Marketo and Viral Marketing - B2B Marketing Zone

How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” In my opinion, that’s a successful B2B campaign due to a viral response.

Viral Marketing

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership

Only 5% of B2B buyers are in market today; but where did that statistic come from?

Sword and the Script | B2B

APRIL 30, 2024

He was a co-founder of Marketo (acquired by Adobe) and is currently the CMO for Demandbase – among many other accomplishments. I got fed up with the attention span of goldfish statistic a couple of years ago; it’s 100% fictitious and yet went viral). But where did that statistic actually come from?

Statistics

Statistics Work Management B2B Marketing Marketing Management

Kittens & Bacon: The Most Viral Infographic Ever

Adobe Experience Cloud Blog

JULY 10, 2013

See how these stats below can be leveraged as a sort of “catnip” for your own marketing campaigns, giving them a savory shot of personality for extra social media lift and virality. Modern Marketing'

Viral Marketing

Viral Marketing Thought Leadership Stats Marketo

3 Viral Marketing Campaigns That Are Worth the Catch

Adobe Experience Cloud Blog

APRIL 12, 2016

But there must be more to this to justify all the time, money, and effort they put into creating this viral campaign, not to mention maintain it. What other objectives might be driving this effort? Let’s taco ’bout it (sorry, I couldn’t resist). Hashtags are a great way to build brand awareness and generate awareness.

Viral Marketing

Viral Marketing Campaigns Planning Paid Search Agency

The 22 Best Virtual Event Platforms

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000. Communique.

Enterprise Management

Enterprise Management Work Management Marketing Management Webinar Metrics

An Unexpected Win – How the Marketo Smart Car Contest Delivered More than Just Leads

Adobe Experience Cloud Blog

FEBRUARY 11, 2014

Author: Heidi Bullock This last year, on a cold November, the Marketo team attended Dreamforce. The personal note was so heartwarming that it quickly “went viral” within our department. As an exhibitor, our event plan was months in the making. She was relieved that her daughter would get home safely each night. click here.

Marketo

Marketo Sales Qualified Leads Multi-Channel Leads

Tying Facebook Leads Directly to Revenue: A Marketo Example

Adobe Experience Cloud Blog

JANUARY 25, 2012

With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. How did we do it? We are then using this information to score campaign members.

Lead Ranking

Lead Ranking Marketing Qualified Leads Marketo Lead Scoring

Facebook vs. YouTube: Which is Better for Live Video?

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

If you are looking spread awareness about your brand , Facebook content has the potential to go viral. Facebook allows you to capitalize on content that has the potential to benefit from viral reach such as timely news pieces, product announcements, and relationship building content. Which platform is better suited for your business?

Youtube

Youtube Facebook Video Marketing Viral Marketing

What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Marketo explains , “Resourceful, actionable, helpful websites are the ones that users linger on, click through, link up with, and return to, so modern digital marketing means good SEO.”. Leave blatant pitches and attempts to create corporate generated, viral social media content in 2019.

Marketing AI

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer

How to Increase Your B2B Social Media Engagement with Neal Schaffer

Adobe Experience Cloud Blog

AUGUST 10, 2017

Once you start receiving engagement and build a following, pay attention to what posts work and don’t work because the more your content is shared the more potential you have to reach new audiences and maybe go viral. Interested in learning more from thought leaders?

Social Media

Social Media B2B Thought Leadership Media B2B

4 Reasons Your Story Is Your Most Valuable Marketing Asset

Adobe Experience Cloud Blog

APRIL 11, 2018

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? The post 4 Reasons Your Story Is Your Most Valuable Marketing Asset appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Have you started to make the shift to story as the core of your marketing?

Marketing Automation Services

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency

6 integrations to get more from your social media management platform

Sprout Social

NOVEMBER 11, 2021

Sprout lead management and CRM integrations: Salesforce, Marketo, Microsoft Dynamics 365. Scenario: Like winning the lottery, one of your products just went viral on a TikTok about simple life hacks. After interacting with a user in Sprout’s Smart Inbox, you can link existing Salesforce users to new contacts via social.

