illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Lower-funnel activities like this are important for engaging customers throughout their buying journey and in retaining brand interest after a purchase has been made.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. They also create much-needed assurance for customers while they’re making a purchase decision.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Build Video Storytelling Around Emotion 3.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Sprout Social

JUNE 7, 2023

Unlike customer experience, brand experience extends beyond the act of purchasing a product or service, so feedback may not be directly from a customer and instead reflect the general perception of your brand. In addition, you’ll need to know your target audience’s purchase motivations, buying behavior and opinions on competing brands.

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

ClearVoice

OCTOBER 31, 2023

By understanding what drives a customer to make a purchase, marketers can craft campaigns that resonate with the intended audience. For example, they may purchase a luxury item not for its utility but because it makes them feel special or prestigious. This can lead to more sales and brand loyalty. The same goes for discounting.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

ClearVoice

OCTOBER 31, 2023

By understanding what drives a customer to make a purchase, marketers can craft campaigns that resonate with the intended audience. For example, they may purchase a luxury item not for its utility but because it makes them feel special or prestigious. This can lead to more sales and brand loyalty. The same goes for discounting.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

Zoominfo

DECEMBER 18, 2019

Brands have morphed into feelings—feelings of trust, recognition, loyalty, and familiarity. Here are a few key reasons as to why it’s more important than ever to present a unified brand identity to your current and potential customers. In fact, a memorable color palette increases brand recognition by up to 80% ( source ).

Brand Identity 223

Brand Identity Branding Business Zoominfo 223

Stevens & Tate

FEBRUARY 18, 2022

Unfortunately, people don’t generally make purchases based on information alone. It turns out that people are more prone to making emotional purchases than informed purchases. It means that they’re more likely to engage with your brand, resulting in stronger customer loyalty even after you’ve closed the sale.

Advertisements 133

Advertisements Advertising Buy Brand Identity 133

ClearVoice

AUGUST 21, 2023

It helps brands connect with their audience on a more personal level, which can lead to increased engagement and loyalty. This can build empathy and rapport, leading to increased engagement and loyalty. The next step in their story is much more likely to include purchasing your product. They find your automation solution online.

Conversion 52

Conversion Brand Identity Branding Loyalty 52

Hubspot

JULY 6, 2021

Did you know that presenting a brand consistently across all platforms can increase revenue by up to 23% ? Plus, consistently presented brands are 3.5 If you have low brand salience, then consumers might not know your brand exists and therefore won't think of your brand when they need to make a purchase.

Brand Identity 101

Brand Identity Branding Lead Ranking Differentiation 101

Marketing Interactions

OCTOBER 15, 2021

83% of a typical B2B purchase decision happens before a buyer engages with a vendor – therefore, marketing now owns impact across most of the buying process. The role of the B2B marketer must evolve to be the market whisperer and master storyteller across the continuum of the customer lifecycle. Edelman/LinkedIn ).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Digilant

SEPTEMBER 28, 2023

Perhaps most famously embodied in Amazon Sponsored Products ads, retail media advertising involves the targeted placement of brand ads and promotions to engage shoppers directly at the point of purchase intent. By effectively blending commerce and advertising, retail media enables brands to drive a seamless purchase experience.

Media 59

Media Advertising Agencies Amazon Funnel Advertising 59

Content Marketing Institute

JUNE 15, 2018

Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective. Lifestyle storytelling. Storytelling is very powerful, and most people want to see themselves as the hero in their own story. Email content.

Content Marketing 99

Content Marketing Paid Search Agency Storytelling Content 99

Strategic-IC

JUNE 11, 2019

Charlotte Pearce, CEO of InkPact (a tool that brings technology and people together, by delivering hand-crafted, personalised direct mail notes) likened fostering client relationships to dating; putting love, connection, and trust at the heart of business is the only way to inspire loyalty. Storytelling is a Fundamental Marketing Skill.

Account Based Marketing 72

Account Based Marketing Advertising Agencies Ideal Customer Profiles Lead Ranking 72

Outbrain

JANUARY 12, 2023

Whether or not you are consciously interested in a brand, the more you are exposed to it, the more familiar you become with it, and will be more likely to choose it when making a purchase decision. Marketing strategies that integrate branding and storytelling instead of just promos tend to make strong emotional connections.

Advertising Agencies 61

Advertising Agencies Advertisements Advertising Trends 61

Content Standard

MARCH 11, 2015

If creativity and marketing are inextricably linked together, the overall experience a business builds ultimately drives customer loyalty. Adobe CEO Shantanu Narayen added that great creative is still the bedrock of marketing, whether you’re using humor or another emotion to connect with someone through storytelling.

Storytelling 40

Storytelling Process Personalization Marketing & Strategy 40

PureB2B

APRIL 2, 2019

The following benefits can be presented on both sides. Being empathic to people’s happiness, sadness, and anger, helps to develop strong customer loyalty. Storytelling is a great strategy to engage your audience and develop an emotional connection. Professional growth, products and services can help people advance their careers.

Work Management 62

Work Management B2B Marketing Management Trust Marketing 62

Content4Demand

MAY 21, 2020

These new challenges present an opportunity for marketers to dig deep and come up with innovative ways to engage with prospects and customers. Tyler Lessard, VP of Marketing at Vidyard, also explored how businesses are using the spike in virtual events to engage target audiences with visual content during his presentation.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

ClearVoice

JANUARY 26, 2024

They want to discover solutions and make purchase decisions without being marketed or advertised. Content marketing and producing content presents an additional challenge when building the business case, as not all content activities drive immediate ROI. They want to be informed and educated about brands, products, and services.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Optinmonster

JULY 16, 2021

This makes promotional emails a great tool for converting browsers into customers who will trust you and purchase your product or service. In fact, promotional emails that contain both content and incentives (like lead magnets ) see the highest click-through rates (CTR), conversions, and customer loyalty. Save Money. Key Takeaways.

