Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels. Many on the list are marketers and entrepreneurs themselves. LinkedIn: Tim Crawford (5.9K

Digital Transformation 114

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 114

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Why B2B Marketers Should Make the Switch Now. Note, data between UA and GA4 will differ as GA4 collects data by a different method. Learn more here.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Martech

FEBRUARY 12, 2024

What could she do with her team in the next fiscal that would help her company overcome the slump in revenues they had experienced in the previous three quarters? Prompt: What are the challenges for marketing ops in 2024? She entered the query: “What are the challenges for marketing operations in 2024? Out came a long list.

Paid Search Agency 100

Paid Search Agency Planning Ad Building Enterprise Management 100

Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Buzzsumo recently released their list of the Top 100 Content Marketing Influencers for 2021.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Webbiquity

MARCH 15, 2022

Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Buyer personas and similar marketing techniques can help you consider diverging needs when building your CRO strategy.

Marketing & Strategy 255

Marketing & Strategy Top of Funnel B2B Landing Pages 255

Optinmonster

JANUARY 24, 2024

Are you using testimonials in your marketing? Use client testimonials in your sales pages, landing pages , social media channels, and email marketing campaigns. Plus, your quotes will be full of persuasive selling points that will improve conversion rates. For B2B companies, look for prominent business owners in your industry.

Ideal Customer Profiles 75

Ideal Customer Profiles Tips Case Study Case Studies 75

US Data Corporation

JANUARY 5, 2021

Our January list of mortgage refinance prospects has been updated. Our mortgage refinance prospect lists contain homeowners with high interest rates or adjustable rate mortgages, as well as the financial motivations that drive action. US Data Corporation is the #1 source for mortgage refinance prospect lists. Get A Quote.

Telemarketing 105

Telemarketing Marketing Prospects High Quality Lead Email Marketing 105

Contently

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. A buyer persona is a detailed profile of a company’s ideal customer. This, in turn, leads to higher conversion rates, increased brand loyalty, and a better return on investment for your marketing efforts.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Marketing Insider Group

MARCH 1, 2021

With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. If content marketers can leverage the gains we’ve made over the past year to boost those numbers even more, certainly, the best days of content marketing are still ahead. The reason?

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Martech

DECEMBER 14, 2022

Also, last month: Marketing emails can now be prevented from sending without approval first. Data collection is more efficient using required properties when creating new deals and tickets. Approvals for marketing emails (beta). Content that influenced the contact is now visible when viewing a list of contacts.

Hubspot 95

Hubspot Work Management Contact Marketing Fulfillment 95

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. This is particularly true in the B2B world , where potential clients are looking for proof of long-term results with other companies before making their own buying decision. Case studies are a big part of that. Image Source.

Case Studies 343

Case Studies Case Study Impressions Studies 343

Zoominfo

MARCH 15, 2022

If you’re in marketing, you might think of search engine advertising platforms as your “frenemy.” ZoomInfo MarketingOS Finally, ABM with data you can trust. Take suggested keywords with a grain of salt For every list of keywords within your ad groups, the search advertising platform will recommend a similar list of keywords to bid on.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

PureB2B

MAY 30, 2022

Lead providers are useful if you want to scale your outbound sales and marketing processes , and don’t have an existing list of leads to contact. You can find, download, and use the data from these tools to supercharge your sales process. Inbound marketing and advertising can generate qualified leads.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 62

Heinz Marketing

OCTOBER 15, 2021

By: Tom Swanson , Engagement Manager at Heinz Marketing. In my last post , I talked about some methods of automatically cleaning survey data to fix a few common usability issues that come from most survey tools. In this post, we will go over some tips on what to look for that could cause issues in your survey data sets.

Customer Surveys 117

Customer Surveys Tips Planning Sample 117

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. Marketers rely on them heavily as they are the fifth most commonly used type of content. Example Interview Question: Could you tell me about [organization/company name]? What Did We Do?

Case Study 111

Case Study Case Studies Studies Work Management 111

SmartBug Media

NOVEMBER 25, 2020

Today I’m going to list and describe in detail all the enhancements that have just rolled out for CPQ and Reporting. Configure Price Quote (CPQ) Software. Recall and edit previously published quotes. There’s a lot more flexibility around quotes now. You don’t have to start the quote again from scratch.

CRM 97

CRM Forecasting Marketing Proposals Work Management 97

Lake One

APRIL 7, 2023

shorter, smaller projects vs. long term strategic plans and agreements) Pipeline quotas need to increase to accommodate revenue needs in this new environment When the market starts to feel uncertain, It can be easy to choose to pull back, save, and not innovate or invest. You wouldn’t be alone.

Hubspot 54

Hubspot Marketing Strategy Marketing & Strategy Work Management 54

Sharpspring

MARCH 25, 2021

Let’s say you’re an insurance agent: A client calls your office asking for a quote. Your office gets the information, inputs numbers into your quote system and eventually gets a quote to the client. Better yet, the client finds your website and clicks on “get a quote,” which plugs him directly into the form.

