VIDEO: YouTube Marketing Secrets
MAY 14, 2013
You can''t set out to make a viral video. Instead, be authentic and work on creating compelling content. From Entrepreneur.com, here''s a video from Shira Lazar, host of What''s Trending, advising how to use video to join the conversation, just like you would any other social network. View Original Article
Building a YouTube Marketing Strategy
MARCH 25, 2011
Orabrush, a company that makes a breath-freshening tongue cleaner of the same name, had limited success with marketing through retailers, infomercials and other outlets. From Adam Sutton at MarketingSherpa comes a look at how Orabrush created a successful marketing strategy built around their YouTube page. Orabrush created a landing page around an independent YouTube video titled "How to tell if you have bad breath." The company's YouTube page is now their inbound marketing hub, and represents 80% of their marketing. 116,000+ YouTube subscribers.
VIDEO: Future of Advertising
JUNE 26, 2012
According to Story Worldwide, it's a lot like content marketing. Watch on YouTubeWhat is the future of advertising? In the video below, they explain their philosophy of "Brand Is Story". Creating narratives and publishing across all channels possible is how to share that story.
Why to Use Video in 2013
MARCH 14, 2013
In addition, marketers are realizing that video is more versatile than many initially imagined. The logical next step is that those sites will increase their functionality for video "pinning", creating marketing opportunities for brands and businesses. YouTube recently started giving preference to videos based on "watch time". Keeping up with other video search algorithm changes will be important to marketers. Videos Take Off in Hot E-commerce Markets Brazil's e-commerce market grew 26% in 2011, and is expected to double by 2016. View Original Article
VIDEO: Social Media 2013
NOVEMBER 27, 2012
Most impressive marketing fact: The Ford Explorer launch on Facebook generated more traffic than a Super Bowl ad. Watch on YouTube From author Erik Qualman, here's a video that looks at major trends in social media going into the next year.
Marketing Resolutions for 2013
JANUARY 3, 2013
The Hubspot blog has 16 ideas for worthwhile marketing goals for the coming year. Produce a video in the first quarter of 2013 and post it on YouTube. Given the trend to more visual content, design skill development will be crucial for creating effective content for social media and other marketing channels. Keep a pulse on how your marketing is performing on a regular basis. This will show you which marketing channels work the best. Dissect a company you admire to understand why their marketing works. Create marketing that people love.
Making the Most of Content Marketing Efforts
AUGUST 18, 2011
Susan Gunelius on Entrepreneur.com suggests that when you publish new materials as part of a content marketing strategy, always consider how to link to your other online content. Add your YouTube videos to your Facebook page. Include links to your content in marketing materials. Below are her twenty suggestions for cross-promoting your content, while still adding value and not seeming too self-promoting. Include social media icons in the sidebar of your blog. Include links to your branded sites in your email signature. Put content links in your ads. View Original Article
Lead Generation Marketing Budgets
SEPTEMBER 27, 2012
MarketingSherpa has a series of case studies on how to make the most of your marketing budget. B2B Social Marketing: 4 ways to build one-to-one relationships with social influencers. Social Media Marketing: 7 steps for using contests and sweepstakes to promote your brand. Webinar Replay: How to Integrate Social Media/SEO to Drive More Leads and Increase Marketing ROI.
VIDEO: Social Media Marketing vs. Search Engine Marketing
JULY 10, 2012
A few months ago, we posted an infographic created by MDG Advertising that compared the effectiveness and ROI of search marketing versus social media. Watch on YouTubeHere's a video that summarizes that infographic.
VIDEO: Content Marketing and the Power of Story
MARCH 13, 2012
Content marketing is a way for brands to tell their story to attract and retain customers. By some estimates, content marketing efforts account for 25% of all marketing budgets. Here's the opening video from Content Marketing World, which gives an overview of the history of content marketing. Watch on YouTube
Yahoo!'s Email Marketing Approach
FEBRUARY 25, 2011
does email marketing: Yahoo!'s 3R's of Contact Strategy. Watch the Video on YouTubeSue Coakley discusses how Yahoo! Build on the R elationship. Why did the customer start the relationship? - Did they buy for a specific need or because of a discount? Continue to fulfill that value. Surprise and delight users - Thank customers. Give your email social legs. Keep it R elevant.
