Biznology

SEPTEMBER 7, 2017

I’ve noticed that I enjoy engaging more on Slack than I do on regular social channels on a broader scale and opt to check Slack in the morning vs. social media channels. It’s the ideal place to engage with social media and marketing professionals, many of whom are remote workers. More about Slack here: SLACK COMMUNITIES I LOVE.

Linkedin 141

Linkedin Business Communities Social Media 141

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Only B2B

FEBRUARY 23, 2022

The intended market may be targeted and marketed to if they have access to information and can perform research. Here’s what you need to know if you’re in the US market and want to grow internationally. Lead Generation In Europe Vs. The USA. LinkedIn is still the go-to site for B2B.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Porch Group Media

JULY 6, 2021

With the market becoming more complex and customers demanding a personalized experience, data-driven marketing is the only way forward. In an increasingly complex economy, marketers are more focused than ever on using data-driven insights to better understand their customers and boost their overall competitive advantage.

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

Content4Demand

FEBRUARY 28, 2020

by Karen Axelton, Contributing Writer Republished with permission from Demand Gen Report. In 2019, Brian Fanzo’s B2BMX keynote on millennials was so popular that this year, the B2B Marketing Exchange brought him back for an encore. Some 82% of B2B buying committees now include at least one millennial, according to Fanzo.

B2B Thought Leadership 53

B2B Thought Leadership B2B Marketing Effectiveness Thought Leadership 53

Optinmonster

NOVEMBER 6, 2019

The Future of Online Shopping Statistics (Gen Z). Online shopping is growing so fast that the global online shopping market size is predicted to hit 4 trillion in 2020. The growth in mobile shopping vs. physical shopping and desktop shopping is outstanding. And for Millennials , a chatbox is the preferred support channel.

Statistics 72

Statistics eCommerce Mobile Marketing User-Generated Content 72

Content Marketing Institute

JANUARY 22, 2019

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. Case in point: OppenheimerFunds’ Fact vs. Feeling tool.

Examples 107

Examples Top of Funnel Content Marketing Paid Search Agency 107

Hubspot

SEPTEMBER 18, 2019

Marketers have also become quite Story-savvy. Stories provide a number of solid marketing opportunities across platforms. And, right now, the question marketers are asking isn't, "Should I publish Stories?" Although research shows that Gen-Z favors Instagram , Facebook Stories could be growing due to Facebook's massive audience.

Facebook 78

Facebook Custom Publishing Social Media User-Generated Content 78

Porch Group Media

AUGUST 2, 2019

Marketers believe they are doing fairly well on delivering good customer experiences, with 34% stating they deliver excellent experiences. Among consumers, Gen Z (27%) and Millennials (27%) are more likely than Gen X (17%), Boomers (12%), and Seniors (10%) to say “excellent”.

Touchpoints 45

Touchpoints Privacy Transparency Mobile Advertising 45

Golden Spiral

APRIL 1, 2022

Funnel imagery permeates marketing. It’s like catnip for sales and marketing teams. Instead of marketing handing off the baton of warm leads to sales, today’s relationship functions more like a symphony than a relay race. Sales may be sending more emails than marketers. Nearly three-quarters are millennials.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Bannerflow

FEBRUARY 3, 2023

According to research by Wyzowl, 8 6% of marketers already use video as a marketing tool, and 81% reported that videos had led to an immediate increase in sales. In its 2022 State of Marketing Video report , video production company Wyzowl found that most marketing professionals (62%) consider video engagement the top metric.

Advertisements 52

Advertisements Advertising Video Marketing Work Management 52

EveryoneSocial

APRIL 1, 2021

And when you look at some of the social listening statistics available today, it’s easy to see how effective and powerful it can be for marketers and business decision-makers. And the foundation for any successful marketing or sales team is to know your customer. We’ll explain how next! Benefits of Social Listening. billion in 2025.

Statistics 77

Statistics Paid Search Agency Companies Eye-Tracking 77

Webbiquity

SEPTEMBER 12, 2023

The reports linked below from Bizzabo, Demand Gen Report, DAHLIA+Agency, Grip, Hubilo, and others provide event organizers and B2B marketing professionals with a wealth of facts, statistics, and observations to help wisely navigate the road ahead.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Porch Group Media

MAY 21, 2019

Digital marketing continues to grow. Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. It has a median ROI of 122 percent, more than four times higher than any other digital marketing format. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Hubspot

MARCH 9, 2021

Gen Z has the fastest-growing buying power of any generation -- but it's still one of the most misunderstood and challenging age groups to market to. Gen Z's budget-consciousness became even more apparent during 2020 and the global pandemic. This home was named, "Bytehouse.". What the Heck is Bytehouse?

Paid Search Agency 101

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 101

Marketing Insider Group

OCTOBER 13, 2020

No department understands the need for change like marketing does. We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Marketing has already gone through the ring of fire.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Marketing & Strategy 362

TrustRadius Marketing

APRIL 30, 2021

Generation Z is currently entering the workforce for the first time. This hasn’t stopped some older Gen Zers from participating in buying committees for their business’s technology. Generation Z enters the workforce and buying process with distinct life experiences and values from Millennials. What Is a Gen Z Buyer?

Work Management 66

Work Management B2B Marketing Marketing Management Marketing & Strategy 66

Marketing Insider Group

JUNE 28, 2021

Snark content marketing is everywhere. With millennials and gen Z’ers leading the charge, absurd humor about even the most serious issues ( climate change jokes , anyone?) Content marketing needs more snark because it’s entertaining, it resonates with audiences, and it makes brands feel authentic. has become the norm.

