenue?

Sales Qualified Leads 120

Sales Qualified Leads High Quality Lead Conversion Paid Search Agency 120

Sales Engine

NOVEMBER 12, 2015

Sales Engine Media: How is prospecting different in 2015 than 10 years ago? SE: How do you train sales people to balance their time between research, social media listening and responding, making connections and networking and traditional prospecting via emails and phone calls? YouTube and social media had just begun to blossom.

Cold Calling 120

Cold Calling Allocation Youtube Internet Marketing 120

Sales Engine

SEPTEMBER 1, 2015

They’ve been writing one blog a month for an outside entity, and they regularly update their social media with interesting links and comments—but they can’t track where their business is coming from, and they can’t move beyond their own connections. The CEO is a master salesperson and serves as an industry thought leader.

Content Marketing 120

Content Marketing Cold Calling Marketing Qualified Leads Lead Ranking 120

Sales Engine

OCTOBER 2, 2015

Conversations are a two way street, and it doesn’t really matter whether it started from a phone call, voice mail, or email, versus a Google search, social media hit or white paper download. Content consumption = digital conversations. If ever there was a compelling argument for content marketing, this is it.

B2B Sales 120

B2B Sales Paper Fulfillment B2B Marketing 120

Sales Engine

JUNE 28, 2016

If a person regularly takes the calls-to-action in your outbound email campaigns, downloads content from your website, follows your company on social media, and has visited your product pricing page, that person has self-identified as someone who is very interested in your product or service.

Marketing Qualified Leads 136

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 136

Sales Engine

MAY 11, 2016

But in this webinar, Explosive B2B Sales Growth with Content Marketing , on May 25th, 2016, we’re going to demonstrate exactly how we do this at Sales Engine Media. Usually we do webinars to educate the market about the usefulness of content marketing and best practices for generating leads for B2B sales.

Webinar Metrics 149

Webinar Metrics Sales Qualified Leads Demand Generation Agencies Marketing Automation Services 149

Sales Engine

FEBRUARY 25, 2016

Sure, there are more audiences to consider on social media and people are accessing information on a multitude of devices. Having practiced PR for more than two decades it might surprise you to hear me say that the principles of public relations haven’t changed much over the years.

PR 136

PR Public Relations Marketing Management Storytelling 136

Sales Engine

MAY 19, 2016

Marketing campaign consumption - when a prospect is in your database and they’re receiving your marketing campaigns on a regular basis, sales reps want to know what they’ve actually opened and clicked on.

Sales Qualified Leads 159

Sales Qualified Leads B2B Marketing Webinar Metrics Marketing & Strategy 159

Sales Engine

FEBRUARY 25, 2016

Sure, there are more audiences to consider on social media and people are accessing information on a multitude of devices. Having practiced PR for more than two decades it might surprise you to hear me say that the principles of public relations haven’t changed much over the years.

PR 120

PR Public Relations Marketing Management Storytelling 120

Sales Engine

AUGUST 25, 2015

A PR Firm might be able to get it done, but it will take a long time and cost a lot because you’re essentially paying them to become enough of an expert on your subject matter where they can generate the content and represent it to media outlets.

Video Marketing 120

Video Marketing Marketing Management Copywriting PR 120

Sales Engine

AUGUST 2, 2017

Sales Engine built a library of multimedia content for this client and used email marketing, social media, search engine optimization (SEO) and ad retargeting to promote it to the 18,000 lead records in the client’s database.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

Sales Engine

AUGUST 24, 2015

Prior to 2005, marketing pumped out literature, placed ads, and developed media connections. Where these goals are important, they place second and third to the ultimate goal of content marketing—to generate leads and increase revenue. They went to trade shows and gave away trinkets in exchange for business cards.

Demand Generation Agencies 120

Demand Generation Agencies RFP Thought Leadership Paid Search Agency 120

Sales Engine

JUNE 7, 2016

Have you ever shared a blog post on social media? Now think about how you interact with them, aside from consuming their main products (reading, purchasing, and eating, respectively). Have you ever gone to the magazine’s website, or taken a quiz it offered?

Top of Funnel 120

Top of Funnel Content Demand Generation Agencies Barriers 120

Sales Engine

AUGUST 10, 2016

Our job as content strategists is to identify what those high-probability pain points are so that we can develop content that they will be interested in consuming.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Content B2B Sales 120

Sales Engine

FEBRUARY 18, 2016

Content marketing is maturing in 2016 from a social media tactic to a formalized go-to-market strategy, but that doesn’t mean that, as marketers, we must generate more content. With companies increasing their expenditures on content marketing this year, many are wondering if it’s even worth going down this road in the first place.

Content 120

Content Thought Leadership Custom Publishing Segmentation 120

Sales Engine

FEBRUARY 18, 2016

Content marketing is maturing in 2016 from a social media tactic to a formalized go-to-market strategy, but that doesn’t mean that, as marketers, we must generate more content. With companies increasing their expenditures on content marketing this year, many are wondering if it’s even worth going down this road in the first place.

Content 120

Content Thought Leadership Custom Publishing Segmentation 120

Sales Engine

AUGUST 20, 2015

It’s a primary driver around why we at Sales Engine Media use video interviews to capture information from experts as a large part of our content development process with clients. Because the sales process has become more consultative in nature, storytelling is important to communicate your message.