Digital Asset Management

Digital Asset Management Social Media Work Management Marketing Management

12 Tips Every Brand Should Incorporate Into a Live Stream Marketing Campaign

Adobe Experience Cloud Blog

JULY 28, 2017

Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? During Game of Thrones’ live stream, they encouraged viewers to comment with “Fire” or “Dracarys” to help reveal the season premiere date, which pushed users to generate the activities needed for virality.

Campaigns

Campaigns Planning Tips Brand Identity

Don't Post Blog Content You Hate

Leading Results Rambings

JUNE 19, 2014

Scott Yates – an entrepreneur and writer I respect – recently posted on the Marketo blog this post on Amy Adams and why you must post blog articles that you may hate. Related Stories Pandering to your audience for viral discussions and testimonials. This is one of those posts. The question isn''t if you like it.

Viral Marketing

Viral Marketing Content Marketo Business Blogging

B2B Marketing News Roundup – June 10, 2016

Leadspace

JUNE 10, 2016

I’m just mentioning it to lead into this useful piece by Brian Wallace in CMS Wire, ‘My Dog Hates Hugs’: How Marketers Can Deal With Viral Research. Marketo Acquisition News. Remember last week’s prediction of a flood of analysis of the Marketo acquisition once everybody got back from vacation?

B2B Marketing

B2B Marketing Ideal Customer Profiles CMS Development Marketo

Growth Hacking Promotes Rapid Development—But Can You Sustain It?

Adobe Experience Cloud Blog

SEPTEMBER 19, 2018

You could also focus on sales, viral marketing, conversions, public relations—anything that increases your KPIs is subject to growth hacking. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The key lesson is: Always continue testing. If something works, make it work better.

Promotion

Promotion Funnel Advertising Top of Funnel Guidelines

Enhance Your Customer Journey in 4 Steps

Adobe Experience Cloud Blog

SEPTEMBER 26, 2017

Give it an interesting, attention-grabbing title, for example, a harrowing title like, ‘The Hidden Reason Why Going Viral Might Hurt You’ and see what happens. The post Enhance Your Customer Journey in 4 Steps appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Is it similar to what I’ve described?

Viral Marketing

Viral Marketing eCommerce Guidelines Top of Funnel

Why Organic Marketing Is Here to Stay and How to Add It to Your Strategy

Adobe Experience Cloud Blog

OCTOBER 30, 2018

That gives them a natural virality that businesses can use. The post Why Organic Marketing Is Here to Stay and How to Add It to Your Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. In addition, you can get a degree these days in “memeology” as it relates to the human psyche.

Organization

Organization Marketing & Strategy Marketing Strategy Word of Mouth

How to measure ROI on creating and marketing content?

Ambal's Amusings

NOVEMBER 12, 2010

Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Maria Pergolino.

ROI

ROI Top of Funnel Work Management Marketing Management

[Infographic] Nurture Your Leads with Narrative

Adobe Experience Cloud Blog

FEBRUARY 18, 2015

Download our infographic to learn how you should use a story arc for your nurture communications, what type of offers and stories work at each stage of the buyer’s journey, how to select the right story genre, and how to make your lead nurture content emotional and viral! View the infographic in a new window here.

Leads

Leads Lead Marketing Qualified Leads Lead Nurturing

Three Steps to Identify Trending Content

Adobe Experience Cloud Blog

OCTOBER 11, 2017

Once you’ve figured out what the next big viral wave and top trending topic(s) could be and have designed your content and campaigns around it, it’s vital that you keep riding it until it dies down. The post Three Steps to Identify Trending Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Trends

Trends Content Thought Leadership Viral Marketing

Don’t Stop A-Meme-In’ – Using Memes for Lead Generation and Buzz Building

Adobe Experience Cloud Blog

AUGUST 24, 2012

The brand specific memes that you create may connect better with your immediate audience, but the more generalized topics have a better chance of going viral and breaking through your initial reach. Increased viral potential of your content and offers. With the increased reach and virality comes new Likes.

