ClearVoice

SEPTEMBER 5, 2019

Borrow some story formats from magazines and newspapers. Marketers tend to lean toward the straightforward single-topic blog post or personality profile for their blogs, but there are many other tried-and-true article structures you can borrow from editorial publications, with great effect. The Advice Column.

Television marketing 82

Television marketing Content High Quality Lead Blogger 82

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. 10 MORE of the Most Remarkable Campaigns in History. And yes, the campaign was around milk.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Martech Advisor

JANUARY 16, 2020

Often considered as a traditional form of marketing, outbound marketing is defined as a set of tactics initiated by a brand to connect with the maximum potential customers to drive brand awareness and generate leads at scale. What Is Outbound Marketing? Types of Outbound Marketing Channels. Inbound Vs. Outbound Marketing.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Hubspot

MAY 24, 2012

But they extend beyond the hyper little kid target market. As one blogger put it , "the logo looks like it was dropped on the floor and I think the mascots look like rejects from a kids television show." This guy has gone viral! And as TIME Magazine put it , why use a creepy old guy to target kids? The Keebler Elves.

Brand Identity 28

Brand Identity Branding Best Practices Television marketing 28

Valasys

NOVEMBER 28, 2023

The word “Marketing” is often used in business and is essential to any successful endeavour. One must go through a variety of marketing methods in order to fully comprehend the nuances of this multidimensional industry. In this blog, we explore how companies may engage with their audience as we dig into marketing.

Guerilla Marketing 40

Guerilla Marketing Word of Mouth Advertising Agencies Planning 40

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

JANUARY 28, 2020

Personally, I think of a single thing: "It's crazy how much marketing opportunity there is on this app.". And any marketer would love to know how to get that Discover exposure. This content can range from product demos and television shows to news reports. When you think of Snapchat, what do you think of? Image Source.

Advertising Agencies 95

Advertising Agencies Brand Identity Branding Guidelines 95

Oktopost

JULY 30, 2019

If you want as wide an audience as possible, and to get your message out in the most cost-effective way, that means your marketing should include social media. The old ways of advertising popularized by passively-consumed media like magazines, radio, and television aren’t nearly as effective in this era. Build Your Own Voice.

Brand Identity 121

Brand Identity Branding Marketing & Strategy Tips 121

Convince & Convert

JANUARY 21, 2014

. It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. When it came to interactions with the marketer, only direct interactions influenced sales.

Social Media 167

Social Media Studies Media Case Studies 167

Convince & Convert

FEBRUARY 22, 2016

By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. The “Tent Pole” Marketing Model. Even worse is the fact that the campaign model wasn’t applied to marketing alone. What “Responsive” Marketing Really Means.

Paid Search Agency 106

Paid Search Agency Advertising Agencies Mobile Advertising Marketing & Strategy 106

Hubspot

AUGUST 16, 2017

Ever heard the marketing advice, "Sell the sizzle, not the steak"? The folks at Dollar Shave Club have made their way onto quite a few of our lists here on the blog, and it's safe to say that when it comes to marketing and advertising, this brand's team knows what it's doing. And nostalgia marketing like that can be a powerful tool.

Paid Search Agency 101

Paid Search Agency Brand Identity Branding Companies 101

Martech Advisor

OCTOBER 18, 2019

Marketers use owned, paid, and earned media to connect with users and customers, and spread brand awareness. Earned media is marketing by third-party entities that isn’t paid for. ” So, what do word of mouth (WoM) and going viral mean in this context? .” What Is Earned Media? Types of Earned Media.

Practices 43

Practices Examples WOM Media 43

Vidyard

OCTOBER 19, 2016

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. On-demand television was an exciting idea as early as the 1970s. The Short But Exciting Rise of Flash.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Hubspot

AUGUST 16, 2017

Ever heard the marketing advice, "Sell the sizzle, not the steak"? The folks at Dollar Shave Club have made their way onto quite a few of our lists here on the blog, and it's safe to say that when it comes to marketing and advertising, this brand's team knows what it's doing. And nostalgia marketing like that can be a powerful tool.

Paid Search Agency 78

Paid Search Agency Brand Identity Branding Companies 78

Hubspot

MAY 16, 2014

Unlike other pop stars, Beyoncé is Time magazine’s Person of the Year , spends her free time with the Obamas, and the New York Times called her “flawless” Needless to say, leaked footage of a violent family feud isn’t exactly on-brand. Twitter is arguably the most powerful communication tool on the planet.

PR 28

PR Press Public Relations Viral Marketing 28

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Online Marketing Institute

NOVEMBER 4, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Hubspot

JUNE 17, 2015

I'm a marketer, after all. And while this profession has enabled me with a good eye for the tricks of the trade, I've found that I'm still not immune to the influence of marketing. Many of my purchasing decisions are fueled by marketing initiatives -- and rather than allow that to make me bitter, I embrace it. And you can, too.

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

WebMarketCentral

FEBRUARY 11, 2008

What do marketing professionals need to know about online video? Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. Here are some of the best marketing research-related posts from MediaPost bloggers last year.

Research 20

Research Planning Best Practices Buying Cycle 20

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Single Grain

JULY 26, 2023

Think about billboard advertisements, print media such as magazines and newspapers, radio spots, television commercials and billboards. It’s about using digital channels like websites, social media platforms, search engines and email for marketing communication.

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Webbiquity

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). BtoB Magazine ). Marketing Charts ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Scoop.it

FEBRUARY 11, 2021

You come across various advertisements (in newspapers, magazines, online, radio, television, catalogs, direct mails, on-the-go, etc.) The use of visual content helps make your marketing strategy more adaptable to the shifting demands of each platform or topic. but not all fit your marketing campaigns aptly. Take a look!

Campaigns 99

Campaigns Paid Search Agency Content Ad Exchange 99

Webbiquity

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer!

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100