Biznology

JANUARY 29, 2016

Marketing people didn’t stop to think about all the little mental stops along the way our parents made in the decision making process. I think it’s time to address some of them for the auto marketers of today. The What to Buy Moment (Top Funnel). Moment (Top Funnel). The Affordability Moment (Mid Funnel).

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Top of Funnel Purchase Video Marketing Brand Identity 80

Outgrow

JUNE 17, 2024

How V Shred’s Body Type Quiz Funnel Drives 9-Figure Revenue: 5 Key Lessons We live in a world where fitness and health have become integral to our daily lives. This is where V Shred’s body-type quiz funnel came into the picture bridging the gap between the need and the solution. How Does the V Shred Quiz Funnel Work?

Top of Funnel 52

Top of Funnel Outgrow Advertising Funnels Marketing Funnels 52

LeadSquared

DECEMBER 18, 2018

You know how marketing in a utopian world would work? Every ad we create, every article we write will have a 100% conversion rate and there would be no marketing funnel. Instead, we will have a nice marketing cylinder! The marketing teams of most businesses have it tough. What is a marketing funnel ?

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Marketing Funnels Top of Funnel Paid Search Agency Ad Building 52

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

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Video Marketing Top of Funnel Content Marketing Planning 363

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Paid Search Agency 125

Paid Search Agency Marketing Attribution Top of Funnel Companies 125

Marketing Insider Group

NOVEMBER 3, 2020

In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. As human beings and as marketers, it’s natural to want to focus on what’s new rather than what we’re already familiar with. How Content Marketing Can Improve Your Customer Retention Rate.

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Planning Top of Funnel Marketing & Strategy Paid Search Agency 360

Oktopost

OCTOBER 30, 2023

Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior. In many cases, revenue teams may be uncertain about how to move a deal forward because the customer’s level of interest and their position in the sales funnel is often difficult to decipher.

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Intent Data Top of Funnel Intent Urgency Marketing 124

Marketing Insider Group

APRIL 6, 2021

With content marketing. The Power of Customer Retention Marketing. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. The Buyer’s Journey Doesn’t End with a Purchase. Funnels can lose momentum. Quick Takeaways.

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Top of Funnel Work Management Marketing Management Content Marketing 326

Martech

MAY 25, 2022

Here’s everything marketers and advertisers need to know from yesterday’s Google Marketing Live 2022. YouTube Shorts ads. Those advertisers currently running video action campaigns and app campaigns will have ads automatically scale to fit Google’s TikTok competitor, YouTube shorts. Performance Max upgrades.

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Google Lead Ranking Paid Search Agency Planning 121

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Media and marketing experts have been anointing video as the trend of the year for over a decade.

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Top of Funnel Video Marketing Generation Leads 167

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

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Marketing Budget Enterprise Management Sales Management Work Management 291

ANNUITAS

APRIL 19, 2022

On average, customers engage with nine different channels in their buying process before making a purchasing decision. But while customers have had massive changes in their engagement channel preferences, traditional marketing hasn’t kept up. Read more: The Anatomy of a Strategy Demand Marketing Plan: The Insights Phase.

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Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Trends 95

Trends Advertising Agencies Paid Search Agency Top of Funnel 95

Contently

JANUARY 26, 2023

Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. It should work hand in hand with other content marketing initiatives.

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Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. We all know that engagement is good.

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Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

ScanmarQED

FEBRUARY 27, 2024

The challenges that have beset MTA in recent years have gradually eroded its technical effectiveness as well as its standing as a key player in marketing measurement. Many of the biggest platforms, like Meta, YouTube, SnapChat, TikTok and others, don’t provide any of this vital user-level information.

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Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Scoop.it

DECEMBER 29, 2022

You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. Below is a great visual representation of what the funnel looks like. The top of the funnel (ToFu) accommodates customers who are just interacting with your business for the first time. So, tap into that space.

