11 Email Marketing Stats to Guide Your Strategy
Benchmark Email
OCTOBER 21, 2020
Email marketing can be one of the most effective methods of outreach for your brand. Do it right, and it might even be the most effective.
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Benchmark Email
OCTOBER 21, 2020
Email marketing can be one of the most effective methods of outreach for your brand. Do it right, and it might even be the most effective.
Webbiquity
OCTOBER 31, 2023
Email marketing has for years provided the highest ROI of any digital marketing tactic. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. This is the stat that blows me away.
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Lake B2B
OCTOBER 29, 2021
Email marketing is an effective way to keep in touch with your customers and prospects. According to the Data and Marketing Association (DMA), email generates more revenue than any other source of digital […]. The post 10 Email Marketing Stats to Keep You Ahead of the Curve appeared first on Blog.
Hubspot
JUNE 15, 2020
By 2022, Statista anticipates that more than 333 billion emails will be sent each data. To give you an idea of how big that number is, if each email were a star, the cluster would be 50% bigger than the Milky Way Galaxy. At this point, email has proven to be a major communication tool for both consumers and marketers.
Porch Group Media
OCTOBER 1, 2020
Did you know that email marketing is about 40 years old? The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his company to roughly 400 people, which generated a huge spike in emails.
Hubspot
MARCH 19, 2019
Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. But your contemporary communication methods shouldn't distract you from one of the oldest and yet most effective messaging channels -- email. Email marketing stats. billion by 2019.
distribion
NOVEMBER 9, 2016
Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. Read on to discover powerful trends and statistics or skip ahead to these three major categories: The effectiveness of personalized email marketing. Email send-time and device strategy.
Webbiquity
OCTOBER 17, 2023
Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?
Porch Group Media
OCTOBER 29, 2019
Email Marketing Stats and Trends. While not new or perhaps very exciting, email still reigns strong as one of the least expensive and most cost-effective marketing techniques. Marketers who use segmented campaigns note as much as a 760% increase in revenue. Email Personalization. WordStream ).
Marketing Insider Group
JANUARY 4, 2021
When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. SEO is fundamental for any marketing growth hack.
KoMarketing Associates
SEPTEMBER 22, 2021
Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.
Webbiquity
JULY 18, 2023
Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). 86% say that data privacy regulations have impacted their marketing strategy over the past year. Video Marketing: Hotter Than Ever Video marketing is huge and somehow keeps getting huger.
Webbiquity
FEBRUARY 28, 2023
The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 Guest post by Nina Petrov.
Optinmonster
DECEMBER 28, 2023
Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. That’s 61.4%
Marketing Insider Group
MAY 10, 2023
How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment.
Only B2B
JUNE 18, 2021
Are you seeking for valuable email marketing statistics to get ahead in 2021? Businesses use sundry marketing techniques to reach a wider audience and make more sales. One of such techniques is email marketing. So, here we will be sharing the valuable Email Marketing stats for every business to consider.
Martech
JUNE 14, 2023
There are a lot of stats out there about marketing and artificial intelligence. Here’s a collection of statistics about AI and marketing with the date of the survey included. Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals.
Marketing Insider Group
SEPTEMBER 24, 2018
Email marketing is still alive and kicking. In fact, email marketing still has one of the best ROIs of any marketing tactics. While these stats illustrate the opportunity of email marketing, the reality is that inboxes are full. For every $1 spent, expect a $38 return. So, […].
Marketing Insider Group
APRIL 12, 2021
As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI.
Zoominfo
MAY 20, 2021
Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.
Marketing Insider Group
MAY 12, 2021
Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? Understanding Content Marketing. New customers?
Webbiquity
MARCH 1, 2022
But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. They hate excessive emails, particularly if not personalized to their needs. For marketers, that means making the business case, from multiple perspectives, is even more important today for web copy. No surprise there.
Webbiquity
APRIL 11, 2023
Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape. The latest ChatGPT stats show what took the world by storm with the use of this technology. While AI still won’t take your marketing job , it can help you be more productive. Guest post by Lisa Sicard.
Webbiquity
FEBRUARY 12, 2018
And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. Which “old school” marketing channel is growing rapidly?
SocialPilot
JANUARY 15, 2024
With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.
