Customer Experience Matrix

OCTOBER 15, 2010

I spent most of the past week in San Francisco at overlapping conferences for the Direct Marketing Association and Marketo. My Marketo presentation was based on the marketing measurement white paper I recently wrote for them, which argues that measurement should be based on tracking buyers through stages in the purchase process.

Allocation 120

Allocation Marketing Automation Services Marketo Demand Generation 120

Directive Agency

MAY 29, 2019

Directive CEO, Garrett Mehrguth, builds off growth and takes search marketing experience to marketers nationwide. May 29, 2019 – IRVINE, Calif. – Garrett Mehrguth, the CEO and co-founder of the leading B2B and enterprise search marketing agency Directive , recently was selected to speak at 13 stops of the Digital Summit tour.

Search Marketing 45

Search Marketing Advertising Agencies Paid Search Agency Curation 45

Ambal's Amusings

FEBRUARY 5, 2010

" Michael Stelzner is author of the book Writing White Papers , founder of SocialMediaExaminer.com and an organizer of summits such as Social Media Success Summit and Copywriting Success Summit. Win a copy of Michael Stelzner 's book Writing White Papers. Writing White Papers Book. Michael Stelzner.

Social Media 100

Social Media Media Paper Copywriting 100

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. A lead scoring system ranks a lead based on the actions they take.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. . — He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. John Jantsch.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. A lead scoring system ranks a lead based on the actions they take.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Ambal's Amusings

FEBRUARY 18, 2010

" Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations. One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

Ambal's Amusings

FEBRUARY 18, 2010

Search for where your company’s content may have spread online. The four most effective vehicles for inbound marketing are: Paid Search (SEM). Search Engine Optimization (SEO). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper).

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. A lead scoring system ranks a lead based on the actions they take.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Ambal's Amusings

DECEMBER 17, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

LeadSloth

AUGUST 11, 2009

Interview with Terry Whalen from CPC Search. There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc. I have written a lot about Inbound Marketing ( social media and search engine optimization ): it’s free, but takes a fair amount of time to set up.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Directive Agency

JULY 5, 2018

Now, you might be one of those B2B marketers who is in the 1% who are weirdly drawn to and love reading white papers or data sheets. It’s simply, “ you have to have sales assets like white papers, data sheets, and case studies to support your team on the sales side and any of your drip campaigns.

Ad Building 40

Ad Building Brand Identity Branding Content Marketing 40

Ambal's Amusings

MARCH 18, 2010

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? This is terrific for search engine optimization and pulling traffic by being findable. Marketo's Modern B2B Marketing. You see, they did something really smart.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

A high quality page not only ranks higher in the search engines but it also can earn more exposure in your pay-per-click campaigns and reduce your cost per click. Include a mock-up of the white paper or photo of the webinar presenter. Be Search Engine Friendly: Another important part of landing pages is the URL.

Landing Pages 48

Landing Pages Lead Generation Optimization Lead Scoring 48

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. Well, one big reason is that there aren’t that many people searching for inbound marketing manager positions.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Hinge Marketing

NOVEMBER 26, 2015

“No one is searching online for professional services, so we don’t need to bother doing anything.” Since more and more of your audiences are searching online for services, you’re going to want to be there to educate them and gain their confidence as a subject matter expert. Make the content useful and shareable.

Work Management 48

Work Management Marketing Management Online Marketing Service 48

Adobe Experience Cloud Blog

OCTOBER 19, 2010

Share a mix of content that’s updated from internal sources including blogs, articles, white papers and newsletters. One other way to promote the page is to ensure optimization of page content and structure for optimal search engine results. Nurture Interaction. Create Facebook Only Exclusives.

Facebook 48

Facebook Tips B2B Business 48

Adobe Experience Cloud Blog

SEPTEMBER 27, 2010

This said, with this information you should also be able to recognize who is not a potential customer for your company – regardless of whether or not they downloaded your white paper or attended your latest webinar. Most people find websites by using search engines.

B2B Marketing 48

B2B Marketing B2B Paid Search Agency Word of Mouth 48

Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. It needs to be easy to share and contain targeted keywords that get indexed and show up in search engine page results. Early stage content should be wide and broad.

Top of Funnel 48

Top of Funnel Marketing Qualified Leads Lead Nurturing Buying Cycle 48

Adobe Experience Cloud Blog

DECEMBER 4, 2009

I recently received a question from a Marketo customer about best use of links in emails. Example: Marketo. Example: Read the new Marketo Lead Nurturing White Paper. In addition, Marketo customers or those using a sophisticated marketing automation tool should be sure to include links in their emails.

