KoMarketing Associates

MARCH 23, 2022

As B2B marketers expand their budgets to improve upon demand generation, new research suggests that implementing an omnichannel strategy may be the key to success. In general, most B2B marketers (47%) use their product marketing budget to execute their omnichannel program. Gaining a B2B Marketing Advantage with Data.

Marketing Report 254

Marketing Report B2B Marketing Positioning Budget Programs 254

KoMarketing Associates

APRIL 27, 2022

As marketers continue to take on tasks ranging from content creation to demand generation, new research suggests that those who document their strategies along the way are more likely to see success. Only 17% of respondents claimed that their entire marketing strategy is documented, but 47% stated that portions of it are at least documented.

Marketing & Strategy 258

Marketing & Strategy Planning Marketing Strategy Demand Generation 258

KoMarketing Associates

DECEMBER 28, 2021

As marketers look for new ways to elevate their content marketing strategies, new research suggests that many of them are turning to video. That being said, many are newcomers to this area, with the majority of marketers (38%) stating that their organization has only been utilizing video content for 1-4 years.

Video Marketing 239

Video Marketing Content Marketing Statistics Content 239

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Why B2B Marketers Should Make the Switch Now. One of the main concerns many marketers have about this migration is how it will affect their conversion and goal tracking.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

KoMarketing Associates

OCTOBER 19, 2022

As B2B marketers measure the success of their content, new research indicates that those in the tech sector are starting to develop more of it to unlock its full potential. As a result, 92% stated that they obtained more budget to accommodate the growth in content production. Exploring the Marketing Value of Video Content.

Marketing Report 189

Marketing Report B2B Marketing B2B Content 189

KoMarketing Associates

JUNE 9, 2021

As more marketers look to influencer marketing to achieve their top objectives, new research indicates that Instagram is growing in importance as a platform. This makes it the most popular social media channel for influencer marketing, in particular. Influencer Marketing As a Tactic in 2021.

Barriers 203

Barriers Marketing Budget Advertising Benchmark Social Media 203

KoMarketing Associates

DECEMBER 15, 2021

As marketers look for new ways to leverage data, new research suggests that they may want to keep privacy in mind, as this can often make or break their relationship with customers. Only 24% of marketers believe that consent should be required before sharing customers’ personal data with other companies.

Privacy 275

Privacy Marketing Report Paid Search Agency Touchpoints 275

KoMarketing Associates

AUGUST 3, 2022

As the B2B buyer journey continues to evolve, new research is shedding light on the importance of content for marketers looking to meet the demands of customers and prospects. Adopting Agile Marketing Practices to Gain an Advantage. Approximately 22% claim that it has “increased significantly.”.

Relevance 232

Relevance Marketing Report B2B Marketing Content Marketing 232

KoMarketing Associates

JUNE 22, 2022

Now, new research indicates that social media is becoming a critical channel for marketers focused on video distribution. Approximately 47% of respondents also said they distribute video content via landing pages, and the same percentage cited marketing emails. B2B Buyers’ Growing Preference for Video Content.

Distribution 243

Distribution Marketing Report Advertising Channels Social Marketing 243

KoMarketing Associates

SEPTEMBER 21, 2022

Many marketers have started turning to mobile apps for everything from customer acquisition to user experience. Airship recently published the results of its “2022 Mobile App Experience Gap Survey,” and statistics indicated that most marketers (96%) still rely on developers to improve the user experience of their organization’s app.

Marketing Report 208

Marketing Report Work Management Mobile Marketing Marketing Management 208

KoMarketing Associates

MAY 24, 2022

As B2B marketers continue to refine their customer engagement strategies, new research indicates that video is growing in importance among buyers. Video allows organizations to showcase their brand’s personality, voice, and values as well as seamlessly walk potential buyers through otherwise complicated product and service offerings.”.

