Page 1 of 1 Previous | Next 
CLIENT BRIDGE
MARCH 25, 2011
Building a YouTube Marketing Strategy
Orabrush, a company that makes a breath-freshening tongue cleaner of the same name, had limited success with marketing through retailers, infomercials and other outlets. From Adam Sutton at MarketingSherpa comes a look at how Orabrush created a successful marketing strategy built around their YouTube page. Orabrush created a landing page around an independent YouTube video titled "How to tell if you have bad breath." The company's YouTube page is now their inbound marketing hub, and represents 80% of their marketing. 116,000+ YouTube subscribers.
MORE >>
CLIENT BRIDGE
NOVEMBER 27, 2012
VIDEO: Social Media 2013
Most impressive marketing fact: The Ford Explorer launch on Facebook generated more traffic than a Super Bowl ad. Watch on YouTube From author Erik Qualman, here's a video that looks at major trends in social media going into the next year.
MORE >>
RECENT POSTS
4 Tweets 5 Tweets
MORE >>
CLIENT BRIDGE
MARCH 21, 2011
The Top 10 Content Marketing Blogs
Business2Community.com takes a look at AdAge's Power 150 Marketing blogs and points out the commonalities of the top ten blogs. Andy Beal's Marketing Pilgrim. Excluded from the analysis, as their model is significantly different from other content marketing blogs. Top Blogs : Articles are posted on average, once every 10 hours Conventional Wisdom : Company blogs are less important than Facebook, Twitter, YouTube and other social media. The Top Blogs: Copyblogger.com. Ads of the World). ChrisBrogan.com. PSFK). Search Engine Watch. Search Engine Land. The Compete Blog.
MORE >>
CLIENT BRIDGE
FEBRUARY 25, 2011
Yahoo!'s Email Marketing Approach
does email marketing: Yahoo!'s Watch the Video on YouTubeSue Coakley discusses how Yahoo! 3R's of Contact Strategy. Build on the R elationship. Why did the customer start the relationship? Did they buy for a specific need or because of a discount? Continue to fulfill that value. Surprise and delight users - Thank customers. Give your email social legs. Keep it R elevant.
MORE >>
CLIENT BRIDGE
SEPTEMBER 27, 2012
Lead Generation Marketing Budgets
MarketingSherpa has a series of case studies on how to make the most of your marketing budget. B2B Social Marketing: 4 ways to build one-to-one relationships with social influencers. Social Media Marketing: 7 steps for using contests and sweepstakes to promote your brand. Webinar Replay: How to Integrate Social Media/SEO to Drive More Leads and Increase Marketing ROI.
MORE >>
CLIENT BRIDGE
JULY 10, 2012
VIDEO: Social Media Marketing vs. Search Engine Marketing
A few months ago, we posted an infographic created by MDG Advertising that compared the effectiveness and ROI of search marketing versus social media. Watch on YouTubeHere's a video that summarizes that infographic.
MORE >>
4 Tweets 3 Tweets 2 Tweets 1 Tweet
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with LinkedIn

Sign in with Twitter

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 


B2b-Blogging-White-Paper

agg_ad_1

Affiliated Community

  • b2bmarketingcommunity