Phishing 48

Phishing Practices Best Practices Privacy Policies 48

Content Standard

OCTOBER 21, 2014

The advantages of quality, nimble brand journalism—repeat visits, reliable traffic via organic search, ongoing conversations, and shares—are worth vying for. If you start with a webinar, create a white paper. This strategy underscores the value of digital content creation that targets a specific audience. Then go pu blic.

Loyalty 40

Loyalty Webinar Metrics Tips Marketing & Strategy 40

Adobe Experience Cloud Blog

JUNE 23, 2011

by Carol Fox MarketingSherpa just released its eighth annual 2012 Search Marketing Benchmark Report – SEO Edition. The white paper 3 Steps to B2B Marketing Optimization by Lee Odden of TopRank Marketing, Anna Talerico of Ion Interactive , and Maria Pergolino from Marketo is a great place to start.

SEO 48

SEO Studies Marketing & Strategy Lead Scoring 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

Many marketers are now optimizing for search, but are you really getting all that you can out of your efforts? For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. So how do marketers find the right leads?

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

ClearVoice

OCTOBER 27, 2023

Search engine optimization (SEO) has become a vital cornerstone for B2B (business-to-business) marketing strategies. It may involve creating informative white papers, webinars, and case studies catering to security-conscious businesses’ needs. Consider a B2B SEO campaign for a cybersecurity firm.

Enterprise Management 97

Enterprise Management Work Management Marketing Management SEO 97

Optinmonster

MARCH 13, 2024

If you aren’t generating leads for your website, metrics like website traffic or ranking on the search engine results page don’t mean anything. Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website?

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

thePoint

MAY 25, 2018

Advisors – search out the individuals in your company that really “get” the marketing, customers (pains/needs), your unique value to the market, etc. a customer service rep, salesperson, or a savvy engineer that goes to a lot of conferences), so cast a wide net. is a must whether you are an Insider or an Outsider.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Adobe Experience Cloud Blog

MAY 27, 2009

Today, revenue comes from constant attention to follow up, thorough training of salespeople (both product education and customer needs education), and solid search engine, website, and conversion strategies. If they are downloading a white paper, they're (obviously) thinking about your product, and will be open to further discussion.

Thought Leadership 48

Thought Leadership Work Management B2B Thought Leadership Marketing Management 48

Adobe Experience Cloud Blog

DECEMBER 6, 2017

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? The mere fact that they must fill out a form to get your ebook, white paper or brochure will cause them to attribute greater value to it and see it as more authoritative.

Content 133

Content Paper User-Generated Content Thought Leadership 133

Rev

NOVEMBER 20, 2018

Amazon has a highly personalized recommendation engine. Google delivers relevant searches and relevant ads. Of course, there are, no doubt, linguists, engineers, database architects, database administrators, and other specialists supporting these efforts. Get the AI white paper: “How to Win the Love of Your CEO”.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

B2B Marketing Zone Posts

MARCH 3, 2010

Mapping marketing content across the buying cycle and personas - Fearless Competitor , February 4, 2010 Today, Find New Customers hosted a webinar with Jon Miller, VP, Marketing at Marketo. Take, for example, search. White Paper (50). Deep Searches and Content Proliferation , February 4, 2010. Content (143).

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Oktopost

OCTOBER 26, 2020

One social media manager said their favorite benefit is “the Content Suggestions Search by Topic. Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics . High-quality white paper reports generated from the platform. Built-in search engine and content search tools.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Rev

NOVEMBER 20, 2018

Amazon has a highly personalized recommendation engine. Google delivers relevant searches and relevant ads. Of course, there are, no doubt, linguists, engineers, database architects, database administrators, and other specialists supporting these efforts. CTA: Get the AI white paper: “How to Win the Love of Your CEO”].

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

SmartBug Media

FEBRUARY 21, 2020

Keyword research is significant because it identifies what your audience is searching for and what pain points or topics you should be writing content around. Ideally, you’ll find terms that return several searches per month, but are not so competitive that it's too hard to rank for them on Google. Create Awesome Content.

Paid Content 109

Paid Content Traffic Paid Search Agency Marketing Automation Services 109

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. Here are all our white papers. Jay: Right.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

SmartBug Media

JANUARY 2, 2020

Every time you write a new blog post you're adding another indexed page to your site, which Google and other search engines love! Each page you add gives you another chance to be found in search results (which is how most people look for content these days). It proves your website is active. Create an editorial calendar.

Paid Content 92

Paid Content Marketing Strategy Marketing & Strategy Planning 92

Valasys

DECEMBER 2, 2019

Marketo: The SaaS (Software as a Service) platform is amongst the foremost resources for B2B marketers. Marketo facilitates the centralization of all the digital marketing campaign emails, landing pages as well as other marketing components. HubSpot: The HubSpot blog makes it easy on the ultimate list of Resources for B2B Marketers.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59