Automation 97

Automation Work Management Marketing Management Marketing Automation Services 97

Martech

MAY 2, 2022

Some of the most exciting updates from the past month (March to mid-April) include: Service Hub relaunch Customizable quote templates New features for HubSpot payments and invoices RevOps certification . Get the daily newsletter digital marketers rely on. Customizable Quote templates. Service Hub relaunch. Where to find it.

CMS Development 52

CMS Development Enterprise Management Multi-Touch Attribution Work Management 52

Lake One

APRIL 7, 2023

shorter, smaller projects vs. long term strategic plans and agreements) Pipeline quotas need to increase to accommodate revenue needs in this new environment When the market starts to feel uncertain, It can be easy to choose to pull back, save, and not innovate or invest. You wouldn’t be alone.

Hubspot 52

Hubspot Marketing Strategy Marketing & Strategy Work Management 52

BOP Design

NOVEMBER 17, 2020

As B2B marketers, we are tasked with attracting ideal prospects to our B2B website, educating them to build trust in the products or services we provide, and then getting those prospects to take the first step – make contact with us via a website form, phone call, or email. What happens to your B2B marketing leads after they are qualified?

Sales Qualified Leads 117

Sales Qualified Leads High Quality Lead Work Management Marketing Management 117

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Animalz blog

MAY 2, 2023

SEO is the growth engine that powers many companies, so it’s worth paying particular attention to any new technology that might change the rules of search. We will see more companies creating more search content targeted at the same number of keywords. Much of this content will languish at zero pageviews — but not all.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

TowerData

JANUARY 3, 2023

In 2022, digital marketers were hard at work staying on top of the 2022 trends - masterful video marketing, relatable content creation, virtual event engagement, social/influencer marketing, harnessing the power of data to drive strategies and getting next-level with personalization. Economic trends. Email interactivity.

Trends 92

Trends Work Management Privacy Advertising Agencies 92

Martech

JUNE 10, 2022

Line items in Quotes and Deals now support fractional quantities. Playbooks are interactive content cards found in deal, contact, company and ticket records that guide users and can help create standardized notes during calls. Get the daily newsletter digital marketers rely on. Enterprise users can create 5,000 playbooks.

Enterprise Management 83

Enterprise Management Hubspot Features Ideal Customer Profiles 83

Optinmonster

MARCH 21, 2024

In fact, research by PwC has found that companies with a strong focus on customer experience see 5x the revenue growth as those who don’t prioritize customer satisfaction. Customer feedback is any information that a company collects from customers about their experiences and opinions. Get Started With OptinMonster Today!

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

SalesIntel

FEBRUARY 8, 2023

Alignment among go-to-market teams has always been difficult. Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. Data that is duplicated, erroneous, and harmful to your success.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

US Data Corporation

FEBRUARY 1, 2021

Our February list of mortgage refinance prospects has been updated. Our mortgage refinance prospect lists contain homeowners with high interest rates or adjustable rate mortgages, as well as the financial motivations that drive action. US Data Corporation is the #1 source for mortgage refinance prospect lists.

Telemarketing 52

Telemarketing Marketing Prospects High Quality Lead Email Marketing 52

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. The best content marketing pieces have a clear audience and a specific purpose. When most marketers think of B2B content marketing pieces , they first think of blogs.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech

JANUARY 27, 2023

Many marketers told me they were busier than ever. 3 directional changes to grow your email program Naturally, every marketer’s goals will be unique. Successful email marketers believe in the sanctity of permission. Email is the only marketing channel where you can do it wrong but still make money.

Email Marketing 134

Email Marketing Marketing Analytics Tools CAN-SPAM Budget Programs 134

PureB2B

MAY 30, 2022

One of the biggest concerns marketers have is the impact GDPR has on sending emails to EU data subjects which many believe could spell the end of cold email sending. On the Surface: What GDPR Means for B2B Marketers. However, the way businesses use data is about to change—at least in the European Union.

Opt-out 62

Opt-out Opt-in Ideal Customer Profiles Trade Show 62

Salesforce Marketing Cloud

DECEMBER 7, 2022

We craft personas by doing research and using qualitative and quantitative data that we gather through: interviews, surveys, discovery questions, internal data (e.g. CRM, win/loss analysis), external data (e.g. physical, social, tech) quotes that represent key insights. Get articles selected just for you, in your inbox.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

nDash

OCTOBER 21, 2021

Marketers include them in content strategies to promote products or services to their target audience. We learn from Content Marketing Institute’s 2020 B2B Content Marketing Benchmarks, Budgets, and Trends report that 69% of B2B marketers used case studies within the past year. Why are they important?

Case Study 52

Case Study Case Studies Studies Work Management 52

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61