B2B Marketing 252

B2B Marketing Video Marketing B2B Advertising Agencies 252

KoMarketing Associates

FEBRUARY 1, 2022

Although many marketers have been largely impacted by the COVID-19 pandemic, new research suggests that some are finally rebounding after the initial struggles they faced back in 2020. When factoring in COVID-19 related challenges, 91% of marketing leaders said that their team has been successful over the past year.

Customer Satisfaction 209

Customer Satisfaction CMO Marketing & Strategy Statistics 209

KoMarketing Associates

APRIL 21, 2021

Although many marketers have begun exploring content marketing to incorporate it into their strategies, new research indicates that those in the technology sector are lagging behind. Furthermore, just 46% say that their organization’s content marketing is sophisticated/mature. Manufacturing Marketers and Content Marketing.

Marketing & Strategy 169

Marketing & Strategy Marketing Strategy Planning Content Marketing 169

KoMarketing Associates

SEPTEMBER 21, 2021

Many marketers began to recognize the value of video content in 2020, and new research suggests that they are now leveraging it to achieve a wide array of objectives. As of this year, the majority of marketers (70%) said that video content showed a positive return-on-investment. Marketers and Video Content Effectiveness.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

KoMarketing Associates

NOVEMBER 2, 2021

Marketers have a wide array of technology at their fingertips. However, new research suggests that this abundance is becoming more overwhelming as they execute their digital marketing strategies. Statistics showed that most marketers (52%) have between one and three tools in place to run and/or measure their campaigns.

Marketing Report 220

Marketing Report Budget Programs Marketing & Strategy Statistics 220

KoMarketing Associates

SEPTEMBER 1, 2021

Many B2B marketers engage in both hybrid and in-person events to resonate with their target audience. On24 recently published “The Future of Events Report,” and statistics showed that the most important goal for events among B2B marketers is customer engagement (51%). Finding Alternatives for B2B Marketing Events.

Marketing Report 201

Marketing Report B2B Marketing Event Marketing B2B 201

KoMarketing Associates

OCTOBER 13, 2021

As marketers face a rising demand for more content, new research suggests that they are personalizing it to meet the needs of their customers. Additionally, most respondents (29%) also said that at least 50% of their customers now expect personalized content marketing from them. Navigating Marketing Content with Defined Strategies.

Demand 234

Demand Content Marketing & Strategy Statistics 234

KoMarketing Associates

DECEMBER 8, 2021

Not all B2B marketers have discovered how to effectively leverage account-based data, but new research suggests that high performers, in particular, are making strides in this area. Account-Based Marketing As Top Priority. times more likely to leverage advanced data sources, compared to their counterparts.

Marketing Report 213

Marketing Report Account Based Marketing B2B Marketing B2B 213

KoMarketing Associates

JUNE 25, 2019

As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities. However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

DECEMBER 29, 2021

As customer behaviors continue to evolve, new research indicates that marketers are adjusting the way they attempt to resonate with their target audiences. To achieve these objectives, 55% of marketers say that they have adopted a digital experience platform to manage both content and customer data.

Marketing Report 201

Marketing Report Privacy Digital Experience Platform Custom Publishing 201

KoMarketing Associates

MAY 27, 2020

Although marketers have been turning to email to reach their customers and prospects for quite some time, new research shows that it still holds strong as a marketing tactic. Cheetah Digital and Econsultancy recently published the report, “Is Your Marketing Strategy Out of Touch?” Timing Marketing Emails Appropriately.

Marketing Report 295

Marketing Report Email Marketing Banner Ads Open Rate 295

KoMarketing Associates

OCTOBER 6, 2021

As a result of the COVID-19 pandemic, many marketers were forced to shift their strategies and alter their primary objectives. Allocadia recently conducted its “How Today’s CMO Can Leverage ROI to Prove Growth” report, and data suggested that 75% of marketing leaders believe their pandemic strategies were effective.

Marketing & Strategy 156

Marketing & Strategy Marketing Strategy Effectiveness Planning 156

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

NOVEMBER 22, 2017

Content marketing is growing in popularity as a tactic to achieving strategic objectives, but how are certain industries integrating it? The vast majority of respondents (86 percent) stated that their companies utilize content marketing. This includes writers, designers, and video production.

