EveryoneSocial

FEBRUARY 8, 2021

There is no reason for me to dive into just how important social media is to businesses today. If you are on this post about social media KPIs, then the impact of being active on social networks is glaringly obvious. What Is A Social Media KPI? What is a Social Media KPI? Social Media KPIs for Engagement.

Social Media 106

Social Media Media Top of Funnel Work Management 106

Sprout Social

AUGUST 25, 2020

If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. The significance of Twitter verification. Before we go any farther, let’s recap on the significance of Twitter verification.

Twitter 139

Twitter Ideal Customer Profiles Profiling Guidelines 139

KoMarketing Associates

JUNE 2, 2016

Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released by Regalix.

Social Media 120

Social Media Budget Programs Media B2B 120

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. What are the potential benefits, and how will they be measured?

Social Media 313

Social Media Social Marketing Planning Tips 313

Valasys

JULY 18, 2023

18th July’23, New Jersey: Since Elon Musk’s acquisition of Twitter for $44 billion last October, the social media platform has experienced a significant decline in advertising revenue, with a staggering drop of nearly 50%. In contrast, Twitter’s heavy debt load and negative cash flow have raised concerns.

Twitter 52

Twitter Acquisitions Rules Advertisements 52

Parse.ly

APRIL 25, 2023

Twitter social interactions were discontinued in Parse.ly But don’t worry, your Twitter referrer data will still be available. Starting on April 30, 2023, social interaction counts for Twitter and tweet cards will no longer be available in Parse.ly This will not affect referrer analytics for Twitter.

Twitter 52

Twitter Features Social Networks Analytics 52

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. A separate study gives some insight as to why companies aren’t measuring their social media ROI.

Social Media 110

Social Media ROI Media Marketing Analytics Tools 110

Sprout Social

JUNE 23, 2020

Dealing with a hacked Twitter account can be frustrating. From A-listers like Taylor Swift and Mariah Carey to superstar sports franchises, hacks on Twitter are actually more common than you might think. The twitter accounts for the @NFL , @Chiefs , @packers and @ChicagoBears got hacked. How do I know if my Twitter was hacked?”.

Twitter 145

Twitter Dwell Lock-In Privacy 145

Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. Sprout Social. Union Metrics.

Twitter 105

Twitter Analytics Work Management Marketing Management 105

Champion Communications

JULY 6, 2023

In the world of social media, B2B marketers are constantly seeking innovative ways to engage their audience and drive meaningful conversations. Enter Threads, a platform that promises to offer a refreshing alternative to Twitter, allowing marketers to take their messaging to the next level. Success stories It’s very early days.

PR 62

PR Twitter B2B Marketing B2B Thought Leadership 62

SmartBug Media

JUNE 24, 2021

Social media has become an increasingly competitive space over the past few years, and captivating your audience’s attention while stirring conversations around your brand can be more difficult than ever. While considering social media for your company, it’s important to ask yourself, “Is my company seen as an industry leader?”

Social Media 52

Social Media Tips Media Paid Social Agency 52

Sprout Social

DECEMBER 13, 2016

Learning how to measure social media success all begins with your core goals and what your business wants to achieve. For several brands on social media, goals revolve around increased engagement, new followers, faster response times or listening to social conversations more thoroughly. emilytrain

Social Media 100

Social Media Brand Identity Branding Media 100

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Twitter 109

Twitter Marketing Strategy Marketing & Strategy Tips 109

Webbiquity

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are content marketers measuring results and proving value?

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Paid Social Media Monitoring Tools.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Sprout Social

APRIL 19, 2017

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

Social Media 105

Social Media Paid Content Lead Scoring Lead Ranking 105

Webbiquity

APRIL 4, 2023

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms.

Social Media 260

Social Media Media Youtube Advertising Mediums 260

Convince & Convert

AUGUST 7, 2011

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. million followers on Twitter, most of which were bots and fake accounts ? I see five. they are of course correct.

