Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response.

Paid Search Agency 63

Paid Search Agency Work Management Marketing Management Webinar Metrics 63

SmartBug Media

APRIL 12, 2021

If you’re a marketing manager, you might be familiar with the struggle of effectively reporting on content marketing and knowing its ROI. However, accurately measuring the impact of your content marketing efforts is key for honing in on what works and beating the competition. Why Measure Content Marketing ROI?

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Method and Metric

MARCH 29, 2019

A content audit is the perfect opportunity to look under the hood of your website and examine its marketing prowess. To perform a basic content audit, you’ll need four key tools: Screaming Frog SEO Spider, Google Analytics, Google Search Console, and a spreadsheet. Add in your Google Analytics metrics….

Marketing Websites 72

Marketing Websites Marketing Analytics Tools Content Lead Scoring 72

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Using search analytics tools, they can identify the posts that are performing well and the ones that need optimization.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Moz

FEBRUARY 20, 2019

Posted by BrankoK Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Conductor

JUNE 4, 2020

C3, Conductor’s annual search and content marketing conference is hands down one of my favorite moments of the year. While we couldn’t have all our search friends, customers or even Conductors in the same place we did what all best marketers do… turn the challenge into an opportunity. Connect paid search and content marketing teams.

SEO 64

SEO Tips SERP Forrester 64

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Optinmonster

JULY 12, 2021

The more readers you have, the more money you can make through: Affiliate marketing. In most cases, this can simply be signing up for your newsletter. That’s because OptinMonster integrates with every email service provider (ESP) on the market. MonsterInsights is hands down the best Google Analytics plugin for WordPress.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Conductor

AUGUST 24, 2022

It relies on a comprehensive integration of SEO into an array of business workflows that ensure search optimization best practices are reflected throughout each stage of digital content creation and other processes relevant to managing your digital presence. Why SEO project management matters. Content publication.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

B2B Marketing Insights - WE

APRIL 24, 2018

They’re using it for their marketing, too. If you utilize industrial marketing services to apply continuous improvement to your marketing efforts, you’re sure to yield market share growth with minimal investment. So here are 7 digital marketing improvements for manufacturers to follow in 2018.

Planning 40

Planning Marketing Analytics Tools Buyer Personas Lead Ranking 40

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Content Standard

MARCH 5, 2018

.” Here lies the trouble that many content marketing teams run into today. In an attempt to keep up with the constant demands of regular content schedules, tough KPI goals, and a hyper-competitive marketplace, we quickly settle into systematic and stylistic habits that may not actually be ideal for our marketing efforts.

Top of Funnel 108

Top of Funnel Optimization Marketing & Strategy Content 108

Directive Agency

MARCH 26, 2019

Let’s talk about critical B2B marketing metrics, or what we call: KPIs – key performance indicators. ” — So, today, we’re going to go over nine B2B marketing KPIs that are best for your business, what these metrics mean, and which ones we care about most here at Directive. You’re welcome.

Top of Funnel 61

Top of Funnel Cost per Acquisition B2B Marketing Video Marketing 61

Hubspot

JUNE 16, 2020

Many marketers agree — blogging is an important part of their content strategy. Did you know that B2B marketers obtain over 70% of their leads from blogging ? When you create content, then, you can focus on how to help Ernie be a more effective marketing team manager. Include tags — Tags are keywords that describe a post.

Enterprise Management 94

Enterprise Management CMS Development Marketing Automation Services Marketing Management 94

Hubspot

MARCH 6, 2017

Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success. Why isn't my website appearing in Google? What is blogging?

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

seo.co

APRIL 24, 2021

Now that we’ve explained what you should be tracking as you scale, this first section of the guide will cover different types of content and how they fit into your content marketing strategy. From there, you can create a concrete marketing strategy to work from. Content Types and How They Fit. Determining How to Scale.

Content 98

Content Lead Scoring Lead Ranking Curation 98

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Currently, you can link to these Google services: Google Analytics.

PPC 92

PPC Lead Ranking Adwords Advertising Agencies 92

Content Standard

NOVEMBER 13, 2015

Being able to analyze your content analytics is a critical component of every content marketing program. There are numerous data points and sources available to marketers these days, and understanding all the data can be the difference between flat content marketing performance and consistent month-over-month growth.

Analytics 40

Analytics Content SERP Distribution 40

Content Standard

NOVEMBER 13, 2015

Being able to analyze your content analytics is a critical component of every content marketing program. There are numerous data points and sources available to marketers these days, and understanding all the data can be the difference between flat content marketing performance and consistent month-over-month growth.

Analytics 40

Analytics Content SERP Distribution 40

Single Grain

DECEMBER 8, 2020

As a founder, you have a few challenges when hiring for a marketing role or outsourcing marketing, such as: You can’t hire a full marketing team. In this article, you will find out what to pay attention to when choosing both marketing consultants and agencies to work on growing your tech business.

