Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Read on to get their insights.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Adobe Experience Cloud Blog

APRIL 12, 2016

Why does this matter to you as marketer? On the flip side, as a marketer, your goal is to give your buyers something valuable enough to earn their interest, business, loyalty, and advocacy. There’s a lot I don’t remember from my childhood, but one thing I do recall is the television programs on Cartoon Network.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Adobe Experience Cloud Blog

JULY 28, 2017

Almost every brand already has a video marketing strategy , and many have begun to test live stream marketing. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? There’s a reason talk shows—radio, web, or television—are so engaging; They have guests! Dunkin’ Donuts went 12 minutes. Guest Stars.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Martech Advisor

MARCH 22, 2020

Inbound Vs Outbound marketing channels differ in their approach and goals. While each channel offers uniquely to marketing objectives of brand awareness, lead generation and sales conversions, it is important to know which channel is most effective for your line of business. What is Inbound Marketing? What is Outbound Marketing?

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

ClearVoice

JULY 18, 2023

Both content marketing and traditional advertising fall under the global umbrella of “marketing.” Let’s take a deep dive into content marketing vs. traditional advertising in finance. Radio, print, and television ads all work roughly the same way. Today, businesses have another option: content marketing.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands.

Planning 138

Planning Paid Search Agency Digital Marketing Funnels Work Management 138

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Jen Capstraw, Women of Email I’m pretty certain I saw a social post go viral recently that said something like “My new hobby is signing up for online conferences and never attending.”

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

SnapApp

AUGUST 22, 2017

In the early 1990s, content marketing was, for the most part, traditional marketing. . In fact, almost one-fourth of the $150 billion in US advertising market spend was invested into television ads in 1990. . The internet became a tool more widely used and opportunity-packed than any marketer could ever dream of.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

ClearVoice

AUGUST 9, 2021

While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. Social Media Marketing #contentmarketing Click To Tweet. The tending topics amplify the possibility of viral tweets and organic follower spikes on the platform.

Case Studies 105

Case Studies Case Study Twitter Studies 105

LeadSquared

APRIL 13, 2021

With every passing day, the world of marketing is getting more and more competitive. In such a situation, video-based marketing is a powerful tool for brands to convey their message. With videos, brands can personalize the marketing journey and develop a one-on-one connection with their potential customers. Plan Your Budget.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Kapost

APRIL 15, 2016

So why are so many marketers still equating content marketing with writing? That’s why content marketers need to start prioritizing alternative communication mediums. Here’s where to focus when building video into your content marketing strategy: 1. Related Content: The Best B2B Video Marketing Resources.

Planning 74

Planning Marketing Strategy Marketing & Strategy Video Marketing 74

Biznology

APRIL 2, 2012

I spend a lot of time speaking and consulting on agile marketing–what I wrote about a lot in Do It Wrong Quickly –and I often use the example of television commercials as the very antithesis of agile marketing, the epitome of old media. Viral videos are the new badge of honor among ad agencies.

Paid Search Agency 80

Paid Search Agency Advertising Agencies Wikipedia Television marketing 80

Digilant

JANUARY 26, 2021

You’ve invested in an omnichannel marketing strategy , and after a bit of time working with this marketing strategy, you may start to wonder, “what’s next?” Keep reading to learn more about how to evaluate the success of your omnichannel marketing strategy. . Analyze Successful Aspects of your Omnichannel Marketing Strategy .

Advertising Agencies 52

Advertising Agencies Marketing Strategy Marketing & Strategy Webinar Metrics 52

Marketing Insider Group

MAY 28, 2015

I don’t think I’ll get too many opinions to the contrary when I suggest that effective marketing is getting harder every day. Television ads have been all but eradicated by the DVR. I would suggest that successful marketing today is all about building relevance and utility for your Brand. 1% conversion rate. I could go on.

Top of Funnel 100

Top of Funnel Paid Search Agency Banner Ads Content 100

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Eric Mower + Associates

DECEMBER 27, 2018

Apple, Nike and other brands willingly press the envelope by incorporating high-profile social issues into marketing programs. Companies getting the biggest benefit from hyper-CSR recognize three facts: Being on the right side of history makes marketing sense. These are hyper-CSR (corporate social responsibility) campaigns.

Cost 70

Cost Television marketing Viral Marketing Ideal Customer Profiles 70

Content Standard

SEPTEMBER 10, 2021

High-quality evergreen content is an essential element of a seasoned marketer’s content ecosystem. In addition to evergreen content, which we recommend comprising 80% of a brand’s content, a strong content marketing mix should be bolstered with timely content. Featured image attribution: Towfiqu Barbhuiya on Pexels.

Ad Building 139

Ad Building Brand Identity Branding Thought Leadership 139

ClearVoice

FEBRUARY 1, 2022

During a recent interview, I had the privilege of speaking about the collision of conscious marketing with inclusion at its forefront. When marketers think of the inclusion of diverse voices, it’s a no-brainer. However, bringing it to life in genuine, authentic ways is more than agreement. Lucas, LightWarrior Entertainment.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Digilant

JANUARY 22, 2019

Most brand marketers can’t afford the mid-game TV spots, but that doesn’t mean that they should miss out on the opportunity to get in front of potential customers. But for people with smaller marketing budgets, there are also great opportunities to align your advertising efforts around the live event.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Biznology

MARCH 26, 2015

It may also be the biggest viral sensation of all time. Firstly, the viral nature of the bucket challenge demonstrated the power of video in attracting world-wide attention and encouraging sharing. Videos have a greater tendency to go viral when compared to articles or images because they are more of an experience for the viewer.