Storytelling 120

Storytelling Work Management Acquisitions Marketing Management 120

Sales Engine

FEBRUARY 25, 2016

The key is to build content in multiple formats that work with the media channels you’ve chosen as distribution networks. It’s also important to note not only what your customers’ pain points are , but where they go for information. After all, not everyone is on Twitter, and email blasts are having diminishing returns.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Sales Engine

NOVEMBER 30, 2015

Our job as content strategists is to identify what those high-probability pain points are so that we can develop content that they will be interested in consuming.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Content B2B Sales 120

Sales Engine

AUGUST 13, 2015

Paul Rafferty, co-founder and CEO of Sales Engine Media, was a recent guest on the TechnologyAdvice Expert Interview Series. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders.

Lead Ranking 120

Lead Ranking Storytelling Marketing Qualified Leads Sales Qualified Leads 120

Sales Engine

JANUARY 11, 2017

Blogs and other articles are produced, emails are sent out, social media is updated, and so on. We start by developing an editorial calendar of thought leadership topics that our prospects are interested in and then start slotting in campaigns accordingly. People start clicking on links, downloading articles, and commenting on posts.

Demand Generation Agencies 136

Demand Generation Agencies Demand Generation Budget Programs Demand 136

Sales Engine

FEBRUARY 25, 2016

The key is to build content in multiple formats that work with the media channels you’ve chosen as distribution networks. It’s also important to note not only what your customers’ pain points are , but where they go for information. After all, not everyone is on Twitter, and email blasts are having diminishing returns.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Sales Engine

SEPTEMBER 25, 2015

More Relevant Posts from Sales Engine Media: Put an end to the Distrust Between Sales and Marketing Are your Salespeople Still Pitching the Entire Game? Otherwise, conversations with your board and colleagues are going to remain uncomfortable. Need a Sales Hunter? Find a Marketing Maven Sales Vikings Versus Marketing Baby Birds.

Top of Funnel 120

Top of Funnel Lead Ranking Thought Leadership Demand Generation Agencies 120

Sales Engine

AUGUST 22, 2016

Content Marketing to the Rescue Knowing that the best course of action was to implement a content marketing strategy focusing on thought leadership, First Rate sought help from Sales Engine Media , a content marketing firm headquartered in Austin, TX. “We

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Generation 120

Sales Engine

AUGUST 22, 2016

Content Marketing to the Rescue Knowing that the best course of action was to implement a content marketing strategy focusing on thought leadership, First Rate sought help from Sales Engine Media , a content marketing firm headquartered in Austin, TX. “We

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Generation 120

Sales Engine

JANUARY 28, 2016

Kevin Anderson at the Media Briefing refers to this overload as Peak Content. Even though this article talks mostly about media companies, the same can be applied to B2B content marketers : We’re simply putting out too much content for our prospects to consume—and the more we produce, the less engagement we actually have.

Webinar Metrics 120

Webinar Metrics Marketing & Strategy Content Paper 120

Sales Engine

JANUARY 12, 2016

Sreenivasan leads their content marketing arm like it’s a full-blown media company, running a 70-person “newsroom” that focuses on topics he loves: digital, web, social, mobile, video, apps, data, geolocation, email, and more. “I If you’re going to be a media organization, then you have to behave like one,” he explains.

B2B Marketing 120

B2B Marketing Paid Search Agency B2B Storytelling 120

Sales Engine

JANUARY 12, 2016

Sreenivasan leads their content marketing arm like it’s a full-blown media company, running a 70-person “newsroom” that focuses on topics he loves: digital, web, social, mobile, video, apps, data, geolocation, email, and more. “I If you’re going to be a media organization, then you have to behave like one,” he explains.

B2B Marketing 120

B2B Marketing Paid Search Agency B2B Storytelling 120

Sales Engine

DECEMBER 22, 2015

You have to think like a media company. Media companies are all about growing and retaining audience. Redbull has flipped the model and redefined itself as a media company that produces all kinds of cool videos and articles—some for people into skateboarding, surfing, biking, extreme sports, etc.

Top of Funnel 120

Top of Funnel Marketing & Strategy Marketing Strategy Funnel Advertising 120

Sales Engine

MARCH 3, 2016

Coming from a creative agency and media production background that includes Tribeca Enterprises (owners of Tribeca Films and the Tribeca Film Festival), Matt Spangler was looking for an opportunity to apply his skills to disrupt a larger industry.

Paid Search Agency 120

Paid Search Agency Content Marketing Storytelling Advertising Agencies 120

Sales Engine

MARCH 3, 2016

Coming from a creative agency and media production background that includes Tribeca Enterprises (owners of Tribeca Films and the Tribeca Film Festival), Matt Spangler was looking for an opportunity to apply his skills to disrupt a larger industry.

Paid Search Agency 120

Paid Search Agency Content Marketing Storytelling Advertising Agencies 120

Sales Engine

APRIL 20, 2016

They diagnose their own pain (for better or worse) and start searching for solutions by watching videos, downloading white papers, attending webinars, and using social media to check vendor references before ever talking to a rep. The internet gives the buyers a lot more control as they use the Internet to learn about best practices.

Lead Ranking 218

Lead Ranking Lead Gen Lead Scoring Leads 218

Sales Engine

OCTOBER 9, 2015

When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. You must convert this audience (anonymous and hanging out in social media) into known prospects for sales reps to have meaningful, consultative business conversations.

Demand 120

Demand B2B Marketing B2B Trade Show 120