Buzz

Buzz Lead Generation Generation Viral Marketing

Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It

Adobe Experience Cloud Blog

JANUARY 15, 2020

A viral Christmas ad done by a small hardware store in Wales, which was filmed by the owner and recent one stars his son. The post Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. and there’s no bigger truth than that.

Small Business Marketing

Small Business Marketing Paid Content Cost per Lead Marketing Budget

Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

JULY 22, 2010

Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Maria Pergolino.

B2B Marketing

B2B Marketing Planning B2B Trade Show

Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

APRIL 17, 2015

Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2. Engagement is Everything Engagement has always been a trendy buzzword in marketing, but Marketo CEO Phil Fernandez set the tone for Summit 2015 by saying bluntly “Mass advertising is dead. We need to let the data do the driving.”

Narrowcasting

Narrowcasting Advertising Agencies P2P Work Management

Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

Adobe Experience Cloud Blog

MARCH 16, 2015

This year, Marketo set out to make a splash at the event. On Sunday, Marketo featured four informative sessions around both marketing best practices and the future of marketing. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. East 6 th St. And the results?

Top of Funnel

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel

Creative is King, Queen, and Everything in Between

Ambal's Amusings

FEBRUARY 15, 2010

Create Viral Campaigns in 3 Easy Steps! Receive FREE private beta test access to Kwanzoo's viral marketing service in Feb 2010, and. Click and download FREE eBook from Marketo and ClickDocuments. The Creative is King, and Queen, and Everything in Between! Find the best online tools and talent. Win a Kwanzoo beta account.

Peer-to-peer

Peer-to-peer Creativity Banner Ads Banners

Content and the Knowledge Economy

Adobe Experience Cloud Blog

JULY 24, 2017

Many people have argued that knowledge cannot and should not be monetized, but if it leads to growth and success, and lends a certain viral quality because of its value, then why not? The post Content and the Knowledge Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Marketing Automation Services

Marketing Automation Services Content Landing Pages Thought Leadership

Video Analytics and ROI: The Video Metrics That Matter

Vidyard

MARCH 23, 2021

For example, if an HR software company released a heart-tugging holiday video that went viral to the tune of millions of views, it could be a whopping failure if none of the viewers were in the target audience of people who’d actually need their solution.

Video Marketing

Video Marketing ROI Analytics CTR

Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

While quizzes and games are not new (crossword puzzles have been a print media mainstay for ages), they are becoming more interactive, social, and viral. Record traffic resulted not from breaking news stories or in-depth features and analysis, but from quizzes and games–referred to as “gamification of content.”

Campaigns

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership

7 Growth Hack Strategies for B2B SaaS Companies

SalesIntel

JUNE 21, 2021

This strategy went viral, resulting in the company’s rapid expansion. According to Marketo, 96% of website visitors will not contact you. Take a look at Marketo’s website visitor statistics. Dropbox is a well-known document-sharing software that has used a strong referral scheme. The program paid off handsomely.

Ideal Customer Profiles

Ideal Customer Profiles Enterprise Management Paid Search Agency Budget Programs

3 Lasting Benefits To April Fools’ Day Prank Marketing

Adobe Experience Cloud Blog

APRIL 1, 2015

At Marketo we haven’t had any whoopie-cushions, air-horns , or onion-caramel apples in our office, so as a marketer, it’s a day that I always look forward to. This type of campaign captures the internet’s love of cats and turns it viral with fun images and hilarious copy. 3) Capture Your Audience’s Attention.

Planning

Planning B2B Thought Leadership Thought Leadership Marketo

B2B Content Marketing - Less is the New More?

Ambal's Amusings

MAY 27, 2010

Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Maria Pergolino.

