Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. In looking toward 2018, Joe offered that the trends pointed upward, highlighting the growth in acquisitions, the increase in budgets, and even the idea of marketing as a profit center (which is the focus of our book Killing Marketing ).

Paid Search Agency 88

Paid Search Agency Advertising Agencies Ad Agencies CMS Development 88

Contently

FEBRUARY 9, 2021

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. Over at my LinkedIn newsletter , it’s the art and science of storytelling.

Newsletter 217

Newsletter Lead Ranking Lead Scoring Ad Building 217

Contently

JUNE 5, 2017

The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. As people continue to declare print dead, brands are still lining up to produce expensive glossy magazines. In 2014, the company published Pineapple, a travel magazine distributed to 18,000 of its hosts.

Marketing AI 75

Marketing AI Brand Identity Branding Content Marketing 75

Contently

JULY 22, 2021

“We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. After people book, the site’s stories—as well as its companion print magazine—help them make the most of their trip.

Storytelling 92

Storytelling Open Rate Newsletter Content 92

Contently

JUNE 19, 2019

They’ll also have discussions on their own experiences freelancing and trends they’re seeing in the market. Her work has been published in Forbes, Business Insider, The Week Magazine, Yahoo News, and more. He has edited multiple magazines and newsletters covering cybersecurity and software development topics.

Enterprise Management 124

Enterprise Management Work Management Paid Search Agency Marketing Management 124

Contently

MARCH 14, 2018

A cohort from Contently is heading to Las Vegas to hear more about what questions people want answered, what investments they want to make for the future, and what trends are already taking over. By now, marketing teams seem comfortable creating blog posts, social media copy, and the occasional print magazine.

Content Marketing 141

Content Marketing Paid Search Agency Content Ideal Customer Profiles 141

Content Marketing Institute

AUGUST 10, 2018

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” JLL’s Americas team had considered the idea of a magazine before the rebrand. “Nobody just buys the art … They want the stories behind the art.”.

Trust Marketing 64

Trust Marketing Content Marketing Work Management Paid Search Agency 64

Tomorrow People

OCTOBER 27, 2020

Earlier this year, before the world experienced mass disruption, we were putting the finishing touches on a series of eBooks looking at some of the most interesting trends we saw in content, marketing, and business strategy. A closer look at what marketing tactics seem to be working – and what to watch out for. Did we get it right?

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Content Standard

FEBRUARY 17, 2017

Nailing down marketing trends is targeting something that’s ever-moving. That’s why we’re looking here to survey the kind of trends for 2017 that have operational components—things that industry leaders are drafting into their master plans. You’re not alone. Ooh, Look—Pretty Pictures! As this Inc.

Trends 64

Trends Top of Funnel Planning Content Marketing 64

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. Is BuzzFeed, with all its cat-video and which-Game-of-Thrones-character-are-you-quiz “trending buzz,” a huge success ? As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth. storytelling Click To Tweet. Or, is it failing to differentiate ?

Work Management 103

Work Management Storytelling Business Differentiation 103

Contently

MARCH 25, 2021

It reads like the title of an award-winning magazine feature. How to take advantage of this trend: Compare a press release and an article side by side while noting the differences in tone and creativity. 88 Acres: How Microsoft Quietly Built the City of the Future…. Should’ve been, really.

Press 188

Press Product Case Study Case Studies 188

Adobe Experience Cloud Blog

MAY 20, 2015

Time magazine noted not many directors have accomplished what Anderson has in terms of consistency over the years. Storytelling has always been relevant to marketers. However, the two-dimensional story trend is winding down, and a fully immersive, three-dimensional approach is taking flight. Immersive Marketing.

Trends 48

Trends Thought Leadership Paid Search Agency Storytelling 48

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Atomic Reach

MAY 9, 2019

Carla Johnson is a Keynote Speaker, Storyteller and Author. She has spent the last two decades developing into a storytelling expert. She is an award-winning communicator, prolific author, and innovator that helps companies leverage the art of storytelling to realize actionable results.

Storytelling 88

Storytelling Business Work Management Opinions 88

Adobe Experience Cloud Blog

NOVEMBER 29, 2018

For years, journalists have been crafting stories—in newspapers, magazines, television, and the internet—that readers actually want to see. Your job as a storyteller is to intrigue the reader. Journalists often report both on trends and unusual occurrences in a given subject, and both are uniquely tied to the times.

Storytelling 133

Storytelling Thought Leadership Television marketing Internet Marketing 133

Convince & Convert

APRIL 2, 2015

It’s brand storytelling at its best because it captures not only the company’s expertise, but also its passion. We joined consumer brands like Net-a-Porter, Airbnb, and Red Bull last year and launched a quarterly print magazine. The Programmatic Mind educates marketers and explores programmatic advertising trends.

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

Bannerflow

APRIL 28, 2022

Offline marketing builds its strategies around print media such as newspapers or magazines, plus radio and TV ads. It’s possible to be reactive to current affairs or trending topics – and with the right tools, you can come up with an idea in the morning and push an ad live by lunchtime. Direct link to purchase.

Social Media 52

Social Media Advertisements Advertising Media 52

Bannerflow

APRIL 28, 2022

Offline marketing builds its strategies around print media such as newspapers or magazines, plus radio and TV ads. It’s possible to be reactive to current affairs or trending topics – and with the right tools, you can come up with an idea in the morning and push an ad live by lunchtime. Direct link to purchase.

Social Media 52

Social Media Advertisements Advertising Media 52

RebelMouse

MAY 2, 2022

Worldcrunch, the international digital news magazine, has partnered with global publishing platform RebelMouse to maximize the reach and impact of Worldcrunch’s unique multilingual coverage of the war in Ukraine. About Worldcrunch. About RebelMouse.

