Navigate the Channel

JUNE 21, 2023

If your only goal is “to get people to buy,” you need to realize that very few things “get” people to do anything and “to buy” is a one-dimensional verb that will leave you frustrated and disappointed in your social media plan. Too many factors affect purchasing—all of which are interdependent. Where did they go?

Business 65

Business Social Media Youtube Facebook 65

NuSpark Consulting

JUNE 1, 2018

From the time they first hear about your offering or realize they need a solution, to the purchase and after-sales relationship, they are moving through your sales funnel. Your media plan should not only target prospects based on their market segments, but also across the devices they use.

Top of Funnel 100

Top of Funnel Buyer's Journey Marketing Funnels Demand Generation Agencies 100

SmartBug Media

MAY 15, 2020

Many of these offer discounts or tax exemption to nonprofits, so always reach out before purchasing a subscription. But with effective social media planning, there are many ways your organization can maximize your efforts. Fortunately, there are low-cost and sometimes free tools available to check those rankings.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Sprout Social

JUNE 17, 2019

One third of consumers say they would purchase more from brands whose CEOs demonstrate transparency on social. And, most importantly, it encourages accountability — which is important, considering that around half of marketers are making up their social media plans on the fly.

Social Media 111

Social Media Trends Personalization Brand Identity 111

ANNUITAS

JUNE 11, 2015

Understanding how all of your program elements fit into a comprehensive strategic plan is paramount. Maybe you’ve got a great social media plan, but are your buyers even using Twitter? What is the plan for those that choose to engage with your company? To ignore that would be a waste of time.

Enterprise Management 100

Enterprise Management Planning Work Management Demand Generation 100

Convince & Convert

JUNE 7, 2016

In fact, 72 percent of customers who complain on Twitter expect a response within an hour , and 53 percent believe waiting time should be even less. You are on Facebook, Twitter, Instagram, and Snapchat, but are all these channels optimized for customer service, or are they used purely as a vehicle for marketing content?

Brand Identity 106

Brand Identity Branding Social Media Mobile Marketing 106

NuSpark Consulting

MARCH 30, 2016

Twitter Hashtag Promoted Tweets. Branded conference hashtag searches allow attendees to search for news and updates on their conferences they are attending, and also allow attendee conversion via the Twitter channel. Example of a geofence. Custom geofences can target people within these areas.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

KoMarketing Associates

SEPTEMBER 18, 2012

BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. While the first step is developing a solid social media plan , there is more to it than just organization planning. The Role of Social Media.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Bionic

AUGUST 7, 2020

For every advertising campaign, the overall budget broken down to bucket-level media plan (e.g. by market, channel, or initiative) and associated media authorization and purchase orders. That’s because placement data is scattered in spreadsheets on media planners’ hard drives. Placement Data.

Advertisements 97

Advertisements Advertising Budget Programs Cost per Acquisition 97

SnapApp

NOVEMBER 19, 2015

Make sure your content spreads like wildfire with a strong social media plan. And the icing on the cake of your social media plan just might be interactive content. No matter how much planning you put into promotion, not everything you publish on Twitter will be a hit. Conclusion.

Case Study 54

Case Study Case Studies Social Media Top of Funnel 54

Ambal's Amusings

MAY 5, 2010

Blog Modern B2B Marketing Twitter jonmiller2. In 2010, the pendulum will begin to swing back to investments in brand, buzz, and awareness – but instead of mass advertising, marketers will invest more in smart ways to build brand such as social media, search engine optimization, and content marketing. Jon Miller. Over to you.

Allocation 100

Allocation Brand Identity Branding B2B Thought Leadership 100

Martech Advisor

OCTOBER 30, 2019

In an attempt to prepare for Halloween and the onset of the festive season, we’re looking at research findings about what the top consumer purchases are and what’s unique about Halloween shoppers. Halloween Media Planning Tips. Share your deep, dark secrets with us on Twitter , LinkedIn , or Facebook.

Planning 47

Planning Trends Marketing Plans Paid Search Agency 47

Digilant

FEBRUARY 4, 2021

As digital advertisers, it’s our responsibility to stay up-to-date with these channels and implement them into our digital media plans, when applicable. . While new channels are popping up, tried and true social channels (think: Instagram, Facebook, and Twitter) continue to evolve their paid advertising and privacy features.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Digilant

FEBRUARY 4, 2021

As digital advertisers, it’s our responsibility to stay up-to-date with these channels and implement them into our digital media plans, when applicable. . While new channels are popping up, tried and true social channels (think: Instagram, Facebook, and Twitter) continue to evolve their paid advertising and privacy features.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Buzz Marketing for Technology

NOVEMBER 9, 2011

Find diehard fans on Twitter, Facebook and LinkedIn. Finding intent to purchase. You may be wondering with all this great social media conversations going on – is there anyway to mine social media to market smarter? See below for what happens when you do. Enlist them for your brand. Get them to make recommendations.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

RebelMouse

JULY 13, 2018

The extra attention on marketers from Google comes at a time when many publishers and brands have grown weary of social platforms like Facebook, Twitter, and Instagram. Local Campaigns The Update: According to Google, almost 80% of shoppers still make their purchases in a store if they want the item immediately.

