Navigate the Channel

NOVEMBER 21, 2023

You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. Your team is posting relevant, timely information and your community is engaged. In most cases, the ads served to an audience are highly relevant and useful.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Content Standard

MAY 1, 2015

Paid promotion through strategic media planning is essential to the success of your content—a subtle boost to help it reach new milestones. Stick to promoting your evergreen content to ensure it stays relevant to your audience and won’t go stale. Determining the Right Time for Paid Content Amplification.

Media Plans 40

Media Plans Planning Allocation Media 40

illumin

NOVEMBER 20, 2023

By knowing the target audience, advertisers can select the most relevant media channels to deliver their message. Programmatic advertising has revolutionized the media buying process. Media planning focuses on the strategic aspect of the campaign.

Buy 52

Buy Advertising Agencies Media Paid Search Agency 52

Martech

NOVEMBER 16, 2023

ChannelMix Marketing Impact Modeling uses AI to optimize media mix modeling, especially in the absence of third-party cookies. It provides automated media planning, predictive modeling and real-time recommendations.

Paid Search Agency 114

Paid Search Agency Planning Touchpoints Mobile Advertising 114

Industrial Marketing Today

JUNE 19, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Choozle

MARCH 27, 2024

This explosion of options has revolutionized media planning. By tailoring ad frequency based on audience segments and demographics, Choozle enables advertisers to deliver personalized and relevant ad experiences, driving higher engagement and maximizing the impact of CTV advertising efforts.

Advertising Agencies 82

Advertising Agencies Cost Per Thousand Advertisements Advertising 82

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. Definitely not.” Analytics is the new marketing creative! What has been your experience with building a B2B or industrial brand?

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

BOP Design

NOVEMBER 6, 2020

At its core, however, social media founders intended it to be a platform that connects people, be it college students with their peers, professionals with other professionals, or small businesses with local customers. The major part of a B2B social media strategy focuses primarily on posting and sharing interesting and relevant content.

Social Media 96

Social Media Marketing Budget B2B Thought Leadership Peer-to-peer 96

Navigate the Channel

NOVEMBER 19, 2023

Once you have determined the best platforms for your social media plan and have developed your content calendar, you’re on your way to executing your social communication plan and distributing relevant content for your audience. Need help setting social media policies and/or monitoring and supporting your community?

Social Media 65

Social Media Media Communities FAQ 65

ClickZ

AUGUST 10, 2020

30-second summary: The use of data to contextualize campaigns to the “here and now” means messages can be aligned with consumer mindset in the moment and become useful and relevant. The use of data to contextualize campaigns to the “here and now” means messages can be aligned with consumer mindset in the moment and become useful and relevant.

Marketing AI 141

Marketing AI Advertisements Advertising Terms and Conditions 141

Martech

DECEMBER 14, 2021

Advertisers that choose to take advantage of the new program will also have access to Audience Advisor, a media planning guidance service provided by Samsung Ads. Premium data partners make the ad experience more relevant, and might even attract more viewers to lower-cost (or free) AVOD services.

Advertising Agencies 99

Advertising Agencies Curation Paid Search Agency Advertisements 99

Customer Experience Matrix

FEBRUARY 7, 2016

A closer look found that 13 appeared on both sites, that each site listed several relevant vendors that the other missed, and that both sites listed multiple vendors that were not really relevant. Does the vendor create optimal media plans?

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Einstein AI helps marketers make more informed decisions by sending the right number of messages in Pardot, sending messages at the right time in Automation Studio, and optimizing media plans with Datorama.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Trade Press Services

JANUARY 15, 2024

Mistake #2: Lack of a Documented Social Media Plan CoSchedule found that organized marketers are 397 percent more likely to report success in their marketing initiatives. Organization starts with a marketing plan that is documented , consistently reviewed and revised, and includes social media tactics.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Choozle

MARCH 22, 2022

To help agency executives understand how to use programmatic advertising more effectively in client media plans, Choozle has identified seven pillars of programmatic success. Coming soon: Holistic Performance Metrics and Relevant KPIs: How to prove your campaigns are working.

Allocation 70

Allocation Advertising Agencies Paid Search Agency Planning 70

Porch Group Media

OCTOBER 25, 2022

In this evolution from a media planning state to audience planning, brands need something that’s scalable. Using rich descriptive data makes these audiences relevant and trainable. That’s the value in the Porch Media Network. Todd: You’re exactly right, Luci.

Planning 52

Planning First-Mover Advantage Lead Ranking Paid Search Agency 52

NuSpark Consulting

MARCH 20, 2011

I’ve been inactive on my blog the last month as have been working many hours as a contractor for a large Delaware based ad agency, helping with largely traditional media channels for a number of clients.

Advertising Channels 100

Advertising Channels Relevance Media Paid Search Agency 100

Martech Advisor

FEBRUARY 17, 2020

In an exclusive chat, Brian McNeill , Co-founder & COO, Stringr , said, "we are seeing growing interest in sponsored video content – particularly timely, relevant “edutainment” programming designed for YouTube. But for hyper-personalized, targeted content, we need to craft personalized and relevant messages.

Marketing AI 144

Marketing AI Video Marketing Planning Youtube 144

Digilant

FEBRUARY 28, 2024

Machines, on the other hand, can ingest, process, and implement relevant output at incredible superhuman scale and speed. The majority of what is perceived today as high-value work — research, strategy, creativity, media planning, ad operations, reporting and analytics — will become heavily automated and quickly a commodity.