Content Marketing 349

Content Marketing Peer-to-peer Content Banners 349

Martech

JULY 8, 2022

When you think of young adults, do you picture a crowd of Millennials whiplashing between FOMO and YOLO? Today’s young adults are members of Gen Z – the generation coming up behind Millennials. Gen Z is more diverse. Only a plurality, and not a majority, of Gen Z do so.

Peer-to-peer 107

Peer-to-peer Optimization Gartner Marketing & Strategy 107

Sprout Social

OCTOBER 13, 2021

Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. But be careful: Millennials and Gen Z only want to buy from brands that are authentic and transparent. Millennials and Gen Z already use social media to search for products.

Top of Funnel 139

Top of Funnel Buy Brand Identity Branding 139

Heinz Marketing

MARCH 1, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Trigger Marketing 121

Trigger Marketing Intent Signal B2B Sales CMO 121

Webbiquity

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. And the image-focused social network has done a better job than even Facebook of continuing to attract millennial and Gen Z users. Eight Instagram Marketing Stats. Three LinkedIn Marketing Stats. Marketing Profs ).

Stats 242

Stats Twitter Linkedin Planning 242

Vidyard

DECEMBER 17, 2020

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Video Marketing Statistics. Video Marketing Strategy.

Statistics 157

Statistics Video Marketing Planning Business 157

Martech

AUGUST 11, 2021

Cook, EVP, Chief Marketing, & IT Officer at David’s Bridal explained that part of their digital transformation strategy included evaluating the existing operations and systems they had in place. That number was closer to 50% for millennial and Gen Z consumers. Read next: How Weber put their customers in the spotlight.

Loyalty 109

Loyalty Work Management Digital Transformation Marketing Management 109

Valasys

NOVEMBER 18, 2022

Today’s marketers use social media for various purposes, including brand humanization, awareness-building, and sales growth. Online marketing campaigns inside these channels are now required as a result. It provides a ton of advertising tools that may help you in finding your target markets. What is Instagram?

Planning 40

Planning Viral Marketing Social Networks Social Media 40

Sprout Social

APRIL 22, 2019

Knowing who uses Instagram and how they interact on the platform can help your business to craft a better Instagram marketing strategy. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. So get started with Instagram marketing for your brand today.

Stats 111

Stats Planning Work Management Marketing Management 111

Salesforce Marketing Cloud

JANUARY 18, 2024

A qualified lead is a lead brought in by marketing efforts (e.g. Sales lead vs. sales prospect The difference between a sales lead and prospect is simple: sales leads are any individuals or businesses that have entered your ecosystem that you can identify by name or contact information. What is a qualified sales lead?

Paid Content 59

Paid Content Sales Leads Sales Qualified Leads Top of Funnel 59

Hubspot

AUGUST 20, 2019

Additionally, over the last two decades, it has risen as one of the primary marketing channels. Here, we've compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. Social Media Marketing Statistics/Data 2019. of Millennials, 77.5%

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Martech Advisor

MARCH 18, 2020

With the start of the new decade, marketers and technologists alike have both an opportunity and a challenge to help brands optimize their data in a new era of customer service. However, I believe organizations will experience an unprecedented realignment of the fundamentals across industries this decade, particularly in marketing technology.

Marketing AI 66

Marketing AI Marketing Budget Budget Programs Lead Ranking 66

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Optinmonster

JULY 21, 2023

Are you looking for digital marketing statistics to learn from and grow your online business ? Keeping up with the latest changes and developments in the digital marketing industry can help you improve your strategies and stay ahead of the competition. Statista ) Email marketing revenue is projected to be $10.89 billion by 2025.

Statistics 57

Statistics Marketing Automation Services eCommerce Stats 57

EveryoneSocial

MARCH 12, 2019

Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. 94% of B2B marketers on social media use LinkedIn to publish content. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. 30% of marketers think Facebook offers the highest digital ad ROI.

Statistics 103

Statistics Social Media Paid Search Agency Enterprise Management 103

Vidyard

JULY 7, 2020

Among Gen Z, it’s ubiquitous: About 40% of TikTok users are aged 16 to 24. B2C brands are already testing the waters with influencer marketing campaigns, paid promotion, and shoppable video. Whether you’re a mom-and-pop shop or a global enterprise , this is a marketing opportunity you can’t afford to miss. Contents 1.

Advertising Agencies 113

Advertising Agencies Business Verticals Paid Search Agency 113

Martech Advisor

NOVEMBER 5, 2019

With 5G promising a push to programmatic on one hand and the implementation of GDPR posing new challenges, there’s a lot more that marketers need to watch out for in the space. Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. AI in programmatic advertising.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Vidyard

JULY 7, 2020

Among Gen Z, it’s ubiquitous: About 40% of TikTok users are aged 16 to 24. B2C brands are already testing the waters with influencer marketing campaigns, paid promotion, and shoppable video. Whether you’re a mom-and-pop shop or a global enterprise , this is a marketing opportunity you can’t afford to miss. Contents 1.

Advertising Agencies 65

Advertising Agencies Business Verticals Paid Search Agency 65

ClearVoice

NOVEMBER 8, 2018

Marketing and communications are poised for new superheroes to emerge in the ever-changing world of content strategy : . Do they come from media and marketing as presumed? in marketing? Try strategizing what’s completely outside of your control and I’ll introduce you to an exercise in abject futility.

Marketing & Strategy 98

Marketing & Strategy Content Sales Qualified Leads Creativity 98

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91