Marketing Insider Group
MAY 3, 2023
It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools in content marketing and SEO.
LeanData
JULY 19, 2022
Let’s talk about email marketing. A lot of people are discussing how email stats are dead. With so many email clients, malware protection tools, and spam filter services in use, email statistics are getting very messy. But that doesn’t mean we should stop using email as a channel. They are trash.
Martech
JULY 5, 2023
Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. In conjunction with Search Engine Land, we recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their voices heard — and the feedback was interesting to say the least. Mind games.
Webbiquity
APRIL 10, 2018
Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? How can marketers efficiently meet both buyer expectations and their own corporate objectives? Or at least, not important yet? HubSpot ).
Marketing Insider Group
FEBRUARY 23, 2021
Case studies are one of the most powerful forms of content to have in your marketing repertoire. You can incorporate case studies in content marketing in a myriad of ways. What are Case Studies in Content Marketing? What Role Can a Case Study Play in Content Marketing? Brand storytelling is a powerful marketing tool.
Marketing Insider Group
MARCH 11, 2024
Love it or hate it, as marketers, we’re all aboard this fast-moving train. Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. Here’s a stat to chew on: US marketers are now spending 41.9% That’s right, 1200%!
BOP Design
SEPTEMBER 7, 2021
What is the latest in the world of B2B Marketing? We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. B2B, or B-to-B, or BtoB Marketing: General Stats. B2B, or B-to-B, or BtoB Marketing: General Stats.
Scoop.it
FEBRUARY 15, 2024
Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced? Not convinced?
Webbiquity
FEBRUARY 13, 2018
According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. 89% of U.S.
Webbiquity
FEBRUARY 27, 2018
For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. And what does that mean for marketers? Here are four recommendations based on a dozen social networking stats and facts from recent research, customarily curated with a little alliteration. The Marketing Scope ). Marketing Profs).
Sharpspring
JULY 22, 2022
Digital marketing automation saves time but, if not done well, it can risk alienating your audience. Read on for the do’s and don’ts of how to use automation as part of your social media marketing strategy. Positive Forms of Digital Marketing Automation & Their Benefits. Marketing automation can help you find the best time.
Benchmark Email
NOVEMBER 23, 2020
Email marketing may seem like an old school tactic, but it plays a vital role in e-commerce. For example, sending three abandoned cart emails can lead to 69% more orders. That stat alone solidifies email marketing as a mainstay. And while it may be here to stay, it does not remain stagnant.
Content Standard
AUGUST 26, 2016
But in all that, it’s easy to forget one key element of a comprehensive storytelling strategy that’s too important to leave behind: email marketing. Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. Email pays for itself—and then some. ” 2. .”
Optinmonster
OCTOBER 29, 2023
It can be difficult to keep up with the constantly changing stats and facts about blogging. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future. 65% of content marketers say they have a documented content strategy.
ClickDimensions
APRIL 14, 2023
When it comes to Marketing Automation, the general methodology is the same. Marketing Automation is designed to make processes simpler and quicker by removing the manual side of daily tasks. Let’s go through three different examples of the power of Marketing Automation for education!
Litmus
AUGUST 11, 2022
It’s time for us to look back at the most popular email clients from June to July 2022. Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 billion opens in July 2022 with Litmus Email Analytics. Top 10 most popular email clients. Gmail: 29.5%.
Only B2B
JUNE 8, 2021
In one of the surveys conducted by CMI, 93% of marketers still practice email marketing for efficacious branding and promotions. Moreover, 87% of the marketers apply email marketing for lead generation. Email Marketing is the most effective and undisputed king of B2B marketing.
Porch Group Media
JUNE 9, 2022
As a marketer, you’ve probably heard the saying – “Email will never die.”. Email has been around for decades, and it isn’t going anywhere. Like texting and social media, email is an integral part of modern-day communication. How Brands are Using Email as Part of Their Mover Marketing Programs. In 2022, 4.03
ClickDimensions
MARCH 21, 2023
Marketing Automation refers to the technology which helps marketers find, nurture, covert and engage with customers automated tasks and actions, including essential tools such as email marketing , campaign automation , lead scoring and more. And the benefits of Marketing Automation aren’t just felt by the marketing team.
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