Marketing Analytics Tools 134

Marketing Analytics Tools Paid Search Agency Advertising Agencies Work Management 134

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Currently, you can link to these Google services: Google Analytics.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

Go Beyond SEO

AUGUST 16, 2018

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. All marketing efforts begin with some type of goal in mind and PPC is no different. Currently, you can link to these Google services: Google Analytics.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 210

Paid Content Stats Marketing Budget Webinar Metrics 210

Marketing Insider Group

SEPTEMBER 21, 2020

B2B marketers who blog get 67 percent more leads than those who don’t. With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Because it’s so universal, everyone in website maintenance and content marketing knows how to use it.

Top of Funnel 299

Top of Funnel Paid Search Agency Companies Marketing Automation Services 299

Outbrain

DECEMBER 20, 2018

There’s no shortage of apps on the market — around 5 million to date! Needless to say, for app owners and marketers, it’s tough out there… In this guide, we are going to lay the foundation for a solid mobile marketing plan. No matter the number, if you are marketing a mobile app, then you indeed need a website.

Paid Content 29

Paid Content Planning Mobile Marketing Marketing Plans 29

Salesforce Marketing Cloud

APRIL 16, 2024

Digital marketing for small businesses can be tricky at first, but it’s a crucial skill that helps SMBs connect with their community and customers. Now SMBs can go small and big with digital marketing tools that once seemed reserved for large corporations with generous marketing budgets.

Small Business Marketing 110

Small Business Marketing SMB Planning Enterprise Management 110

Scoop.it

JUNE 8, 2023

In fact, with over 70 million new posts being published on WordPress each month alone , is it any wonder that blogging, content and digital marketing have become core tenets of the modern marketer’s strategy? Method 6: Content Marketing with Quality Content & SEO Content, or so they say, is king. Anywhere in public.

Promotion 86

Promotion Marketing Websites Effectiveness Marketing Analytics Tools 86

Single Grain

MARCH 6, 2020

It’s an enormous thrill to see that blog post rank in the number one spot in the SERPs – and then it’s heartbreaking to watch it suddenly start to fall in ranking. million blog posts published every day , it’s easy to get discouraged about ever keeping a top position in the SERPs – and it can be if you’re not combatting content decay.

SEO 138

SEO SERP Lead Scoring Lead Ranking 138

Unbounce

MAY 24, 2021

It’s formatted nicely, you have persuasive calls to action (CTAs) throughout, and you’ve even included visuals that act as social proof (you marketing genius, you). Too many marketers and entrepreneurs miss the mark by thinking one creative asset is enough to cut through the noise of the internet and attract their ideal customers’ attention.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

seo.co

MAY 16, 2021

If you’re not familiar with the tricks used to identify and troubleshoot ranking issues, Ahrefs published a phenomenal, detailed explanation of how to use Google Search Console to identify and fix ranking issues. Google Analytics. Google Analytics will give you a plethora of marketing insights you can use in your SEO campaign.

Paid Content 112

Paid Content SEO CMS Development SERP 112

SalesGrape

NOVEMBER 5, 2023

Introduction: Understanding the Power of Content Marketing In today’s digital age, content marketing has emerged as a powerful tool for businesses to generate leads and engage with their target audience. Conducting market research allows you to identify their needs, preferences, interests, and pain points accurately.

Lead Generation 91

Lead Generation Lead Scoring Lead Ranking Generation 91

KoMarketing Associates

JULY 28, 2020

Whether you are looking to increase brand awareness, educate your audience, or nurture existing prospects to send them further along in the buying process, content marketing can be an extremely powerful tool. With this in mind, here are some things to consider as you develop your content marketing proposal: Executive Summary and Goals.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

Hubspot

OCTOBER 27, 2020

SEO Newsletters. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. SEO Newsletters. Each week, Indig dissects a trend, idea, or piece of marketing news.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

ClearVoice

SEPTEMBER 25, 2023

Content marketing isn’t for the faint of heart. In fact, according to recent data, only 29% of B2B marketers say their organization is very successful with content marketing. Essential Skill Areas for Content Marketing Not all content marketing skills are created equal.

Content Marketing 59

Content Marketing Planning Marketing Management Allocation 59

Parse.ly

JANUARY 14, 2021

Marketers and publishers use plenty of metrics to gauge content quality—site traffic, for example, and search rankings. If your audience doesn’t engage with your content, that content is worthless to you—regardless of where it shows up in the SERPs. Content analytics measure content quality. Reading level.

Lead Scoring 72

Lead Scoring Lead Ranking Top of Funnel Marketing Analytics Tools 72

Optinmonster

APRIL 9, 2021

A great place to start growing your blog followers is by using lead generation campaigns that ask visitors to sign up for blog updates and newsletters. You can use a content calendar or task manager to set a schedule and plan your posts ahead of time. Asana and Trello are great task management apps you can use.

Lead Scoring 97

Lead Scoring Lead Ranking Lock-In Marketing Analytics Tools 97

Single Grain

JUNE 19, 2023

Use a tool such as Google Analytics to gather key data about your audience, such as their geographical location and how many new versus recurrent website visitors you receive: In addition to lead-generating campaigns , traffic-generating campaigns can also satisfy these goals. How can businesses combine these effectively?

Paid Search Agency 52

Paid Search Agency Google Ads Advertising Agencies 52