Work Management 66

Work Management Marketing AI Paid Search Agency Google 66

illumin

OCTOBER 20, 2023

This increases the chances of them taking action, such as making a purchase or clicking on the ad for more information. This involves identifying whether users are seeking information, ready to make a purchase, or comparing different options. Lastly, contextual targeting improves return on investment (ROI) for advertisers.

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

Hubspot

OCTOBER 4, 2019

In 2018, 78% of US consumers made purchases through discoveries on Facebook. For example, if you have a video of your company’s weekly Waffle Wednesday event, post that instead of the link to your blog post, which you can save for Twitter Cards. Source: Kleiner Perkins , 2018). 93% of businesses are active on Facebook.

Statistics 78

Statistics Facebook Cost Per Click Mobile Advertising 78

Sprout Social

OCTOBER 8, 2018

The feel of the online experience matches the in-store one and it’s clear a lot of thought goes into their social media planning. Their Instagram account is by far the most popular of their social media accounts. On Twitter, Lululemon likes to serve up short, tongue-in-cheek Tweets right alongside engaging conversation.

Social Media 89

Social Media Branding Brand Identity Media 89

SWZD

JUNE 20, 2017

Prior to settling on a media plan and comprehensive marketing mix, we recommend getting to know your target audience first. It’s 2017, so this is a given in any B2B marketing plan given its match to the audience. It can be overwhelming. Where are they spending time? What have been effective channels for you in the past?

Top of Funnel 54

Top of Funnel Media Digital Marketing Funnels B2B 54

Huptech Web

SEPTEMBER 2, 2022

In the age of social media, where even a teenager has their own social media account, it has become important for brands to have an active presence on the social media platforms like Instagram, Facebook, Twitter, etc. Despite this, many marketers and website owners ignore social media or put little effort into it.

Social Media 52

Social Media Paid Content Paid Search Agency Social Marketing 52

Customer Experience Matrix

DECEMBER 14, 2009

Armed with this insight, I was much less surprised when Kenneth Cho of social marketing agency Social Agency told me that his new social media campaign tool Spredfast had been purchased immediately after release by major companies including AOL, IBM, HP, Cisco and Porter Novelli.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. million followers on Twitter? Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Launch Marketing

AUGUST 10, 2017

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? For example, you want to increase your social media leads, but by how much? By what date? Email list signups. Advertising.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Bluetext

JULY 24, 2019

While it’s most common for consumer-facing companies to have a strong social media presence, B2B companies can also leverage these platforms in a similar way. As social media has evolved, we understand much of it to be visual media, a tool that lends itself well toward B2C marketing to drive purchase conversions.

Social Media 23

Social Media Linkedin Paid Search Agency Social Marketing 23

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. Active Listening Social media doesn’t create negativity about your brand, it puts a magnifying glass to it.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Twitter is for people you want to know. (I Facebook Fan Pages are email newsletters with smaller pictures. Linkedin is for people you know. How can I help you?

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. Adding a Twitter field to your contact records is only a start. link] Ian Greenleigh Great post, Kevin.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# Two of my friends were too.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Industrial Marketing Today

JUNE 12, 2010

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). Have you struggled to answer that question? It becomes even more complicated if you sell through channel partners and there are different pricing structures in place.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

NuSpark Consulting

JUNE 9, 2012

For the most part, a typical landing pages averages between 2-5% conversion; the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content. The other 95% did get to your website through some marketing channel, and were intrigued by the advertised message, but were not ready to convert on your site.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

Industrial Marketing Today

MAY 26, 2010

83% of buyers review only three or fewer pieces of content before making a decision on purchases under $1,000, while 70% of buyers review four or more pieces of content on purchases greater than $10,000. By the time buyers reach the Procurement stage, supplier Web sites and catalogs are the most important information sources.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Convince & Convert

MAY 5, 2010

Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. link] Marcelo Bacchi Online Community With Purpose and a Plan: Lisa Beatty was at a cross-roads. Gordon I had the pleasure of interviewing Lisa last week for my blog and I hung up the phone thinking “finally.&#

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Convince & Convert

JUNE 22, 2010

Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. Most B2B companies have fewer customers, so the opinions of each are magnified.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 20, 2010

Search Query Length Signals Intent While there is often more volume for one and two word searches, the longer searches are generally much more specific, indicating consumers that are farther along in their intent to purchase. I have stumbled and twittered this for my friends. I have stumbled and twittered this for my friends.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Industrial Marketing Today

JUNE 24, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60