Oktopost

APRIL 26, 2021

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. In contrast to traditional media, social media is more about developing relationships and trying to identify how you as a brand can add value to your customers.”. What do I mean by that?

Social Media 156

Social Media Media Ad Exchange Work Management 156

illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. In April of 2019, eMarketer released a forecast for programmatic social. How is social media programmatic?

Social Media 52

Social Media Allocation Emarketing Media 52

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. .”²

Research 143

Research Loyalty Case Studies Communities 143

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Social Media 143

Social Media Media Burn Rate Tagging 143

Martech

APRIL 29, 2024

63% of consumers don’t trust the advertising they see on social media The study also found a strong connection between data privacy and customer loyalty. Seventy-seven percent of consumers said data privacy is important in maintaining brand loyalty. However, consumers also expressed some drawbacks.

Privacy 107

Privacy Ad Building Brand Identity Branding 107

Marketing Insider Group

MARCH 4, 2024

They want brands to take their preferences into account — and be transparent about how they’re collecting and using user information. Consequently, their movement through your sales pipeline can be more customized, leading to higher conversions and loyalty. Many social media platforms offer similar features.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Contently

APRIL 12, 2019

As a recent Sprout Social report found, 86 percent of Americans say transparency from businesses is a vital differentiator. ” Like a non-profit, brands can engender support, trust, and loyalty by infusing their content and company vision with a progressive message. It accomplishes making their mission and M.O.

Social Media 160

Social Media Media Paid Search Agency Terms and Conditions 160

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. But how can businesses cultivate customer loyalty and trust? Be open about your products, services, pricing, and policies.

Ad Building 106

Ad Building Loyalty Customer Satisfaction Word of Mouth 106

Sprout Social

OCTOBER 23, 2019

Brand loyalty will build ambassadors and help you retain customers long term. This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. What is brand loyalty and why is it important? Provide stellar customer service.

Loyalty 88

Loyalty Ad Building Brand Identity Branding 88

Marketing Insider Group

AUGUST 11, 2023

This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere. Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers.

Social Networks 181

Social Networks Business Work Management Social Media 181

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms.

Social Media 105

Social Media Social Marketing Media Planning 105

Oktopost

MARCH 16, 2023

With the rise of social media and the need for quick video content, B2B companies are now more likely to use video as part of their strategy, thanks to the proven effectiveness of video in engaging and converting leads.

Video Marketing 125

Video Marketing B2B Marketing & Strategy Transparency 125

Webbiquity

AUGUST 22, 2019

Here are five tactics to help boost customer loyalty, engagement, and advocacy. Personalization is essential to building increased customer loyalty. Offering individualized services to customers increases satisfaction, advocacy, and loyalty—essential factors for forming a strong bond with your target audience. Offer Rewards .

Marketing Strategy 245

Marketing Strategy Marketing & Strategy Loyalty Churn Rate 245

Blue Flame Thinking

JUNE 25, 2020

Members of our team shared their thoughts during a company roundtable about how brands should be using their social media accounts to respond to and comment on current events. We’ve seen a lot of serious conversations happening on social the last few weeks. We’re sharing an excerpt here to continue this important conversation.

Social Media 97

Social Media Work Management Brand Identity Branding 97

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone.

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

Martech

FEBRUARY 27, 2024

Up to 81% of consumers report having been influenced — by an influencer, creator, friend or family member on social media — to purchase a product. Transparent discussions about budgets, payment terms and expectations are foundational to a successful partnership. In your inbox. Business email address Subscribe Processing.

Advertising Agencies 120

Advertising Agencies Brand Identity Branding Marketing & Strategy 120

Content Standard

MARCH 12, 2024

So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. But here’s the catch: earning that loyalty is harder than ever. Be Transparent: Own your expertise while transcending business and product biases.

Media 95

Media Brand Identity Branding Storytelling 95

Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. If you haven’t yet considered expanding your existing social media strategy, you may be missing out on valuable channels for advertising.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

Oktopost

FEBRUARY 2, 2022

Radically Transparent is a podcast geared towards the modern-day B2B marketer. Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally. Catch all episodes here. Episode Summary. Catch all episodes here.

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Navigate the Channel

JANUARY 25, 2024

AI-powered personalization in marketing represents a sea change in how brands engage with their audiences, offering tailored experiences that not only captivate consumers, but also drive conversion rates and brand loyalty. This data can include demographics, browsing history, purchase behavior, social media interactions and other information.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

Marketing Insider Group

OCTOBER 5, 2020

The advent of the internet and social media has revolutionized the world of marketing. Content that solves those problems and answers those questions earns customer loyalty. This leads to loyalty, conversions, and word-of-mouth advertising. Transparency. Information is more accessible than ever before.

