SmartBrief - Marketing

MAY 12, 2024

While it’s a great time for brands to connect with Asian American consumers, marketers should be marketing to the AANHPI segment all year long. Marketers should “reach ALL diverse consumers” Overall, there is a lack of understanding about the Asian American consumer segment. hours per week online.

Advertising Agencies 84

Advertising Agencies Communities Paid Search Agency Planning 84

Biznology

APRIL 22, 2021

One of the many challenges facing any media outlet is keeping up with the constantly changing media landscape in the United States. Broadcasters, or as they’re called now, legacy media, have had a tough time, in general, trying to stay ahead of the trends. The post Keeping up with Media Trends appeared first on Biznology.

Trends 104

Trends Media Broadcasting Television marketing 104

Marketing Insider Group

MAY 10, 2023

How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment.

Marketing Agencies 2 262

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 262

Convince & Convert

JULY 24, 2019

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. Channel Goals.

Social Media 156

Social Media Media Marketing & Strategy Television marketing 156

Biznology

MAY 1, 2018

I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Monitoring. Social Media Planning and Calendaring. Homo sapiens sapiens.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

illumin

APRIL 25, 2024

It’s time to clear the air and understand the differences between the two marketing phenomena. Even the average marketer still falls trap to this typical confusion of distinguishing between OTT and CTV. Put succinctly, OTT is the process of streaming or viewing video content on your phone, tablet, television, or laptop.

Cable 111

Cable Television marketing Mobile Advertising Broadcasting 111

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. A slowdown doesn’t necessarily mean pulling the plug. The result?

Advertising Agencies 118

Advertising Agencies Paid Search Agency Brand Identity Branding 118

Alaniz

JULY 27, 2018

Programmatic buying refers to an automated way of transacting media using a platform in which buyers and sellers of advertising space can then bid for that space. The way marketers have learned to manage digital advertising campaigns can now be applied to television advertising. Television remains.

Television marketing 40

Television marketing Buy Advertisements Advertising 40

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

Content Marketing 220

Content Marketing Work Management Paid Search Agency Marketing Management 220

Martech Advisor

APRIL 13, 2020

But as governments, industries, companies, and individuals around the world rally to fight this disease, media, marketing and advertising have an especially important role to play. Social media provides a mechanism for both distributing information and combating social isolation. How Has the Pandemic Impacted Our Industry?

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertisements Advertising 101

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. The sooner you start embracing social media as a critical business function, the farther the strong social current will take you. Not convinced?

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145

Pam Didner

NOVEMBER 5, 2022

Content planning and writing are essential skills for content marketers and social media managers. The blogs/publications/creators should represent content marketing industry tactics, general interest blogs with a compelling spin, or something representing exploration. A majority of all content marketing is still written.

Social Media 108

Social Media Work Management Social Marketing Planning 108

Biznology

MARCH 19, 2014

When I wrote the first version of this post, almost a month ago, I wanted to make a point about how traditional television advertising would someday disappear, replaced by more subtle and creative innovations in marketing. Luckily for marketers, there are more palatable forms of advertising, as Ellen’s selfie demonstrates.

Television marketing 80

Television marketing Advertisements Advertising Mobile Advertising 80

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Marketing Insider Group

NOVEMBER 28, 2022

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And to some people, marketing just equates to lying. Marketing has a marketing problem.

Paid Search Agency 321

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 321

Biznology

JUNE 2, 2021

Cobotics (combining artificial intelligence and human effort) is increasingly central to the work of media industry professionals. This triggered new, immediate, and innovative developments in media production, media-streaming services, new entertainment, and remote- education offerings.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Marketing Insider Group

APRIL 21, 2020

And video marketing for these companies can still be cost-effective if done correctly. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. That’s a clear advantage over mass media tactics, like television and print ads.

Planning 280

Planning Marketing Plans Video Marketing Content Marketing 280

Martech

APRIL 25, 2022

The Media Rating Council (MRC) is scrutinizing part of Nielsen’s radio audience ratings. The council said that a recent audit of Nielsen’s ratings numbers found ongoing performance declines in eight of the 30 currently accredited radio markets. Get the daily newsletter digital marketers rely on. What is happening. Background.

