Sprout Social

SEPTEMBER 2, 2022

And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. As social media has become more advanced and more important, so too has the demand on marketing and social media team. Org-wide social media marketing training. Level: Beginner.

Social Media 109

Social Media Training Course Resources 109

KoMarketing Associates

JANUARY 2, 2018

This year one of KoMarketing’s priorities is the creation of more cross-training opportunities for team members. In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. The same can be said for cross-training and learning new skills.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Seismic

MAY 10, 2024

Why is this happening, especially after thorough training and onboarding? The answer could lie in the tools you’re using for sales training. Let’s explore the significant benefits enterprise-grade sales training brings to the table. What’s most important here is enterprise-specific sales training.

Enterprise Management 40

Enterprise Management Training Efficiency Tools 40

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. To achieve this, you require a meticulously crafted actionable go-to-market plan. What is GTM in B2B Marketing?

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing & Strategy Marketing Strategy 71

Tomorrow People

JULY 19, 2022

Consider these points when developing your next GTM strategy. I don’t mean to alarm you with this statistic—but it is a reminder that in today’s volatile markets, having a quality go-to-market (GTM) plan is key if you want to ensure product launch success. Diversification: you want to launch a new product in a new market.

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

Tomorrow People

JULY 19, 2022

Consider these points when developing your next GTM strategy. I don’t mean to alarm you with this statistic—but it is a reminder that in today’s volatile markets, having a quality go-to-market (GTM) plan is key if you want to ensure product launch success. Diversification: you want to launch a new product in a new market.

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider. LinkedIn: Simo Ahava (24.8K

Marketing Analytics Tools 91

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 91

Martech

JANUARY 13, 2023

Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. . Dig deeper: In this economy CMOs need to spend more on training, not tech.

Marketing Analytics Tools 127

Marketing Analytics Tools B2B Sales Marketing & Strategy Marketing Strategy 127

SalesIntel

APRIL 24, 2024

Launching new products and exploring new markets is like embarking on an exhilarating adventure. Software with go-to-market (GTM) strategy tools offers powerful benefits such as automation, machine learning, and meticulous keyword research. Launching a product requires careful planning, market research, and strategic execution.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

Seismic

MAY 13, 2024

However, a large part of that ability hinges on the strategies, sales enablement tools, training, and processes that go-to-market (GTM) teams use behind the scenes in their sales motions. Many GTM teams already rely on sales enablement software.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Software 52

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Prompt: What is data-driven, targeted marketing? For this prompt, try selecting the Chief Marketing Officer persona.

Budget Programs 98

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 98

Seismic

JUNE 23, 2022

All of these changes require go-to-market (GTM) teams to make strategic investments in how they’re spending their time, money, and resources to ensure that their organization can adapt quickly to change, operate efficiently, and build lasting relationships with customers. It’s what your sellers want. Reduces ramp time.

Training 52

Training Marketing Analytics Tools Budget Programs Case Studies 52

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 What Does this Mean for Marketers? How Do Marketers Use Generative AI?

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Martech

JUNE 3, 2022

The global digital marketing industry is growing at an exponential rate. In fact, global digital advertising and marketing are predicted to reach $786.2 market is estimated at US$179.4 percent share of the world market. market is estimated at US$179.4 percent share of the world market. billion by 2026.

Course 100

Course Paid Content Marketing Analytics Tools Work Management 100

Zoominfo

NOVEMBER 1, 2022

ZoomInfo CEO and co-founder Henry Schuck and Chief Marketing Officer Bryan Law led the discussions, along with Bain partner Rishi Dave. A recession can be a great opportunity to grow It’s easy to panic when the market is shaky — and many companies do. Bain has found that companies that deploy GTM plays see a 15-20% growth in pipeline.

Zoominfo 100

Zoominfo CMO Marketing Analytics Tools Enterprise Management 100

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

ANNUITAS

SEPTEMBER 28, 2022

B2B go-to-market organizational design is in a state of crisis. Accenture : “It’s common to see deeper silos from well-established companies that have existed for a long time … more defined boundaries of where marketing activities end, and sales activities begin.”. There is no other way to say it.

Ideal Customer Profiles 130

Ideal Customer Profiles Enterprise Management Marketing Analytics Tools Work Management 130

Seismic

JUNE 7, 2024

As markets evolve and customer behaviors shift, sales leaders are turning to new ways of coaching their teams. AI-powered sales coaching uses AI to deliver personalized training and guidance to sales teams. Personalized learning plans: Using data from these profiles, AI suggests specific learning paths and bite-sized training content.

Marketing AI 59

Marketing AI Lead Ranking Work Management Marketing Management 59

Seismic

DECEMBER 13, 2023

Developing a successful sales enablement strategy is an ever-evolving process that requires dedication and expertise. Accelerates the sales process: Well-crafted content addresses pain points efficiently, expediting the sales cycle, enhancing customer satisfaction, and boosting revenue. Enter sales enablement training software.

Practices 59

Practices Marketing Analytics Tools Best Practices Work Management 59

Directive Agency

FEBRUARY 4, 2022

I just went through the process of hiring my first team member onto the Revenue Operations team here at Directive and noticed something pretty glaring during the process… there are a lot of people that are interested in getting into Revenue Operations and/or Marketing Operations. What resources are available to help me?