Marketing Agencies 2 357

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 357

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in. Reporting by Social Media Channel.

Social Media 95

Social Media Impressions Media Paid Search Agency 95

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. But how can businesses cultivate customer loyalty and trust? Be open about your products, services, pricing, and policies.

Ad Building 62

Ad Building Loyalty Customer Satisfaction Word of Mouth 62

Marketing Insider Group

JANUARY 28, 2021

Social media and technology have also radically changed how people interact with brands. Now, people are reading reviews on the company’s website itself, and supplementing their takeaways with additional information from business review websites, comments on social media platforms, and even seeing what influencers have to say.

Brand Identity 303

Brand Identity Branding Ideal Customer Profiles Word of Mouth 303

Navigate the Channel

JANUARY 8, 2024

The continuing significance of micro-moments for digital marketing lies in their potential to shape consumer decisions and foster brand loyalty. A well-told story can make customers feel connected to a brand, fostering loyalty and trust. It’s about nurturing customer loyalty and advocacy.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Convince & Convert

JUNE 13, 2014

.” His expectations were admittedly low, but by blowing him out of the water with fast, helpful service, Google maintained a customer and gained his undying loyalty. ” Customer service is evolving with the integration of social media. The Big Two: Peter Shankman What’s your one tip for becoming a social pro?

Social Media 140

Social Media Media Plans Service Planning 140

Zoominfo

DECEMBER 18, 2019

The proliferation of social media has made it easier than ever to check the pulse of your customers and create a community centered around your brand. Brands have morphed into feelings—feelings of trust, recognition, loyalty, and familiarity. Transparency and trust are significant pieces of the branding puzzle.

Brand Identity 223

Brand Identity Branding Business Zoominfo 223

Outgrow

APRIL 29, 2024

Social media: Shares, likes, and comments indicate social approval and encourage others to engage. User-generated Content : Content created by customers, such as photos, videos, and testimonials, can be social proof of product satisfaction and brand loyalty.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Oktopost

JULY 22, 2021

Listen to the podcast: For more thought leadership on risk-taking in B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Watch the Recording: Want to hear more from renowned marketing leaders?

Lead Scoring 118

Lead Scoring Lead Ranking B2B Thought Leadership Transparency 118

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. In 2018, we saw reports of social media networks misusing customer data and GDPR coming into play. Check your social media protocols. What could you do better at in 2019?

Social Media 111

Social Media Social Marketing Paid Search Agency Advertising Agencies 111

Webbiquity

MARCH 31, 2022

Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation. The key is to focus on speed, transparency, and expertise. If you make it easy and eliminate friction, they’ll reward you with loyalty.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Content Standard

NOVEMBER 2, 2018

Marketers frequently laud social media as the “holy grail” of audience engagement. But the more brands take advantage of social platforms to interact with customers, the more content is competing for user attention on a daily basis. The Elusive Algorithm. What Does That Mean for Business Pages?

Social Media 109

Social Media Media Word of Mouth Content 109

SmartBug Media

JUNE 28, 2023

Let’s explore the role of PR in boosting brand recognition, its benefits, and how you can use PR strategies to increase your visibility and customer loyalty. Having strong brand recognition can help create positive public opinion and encourage long-term customer loyalty. What Is Brand Recognition?

PR 98

PR Brand Identity Branding Loyalty 98

Walker Sands

MARCH 25, 2020

In the midst of the COVID-19 pandemic, the social media landscape is evolving faster than it took to read this sentence. What we are facing — not just as social media professionals, but also as parents, friends and colleagues — is unprecedented. This Crisis Is Not a Sales Opportunity. Keep Up to Date, Shift Accordingly.

Social Media 52

Social Media Work Management Marketing Management Tips 52

Martech Advisor

DECEMBER 5, 2019

It therefore comes as no surprise that marketers are increasingly focused on creating lasting customer-brand relationships, which requires them to be tuned into the current behavior of consumers in the age of social media and online reviews. Learn More: Why Data Transparency and Control are Vital to Paid Social Media Today.

Loyalty 69

Loyalty Brand Identity Branding Customer Satisfaction 69

Oktopost

AUGUST 10, 2022

In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe. Marketing comes down to people, math, and a whole lot of processes.

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89