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The Impact of AI on Social Media Marketing

Webbiquity

Image credit: Possessed Photography on Unsplash This technology has become a powerful tool at the forefront of innovation, particularly in the marketing world. In social media marketing, AI is not just a buzzword; it’s a game-changer. This post explores the different facets of AI’s influence on social media marketing.

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What The Decline of Social Media Means For Content Marketing

Marketing Insider Group

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. It’s a wake-up call for content marketers and publishers everywhere. While social media continues to grow in user numbers (with over 4.80

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. Firmbee.com on Unsplash As Norman Vincent Peale said, “All successful people have a goal.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. In this session, you'll learn: How intent data opens you up to more opportunities be targeted with your marketing efforts.

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Is Social Media Worth It in 2024?

Marketing Insider Group

Social media is more pervasive than ever, with nearly 5.1 From sharing life moments on Instagram to networking professionally on LinkedIn, social media has woven itself into the fabric of our daily lives. This belief results in the question: Is social media worth it? billion people engaging on various platforms monthly.

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Social Sharing Might Get You Sued: Social Media And Copyright Law

Marketing Insider Group

With over 60% of the global population using various platforms, social media is everywhere, and sharing content is second nature for many businesses and individuals. All Rights Reserved It’s important to understand the key terms in trademark discussions when analyzing copyright law and social media. trademark law.

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand.

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6 Steps to Optimize Your Media Buys

When making media decisions, marketers need to get — and show — results for everything they do. As budgets come under more scrutiny, it’s never been more important to get a handle on your media — and ultimately make everything you do more effective. How to optimize your media buys with a data-driven approach.

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3 Steps for Mastering B2B Demand Generation on Social Media

Speaker: Paul Slack, Vende Digital CEO

Spoiler Alert: Most B2B Companies are Engaging in Social Media the Wrong Way. Discover how leading B2B companies are driving opportunities and revenue with social media by engaging buyers in the places they go to learn. What's more, there’s a huge demand for modern marketers. May 25, 2022 at 9:30 AM PDT - 10:30 AM PDT

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

One of the biggest responsibilities and challenges for marketers is generating leads. Lead generation has become much more important because the buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. How inbound and outbound marketing should both be used.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers!

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Maximize Your B2B Lead Generation Results!

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