Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Twitter is for people you want to know. (I Facebook Fan Pages are email newsletters with smaller pictures. Linkedin is for people you know. How can I help you?

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. Adding a Twitter field to your contact records is only a start. link] Ian Greenleigh Great post, Kevin.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. I'd hope for the latter.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

MAY 5, 2010

Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. link] Marcelo Bacchi Online Community With Purpose and a Plan: Lisa Beatty was at a cross-roads. Gordon I had the pleasure of interviewing Lisa last week for my blog and I hung up the phone thinking “finally.&#

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). If they are social media savvy, you can follow up via Twitter direct message.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

APRIL 20, 2010

Search Query Length Signals Intent While there is often more volume for one and two word searches, the longer searches are generally much more specific, indicating consumers that are farther along in their intent to purchase. I have stumbled and twittered this for my friends. I have stumbled and twittered this for my friends.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

JUNE 7, 2010

But the stories and nuggets of insight make it well worth the purchase price and then some. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Did Delivering Happiness rock me to my core? How can I help you?

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 22, 2010

Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. Most B2B companies have fewer customers, so the opinions of each are magnified.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers. Smart content creation doesn’t have an expiration date. How can I help you?

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

MARCH 3, 2010

Codify Listening & Engagement I still maintain that when the dust settles, we’ll all realize that social media is much better for customer retention than for customer acquisition. Communicate with Content After strategic thinking, the key to social media success is content creation. I wasn’t talking to you.)

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 14, 2010

I wish more twitter users understood this. link] Justin Lukasavige Media is now much more about helping than selling. I wish more twitter users understood this. Best rule for Twitter is the 8×1. Best rule for Twitter is the 8×1. They monitor SM and help customers and noncustomers alike.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. applications like Facebook, Twitter, Skype, etc. That said there are some options. Hope that helps!

Social Media 158

Social Media Media Paid Content Work Management 158

Optinmonster

FEBRUARY 10, 2020

While most coffee places give punch cards to reward their customers, Starbucks gamified their app by using gold stars: If you purchase a certain amount of drinks or pastries, you can earn these stars and use them toward future purchases. After all, the only way the app functions is if you’ve already made a purchase. Open rates.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). The tools of social media always change.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Single Grain

MARCH 9, 2022

And, unlike ad agencies that manage the creative aspect of an online advertising strategy, a paid media agency takes care of what’s known as “media buying.”. Media buying is the process of identifying and purchasing ad space on ad networks where new customers reside. not promoted or boosted) on social media.

Paid Content 52

Paid Content Advertising Agencies Paid Search Agency Paid Social Agency 52

Convince & Convert

MARCH 18, 2010

Why would a consumer “friend&# us or “fan&# us or “follow&# us in social media, unless they were either already a customer, or at the very least had us in their purchase consideration funnel? People don’t experimentally engage with brands in social media, they engage with the brands they already support.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. Supermetrics pulls social media metrics from Twitter, Facebook, LinkedIn, Instagram, Reddit and others for you to create your own personalized social media reporting, including engagement and follower growth statistics. How Much Does Supermetrics Cost?

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Convince & Convert

JULY 13, 2010

Naturally, I asked about his interest in mastering social media for his clients. Well, I got to start a Twitter feed for one client, but we no longer work for them. That’s the essence of a good social media strategy , anyway. He’s been relatively happy at his new job, but is looking for the next career challenge. His answer?

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

AUGUST 3, 2010

If you log in to Amazon (and have connected your account to FB), you’ll see friends’ birthdays, be shown purchase recommendations based on what your friends have liked, etc. I agree and I'll share my own take on the fact that Facebook and Twitter is still rented land. It’s flat-out awesome.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

If you log in to Amazon (and have connected your account to FB), you’ll see friends’ birthdays, be shown purchase recommendations based on what your friends have liked, etc. I agree and I'll share my own take on the fact that Facebook and Twitter is still rented land. It’s flat-out awesome.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Convince & Convert

JUNE 30, 2010

You are absolutely right in that people aren't making their purchase decisions or determining the brands to which they are loyal based on their demographics or what their favorite social medium is — as with everything else, they're doing it based on an intrinsically personal motivation.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

APRIL 7, 2010

The last time I heard that line of reasoning en mass was when legions were objecting to a new thing called Twitter. Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. I chose geo-location apps as the topic for my session. Go for it in the comments.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 148

Twitter CRM Business Paid Search Agency 148

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Paid Content 145

Paid Content Facebook Paid Search Agency Advertising Agencies 145

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. it’s difficult to get into much detail.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

SEPTEMBER 2, 2010

As my co-author Amber Naslund put it once “with social media, my relationships aren’t bound by geography or circumstance.&# Humanity People always slam Twitter for people talking about “what they had for lunch&# but the blending of the personal and professional is very attractive to me.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

JUNE 23, 2010

I would argue that Ford should go leagues further, by embracing a consistent crowdsourcing approach that constantly empowers consumers (and would-be consumers) of all Ford vehicles with opportunities to co-create, relevantly share and earn legitimate rewards that drive loyalties and purchasing habits for years to come. How can I help you?

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

APRIL 27, 2010

We have a new biscotti, terrific with coffee or Bailey’s and coffee, from a company ironically owned by Interbev, the European brewers that purchased Anheuser-Busch, which is based here in St. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 21, 2010

The Conference Isn’t That Good Whether it was their fourth time or first, every person I spoke to within my social media bubble (and I asked about 50) said the same thing – “I was surprised by how bad some of the sessions were.&# More so than any other event I attend, SXSW is conference roulette.

Social Media 128

Social Media Media Paid Content Conference 128

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced more by specific, hyper-relevant pieces of content that your brand creates to get in front of potential purchasers at the contextually-perfect time and place. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128