Marketing Attribution 90

Marketing Attribution Media Television marketing Newsletter 90

SocialPilot

JANUARY 4, 2024

Social media holidays, you ask? They’re special days celebrated on social media, from global events like Earth Day to fun ones like National Pizza Day. Engaging in these holidays allows businesses to flaunt their brand personality, connect over shared interests, and ramp up their social media presence.

Social Media 95

Social Media Media Planning Social Marketing 95

Webbiquity

JULY 30, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.

Planning 334

Planning Event Marketing Marketing Plans Blast Campaigns 334

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. So, why is it that so many advertisers are including social media in their programmatic strategy?

Social Media 52

Social Media Allocation Emarketing Media 52

illumin

APRIL 9, 2024

Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. Many of these marketers need to remember the importance of narrative. What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience.

Advertising Agencies 105

Advertising Agencies Cable Advertisements Advertising 105

ClearVoice

MARCH 19, 2021

What is media relations? Media relations is a form of public relations. The goal of media relations is to educate the media (newspapers, radio, television, and other forms of journalism) to report on a company’s objectives, accomplishments, and management accomplishments.

Media 90

Media Work Management Marketing Management Public Relations 90

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. The consumerization of B2B marketing will continue. Marketing attribution will be more severely challenged. That was around mid-March 2020.

Trends 109

Trends Work Management Advertising Agencies Marketing Management 109

Martech

DECEMBER 6, 2023

For years, CTV and linear television have been battling it out for viewership numbers. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. And it looks like CTV is coming out on top.

Advertising Agencies 94

Advertising Agencies Advertisements Advertising Television marketing 94

Martech

MARCH 16, 2023

Today, TransUnion announced the expansion of their TruAudience line of marketing solutions. The product line has also added closed-loop marketing measurement and attribution, as well as credit-informed marketing solutions. The expanded TruAudience line is available for marketers, media companies and tech providers.

Marketing Management 84

Marketing Management Advertising Agencies Psychographics Paid Search Agency 84

ClearVoice

APRIL 15, 2021

What is earned media? Earned media is when a member of the media discusses a product, individual or company through their preferred media. It is earned because the media professional featured them on their own accord, without payment. What is earned media? Bottom line?

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Marketing Insider Group

AUGUST 18, 2020

Communication lies at the very heart of Agile marketing and business agility. Our world is full of communication: people chatting to us, the relentless flow of new information to our email inbox, meetings, phone calls, television, WhatsApp, and more. Quality communication is critical for effective collaboration in marketing.

Planning 318

Planning Activities Paid Search Agency Marketing Agencies 2 318

Sprout Social

AUGUST 16, 2022

It can be television carefully orchestrated behind the scenes by producers. For years, social media has been dominated by aesthetic. But social media trends shift constantly. BeReal is a social media platform built around spontaneity. Whenever new social media apps come into play, there’s always a question of longevity.

Social Media 76

Social Media Media First-Mover Advantage Curation 76

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Martech

AUGUST 17, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

Marketing AI 97

Marketing AI Advertising Agencies Paid Search Agency Television marketing 97

Martech

JULY 27, 2023

Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey. of entry-to-mid-level employees. Get MarTech!

Marketing AI 90

Marketing AI Advertising Agencies Enterprise Management Paid Search Agency 90

ClickZ

DECEMBER 15, 2020

30-second summary: The explosion of media options open to consumers today is making it increasingly difficult for advertisers to reach mass audiences. Brand communications must be tailored to multiple, fragmented audiences while media investments must be optimized and campaigns released to market quickly.

Media Plans 95

Media Plans Planning Media Ad Frequency 95

Contently

OCTOBER 14, 2020

After nearly 30 years in advertising and digital marketing, I’m fascinated by how the early parts of our careers shape us along the way. It’s resulted in a book, Bronze Seeks Silver: Lessons from a Creative Career in Marketing. And two, the answer in marketing is not craziness as much as it is courage to go big.

Advertising Agencies 217

Advertising Agencies Campaigns Paid Search Agency Television marketing 217

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

Marketing AI 97

Marketing AI Training Generation Budget Programs 97

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 123

Examples Campaigns Advertising Agencies Burn Rate 123