Hubspot

DECEMBER 29, 2015

Co-marketing is a fantastic way to gain new contacts without having to wait for organic search to kick in. The challenging part of co-marketing all boils down to one thing: your partner. Can you find partners who launch campaigns with the same strategy and thoughtfulness you do? but it's not always an easy job. Let's get to it.

Advertising Agencies 28

Advertising Agencies Buyer Personas Paid Search Agency Deliverability 28

Hubspot

APRIL 23, 2015

Not only has this mentality lead to the demise of traditional marketing efforts, but it's also set the stage for more human interactions between brands and consumers. Interactions that don't feel like marketing. And what better medium to propel this new wave of humanized marketing than video? 2) Dove's #ChooseBeautiful.

Video Marketing 28

Video Marketing Campaigns Advertising Agencies Paid Search Agency 28

Hubspot

AUGUST 12, 2014

If you''re trying to integrate some advertising into your inbound marketing campaigns , you want your ads to fall into the "good" category. Watch the videos below, take notes on why they work, and see how you can replicate their success in your marketing, too. Since its debut, the video has received millions of views.

Inbound Marketing 28

Inbound Marketing Ads Creativity Lead Ranking 28

Hubspot

JULY 24, 2015

But having awesome content on your website is crucial to making inbound marketing work for your business. That’s exactly what video production company LessFilms accomplishes on its site using witty copy and the image of a large, tatted-up wrestler. One minute of video is worth 1.8 Tell it through video. Yes, a wrestler.)

Examples 28

Examples Lead Ranking Lead Scoring Paid Search Agency 28

Hubspot

MAY 7, 2014

But that doesn''t mean the social mobile application should be ignored entirely -- especially if you''re a marketer that''s up for trying out-of-the-box ideas. If you''d like to explore Snapchat for marketing, this post should give you a rundown of everything you need to know. Is anyone using Snapchat for marketing? Still stuck?

Social Networks 28

Social Networks Stats Marketing & Strategy Mobile Marketing 28

Hubspot

MAY 19, 2013

With new features that auto-hashtag content, allow users to buy products right from videos, and provide tailored content recommendations to users on mobile websites, things are definitely changing for the better. How will these new social media changes affect how marketers connect with people? Well, wonder no more.

Youtube 28

Youtube Video Marketing Advertising Agencies Mobile Advertising 28

Hubspot

DECEMBER 31, 2012

Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals , too? Why not improve some critical skills and habits that could advance your marketing career and make you an even stronger contributor to your company's success? What marketing resolutions do you want to make?

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

FEBRUARY 13, 2013

Where are the marketing results?! But if you're a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action.

Campaigns 28

Campaigns Planning Top of Funnel Sample 28

Hubspot

JULY 23, 2013

However, did you know that it can also help you be a better marketer? While we’re not suggesting that you draw on your office walls with crayons (unless you work at Crayola ), there are many ways that a little bit of childishness can help you be awesome at marketing your company. How does this apply to your role in marketing?

Work Management 28

Work Management Advertising Agencies Marketing Management Paid Search Agency 28

Hubspot

FEBRUARY 14, 2012

When a business regularly shows its customers it loves them, that business also becomes a lovable brand. And making your brand lovable has a ton of great business benefits, including: Customer Referrals. That's why the most lovable brands are the ones that have a recognizable and lovable personality. Customer Evangelism.

Marketing Automation Services 28

Marketing Automation Services Case Study Case Studies Loyalty 28

Hubspot

OCTOBER 4, 2012

As inbound marketers, we're really into digital media. We believe in the merits of channels like Google, Facebook, Twitter, LinkedIn , and the whole wide interwebs for marketers and business owners to spread their message, and generate leads and customers. On the contrary, we see value in any marketing channel that can deliver ROI.

Media 28

Media Burn Rate Paid Search Agency Social Media 28

Hubspot

SEPTEMBER 23, 2014

10,000 people, 180 sessions, dozens of food trucks, and four packed days are exhausting for even the most energetic extroverts, and with all the speakers, seminars, and social events, you’re bound to have missed out on a nugget of wisdom to inspire you on a rainy day in your marketing or sales department. INBOUND can be overwhelming.

Peer-to-peer 28

Peer-to-peer Viral Marketing Hubspot Inbound Marketing 28

Hubspot

MAY 24, 2013

If you had to market a final season premiere of a TV cult classic that wouldn''t appear on television, how would you do it? The campaign is not only hilarious and brilliantly executed, but it also focuses on one of the main components of inbound marketing: content. With billboards, print ads, and primetime slots on TV?

Campaigns 28

Campaigns Inbound Marketing Banner Ads Press 28

Hubspot

JUNE 18, 2013

million nonprofit organizations in the United States -- so nonprofit marketers, like the rest of us, have their work cut out for them. This is the story of how charity: water embodies the inbound nonprofit, and why HubSpot and charity: water are partnering to transform nonprofit marketing. Captivate an Audience With Video.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Hubspot Network Marketing 28

Hubspot

APRIL 3, 2013

Put together a lovable email marketing campaign ? Well, the good news is you can do that once in a while, and your marketing results may even thank you for it! in your marketing. 8 Opportunities to Be More Negative in Your Marketing. Like, interact in social media? Write an engaging blog post?