B2B Marketing

B2B Marketing Content Marketing B2B Planning

Less is More: 4 Reasons Why Twitter’s Character Limit is a Good Thing

Adobe Experience Cloud Blog

JANUARY 11, 2016

Consider the flood of messages that erupt whenever anything newsworthy happens or something goes viral. Who could’ve foreseen that a white and gold, wait no…black and blue, dress would become viral? A short character count allows marketers to be quick and nimble to react to real-time activities. Marketers need to make every word count.

Thought Leadership

Thought Leadership Viral Marketing Social Media Marketo

Using Humor to Win in B2B: How Taulia Became a Video Marketing Powerhouse

Vidyard

MARCH 19, 2014

Even more importantly, however, they’re the best video marketing role model you can have because of the way they track their video performance using integrations with Marketo and Salesforce. In fact, they’ve influenced over $125M in marketing pipeline based on lead’s interaction with video content!

Narrowcasting

Narrowcasting Video Marketing Lead Ranking B2B Marketing

How The Top B2B Video Sellers of 2018 Use Video to Book More Revenue

Vidyard

NOVEMBER 6, 2018

Winner: Listen360 Runners-Up: AlayaCare, Datadog Honorable Mention: Bizible (a Marketo company), TimeTrade Listen360 challenged their ordinary sales outreach process by getting their reps to interact more directly and personally with key target accounts. This memorable sales team uses fun and creative videos to leave a lasting impression.

Video Marketing

Video Marketing Sales Cycle Work Management Marketing Proposals

Interesting Infographics: Nurture Your Leads With Narrative

LEADership

FEBRUARY 20, 2015

This week’s infographic by Marketo focuses on how to use narrative to nurture leads and reminds us that it can take an average of 10 marketing touches for a prospect to move through the sales funnel to a purchase. Demand Generation Infographics Lead Generation Lead Nurturing home infographic lead nurturing Social Media viral'

Sales Qualified Leads

Sales Qualified Leads Top of Funnel RFP Leads

My Dog the Meme: The Origins of the All-Time Greatest Animal Memes

Adobe Experience Cloud Blog

SEPTEMBER 16, 2013

Amid all of my day dreaming about how Haley was going to be the next big internet animal (I really want to go to SXSW), I got to thinking—how are viral internet memes made? In fact, she is so viral and shareable, her Facebook page has 1,237,246 likes and 519,451 people talking about her. That, of course, remains to be seen.

Viral Marketing

Viral Marketing Internet Marketing Youtube Wikipedia

What’s on Your Marketing Bucket List?

Adobe Experience Cloud Blog

JULY 9, 2013

We actually just checked this off of our marketing bucket list at Marketo! Who knows, maybe you’ll have a viral hit on your hands. We have really focused on this here at Marketo and have worked to build a great customer community. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Lead Scoring

Lead Scoring Lead Ranking Budget Programs Paid Search Agency

4 Things You Can Learn From Non-Profit Social Media Success

Adobe Experience Cloud Blog

NOVEMBER 25, 2014

The campaign adapted to each participant, allowing them to impart their experience and thoughts, and it drove virality by encouraging participants to challenge their friends. At Marketo, we’re partnering with our local food bank this holiday season, delivering turkeys for each “early-bird” registration we receive for our Summit.

Social Media

Social Media Media B2B Thought Leadership Advertising Agencies

Breaking Down the Fundamentals of Account-Based Marketing

Adobe Experience Cloud Blog

JULY 18, 2016

Author: Heidi Bullock Okay, so maybe account-based marketing (ABM) isn’t quite as viral as Pokémon Go, but I would say that ABM is a close second in the B2B marketing world! For example, at Marketo, some of our top tier accounts receive direct mail from us while our tier 2 accounts do not. But what does this mean for you as a marketer?