INFOGRAPHIC: Social Marketing on the Big 3
JULY 18, 2012
From Social Media Today, here's an infographic that serves as a best practice guide for marketing on social media's three biggest platforms, Facebook, Twitter and YouTube. Included are strategies to: Improve your social reach. Increase your fan engagement. Identify and engage influencers. Increase lead generation. Apply analytics to know what works. View Original Article
Great Facebook Pages
MARCH 9, 2011
Four out of five US businesses will be using social media for their marketing efforts this year. Skittles - contest entries racked up hundreds of thousands of views on YouTube 2. Social media offers opportunities for getting found by prospects and interacting with prospective customers. One of the best ways to do that is through a Facebook Page. Zappos 3. McDonalds 4. iTunes 6.
SMB Marketing Trends
MARCH 23, 2011
Small and medium businesses have more and more online marketing tools available to them. From Marketingprofs.com, marketing trends for small and medium businesses in 2011. SMB Agencies The complexity of online marketing provides an opportunity for companies to act as intermediaries. Expect agencies to focus on SMB online marketing as their core market. YouTube will compete with Facebook as a channel for SMBs. Crowdsourcing Crowdsourcing offers quality help with advertising and marketing at a low cost. View Original Article
Creative Content Marketing Ideas
FEBRUARY 18, 2011
Content marketing isn't just a blog that makes money. Using your creativity and know-how, you can make something cool, then use it to market a product. From copyblogger.com's Content Marketing 101 series, highlights from their list of 49 content marketing tactics: Content doesn't have to just be online. Convert your best blog post to PowerPoint, then to a YouTube video. Many businesses can benefit from sending a paper newsletter to existing customers. Direct mail. White papers. Free e-course delivered via email. Free tele-classes. Build a Facebook page.
The Top 10 Content Marketing Blogs
MARCH 21, 2011
Business2Community.com takes a look at AdAge's Power 150 Marketing blogs and points out the commonalities of the top ten blogs. Andy Beal's Marketing Pilgrim. Excluded from the analysis, as their model is significantly different from other content marketing blogs. Top Blogs : Articles are posted on average, once every 10 hours Conventional Wisdom : Company blogs are less important than Facebook, Twitter, YouTube and other social media. The Top Blogs: Copyblogger.com. Ads of the World). ChrisBrogan.com. PSFK). Search Engine Watch. Search Engine Land. The Compete Blog.
Guide to the Social Media Landscape
MARCH 17, 2011
Consumer acceptance of social media has accelerated quickly, and outpaced digital marketing strategies. However, a social-media strategy has clearly become a marketing must-have. YouTube. To help with that, CMO.com has mapped the rapidly shifting social media landscape. Download the PDF chart here. Sites Mapped: Facebook. Twitter. Flickr. LinkedIn. StumbleUpon. Reddit. Tumblr. Each site is graded Good , Okay or Bad with an explanation, in the following areas: Customer Communication. Brand Exposure. Traffic to Your Site. View Original Article
A Content Checklist
APRIL 12, 2011
From Ahava Leibtag on the Content Marketing Institute blog, here's a great checklist for content creation. Post video to YouTube and/or Facebook. Creating Valuable Content: A Step-By-Step Checklist Is the Content Findable? Use SEO best practices. Use one h1 and multiple h2 tags on your web pages. Customize the title tag, keywords and descriptor to describe the content. Link to other pages on the site. Use alt tags so images will appear in searches. Distribute audio in multiple formats. Is the Content Readable? Remember that users scan until they find the content they need.
Video ads: Facebook or YouTube?
MARCH 22, 2016
Video is quickly becoming a default tool for marketers around the world. Marketers are presented with a tricky challenge: a lot of internet browsers just don’t see ads anymore. For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. The New Adwords is Video.
11 Top Tips For Developing YouTube Influencers
JANUARY 27, 2016
YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. YouTube is different from video distribution on other types of social media platforms, which each have their own strengths. The Real McCoy.
The Top 5 YouTube Analytics Every Marketer Should Know
FEBRUARY 24, 2016
But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has. But like Google Analytics, YouTube Analytics has so much data that it can be overwhelming. Same goes for YouTube videos. Of course not.