Sales Management 28

Sales Management Banner Ads Paid Search Agency Banners 28

Sprout Social

APRIL 29, 2020

More people than ever use live streaming, with Facebook video posts growing by around 94% a year in the US alone. If that wasn’t compelling enough, Facebook Live videos experience three times the engagement of typical videos shared on social media, with millions of users tuning in around the world.

Broadcasting 145

Broadcasting Facebook Tips Cross-Selling 145

Sharpspring

SEPTEMBER 20, 2019

How has your marketing strategy evolved this year? The future holds a lot of potential for innovative marketing strategies. As we prepare for 2020, we’re keeping a close eye on some emerging trends that we believe will soon completely transform the marketing landscape. An Emphasis on Storytelling in Marketing.

Paid Content 69

Paid Content Trends Paid Search Agency Lead Scoring 69

KoMarketing Associates

DECEMBER 21, 2012

Charles Dickens’ lovable novella was, for my family, a way to celebrate the new year by bringing with us an annual tradition from Christmases past. As content marketers, there’s something to be said for infusing your writing with nostalgia. Ghost of Content Marketing Past. Ghost of Content Marketing Present.

Planning 120

Planning Content Marketing Television marketing Advertising Agencies 120

Content Standard

JUNE 26, 2018

Fans are now coordinating, producing user-generated content, and even executing makeshift marketing campaigns—including funding a rocket launch —to save their favorite programs. Fan campaigns themselves aren’t a new phenomenon. The first—and perhaps most key—figure involved in a user-driven campaign is the Organizer.

User-Generated Content 60

User-Generated Content Class Generation Content 60

Outbrain

DECEMBER 8, 2022

The ads, no matter how long or short, typically feature a complete narrative arc and a host of lovable and relatable characters. Let’s take a look at some of the best past and current Christmas commercials, and what they can teach marketers about great storytelling. A picture really can tell a thousand words, and a video, even more.

Storytelling 26

Storytelling Paid Search Agency Advertising Agencies Amazon 26

Hubspot

MAY 15, 2013

In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting. Today''s successful marketer doesn’t necessarily look like Don Draper or Donny Deutsch.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Belkins

DECEMBER 10, 2019

Would a brand mascot improve your marketing efforts or do the opposite? In spite of pursuing similar goals, B2C and B2B marketing efforts differ in a lot of ways. B2B marketing balances between speaking to people and speaking to professionals. However, what about B2B companies ? How does a B2B audience perceive mascots?

Brand Identity 43

Brand Identity Branding B2B B2B Sales 43

Belkins

DECEMBER 10, 2019

Would a brand mascot improve your marketing efforts or do the opposite? In spite of pursuing similar goals, B2C and B2B marketing efforts differ in a lot of ways. B2B marketing balances between speaking to people and speaking to professionals. However, what about B2B companies ? How does a B2B audience perceive mascots?

Brand Identity 40

Brand Identity Branding B2B B2B Sales 40

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Hubspot

APRIL 29, 2013

In the marketing world, there’s lots of discussion about shortening attention spans and how we as an industry need to tailor our approach to be faster, better, and more compelling. But where’s the instant gratification for marketers? 2) “You Don’t Need Cats and Babies to Make Business Videos That Work”. The result?

Planning 28

Planning Peer-to-peer Press Thought Leadership 28

Hubspot

APRIL 7, 2014

Let''s face it: Getting a job in marketing isn''t easy these days. As more and more companies realize the importance of implementing a successful inbound marketing strategy, they''re becoming even more selective about who they''ll hire to take charge of their marketing efforts. So how do you get a job in marketing?

Inbound Marketing 28

Inbound Marketing Work Management Marketing Management Marketing & Strategy 28

Hubspot

JULY 11, 2014

So, you''ve decided to become an inbound marketer. You see, inbound marketing is a marketing strategy, but it''s also a philosophy. At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing. Inbound vs. Outbound Marketing. Set SMART Goals.

Inbound Marketing 28

Inbound Marketing Buyer Personas Landing Pages Planning 28

Hubspot

NOVEMBER 22, 2012

So I asked a bunch of marketers what tools, tricks, and tips make them salivate more than a juicy turkey, and they came up with some awesome stuff(ing). Here are some of the things that we're thankful to have as marketers -- because they make us do our jobs better, quicker, stronger, faster. See how that works? ;-). You're welcome.

Planning 28

Planning Tools Work Management Tips 28

Hubspot

APRIL 27, 2016

The video below is an excerpt from one of its first campaigns back in 2014, called "Real-life Sour Patch Kid." For the campaign, the company teamed up with Logan Paul, a social media influencer and comedian, who spent five days recording pranks around New York City via Snapchat. What's his secret? Image Credit: brandchannel.

Brand Identity 28

Brand Identity Branding Best Practices Social Media 28

Convince & Convert

MAY 31, 2016

In this ever-evolving industry, key social media networks consistently pivot, refresh, or introduce new features that require social media marketers to change their strategy on the fly. So far in 2016, we’ve already seen the following moves: Facebook launched Reactions and Facebook Live video to all users, and doubled down on Messenger.

Social Media 111

Social Media Trends Top of Funnel Media 111