Account Based Marketing

Account Based Marketing Demand Generation Top of Funnel Lead Scoring

An Actionable Guide To Drive Leads on Instagram

Adobe Experience Cloud Blog

JUNE 5, 2018

A g iveaway with viral loop sharing. The post An Actionable Guide To Drive Leads on Instagram appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Giveaway Contests to Rapidly Build Email Lists. We all love free stuff, and this is the reason why giveaways work so well. I’d love to hear your thoughts.

Sales Qualified Leads

Sales Qualified Leads Lead Scoring Lead Ranking Leads

The New Nonprofit: Better Communication, Bigger Donations

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

Testing is key to creating high-performing messages – think like viral publisher Upworthy , who recommends writing 25 headlines before choosing one. Tweet to us @Marketo, or drop us a line in the comments below. If you don’t know how they’re reacting, how can you make informed decisions? What challenges have you faced?

Marketing Automation Services

Marketing Automation Services Multi-Channel Marketo Thought Leadership

The Do’s and Don’ts of YouTube Marketing

Adobe Experience Cloud Blog

OCTOBER 20, 2014

While you’re working to optimize your channel and incorporate the YouTube Channel “Do’s,” try to avoid these “Don’ts”: Don’t try to make all your videos “viral”: Just because you can funnel traffic to your YouTube channel via other video websites. Vimeo and Vine, for example, can both direct users to your channel.

Youtube

Youtube B2B Thought Leadership Top of Funnel Viral Marketing

How to put the "Viral" in B2B Marketing Viral Campaigns?

Only 5% of B2B buyers are in market today; but where did that statistic come from?

Trending Sources

Kittens & Bacon: The Most Viral Infographic Ever

3 Viral Marketing Campaigns That Are Worth the Catch

The 22 Best Virtual Event Platforms

An Unexpected Win – How the Marketo Smart Car Contest Delivered More than Just Leads

Tying Facebook Leads Directly to Revenue: A Marketo Example

Facebook vs. YouTube: Which is Better for Live Video?

What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

How to Increase Your B2B Social Media Engagement with Neal Schaffer

4 Reasons Your Story Is Your Most Valuable Marketing Asset

6 integrations to get more from your social media management platform

12 Tips Every Brand Should Incorporate Into a Live Stream Marketing Campaign

Don't Post Blog Content You Hate

B2B Marketing News Roundup – June 10, 2016

Growth Hacking Promotes Rapid Development—But Can You Sustain It?

Enhance Your Customer Journey in 4 Steps

Why Organic Marketing Is Here to Stay and How to Add It to Your Strategy

How to measure ROI on creating and marketing content?

[Infographic] Nurture Your Leads with Narrative

Three Steps to Identify Trending Content

Don’t Stop A-Meme-In’ – Using Memes for Lead Generation and Buzz Building

Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It

Does your B2B Marketing have Consistent Messages?

Engagement is Everything: Our Takeaways from Marketing Nation 2015

Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

Creative is King, Queen, and Everything in Between

Content and the Knowledge Economy

Video Analytics and ROI: The Video Metrics That Matter

Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick

7 Growth Hack Strategies for B2B SaaS Companies

3 Lasting Benefits To April Fools’ Day Prank Marketing

B2B Content Marketing - Less is the New More?

Less is More: 4 Reasons Why Twitter’s Character Limit is a Good Thing

Using Humor to Win in B2B: How Taulia Became a Video Marketing Powerhouse

How The Top B2B Video Sellers of 2018 Use Video to Book More Revenue

Interesting Infographics: Nurture Your Leads With Narrative

My Dog the Meme: The Origins of the All-Time Greatest Animal Memes

What’s on Your Marketing Bucket List?

4 Things You Can Learn From Non-Profit Social Media Success

Breaking Down the Fundamentals of Account-Based Marketing

An Actionable Guide To Drive Leads on Instagram

The New Nonprofit: Better Communication, Bigger Donations

The Do’s and Don’ts of YouTube Marketing

Stay Connected