Social Media 165

Social Media Media Twitter Click Rate 165

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Embrace Twitter Lists. Host and Participate in Twitter Chats.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

KoMarketing Associates

AUGUST 15, 2013

One of the key reasons B2B marketers remain skeptical with social media as a primary tactic in digital marketing is the i nability to determine ROI. While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. But that is starting to change.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Webbiquity

JANUARY 28, 2022

Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? This metric can help you measure the overall reach of your PR campaigns and determine whether or not your efforts are driving more people to your website.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Convince & Convert

JANUARY 25, 2017

What’s your Twitter marketing strategy? Was it luck or brilliant Twitter marketing? Twitter Marketing Strategy Insights from 20 Experts. We fired up Talkwalker’s social listening tool and, using Interbrand for reference, chose 18 top brands from nine industries. Twitter is so much more. Is it working? sJutSQHmFX.

Twitter 152

Twitter Marketing Strategy Marketing & Strategy Planning 152

Brandpoint

JANUARY 23, 2020

Loïc Bommersbach is the Social Media Manager for CERN , the world’s largest particle physics laboratory. million followers on Twitter, nearly 700,000 fans on Facebook and more than 450,000 followers on Instagram, Loïc works to reach a large audience all while staying true to CERN’s ideals and values. With over 2.5

Social Media 77

Social Media Media Analytics Communities 77

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Managing multiple accounts makes it hard to know the best times to publish on social media.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Webbiquity

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.

Social Media 100

Social Media Media Lead Scoring Lead Ranking 100

NuSpark Consulting

SEPTEMBER 30, 2012

An Approach to Measuring Success with Social Media; What Metrics Mean the Most . 4-5 years ago- a number of PR folk and marketing consultants discovered Twitter, then Facebook. Social media is unlike any other medium, yet we still have to substantiate the time and effort to manage it, produce content, and measure the data.

Social Media 100

Social Media Analytics Media Viral Marketing 100

NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. I digress- let’s get back to measurement.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 179

Social Networks Business Work Management Social Media 179

NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. I digress- let’s get back to measurement.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Digital B2B Marketing

JUNE 28, 2011

You Manage What You Measure. This should be a call to ensure you measure your social media activities, and to measure them correctly. One of the challenges of measuring social media ROI is the return comes in many different forms. Are your answers the returns you are expecting from social media?

Media 100

Media Social Media ROI Media Plans 100

Valasys

SEPTEMBER 6, 2019

For B2B marketers the social KPIs are paramount to measuring the successes of their social media advertising campaigns. In the previous part of the blog post, we scrutinized approaches towards defining & measuring Facebook KPIs, in particular. According to Hootsuite, 75% of the B2B businesses market on Twitter.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Adobe Experience Cloud Blog

DECEMBER 16, 2015

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. But was this ever really a good measure to begin with?

Twitter 48

Twitter API Thought Leadership Marketo 48

Convince & Convert

FEBRUARY 25, 2015

Image via BigStockPhoto.com On February 4, Bloomberg broke the news about a deal between Google and Twitter , allowing tweets to appear in Google’s search results as soon as they are posted. Currently, Google must crawl Twitter to obtain the content within tweets. within the hour), they would rapidly bring Twitter to its knees.

Twitter 165

Twitter Google Social Media Case Studies 165

Marketing Insider Group

AUGUST 28, 2015

What do you need to achieve Twitter success? Is Twitter a means to an end or is it the end goal? Do you need 100,000 Twitter followers to be successful? Do you need to have engaging content to be a winner on Twitter? Or, do you need to increase your social and personal brand currency to help you reach your bigger goals?

Twitter 100

Twitter Ad brokers Differentiation Network Marketing 100

Valasys

OCTOBER 10, 2019

Social media channels are among the primary marketing channels as they are used by billions of people worldwide for entertainment, socialization & consumption of pieces of information including brands’ news & product launches. Therefore, marketers must consider defining the social media KPIs for Reddit or the Reddit KPIs.

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Digital B2B Marketing

NOVEMBER 21, 2013

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter?

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100