Martech

APRIL 18, 2024

In 2023, a large portion of traffic marked as “direct” in Google Analytics was likely sent by “dark social” networks like TikTok, Slack, Discord, Mastodon and WhatsApp, according to research by SparkToro. Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic.

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Buffer

NOVEMBER 16, 2022

Instead, we’re introducing you to Mastodon, which many may not yet be familiar with, but is quickly rising in popularity. Source Mastodon, founded in 2016 by Eugen Rochko , is a microblogging platform that looks similar to Twitter on the surface but is more complex under the hood. What is Mastodon?

Twitter 145

Twitter Profiling Communities Rules 145

Buffer

JANUARY 20, 2023

I’m on Mastodon here: @davechapman@mas.to You can reach me on Mastodon here: @davechapman@mas.to If you’d like to take a peek at the template we use for the Internal Release Guide, you can download a copy in.pdf format here. Feel free to use it and adapt it to your needs - I’d love to hear from you if you do!

Paid Search Agency 100

Paid Search Agency Product Custom Publishing Work Management 100

Sprout Social

AUGUST 7, 2023

The fediverse is a new type of decentralized social network infrastructure that will allow people to follow and interact with users on independent but interconnected platforms, like Mastodon for example. Meta has yet to announce when the Threads API will be released.

API 93

API Ideal Customer Profiles Social Media Social Networks 93

RebelMouse

JANUARY 5, 2023

Mueller answered the following question posed by Search Expert Barry Schwartz on Mastodon: Google updates are usually vague by nature, and knowing that not every update has a definite beginning and end adds to the mystery. However, Mueller recently said that the start and end dates projected by Google are not finite.

Google 52

Google CAN-SPAM Guidelines SEO 52

Velocity Partners

JUNE 20, 2023

For our ancient ancestors, this helped deal with or avoid dangerous and life-threatening situations, like being eaten by a hangry mastodon. We feel it when we get a 6:00pm “have you got five mins?” Slack message. But here’s the thing: in B2B marketing, your fight or flight reflex can also hurt you.

B2B Marketing 87

B2B Marketing Urgency Marketing B2B Paid Search Agency 87

Bannerflow

JUNE 1, 2023

Meta’s decentralised and interoperable approach sets it apart, with integration with Mastodon on the ActivityPub protocol. The app, partially integrated with Instagram, will allow users to maintain their verification and handle while inviting followers to join the platform.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

RebelMouse

DECEMBER 1, 2022

More recently, Mueller chimed in on Mastodon to say that while subdomains bring their own technical complications, the choice truly depends on the content itself. Google’s Search Advocate John Mueller said that Google is “fine” with both subdomains and subfolders.

SEO 52

SEO CMS Development Domain Case Study 52

Biznology

AUGUST 14, 2018

Fans of the show have our own IRC channel and even our own social network on Mastodon. I’m a superfan of the No Agenda Show podcast hosted by the podfather and MTV VJ, Adam Curry , and his curmudgeonly friend and tech journalism godfather, John C. And last Sunday, 19 of us organized on our own via No Agenda Meetup space.

Communities 126

Communities Blogger Class Twitter 126

Buffer

FEBRUARY 6, 2023

Buffer free plan: schedule up to 30 posts Hootsuite free plan: schedule up to 5 posts Buffer’s free plan lets you to connect from a broad range of different channels including, Twitter, LinkedIn, Facebook, Instagram, TikTok, Google Business, Pinterest and Mastodon (with YouTube on the way too).

Social Media 16

Social Media Custom Publishing Planning Twitter 16

RebelMouse

FEBRUARY 7, 2023

Mueller answered the following question posed by Search Expert Barry Schwartz on Mastodon: Google updates are usually vague by nature, and knowing that not every update has a definite beginning and end adds to the mystery. However, Mueller recently said that the start and end dates projected by Google are not finite.

CAN-SPAM 52

CAN-SPAM SEO Google Eye-Tracking 52

Buffer

APRIL 13, 2023

I usually do this on Twitter, Instagram, and LinkedIn, with Mastodon and Discord being recent additions,” she says. Community management is a major one – Mitra’s day-to-day routine involves a lot of community management. “A lot of my day is spent checking our notifications and replying to people.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Sprout Social

DECEMBER 12, 2022

If you’re a social media marketer who got a late-night email about Mastodon, you’re not alone—and you may be entitled to financial compensation. Use these insights to inform your 2023 strategy and you’ll do great things in the new year. You’ll keep getting questions about joining new networks…. Just kidding.

Social Media 98

Social Media Media Paid Search Agency Advertising Agencies 98

Buffer

FEBRUARY 10, 2023

Come chat with me over on Mastodon ,   Twitter , or LinkedIn ! I didn’t grow up expecting to follow this path, but I’m fueled and encouraged by how dynamic and fulfilling my career in customer support has been. I’ll be here for a while! What thoughts come to mind for you on this topic?

Paid Search Agency 72

Paid Search Agency Customer Satisfaction Thought Leadership Work Management 72

BDB

FEBRUARY 21, 2023

Even within the realm of social media platforms, the meteoric rise and fall of Mastodon – a niche open source microblogging platform – following the exodus of Twitter users, has demonstrated how today’s audiences are ready to get on board with new types of content platforms.

B2B Thought Leadership 26

B2B Thought Leadership Thought Leadership Marketing AI B2B 26

Top Rank Marketing

OCTOBER 13, 2023

TopRank Marketing Amid Twitter chaos, Mastodon grew donations 488% in 2022, reached 1.8M monthly active users Open-source social media platform Mastodon has ridden on the wave of uncertainty surrounding Twitter — renamed X — to amass 5.8 TopRank Marketing Amid Twitter chaos, Mastodon grew donations 488% in 2022, reached 1.8M

Social Media 100

Social Media B2B Marketing Demand Lead Ranking 100

Top Rank Marketing

AUGUST 9, 2023

Finding The Right New Connections For Your B2B Marketing Objectives in 2023 Whether it’s building brand recognition, increasing brand awareness, finding relevant industry influencers, or seeking new potential customers, finding the right connections has grown increasingly important in 2023.

