B2B Marketing Traction

FEBRUARY 3, 2010

When I studied for the Inbound Marketing Certified Professional designation, one of the many comments that I made note of is that the key to social networking efficiently is “ discipline and filtering ” (I believe these words are attributable to Tod Defren of SHIFT Communications – strike me down if I am wrong).

Research 100

Research Google Planning Social Networks 100

B2B Marketing Traction

FEBRUARY 3, 2010

When I studied for the Inbound Marketing Certified Professional designation, one of the many comments that I made note of is that the key to social networking efficiently is “ discipline and filtering ” (I believe these words are attributable to Tod Defren of SHIFT Communications – strike me down if I am wrong).

Research 100

Research Google Planning Social Networks 100

B2B Marketing Traction

NOVEMBER 8, 2013

A long time ago I heard a marketing expert tell an audience of marketers to think of Twitter as an online radio show. On this online radio show called Twitter, your broadcasts are free. But then Google went into social media with Google+. One social network seemed to become better after its IPO.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

FEBRUARY 15, 2013

I manage marketing and social media for some of my clients, and imagine my surprise when I found that a marketing services vendor in my network was following not one, not two, but many of my clients or customers on Twitter. A key to successful inbound marketing is having great content and messaging.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

MARCH 28, 2014

In the early nineties I was inspired by an ad agency with which I worked to start my own marketing business. I made the decision to begin a consulting company focused on providing marketing solutions and founded New Incite in April of 1997. That’s one reason I became certified in Inbound Marketing in 2009.

Consulting 100

Consulting Work Management Marketing Management Paid Search Agency 100

B2B Marketing Traction

JANUARY 20, 2015

A blog is an important marketing tactic for businesses and professionals who want to get found online for their products, services and expertise. The Blog for Business Results workshop is designed for business owners and professionals who want to add blogging to their marketing mix. About the Workshop Presenter.

Consulting 100

Consulting Marketing Mix Planning Tactics 100

B2B Marketing Traction

MARCH 12, 2010

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Here are some examples of marketing strategies and inbound marketing tactics that are best suited to each stage.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

NOVEMBER 23, 2010

If there’s anything constant with marketing in the last ten years, it’s change! Marketing technology has changed and is changing so fast that about the time you learn how to use a certain technology, a new version or an update comes out and you have to learn new features! Marketing Technology Change Continues.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

JUNE 19, 2012

It’s important to go to market the right way, but not take too long doing so. One way to ensure you are doing the right things right and marketing to the right people is to get the right trusted advisors on your team early. You should also start early planning your launch strategy, branding and go-to-market tactics. (I

Planning 100

Planning Trust Marketing Trade Show Validation 100

B2B Marketing Traction

SEPTEMBER 30, 2010

Organizations large and small are finding that employees, divisions and other factions have jumped into social media without guidelines or social media strategy from the central organization. The bad news is that the messages that are being put online may not be on-topic or fit the organization’s mission, vision and values.

Social Media 100

Social Media Guidelines Media Social Networks 100

B2B Marketing Traction

APRIL 20, 2010

When I created B2B marketing buyer personas (“personae” for those of you who studied Latin) for one of my clients last year, it became crystal clear why they beat working from demographic and even psychographic profiles hands-down. Then, we marketers got a little smarter. Now we have marketing buyer personas.

Buyer Personas 100

Buyer Personas Rules B2B Marketing Psychographics 100

B2B Marketing Traction

JANUARY 15, 2015

The workshop is limited to 15 people to ensure an intimate learning and networking environment, so reserve your spot today. Jennifer Beever has been getting marketing results for clients through search engine optimization, web sites and online marketing since 1998. LinkedIn marketing' About the Workshop Presenter.

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

B2B Marketing Traction

NOVEMBER 9, 2009

Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for clients. In social media, human is the new black.”. “Be

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

JANUARY 19, 2012

If the blog author is on social networks, provide links to their profile. For help on blogging, social media, online (and offline) marketing, please contact us via our website form or call author Jennifer Beever, New Incite, at 1-818-347-4248. Optional - Ways to follow, connect to or contact the author.

Business Blogging 100

Business Blogging Features RSS Blogger 100

B2B Marketing Traction

MARCH 1, 2013

I think it’s due to Facebook’s heavy emphasis on monetizing the social platform for advertising. As a marketer, the concept of advertising on Facebook, where the platform has access to a treasure trove of demographic and psychographic information about its users, is like gold. It seems like a marketer’s dream.

Facebook 100

Facebook Multi-Touch Attribution Mobile Advertising Psychographics 100

B2B Marketing Traction

JANUARY 20, 2011

The reaction was so intense I removed all mention of Facebook in the social media presentations I did for most of last year. Facebook has the highest number of members of any social networking site. Reality: Facebook Is a Marketer’s Dream. An online profile which includes age, sex and geographical information?

Facebook 100

Facebook Privacy Policies Ideal Customer Profiles Privacy 100

B2B Marketing Traction

FEBRUARY 5, 2013

Read my related previous post on product launches, Why Product Launches Need To Include Social Media… Month 10 – Identify product launch stakeholders. Identify key players required for a successful launch: industry analysts, marketing and PR service providers, channel partners (existing and new), etc.

Product 100

Product Social Media Advertising Agencies Planning 100