Viral Marketing 52

Viral Marketing Storytelling Startups Traffic 52

Hubspot

MAY 3, 2017

A simpler time when you could flip through pages of a glossy magazine, ogling at advertisements that captured your attention, drew you in, and immediately transformed you into an interested customer. 1) Visual Storytelling with Scotch & Soda. User-generated content (UGC) is arguably the content marketing trend of 2017.

Creativity 75

Creativity Examples Brand Identity Branding 75

Integrated B2B

FEBRUARY 12, 2020

Copywriting tips, a wave of ABM insights, industry-specific marketing trends, harnessing the symbiotic sales-sustainability relationship and so much more. Storytelling symbiosis and sustainable innovation. We had over 21 new blog posts last year—and in those we covered a lot! A good brief goes a long way.

Account Based Marketing 52

Account Based Marketing B2B Thought Leadership Thought Leadership ABM 52

Heinz Marketing

FEBRUARY 24, 2020

I won’t get into the inside jokes there but Lisa Gschwandtner from Selling Power Magazine , thank you so much for joining us today. I’ve never studied journalism, but I have studied writing and literature and the art of storytelling in school, and then in lots of writing workshops, creative writing workshops.

Top of Funnel 66

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 66

Content Marketing Institute

SEPTEMBER 6, 2018

Consumer trends, behaviors, and informational needs are always shifting. If you are looking for the inspiration to advance your content marketing practices, I highly recommend checking out some of the noteworthy efforts this year’s Project of the Year winner and finalists have produced: Ideas of Order magazine. Play Magazine.

Advertising Agencies 79

Advertising Agencies Examples Paid Search Agency Lead Ranking 79

Parse.ly

SEPTEMBER 10, 2021

” “They used to and still do, publish auto enthusiast and selling magazines, but then they bought BUYACAR.co.uk “Then you’ve got the in-­house trend where businesses are starting more and more to in-­house content as a function, content as a strategy, to start to become this type of storyteller.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

Parse.ly

SEPTEMBER 10, 2021

” “They used to and still do, publish auto enthusiast and selling magazines, but then they bought BUYACAR.co.uk “Then you’ve got the in-­house trend where businesses are starting more and more to in-­house content as a function, content as a strategy, to start to become this type of storyteller.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Webinar Metrics 52

Zoominfo

DECEMBER 19, 2018

Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. 7. Carla Johnson. 8. Capterra. Entrepreneur.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Hubspot

MARCH 27, 2018

SEMrush's blog is on the cutting edge of today's SEO trends, offering advice on SEO through a variety of lenses -- from app development, to social media, to voice search. A co-founder of WIRED Magazine and a search engine marketing pioneer, Battelle's musings cover search and much more. SEMrush Blog. John Battelle's Search Blog.

SEO 78

SEO Marketing Websites Search Engine Marketing Copywriting 78

NuSpark Consulting

JANUARY 15, 2016

As reported in the research findings highlighted in the 2016 B2B Content Marketing Benchmarks, Budgets, and Trends—North America report, the most important goals of content marketing are lead generation and sales.And if content is king, case studies are the crown jewels. Why Case Studies? Why do marketers at B2B companies write case studies?

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Digilant

MAY 11, 2021

And, more recent studies have shown that these online shopping trends won’t slow down post-pandemic. The templates and imagery should be as customized as a brochure or magazine. Companies need to strike a balance of authentic storytelling while also ensuring the influencer stays true to the brand’s image.

Paid Content 59

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 59

Anyword

AUGUST 13, 2019

Instagram saw both traditionally visual-leaning magazines as well as more news-focused magazines grow on the platform in July , and winners included titles such as Elle, Entertainment Weekly, The Atlantic, The New Yorker, Oprah, and Scientific America. Distribution is now the key for effective storytelling. The upshot?

CPC 40

CPC Cost Per Click Facebook Lead Ranking 40

Anyword

AUGUST 13, 2019

Instagram saw both traditionally visual-leaning magazines as well as more news-focused magazines grow on the platform in July , and winners included titles such as Elle, Entertainment Weekly, The Atlantic, The New Yorker, Oprah, and Scientific America. Distribution is now the key for effective storytelling. The upshot?

CPC 40

CPC Cost Per Click Facebook Lead Ranking 40

Zoominfo

OCTOBER 5, 2021

Carla Johnson Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. It’s worth checking out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Contently

MARCH 27, 2017

” “Puts the whole fitness goth trend into a whole new light.” ” “There’s a fitness goth trend?” But to build a brand newsroom that can crank out top-performing content, brands have had to compete with traditional storytelling machines to draw in the best creative talent.

Brand Identity 60

Brand Identity Branding Content Marketing Work Management 60

ClearVoice

JANUARY 4, 2019

The conference will cover email marketing, storytelling, and relationship building through your content. The 2018 track included everything from coding to experimental storytelling to virtual reality, and 2019 is sure to be a hit. Designers, creatives, and marketers can mingle together to brainstorm and network. Dates: 7-10 May, 2019.

Conference 106

Conference Creativity Startups Network Marketing 106

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. So far we’ve covered content promotion , interactive storytelling , and episodic content creation. The magazine’s digital presence had averaged about 1.8 The post No. appeared first on The Content Standard by Skyword.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. So far we’ve covered content promotion , interactive storytelling , and episodic content creation. The magazine’s digital presence had averaged about 1.8 The post No. appeared first on The Content Standard by Skyword.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Anyword

APRIL 4, 2019

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. And as always, storytellers are constantly looking for new channels on which to distribute their content. March Data.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40