Marketing Report 209

Marketing Report Planning Content Marketing Content 209

KoMarketing Associates

OCTOBER 12, 2022

Then, select Product Links , then Google Ads Link : . While this change frustrated a lot of marketers, I think it will be more effective for tracking purposes. This is especially important in the B2B industry, where long sales cycles can make it difficult to track the true impact of marketing campaigns. .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

KoMarketing Associates

FEBRUARY 28, 2018

As marketers look ahead to the remainder of the year, those in both the B2B services and B2B product sectors expect their budgets to grow in the coming months. The CMO Survey” from Deloitte, The Fuqua School of Business at Duke, and the American Marketing Association discovered that B2B product marketers expect a 9.3

B2B Marketing 263

B2B Marketing B2B Marketing Budget Creation Marketing Budget 263

KoMarketing Associates

MAY 11, 2012

When I first started SEO consulting it felt like the reason a large percentage of companies were interested in SEO was because they believed it was a shortcut to online marketing success ( it was free, right? ). Traditional Marketing Comprehension. Why You Can’t Start With SEO Shortcuts. Technical Site/Web Expertise.

Budget Programs 120

Budget Programs SEO Tools Campaigns 120

KoMarketing Associates

AUGUST 20, 2020

Marketers have a wide array of data and analytics at their fingertips, and new research suggests that they are now leveraging location data, in particular, for several use cases. Research shows that there have been many benefits for marketers who are utilizing location data. Bad Data and Its Impact on Marketing.

Marketing Report 201

Marketing Report Validation CRM Statistics 201

KoMarketing Associates

DECEMBER 12, 2018

As marketers look to expand upon their content marketing strategies, new research suggests that they are turning to email even more to boost performance. By utilizing an email-driven content marketing strategy, most marketers (54 percent) hope to improve the quality of their leads.

Email Marketing 154

Email Marketing Marketing & Strategy Marketing Strategy Content Marketing 154

KoMarketing Associates

MAY 14, 2020

B2B marketers now offer a wide array of content, and new research shows that this may be helping customers and prospects make decisions during the buying process. FocusVision recently surveyed 243 marketers to understand the role and types of content used within the buyer’s journey. B2B Marketers and the Customer Experience.

Customer Surveys 156

Customer Surveys B2B Marketing B2B Comparison 156

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? 87% of LinkedIn video marketers say it’s been an effective channel for them. 41% of marketers think video is THE best content format for building relationships that generate leads. 87% of LinkedIn video marketers say it’s been an effective channel for them.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

JULY 6, 2020

B2B content marketers are constantly producing new assets to resonate with their target audience. NetLine recently released its “2020 State of B2B Content Consumption and Demand Report for Marketers,” and the data showed that the eBook was the top type of content requested from B2B content marketers.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

KoMarketing Associates

APRIL 1, 2020

It’s an understatement to say things have changed for B2B marketers in recent weeks. Now more than ever, trust has to be established across the board to distinguish the broader B2B marketing message across digital channels. How do B2B marketers build trust in today’s digital marketing environment? .

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

FEBRUARY 12, 2019

B2B marketers get a bad rap. If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Then you’ll find more articles about how “B2B marketing is boring.” Or “what B2B marketers can learn from B2C marketers.”.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

KoMarketing Associates

APRIL 4, 2018

According to new research, marketers are optimistic about the future of their marketing budgets and customer spending. Recently, the American Marketing Association surveyed marketers from businesses of various sizes to gauge their confidence in the industry. B2B Marketers and Digital Marketing Budgets.

Customer Surveys 209

Customer Surveys Marketing Budget CMO Statistics 209

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

AUGUST 13, 2020

Although sales and marketing teams have not always worked closely together, new research suggests that they will collaborate frequently in the near future. In terms of existing data and analytics practices, most marketers and sales professionals (41%) say that they perform manual maintenance based on data governance rules.

Marketing Report 165

Marketing Report Data Hygiene InsideView Work Management 165