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Top of Funnel Digital Marketing Funnels Advertising Funnels Content 84

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

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Social Media Social Marketing Video Marketing Paid Search Agency 144

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

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Conversion Rate eCommerce Top of Funnel Conversion 107

ConvertKit

JANUARY 30, 2022

Even if you made an impulse purchase — hey, we all do it — you likely had some relationship with the brand before you clicked the buy button. Funnels vs. Flywheels: What you need to know. Traditionally, marketers divide that journey into three cascading parts: awareness (“Oh, that brand sounds cool.” ? Image via Hubspot.

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Lead Ranking Creativity Business Top of Funnel 91

Only B2B

NOVEMBER 23, 2021

Over a long time, the sales and marketing operations in B2B organizations were thought to be discrete. At some point throughout the sales cycle, marketers must transfer over marketing qualified leads (MQLs) to sales teams as sales qualified leads (SQLs). The Sales Funnel. Sales Funnel.

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Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

Vidyard

MAY 21, 2021

The goal of the CTA is ultimately to have site visitors give you contact information or convert to a marketing qualified lead by engaging with more of your content–driving up their lead score. Consider the stage of your videos and how you can nudge your viewers closer to the next stage—or closer to a purchasing decision. #2:

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Top of Funnel Video Marketing Examples Webinar Metrics 132

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Helping simplify the overwhelm is where Funnel Envy can help.

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Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Vidyard

DECEMBER 12, 2013

While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. This is a huge mistake as a worthwhile video strategy doesn’t end at the top of the funnel if you’re trying to realize ROI.

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Top of Funnel Marketing Funnels Video Marketing FAQ 56

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Funnel your audience to other content on your channel or your website with YouTube info cards.

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Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

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Paid Content Sales Management B2B Marketing Marketing Strategy 97

Vidyard

FEBRUARY 26, 2015

The marketing funnel gets a bad rap for being too simplistic. Real-world customers follow a long and winding path to purchase. But even though the funnel might not be great at accounting for a wide variety of shopper journeys, it’s a solid model for the general stages of consumer activity.

Top of Funnel 52

Top of Funnel Marketing Funnels Video Marketing FAQ 52

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. Artificial intelligence (AI) is at the forefront, boasting impressive tracking and analytics capabilities which help marketers make smarter decisions, drive more revenue, and increase customer acquisition.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. In this guide, we share practical content-related advice and examples that you can use to resolve specific ABM challenges, ultimately increasing the efficiency of your marketing campaigns.

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Account Based Marketing ABM Tactics Top of Funnel 95

Digilant

APRIL 23, 2024

In today’s screen-obsessed world, digital audio isn’t always at the forefront of marketing conversations—but it should be. Digital audio advertising allows for highly targeted and personalized marketing campaigns, reaching specific audiences based on their listening preferences and behaviors. percent market share in 2022.

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Advertising Agencies Advertisements Advertising Top of Funnel 52

Digilant

APRIL 23, 2024

In today’s screen-obsessed world, digital audio isn’t always at the forefront of marketing conversations—but it should be. Digital audio advertising allows for highly targeted and personalized marketing campaigns, reaching specific audiences based on their listening preferences and behaviors. percent market share in 2022.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Digilant

APRIL 23, 2024

In today’s screen-obsessed world, digital audio isn’t always at the forefront of marketing conversations—but it should be. Digital audio advertising allows for highly targeted and personalized marketing campaigns, reaching specific audiences based on their listening preferences and behaviors. percent market share in 2022.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

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Social Media Statistics Video Marketing Social Marketing 140

Oktopost

MARCH 16, 2022

VP Marketing Nicole Wojno-Smith of Tackle.io talks through the modern B2B customer journey. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Where word-of-mouth and branded marketing fits into the modern customer journey.

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Peer-to-peer Marketing Analytics Tools Transparency Word of Mouth 62

Adobe Experience Cloud Blog

OCTOBER 20, 2014

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo! YouTube Channel Do’s.

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Youtube B2B Thought Leadership Top of Funnel Viral Marketing 48

The Lead Agency

MAY 18, 2022

While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy. Video is now an ever more powerful B2B marketing tool for businesses looking to expand their reach, build customer interest as well as encourage customers to trust and reach the sale stage of the sales funnel.

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B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62