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Martech

SEPTEMBER 1, 2023

AI and marketing The must-follows to keep up with the AI revolution sweeping marketing technology. B2B marketing Business-to-business marketing is tough, but these experts can make it a lot easier. Content marketing Want your content to connect? Want to find out the latest content marketing strategies?

Marketing Analytics Tools 106

Marketing Analytics Tools Marketing AI Account Based Marketing ABM 106

Seismic

JANUARY 9, 2024

January marks a fresh fiscal start for many sales teams, and organizations will host a sales kickoff (SKO) to align their go-to-market (GTM) orgs and launch new sales processes. Hint : This just scratches the surface of what AI can do for GTM teams. Learn more about the impact of AI in sales enablement here.)

Marketing AI 52

Marketing AI Marketing Analytics Tools Ideal Customer Profiles Training 52

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. Content marketing strategists from these three brands plus two more willingly shared how they ideate, strategize, and produce that high-quality content, and evaluate its success. Read on to get some tips and insight that you can incorporate into your content marketing process.

Process 111

Process Lead Ranking Content Marketing Planning 111

Seismic

NOVEMBER 16, 2023

In order to be successful in this dynamic landscape, go-to-market (GTM) teams need to operate as effectively and efficiently as possible. Optimize your strategy with data By analyzing relevant metrics and data points, teams can gain a deeper understanding of what works and what doesn’t within the sales process.

Marketing Analytics Tools 59

Marketing Analytics Tools Allocation Marketing & Strategy Budget Programs 59

LeanData

JANUARY 21, 2022

In the first installment of our series of account-based marketing (ABM) posts, The Journey to Effective ABM , LeanData offered up a mea culpa. Winning by Design’s origins lie in sales training, and the firm later expanded into first, developing sales playbooks, and then into consulting with Marketing and Customer Success functions as well.

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 98

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 106

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 106

Seismic

DECEMBER 18, 2023

Amid these changes, go-to-market teams need to collaborate on initiatives, optimize processes, and work together to remain successful. Enhances sales and marketing collaboration A successful organization hinges on the seamless collaboration between sales and marketing teams.

Effectiveness 59

Effectiveness Marketing Analytics Tools Marketing & Strategy Touchpoints 59

Seismic

NOVEMBER 2, 2023

Ultimately, we found that many go-to-market (GTM) professionals largely agree: the future of AI is bright, particularly in enablement technology. The results from our survey revealed that customer-facing leaders from around the world view AI as an enhancement to their existing enablement tools and processes. France, and Germany.

Marketing Analytics Tools 98

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 98

Marketing Insider Group

FEBRUARY 13, 2023

It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). Not surprisingly, ABM is the top B2B marketing tactic.

Account Based Marketing 190

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 190

MKT1

JUNE 5, 2023

“The marketing funnel is dead,” they say. I agree the marketing funnel isn’t exactly funnel shaped–it's sort of an hourglass. So, I still strongly recommend B2B marketing teams map their funnels. This funnel mapping process is one of the key foundational elements of your growth strategy.

Top of Funnel 64

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 64

Seismic

APRIL 20, 2023

We learned that the most critical components of this step are to examine your content processes, gather feedback, and form an enablement steering committee to help define and drive outcomes for success. To achieve this level of understanding, you’ll need to establish, implement, and adhere to repeatable processes. This includes: 1.

Marketing Analytics Tools 94

Marketing Analytics Tools Work Management Marketing Management Act-On 94

Zoominfo

NOVEMBER 29, 2023

While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations. Modern GTM Index Modernize your go-to-market strategy with custom recommendations. Take the assessment today!

Buy 130

Buy Generation Peer-to-peer B2B 130

Zoominfo

JULY 13, 2023

It means the process of renewing existing customers is a proactive effort that begins far before a contract is set to expire, with clear milestones that can drive engagement, attention, and outreach when it’s needed most. Sales reps need to be trained to use the tactics in your playbooks and coached through your company’s sales methodology.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

Seismic

APRIL 16, 2024

In B2B selling, go-to-market (GTM) professionals view enablement tools as mission critical to performing their daily tasks and driving strategic change. Over the past decade, change agents have relied on enablement technology to break down silos and build bridges across functions to ensure their GTM teams perform at a high level.

Marketing AI 52

Marketing AI Marketing Analytics Tools Generation Peer-to-peer 52

Martech

JULY 20, 2023

Now, on to this week’s AI-powered marketing technology features, tools and platforms. Wistia added four AI-powered tools to its B2B video marketing platform. Wistia Fetch is a search tool trained on Wistia data to provide answers on video marketing and production questions. Business email address Subscribe Processing.

Marketing AI 89

Marketing AI Digital Asset Management Marketing Analytics Tools Marketing Management 89

Martech

MAY 11, 2022

Google rocked the boat for marketers last month with its latest announcement. Google will be sunsetting Google Analytics 3 (Universal Analytics) for free customers in July 2023 and frr paid customers in October 2023. Get the daily newsletter digital marketers rely on. What we know.

Marketing Analytics Tools 67

Marketing Analytics Tools Allocation Privacy Marketing Automation Services 67

Martech

FEBRUARY 26, 2024

Justin Sharaf, founder of marketing services and consulting company GIR Consulting, has put together a fantastic panel for the upcoming MarTech Conference. Q: How far along should marketing operation teams already be in preparing to use AI and gen AI? A: The first step is to align with your marketing team’s strategic priorities.

Conference 83

Conference Marketing AI Marketing Analytics Tools Paid Search Agency 83