How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
JUNE 23, 2016
Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. You can create highly targeted YouTube campaigns towards specific demographics.
Google integrating G+ Pages and YouTube Channels
MAY 13, 2014
It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). YouTube Channels, They Are A-Changin’ Another case-in-point: how YouTube has begun handling YouTube Channel creation. Google+ as Social Layer. Good luck, Tiger!
4 Marketing Lessons from YouTube Giants
Modern B2B Marketing
JANUARY 29, 2016
Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? have actually been following the work of Casey for the last year, and through Casey’s content, I was introduced to another New York-based entrepreneur and YouTube personality, Gary Vaynerchuk. Modern Marketing b2b Consumer
Three YouTube stars share their intimate personal branding lessons
grow - Practical Marketing Solutions
MARCH 23, 2015
I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley , Bethany Mota , and Andrea Russett. Being imperfect is normal on YouTube.” “People on YouTube are OK with looking like idiots. have a YouTube channel where we build each other up.” Being imperfect is normal on YouTube.”. Above all, be congruent.
4 Ways to Improve Your YouTube Channel
MARCH 16, 2015
Given these numbers, it’s not surprising that so many businesses are turning to YouTube to create a video presence. We’ve created a list of four tips to help you make the most of your YouTube channel. 1. Your YouTube page is a representation of your business. YouTube suggests a dimension size of 2560 x 1440 px. Social Media improve YouTube experience youtub
Is YouTube Replacing the Printed Manual? [CHART]
It's All About Revenue
NOVEMBER 12, 2012
The number is a staggering 110 billion minutes per month, with the top four sites being Google, MSN (Windows Live/Bing), Facebook and YouTube. In April 2010 alone, visitors to YouTube accounted for 53% of world’s internet user population, spending an average of 110 minutes a month. Is YouTube Replacing the Printed Manual? So, how does this relate to documentation?
How a small family business pulled off one of the greatest successes in YouTube history
grow - Practical Marketing Solutions
FEBRUARY 10, 2014
This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. A few years ago, I was approached by a fellow named Stephen Cronk for help on developing a new marketing strategy. YouTube views: 4.2 million (not counted in the YouTube numbers). Results.
This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media
OCTOBER 31, 2015
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I question YouTube’s controversial decision to force content creators to be part of their new paid subscription program. companion article describes how this is already starting to happen to ESPN, which has already removed its videos from YouTube.
Which Types of YouTube Videos Garner the Most New Subscribers? [CHART]
It's All About Revenue
FEBRUARY 18, 2013
In previous Charts of the Week, we’ve focused on how YouTube videos are an important channel being used for documentation and product support. However, are the people who watch your videos then subscribing to your YouTube channel and, therefore, following your content, potentially becoming a customer? Or are they just browsing and moving on? by Andrew Stanbridge | Tweet this.
The New YouTube Guide for Brands
MAY 6, 2014
YouTube just released a resource that’s an early Christmas present to marketers: The YouTube Creator Playbook for Brands. This guide lets businesses know how they can be more successful on YouTube by looking at the ingredients of the secret sauce that has made others successful on the video platform. This is the third playbook that YouTube has … Continue Reading. The New YouTube Guide for Brands by Jayson Duncan - Maximize Social Business. YouTube
Video Content: Facebook VS. YouTube in the Ring
JULY 1, 2015
Facebook Vs. YouTube video content. While YouTube has been dubbed the second largest search engine in the world, many signs point to the power of Facebook as the winning platform to publish videos. Here are a few things to keep in mind when betting on Facebook VS. YouTube in the ring: Round 1: Content Consumption. Just because the internet is awash with articles about Facebook taking over YouTube, doesn't mean you need to dive in. YouTube. YouTube is more or less the destination, right? YouTube. it's all about the YouTube link. YouTube.
The Do’s and Don’ts of YouTube Marketing
Modern B2B Marketing
OCTOBER 20, 2014
Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!, Operating without a video marketing strategy is no longer an option. YouTube Channel Do’s.
YouTube Analytics Decoded
EMagine B2B Blog
NOVEMBER 5, 2014
What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. Unlike the majority of social networks that offer little more than “vanity metrics,” YouTube Analytics gives marketers the tools they need to drill down and decode specific metrics- with help from its parent company, Google of course. YouTube