Search Engine Journal

AUGUST 2, 2020

Creating content in a variety of formats will help you reach a wider audience. Here are 100 types of content you can create, with examples. The post 100 Types of Content: The Definitive Guide for Marketers via @MrDannyGoodwin appeared first on Search Engine Journal.

Content 145

Content Search Marketing Marketing Examples 145

Ahrefs

MARCH 16, 2023

Here are a few input and output KPI ideas you can use for your content marketing. These are your resources: the content you produce and … Read more › For this concept to work, selecting which KPIs to monitor carefully is essential.

Content Marketing 113

Content Marketing Content Resources Marketing 113

Contently

NOVEMBER 2, 2018

Though I was still years from accepting a job in content marketing, I got a mini-education in the field each time someone brought up the stunt. It wasn’t as crazy as Stratos , everyone said, but Red Bull was helping to “Keep Portland Weird” with the marketing stunt.

Paid Search Agency 159

Paid Search Agency Companies Content Marketing Planning 159

Roketto

AUGUST 7, 2020

People talking about blogging and content marketing as if they are synonyms, as if they are the same thing. Do you want to know what drives me crazy?

Content Marketing 154

Content Marketing Effectiveness Content Marketing 154

Scoop.it

MARCH 1, 2022

Over the last few years, user-generated content (UGC) is one of the hottest topics in digital marketing. However, during the COVID-19 crisis, it seems it’s more important than ever to earn customers’ trust with reviews, unboxing videos, and social media takeovers for your marketing campaign. . Which type is best for you?

User-Generated Content 76

User-Generated Content Marketing & Strategy Marketing Strategy Generation 76

Contently

AUGUST 11, 2017

Whether your weapon of choice is a keyboard, a whiteboard, a spreadsheet, or a Powerpoint, every good content marketer needs to know their role. The post Quiz: What Type of Content Marketer Are You? appeared first on The Content Strategist.

Content Marketing 119

Content Marketing Content Marketing Branding 119

Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. And it’s only predicted to keep getting faster.

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

PureB2B

SEPTEMBER 12, 2019

Not all content communicates with customers in the same way, and there is value in providing a variety of content to effectively deliver your message. The key behind successful content is a solid story. Find the story behind your brand and infuse your content with this consistent messaging. Raise Awareness.

Top of Funnel 62

Top of Funnel B2B Thought Leadership Peer-to-peer Thought Leadership 62

Roketto

AUGUST 7, 2020

People talking about blogging and content marketing as if they are synonyms, as if they are the same thing. Do you want to know what drives me crazy?

Content Marketing 83

Content Marketing Effectiveness Content Marketing 83

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. And while digital marketing was once seen as innovative, it’s viewed as mandatory today.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Genroe

APRIL 14, 2019

Inspite of its growing popularity, many businesses haven’t quite grasped the concept of inbound marketing. Many business people fear that giving away knowledge and intellectual property through different content marketing types will result in theft and a decrease in […].

Lead Generation 71

Lead Generation B2B Marketing Generation Content Marketing 71

KoMarketing Associates

MARCH 15, 2023

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. In terms of the types of content that effectively move prospects through the funnel, the majority of respondents (59%) cited articles/blogs.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

KoMarketing Associates

SEPTEMBER 8, 2022

As marketers look for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel. This is followed by website/blog (36%), email marketing (35%), and content marketing (32%).

Social Media 285

Social Media Advertising Channels Social Marketing Media 285

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

PureB2B

SEPTEMBER 12, 2019

Not all content communicates with customers in the same way, and there is value in providing a variety of content to effectively deliver your message. The key behind successful content is a solid story. Find the story behind your brand and infuse your content with this consistent messaging. Raise Awareness.

Top of Funnel 48

Top of Funnel B2B Thought Leadership Peer-to-peer Thought Leadership 48

MarketMuse

JULY 17, 2020

There are plenty of video types from which to choose. The post 7 Video Types That Will Boost Any Content Marketing Strategy (Guest Post) appeared first on MarketMuse. Just make sure you first determine the objective of your campaign.

Video Marketing 57

Video Marketing Marketing Strategy Marketing & Strategy Content Marketing 57

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? Understanding Content Marketing.

Work Management 280

Work Management B2B Marketing Marketing Management Budget Programs 280

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing Strategy 231

Marketing Strategy Marketing & Strategy Work Management Product 231

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. What types of tools will be leveraged for execution and analysis?

Social Media 310

Social Media Social Marketing Planning Tips 310

Launch Marketing

MARCH 6, 2024

As marketers, we strive to understand and adapt to the dynamic needs of our target audiences. While buyer personas have been the key component of many marketing strategies, what if the key to unlocking more effective and resonant content lies not in demographic details but in the intricacies of an individual’s personality ?

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

Ahrefs

MARCH 25, 2024

In this guide, you’ll learn the three best practices of reporting and eight types of information that make a solid content report, including the actual KPIs used by content marketers. From my experience, I’ve learned that having three key features … Read more ›

Marketing Report 115

Marketing Report Content Marketing Content Marketing 115

MarketMuse

JUNE 18, 2019

This post covers eight of the most easily accessible forms of content that you should be using. The post 8 Major Types of Content and Where They Fit Into Your Content Marketing Strategy appeared first on MarketMuse.

Marketing Strategy 50

Marketing Strategy Marketing & Strategy Content Marketing Content 50

Convince & Convert

NOVEMBER 5, 2012

A field guide to the 4 types of content marketing metrics from Jay Baer. Too often, content marketers tell themselves that they can’t accurately measure their results, or a tactic isn’t measurable, or that they don’t feel comfortable measuring content.

Content Marketing 131

Content Marketing Content Tactics Marketing 131

Alejandro Rioja

JANUARY 25, 2022

Visual content has become one of the most important elements in modern marketing campaigns. Using visual content is so important that some statistics say that posts with images are 94% more likely to get… I use it to reach out to my target audience, establish a connection with them, and inspire them to take action.

Campaigns 52

Campaigns Statistics Content Marketing 52

DivvyHQ

OCTOBER 31, 2023

Have you ever thought about the distinct differences between content marketing and PR? Both heavily leverage content, but they serve very different objectives for most companies. Get the insights you need to build a successful marketing strategy that infuses the benefits of both content marketing and PR!

PR 73

PR Differentiation Content Marketing Content 73

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges. The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. As a marketing team, you need tools to help. Product recommendations.

Email Marketing 124

Email Marketing Automation Tools Planning 124

Ahrefs

MARCH 7, 2024

Just the names themselves will give you a good idea of what’s important in content marketing. This type of metric measures the efficiency of … Read more › To organize things a bit, we’ve organized the metrics into eight categories. Let’s get to it.

Content 109

Content Efficiency Marketing Organization 109

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

B2B Marketing 121

B2B Marketing B2B Planning B2B Thought Leadership 121

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. When you’re building a roster of talent to potentially collaborate with, aim to diversify the types of creators you work with, ranging from micro-influencers to well-known niche personalities.

Advertising Agencies 128

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 128

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why?

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

MKT1

MARCH 14, 2024

Broad and horizontal approaches to marketing no longer work. With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. If you want to see demos from a handful of startups changing how marketers market, come to our 2nd AI showcase on 3/21.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127