Tactics 92

Tactics B2B Marketing B2B Ideal Customer Profiles 92

Top Rank Marketing

MARCH 4, 2024

Mastodon and Discord are decentralized sites with private-run servers dedicated to different fandoms and topics. Explore new channels New social media sites come and go — RIP Clubhouse and Blab — but it’s worth checking out some of the latest crop. BlueSky just opened their platform to the public.

Social Media 105

Social Media Social Marketing Practices B2B Marketing 105

Buffer

JANUARY 31, 2023

We’ve found at Buffer that whenever we cover timely topics – like this Mastodon article we published after Elon Musk took over Twitter – we get more traffic than usual on our blog. The same can happen for your newsletter if you’re discussing trending topics.

Newsletter 23

Newsletter CAN-SPAM Social Media Opt-out 23

Buffer

NOVEMBER 23, 2022

🖊️ For more alternatives, check out our article about getting started with Mastodon. Stay updated with our upcoming features through our product roadmap or join our community for updates.

Tagging 131

Tagging Twitter User-Generated Content Ideal Customer Profiles 131

Single Grain

JUNE 28, 2023

By embracing the changes and leveraging the enhanced features, such as multimedia options and interactive elements, marketers can elevate their brand presence and drive meaningful interactions with their followers.

Twitter 52

Twitter Paid Search Agency Advertising Agencies Budget Programs 52

Buffer

JANUARY 17, 2023

Here’s what you’ll miss: Analytics: No ability to track the performance of your social media campaigns and gain valuable insights with detailed analytics and reporting Channels: No TikTok, Google Business Profiles, or Mastodon channels available.

Eye-Tracking 17

Eye-Tracking Social Media Work Management Budget Programs 17

Integrated B2B

FEBRUARY 3, 2021

A good example is the mastodon GE , which has positioned itself for many years around various approaches to ‘imagination at work’ Even today, in a surprisingly simple design, this is clearly visible on the website. It’s all part of creating a single brand across multiple channels – online and offline.

Lead Ranking 52

Lead Ranking Marketing Websites Ad Building Marketing & Strategy 52

Integrated B2B

FEBRUARY 3, 2017

A good example is the mastodon GE , which has positioned itself for many years around various approaches to ‘imagination at work’ Even today, in a surprisingly simple design, this is clearly visible on the website. It’s all part of creating a single brand across multiple channels – online and offline.

Lead Ranking 40

Lead Ranking Marketing Websites Ad Building Marketing & Strategy 40

Sprout Social

SEPTEMBER 7, 2023

Below is a quick overview of some of the most popular decentralized social media networks: Mastodon Founded in 2016, Mastodon is the largest open-source, microblogging platform in the world with over three million users. Like other social platforms, Mastodon users can share text-based content, GIFs, images and videos.

Social Media 122

Social Media Social Marketing Planning Media 122

SocialPilot

DECEMBER 14, 2023

For instance, Mastodon boasts a monthly active user base of 1.8 Explore the features and audience demographics of platforms like Mastodon, BlueSky, and Spill to understand their suitability for your brand. All the rapid changes and unpredictability on Twitter created an opening for other platforms to step up their game.

Social Media 115

Social Media Trends Media Multi-Channel 115

Integrated B2B

MAY 15, 2017

A good example is the mastodon GE , which has positioned itself for many years around various approaches to ‘imagination at work’ Even today, in a surprisingly simple design, this is clearly visible on the website. It’s all part of creating a single brand across multiple channels – online and offline.

Lead Ranking 40

Lead Ranking Marketing Websites Marketing & Strategy Ad Building 40

Integrated B2B

JANUARY 15, 2017

A good example is the mastodon GE , which has positioned itself for many years around various approaches to ‘imagination at work’ Even today, in a surprisingly simple design, this is clearly visible on the website. It’s all part of creating a single brand across multiple channels – online and offline.

Lead Ranking 40

Lead Ranking Marketing Websites Marketing & Strategy Ad Building 40

Kevin Indig

JULY 24, 2023

Instead, it’s likely Threads kills a lot of smaller contenders like Post, Mastodon or Bluesky. Mastodon’s complexity is a big barrier to entry that prevents fast adoption. Decentralization is the opposite of a broadcasting app, and frankly, most people don’t care enough about it to use Mastodon.

Paid Content 52

Paid Content Lead Ranking Broadcasting Twitter 52

Top Rank Marketing

JULY 24, 2023

Unlike other alternatives like Mastodon, which would require users to build a follower base from scratch, the integration allows Instagram users to seamlessly transition to Threads without starting from square one.

Twitter 59

Twitter B2B Marketing B2B Paid Search Agency 59

Martech Advisor

FEBRUARY 25, 2020

For example, brands can create their own server/instance on Mastodon, an open-source social network , and invite users to join it to create a niche social media platform. For example, although TikTok may not be an ideal platform for your brand, it can engage with influencers to run a TikTok-specific campaign.

Paid Content 145

Paid Content Top of Funnel Marketing & Strategy Webinar Metrics 145

Valasys

NOVEMBER 29, 2022

Mastodon : Mastodon is the largest, open-source decentralized microblogging network , an alternative to Twitter. By 2022, Mastodon has registered 250,000 active monthly users. . Steemit: A blogging and social media network based on blockchain, Steemit features Bitcoin rewards for its users. .

Social Media 72

Social Media Media Peer-to-peer Social Networks 72