Social Media 80

Social Media Media Viral Marketing Television marketing 80

Biznology

NOVEMBER 11, 2013

Before 2018, digital media spending is expected to equal or exceed television. The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. What will you learn in Strategic Digital Marketing? WANT VIRAL VIDEOS?

Course 80

Course Planning Work Management Peer-to-peer 80

Webbiquity

MAY 17, 2010

In Maverick Marketing: Trailride into the Wild West of New Marketing , Tom Hayes invites readers on a gallop through the new west of innovative marketing campaigns, to help generate new ideas to stand out from the herd. Traditional television advertising, for example, comes under the whip.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

nDash

APRIL 19, 2022

The world as we know it is changing in terms of media consumption, and video marketing is quickly becoming king. What Content Marketers Need to Know About TikTok. So the question lies, should marketers even bother with TikTok? TikTok’s Place in Social Media Marketing. TikTok is the future. . There, I said it.

Advertising Agencies 52

Advertising Agencies Ideal Customer Profiles User-Generated Content Distribution 52

Sprout Social

JULY 18, 2022

The coming-of-age novel and television adaptation beautifully capture the vibes of those final few summers between childhood and adulthood. As a marketer, it’s tempting to only want to post polished, brand-approved visuals across all networks. The secret to going viral on TikTok won’t be cracked using expensive video editing software.

Brand Identity 101

Brand Identity Branding Work Management Landing Pages 101

readwrite

AUGUST 1, 2010

The infomercial for the blanket with sleeves known as the Snuggie has got to be one of the most ridiculed pieces of television ever produced – the parody advertising the “what the f$#@ blanket” has more than 13 million views. Can any marginally-useful product peddled on late night TV ever match its success?

Viral Marketing 40

Viral Marketing Youtube Paid Search Agency Ads 40

Vision Edge Marketing

APRIL 11, 2012

Hardly a week goes by when you don’t read or hear about social marketing or social media, the terms social marketing and social media are frequently used so it’s probably a good idea to define what we mean by these two terms. Social marketing was “born” as a discipline in the 1970s. billion in 2009.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Vision Edge Marketing

FEBRUARY 29, 2012

Hardly a week goes by when you don’t read or hear about social marketing or social media, the terms social marketing and social media are frequently used so it’s probably a good idea to define what we mean by these two terms. Social marketing was “born” as a discipline in the 1970s. to help the. billion in 2009.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Convince & Convert

JULY 23, 2012

In Chad’s case, his social media acumen has given him a platform to build a strong and fun brand that has lead to television deals and a ton of non-sports press. ESPN’s SportsNation is a television program that features viral sports video and interactive public polling. New Media Entities are Born.

Social Media 134

Social Media Media Blogger Television marketing 134

Content Standard

OCTOBER 27, 2016

The NFL live video marketing experiment is a bold but obvious move for Twitter: it combines several existing niches and puts them in one mainstream location, all while achieving Twitter’s goal of becoming a more credible news source and expanding its audience. Real-Time, Interactive Viewing. Fewer Interruptions, Greater Success.

Twitter 40

Twitter Video Marketing Conversion Television marketing 40

Contently

DECEMBER 14, 2018

This story is all too common for marketers. Unfortunately, hoping to go viral is not a video strategy. The online video space is a deeply crowded market. Marketers are taking notice of the boom, and they’re expected to spend $83 billion on online video this year just in the U.S. How do you break through the noise?

Viral Marketing 167

Viral Marketing Video Marketing Marketing & Strategy Youtube 167

Content Standard

MAY 28, 2015

Back in 2001, BMW and its marketing firm, Fallon Worldwide, found themselves in an increasingly crowded auto market. Supported by television commercials that mimicked trailers, the series received over 10 million views on BMWFilms.com and 2 million registered users—94 percent of whom recommended the videos to others.

Video Marketing 40

Video Marketing Television marketing Brand Identity Branding 40

Convince & Convert

JANUARY 18, 2011

Let’s compare email marketing and social media. Market Size. But nowhere near search, or television, or radio. That metric is called “open rate&# (post-modern email marketers call this the “render rate&# and use a slightly different method of calculation). These are the ways social media is different.

Social Media 119

Social Media Media Digg Opt-in 119

Vidyard

AUGUST 31, 2016

They have been successful on television since commercials have been telling us that for less than the price of a cup of coffee per day, we can help X save Y. But something tells me that asking for your favorite example of “offensive and hilarious” content used in marketing will quickly have an adverse affect on our comments section.

Video Marketing 63

Video Marketing Television marketing Viral Marketing Training 63

Vidyard

APRIL 30, 2015

Marketers have had a rocky relationship with Facebook over the last few years. At Facebook’s recent F8 conference, the world’s largest social network announced numerous changes to its offering for marketers, but the most exciting changes revolved around video. Here’s why: Distractions are everywhere.

Facebook 51

Facebook Video Marketing Youtube Television marketing 51