Promotion 139

Promotion Examples Landing Pages Click Rate 139

Hubspot

MARCH 23, 2018

Too many options can easily confuse buyers, making it harder for them to select, rationalize, and affirm a purchase decision. Only when the likelihood of attrition/rejection becomes overwhelming should you present countermeasures (i.e., When engaging prospects, probe for the emotional button that can sway their purchase decision.

Tips 101

Tips Ideal Customer Profiles Case Studies Storytelling 101

Only B2B

OCTOBER 31, 2023

In the fast-paced world of sales, where technology meets human connection, storytelling has emerged as a potent tool. This blog unravels the intricate relationship between storytelling and SQL conversion, unveiling techniques, strategies, and the pervasive influence of storytelling throughout the sales journey.

Storytelling 62

Storytelling Top of Funnel Sales Qualified Leads Lead Ranking 62

PureB2B

APRIL 2, 2019

The following benefits can be presented on both sides. Being empathic to people’s happiness, sadness, and anger, helps to develop strong customer loyalty. Storytelling is a great strategy to engage your audience and develop an emotional connection. Professional growth, products and services can help people advance their careers.

Work Management 51

Work Management B2B Marketing Management B2B Marketing 51

Content4Demand

APRIL 23, 2019

On one side was a presentation setup and on the other a step-and-repeat emblazoned with the Ceros logo and the theme of the night: “Experience matters.” . . We’ll use compelling storytelling methods and killer imagery to basically guide them through the experience. . . I wonder if we’re too early,” I said. . . We were duped.

B2B 85

B2B Webinar Metrics Interactive Marketing B2B Marketing 85

Hubspot

AUGUST 24, 2023

These AI tools provide valuable insights into each prospect's preferences and needs by analyzing past interactions, purchase history, and online behavior. By analyzing extensive customer data, including past interactions, purchase history, and online behavior, Einstein GPT generates personalized recommendations for sales professionals.

Marketing AI 57

Marketing AI Allocation Work Management Lead Scoring 57

Outbrain

JUNE 16, 2021

Effective customer engagement increases brand loyalty, enhances the customer experience, and boosts sales funnel velocity. Use storytelling to convey your authentic voice. All of these video engagement efforts have one thing in common: They utilize storytelling. It also requires retaining customers that return again and again.

Video Marketing 29

Video Marketing Storytelling Mobile Advertising FAQ 29

Content Standard

OCTOBER 11, 2018

Compared to the restaurant industry, you’d think everyday products like toilet paper and dish soap would have the luxury of being essential household items, relieving some of the pressure to cultivate brand appeal through branded storytelling. Part of the company’s mission is to present nature as accessible to everyone.

Brand Identity 65

Brand Identity Branding Paid Search Agency Storytelling 65

Content Standard

SEPTEMBER 25, 2018

Major brands don’t make bold storytelling decisions lightly. To pull off a monumental ad campaign that wins over some consumers as hard as it turns others away, marketers and advertisers likely had to present a strong business case for the ad’s potential impact. Analyzing Reactions to the Ad’s Divisive Message.

Paid Search Agency 57

Paid Search Agency Ads Brand Identity Branding 57

Webbiquity

DECEMBER 11, 2013

Writing that “A sound strategic planning process is based on consistently applied business objectives that flow through functional areas and support each other,” John Gregory Olson presents a helpful model for planning, and makes a case for the one element that’s more important than strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Hubspot

JANUARY 5, 2021

In fact, it influences their purchasing decisions more than brand- or influencer-generated content. Brands that make education a priority in their marketing strategy can improve lead generation and build stronger brand loyalty. In just a few seconds, the brand presented a problem, offered a solution, and promoted their product.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

ClearVoice

AUGUST 30, 2023

The most effective way to do that is through storytelling. Harvard Business Review found that human brains naturally favor narratives, and therefore, people are more likely to respond positively to content with a storytelling component. What will make your audience tick? to connect the audience to the story.

Storytelling 91

Storytelling Conversion Paid Search Agency Content 91

Litmus

OCTOBER 28, 2021

Keynote speaker Angela Connor (Director of Internal Communications and Storytelling, Bandwidth, Inc. This session—presented by Kristin Bond (Co-founder, Women of Email)—dove deep into the ways “email chose us” along with advice on advancing your career in email. Looking for our top 10 takeaways from day 1? Check them out here.

SMS 85

SMS ROI Email Marketing Advertising Agencies 85

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

For example, if you want to trigger a card to be created and sent out after a customer passes a purchasing milestone or speaks to your team, you can use an automated handwritten card solution, like Thankster , to weave personalized handwritten cards into your marketing campaigns, whether it’s to support nurturing campaigns or loyalty programs.

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

The ROI Guy

JULY 9, 2018

The good news, sales reps are still being engaged to help make purchase decisions, and are meeting expectations in the majority of their relationships, so it would seem that the “death of the B2B sales rep” may be greatly exaggerated. The bad news however, 62% of buyers say salespeople meet, but don’t exceed their expectations.

Business 53

Business Peer-to-peer Differentiation Case Studies 53