Marketing AI 59

Marketing AI Analytics Paid Search Agency Planning 59

Litmus

SEPTEMBER 7, 2021

AI is an enabling technology that can process and analyze massive amounts of unstructured data to automatically discover and generate thousands of discrete segments to deliver personalized, relevant interactions and product recommendations. Use case: Drive higher engagement with your brand through relevant moments that matter.

Marketing AI 85

Marketing AI Paid Search Agency Advertising Agencies Planning 85

Pam Didner

SEPTEMBER 16, 2020

Social Media. Media Planning. Sales would find some relevant content and send that out to their network or prospects to keep the relationship warm or as a conversation starter. Media Planning. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Brand Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Liveintent

OCTOBER 19, 2021

By diversifying your acquisition channels, you’re more likely to reach your audiences where they are with a message that is relevant to them at that point in their journey. Relevant messaging. According to McKinsey, more than half of customers use three to five channels on their journey to making a purchase.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Navigate the Channel

MAY 22, 2023

Having the ability to see your social media plan in action is important and gives you the opportunity to ensure you don’t skip days (or weeks). Tip #4: Give Them Something Worth Sharing Part of anticipating what your audience needs is so you can provide your audience with interesting and relevant content.

Social Media 65

Social Media Planning Tips Media 65

Launch Marketing

DECEMBER 23, 2020

Most often, third-party content that is shared comes pre-populated with the image from the blog or article, but if you are sharing your own content, include an image that is relevant to the content topic. Stopping the flow of your day to post on social media isn’t reasonable for many. Call-to-Actions. Scheduling.

B2B Marketing 108

B2B Marketing Tips Planning B2B 108

illumin

OCTOBER 20, 2023

By analyzing the content of the page, contextual targeting identifies relevant keywords, topics, or themes to match with appropriate ads. The importance of contextual targeting lies in its ability to provide relevant content to users and increase the effectiveness of advertising campaigns. What is contextual targeting?

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

Bionic

APRIL 2, 2020

Bionic’s Premium Listings Program puts your ad inventory in front of media planners every time they create a new media plan. We’d like to help you win more placements in newly created media plans with a free upgrade to Premium until June 2020 or end of pandemic, whichever is later. Free Media Planner Webinar.

Paid Search Agency 52

Paid Search Agency Ads Budget Programs Webinar Metrics 52

Go Beyond SEO

AUGUST 19, 2015

This will be the foundation of every campaign in your social media plan. Brainstorming Social Media Campaigns. I recommend going 6 – 12 months out with your social media plan. Quite often your business already has a base for a social media marketing plan. Email signups. New page likes/followers.

Planning 74

Planning Social Media Marketing Plans Social Marketing 74

Digilant

JUNE 27, 2023

Don’t forget contextually targeted ads Advertisers can lean on AI-powered contextually targeted ads to showcase their brand next to the most relevant and brand-safe news and coverage of the tournament. Learn more about how we can kick your media plan into full gear ahead of the competition. Contact us here to get started.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

Don’t forget contextually targeted ads Advertisers can lean on AI-powered contextually targeted ads to showcase their brand next to the most relevant and brand-safe news and coverage of the tournament. Learn more about how we can kick your media plan into full gear ahead of the competition. Contact us here to get started.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

SmartBug Media

MAY 15, 2020

For example, if you have a food bank in the Chicago area, “Chicago food bank” or “feeding the hungry in Chicago” may be examples of relevant keywords. But with effective social media planning, there are many ways your organization can maximize your efforts. Don’t email too frequently and make sure to include an unsubscribe link.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Martech Advisor

DECEMBER 5, 2019

In the past, marketers and their agencies have delivered incremental outcomes through a planning approach – that is building a media plan with complimentary partners who each have a unique footprint of user reach. Serving them to verified humans helps too.

Planning 53

Planning Advertising Agencies Optimization CPA 53

Hubspot

MARCH 4, 2020

Here's the issue: The sheer amount of media content most businesses produce and share on a regular basis to stay relevant among audience members can become confusing to keep track of, plan, organize, distribute, and analyze for them. The best way to combat these issues is through media planning.

Media Plans 100

Media Plans Planning Media Work Management 100

Bionic

MAY 5, 2023

Omnichannel marketing requires omnichannel media planning. Here’s how to create an omnichannel media plan using the Bionic for Agencies media planning tool. Omnichannel media planning is a new form of media planning that integrates all placements across all media channels into a single, cohesive media plan.

Media Plans 52

Media Plans Planning Paid Search Agency Cost Per Thousand 52

Velocity Partners

JUNE 6, 2023

Who in our target audience is most relevant?) Once you have this in place you can shape the content to deliver on these goals, and measure success with only the most relevant metrics. Core media planning: Content doesn’t sit in a silo; it’s not just a case of getting some eyeballs on the piece and hoping for the best.

Planning 92

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 92

Bannerflow

SEPTEMBER 10, 2021

While at the same time merging our different offers, media plans, sales peak seasons, and introducing our new brand to the market. During the pandemic, how important was it to stay hyper relevant and get messages out quickly? It was our biggest release and launch ever!

Advertising Agencies 98

Advertising Agencies Paid Search Agency Work Management Mobile Advertising 98

ClearVoice

MARCH 19, 2021

Successful media planners know how to tell stories about their companies that will appeal to journalists. They think creatively and expansively about angles that are credible, relevant, and unique. A media strategy is an important component of a fully-integrated marketing plan.

Media 90

Media Work Management Marketing Management Public Relations 90

Liveintent

AUGUST 3, 2022

If you want to keep your favorite channels on your media plan, please do — but add to it ! This helps you reach audiences — who’d be most interested in your company, brand, and offerings — in relevant newsletters to help drive them to your site.

Top of Funnel 118

Top of Funnel Brand Identity Branding Advertising Agencies 118